Britannia Knitwear, Manchester-based knitwear company, has captured a strong retailer base after the successful installation of 18 Shima Seiki Wholegarment (SWG) knitting and seamless garment machines. The company manufactures knitwear principally for UK based high street retailers, and its seamless garments are popular among young women as they can be adapted into different shapes as and when ... [Show full abstract] required. The company currently produces 3,000 pieces of seamless garments per week comprising of tunics, cardigans and jumpers. The standard production time for a garment from Britannia's whole garment machine is around 40 minutes and the machines also offers labor saving potential. The firm employs 25 individuals but has serious plans to expand in the seamless production and has witnessed interests from retailers such as New Look, Peacock, and M & Co. The company is optimistic about the future and plans to invest in 12-gauge SWG-V machine in seamless sector.