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Doing the wrong things for the right reasons: How environmental fallacies affect environmental behavior.
Abstract
The extent to which individuals’ beliefs about environmental issues are accurate is vitally important, given the myriad ways in which individual behaviors influence environmental outcomes (Dietz, Gardner, Gilligan, Stern, & Vandenbergh, 2009; Vandenbergh, Barkenbus, & Gilligan, 2008). This article examines how people’s common misperceptions of the environmental impact of energy and water use behaviors influence behavioral choices and environmental outcomes. We first discuss how misinformation fits within traditional theories of environmental behavior change, and we examine common misperceptions that lead to unnecessary resource use and related environmental problems. We next discuss promising but understudied misunderstandings, such as people’s beliefs about food waste, a topic that has received increased attention in recent years and implicates both energy and water use. Finally, we review the empirical evidence for the effectiveness of efforts to correct misperceptions and highlight effective approaches to addressing misperceptions that target mass audiences, including informational strategies (e.g., informational campaigns), social influence interventions (e.g., social normative feedback), and policy recommendations (e.g., carbon labeling of consumer products). Correcting people’s common misperceptions surrounding energy and water use could be an integral part of a successful strategy to reduce consumption in the United States and across the world.
This article focuses on message credibility and detection accuracy of fake and real news as represented on social media. We developed a deception detection paradigm for news headlines and conducted two online experiments to examine the extent to which people (1) perceive news headlines as credible, and (2) accurately distinguish fake and real news across three general topics (i.e., politics, science, and health). Both studies revealed that people often judged news headlines as fake, suggesting a deception-bias for news in social media. Across studies, we observed an average detection accuracy of approximately 51%, a level consistent with most research using this deception detection paradigm with equal lie-truth base-rates. Study 2 evaluated the effects of endorsement cues in social media (e.g., Facebook likes) on message credibility and detection accuracy. Results showed that headlines associated with a high number of Facebook likes increased credibility, thereby enhancing detection accuracy for real news but undermining accuracy for fake news. These studies introduce truth-default theory to the context of news credibility and advance our understanding of how biased processing of news information can impact detection accuracy with social media endorsement cues.
More and more companies are developing sustainable packaging. In two studies on detergent and mixed nuts packages, we manipulated their visual appearance and verbal sustainability claims that communicate eco-friendliness, and tested the influence of these elements on consumers' affective attitudes and purchase intention. Drawing on two non-student samples, the results show that consumers' level of environmental concern influenced their responses to the visual appearance and verbal sustainability claims of packages. Low (high) environmental concern consumers were (not) sensitive to incongruence in visual appearance and verbal sustainability claim and showed negative (positive) responses. Next, we demonstrate that brand ethicality mediated the relationship between the interaction of the visual appearance, the verbal sustainability claim and environmental concern and purchase intention.
Feedback has been studied as a strategy for promoting energy conservation for more than 30 years, with studies reporting widely varying results. Literature reviews have suggested that the effectiveness of feedback depends on both how and to whom it is provided; yet variations in both the type of feedback provided and the study methodology have made it difficult for conclusions to be drawn. The current article analyzes past theoretical and empirical research on both feedback and proenvironmental behavior to identify unresolved issues, and utilizes a meta-analysis of 42 feedback studies published between 1976 and 2010 to test a set of hypotheses about when and how feedback about energy usage is most effective. Results indicate that feedback is effective overall, r = .071, p < .001, but with significant variation in effects (r varied from -.080 to .480). Several treatment variables were found to moderate this relationship, including frequency, medium, comparison message, duration, and combination with other interventions (e.g., goal, incentive). Overall, results provide further evidence of feedback as a promising strategy to promote energy conservation and suggest areas in which future research should focus to explore how and for whom feedback is most effective. (PsycINFO Database Record
Global climate change threatens the health, economic prospects, and basic food and water sources of people. A wide range of changes in household energy behavior is needed to realize a sustainable energy transition. We propose a general framework to understand and encourage sustainable energy behaviors, comprising four key issues. First, we need to identify which behaviors need to be changed. A sustainable energy transition involves changes in a wide range of energy behaviors, including the adoption of sustainable energy sources and energy-efficient technology, investments in energy efficiency measures in buildings, and changes in direct and indirect energy use behavior. Second, we need to understand which factors underlie these different types of sustainable energy behaviors. We discuss three main factors that influence sustainable energy behaviors: knowledge, motivations, and contextual factors. Third, we need to test the effects of interventions aimed to promote sustainable energy behaviors. Interventions can be aimed at changing the actual costs and benefits of behavior, or at changing people's perceptions and evaluations of different costs and benefits of behavioral options. Fourth, it is important to understand which factors affect the acceptability of energy policies and energy systems changes. We discuss important findings from psychological studies on these four topics, and propose a research agenda to further explore these topics. We emphasize the need of an integrated approach in studying the human dimensions of a sustainable energy transition that increases our understanding of which general factors affect a wide range of energy behaviors as well as the acceptability of different energy policies and energy system changes.
There is currently widespread public misunderstanding about the degree of scientific consensus on human-caused climate change, both in the US as well as internationally. Moreover, previous research has identified important associations between public perceptions of the scientific consensus, belief in climate change and support for climate policy. This paper extends this line of research by advancing and providing experimental evidence for a "gateway belief model" (GBM). Using national data (N = 1104) from a consensus-message experiment, we find that increasing public perceptions of the scientific consensus is significantly and causally associated with an increase in the belief that climate change is happening, human-caused and a worrisome threat. In turn, changes in these key beliefs are predictive of increased support for public action. In short, we find that perceived scientific agreement is an important gateway belief, ultimately influencing public responses to climate change.
This paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is, telling people about what lots of other people do – retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the attention of a wider – and specifically, marketing and social marketing – audience, in the hope that the practice, study and critical analysis of the approach can be widened and deepened. We begin this task by tracing the background of the social norm approach to its origins in psychology and social psychology and by discussing a number of typical social norm campaigns. Thereafter, we review four key characteristics of successful social norm campaigns. In our discussion, we return to a more theoretical discussion of how the social norm approach works, and we pose a number of questions that emerge from the paper. Copyright © 2012 John Wiley & Sons, Ltd.
Meteorologists and other atmospheric science experts are playing important roles in helping society respond to climate change. However, members of this professional community are not unanimous in their views of climate change, and there has been tension among members of the American Meteorological Society (AMS) who hold different views on the topic. In response, AMS created the Committee to Improve Climate Change Communication to explore and, to the extent possible, resolve these tensions. To support this-committee, in January 2012 we surveyed all AMS members with known e-mail addresses, achieving a 26.3% response rate (n = 1,854). In this paper we tested four hypotheses-1) perceived conflict about global warming will be negatively associated, and 2) climate expertise, 3) liberal political ideology, and 4) perceived scientific consensus will be positively associated with 1) higher personal certainty that global warming is happening, 2) viewing the global warming observed over the past 150 years as mostly human caused, and 3) perception of global warming as harmful. All four hypotheses were confirmed. Expertise, ideology,perceived consensus, and perceived conflict were all independently related to respondents' views on climate, with perceived consensus and political ideology being most strongly related. We suggest that AMS should attempt to convey the widespread scientific agreement about climate change; acknowledge and explore the uncomfortable fact that political ideology influences the climate change views of meteorology professionals; refute the idea that those who do hold nonmajority views just need to be "educated" about climate change; and continue to deal with the conflict among members of the meteorology community.
The deficit-model of science communication assumes increased communication about science issues will move public opinion toward the scientific consensus. However, in the case of climate change, public polarization about the issue has increased in recent years, not diminished. In this study, we draw from theories of motivated reasoning, social identity, and persuasion to examine how science-based messages may increase public polarization on controversial science issues such as climate change. Exposing 240 adults to simulated news stories about possible climate change health impacts on different groups, we found the influence of identification with potential victims was contingent on participants’ political partisanship. This partisanship increased the degree of political polarization on support for climate mitigation policies and resulted in a boomerang effect among Republican participants. Implications for understanding the role of motivated reasoning within the context of science communication are discussed.
A simple model was tested in which attitudinal factors and external conditions act in combination to influence behavior. The model predicts that behavior is a monotonic function of attitudes and external conditions and that the strength of the attitude-behavior relationship is a curvilinear function of the strength of the external conditions, with extreme values setting boundary conditions on the applicability of attitude models. The model also allows for interactions in which perceived costs enter into the attitudinal process. Evidence is taken from a natural experiment in recycling in which collection bins for curbside pickup had been provided to 26% of 257 survey respondents. Consistent with the model, main effects of attitudes and external conditions were found, as was an interaction effect in which the Schwartz norm-activation model predicted recycling behavior only for households without bins. Interactive models such as the one developed here can yield better policy-relevant analyses by clarifying the relationships between external and internal influences on behavior change.
The sociological literature on global environmental change emphasizes the processes by which the problem of global warming is socially constructed. However, the opposing efforts to construct the "non-problematicity" of global warming advanced by the conservative movement are largely ignored. Utilizing recent work on framing processes in the serial movements literature and claims-making from the social problems literature, this paper analyzes the counter-claims promoted by the conservative movement between 1990 and 1997 as it mobilized to challenge the legitimacy of global warming as a social problem. A thematic content analysis of publications circulated on the web sites of prominent conservative think tanks reveals three major counter-claims. First, the movement criticized the evidentiary basis of global warming as weak, if not entirely wrong. second the movement argued that global warming will have substantial benefits if it occurs. Third, the movement warned that proposed action to ameliorate global warming would do more harm than good. In short, the conservative movement asserted that, while the science of global warning appears to be growing more and more uncertain. the harmful effects of global warming policy are becoming increasingly certain. In order to better understand the controversy over global warming. future research should pay attention to the influence of the conservative movement by identifying the crucial roles of conservative foundations. conservative think tanks, and sympathetic "skeptic" scientists in undermining the growing scientific consensus over the reality of global warming.
In a national online survey, 505 participants reported their perceptions of energy consumption and savings for a variety of household, transportation, and recycling activities. When asked for the most effective strategy they could implement to conserve energy, most participants mentioned curtailment (e.g., turning off lights, driving less) rather than efficiency improvements (e.g., installing more efficient light bulbs and appliances), in contrast to experts’ recommendations. For a sample of 15 activities, participants underestimated energy use and savings by a factor of 2.8 on average, with small overestimates for low-energy activities and large underestimates for high-energy activities. Additional estimation and ranking tasks also yielded relatively flat functions for perceived energy use and savings. Across several tasks, participants with higher numeracy scores and stronger proenvironmental attitudes had more accurate perceptions. The serious deficiencies highlighted by these results suggest that well-designed efforts to improve the public's understanding of energy use and savings could pay large dividends.
This research demonstrates how promoting the environment can negatively affect adoption of energy efficiency in the United States because of the political polarization surrounding environmental issues. Study 1 demonstrated that more politically conservative individuals were less in favor of investment in energy-efficient technology than were those who were more politically liberal. This finding was driven primarily by the lessened psychological value that more conservative individuals placed on reducing carbon emissions. Study 2 showed that this difference has consequences: In a real-choice context, more conservative individuals were less likely to purchase a more expensive energy-efficient light bulb when it was labeled with an environmental message than when it was unlabeled. These results highlight the importance of taking into account psychological value-based considerations in the individual adoption of energy-efficient technology in the United States and beyond.
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. © 2008 by Richard H. Thaler and Cass R. Sunstein. All rights reserved.
Past research has generated mixed support among social scientists for the utility of social norms in accounting for human behavior. We argue that norms do have a substantial impact on human action; however, the impact can only be properly recognized when researchers (a) separate 2 types of norms that at times act antagonistically in a situation—injunctive norms (what most others approve or disapprove) and descriptive norms (what most others do)—and (b) focus Ss' attention principally on the type of norm being studied. In 5 natural settings, focusing Ss on either the descriptive norms or the injunctive norms regarding littering caused the Ss' littering decisions to change only in accord with the dictates of the then more salient type of norm. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in an environmental context, visitors to Arizona's Petrified Forest National Park were exposed to messages that admonished against the theft of petrified wood. In addition, the messages conveyed information either about descriptive norms (the levels of others' behaviour) or injunctive norms (the levels of others' disapproval) regarding such thievery. Results showed that focusing message recipients on descriptive normative information was most likely to increase theft, whereas focusing them on injunctive normative information was most likely to suppress it. Recommendations are offered for optimising the impact of normative messages in situations characterised by objectionable levels of undesirable conduct. After decades of debate concerning their causal impact, (e.g.
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By providing feedback to customers on home electricity and natural gas usage with a focus on peer comparisons, utilities can reduce energy consumption at a low cost. We analyze data from two large-scale, random-assignment field experiments conducted by utility companies providing electricity (the Sacramento Municipal Utility District (SMUD) and electricity and natural gas (Puget Sound Energy (PSE), in partnership with a private company, Positive Energy/oPower, which provides monthly or quarterly mailed peer feedback reports to customers. We find reductions in energy consumption of 1.2% (PSE) to 2.1% percent (SMUD), with the decrease sustained over time (seven months (PSE) and twelve months (SMUD).
The information-deficit model is a common framework for explaining public attitudes toward new technologies, including renewable energy technology. This model assumes that public opposition to technology is based on a lack of quality information. The siting of facilities, such as commercial wind farms, frequently face opposition from residents of local communities, despite broad public support for renewable energy. Although social science has been critical of the information-deficit model, providing information to the public can influence both the substance and quality of attitudes. In this study, residents of coastal communities in Michigan, supportive of wind energy on average, were provided in-depth information about wind energy. Compared with a control group, participants who attended information sessions exhibited greater change in both their general support for wind energy and the strength of those attitudes. Possible implications for the siting of wind farms and other renewable projects are discussed.
Recent growth in the number of studies examining belief in climate change is a positive development, but presents an ironic challenge in that it can be difficult for academics, practitioners and policy makers to keep pace. As a response to this challenge, we report on a meta-analysis of the correlates of belief in climate change. Twenty-seven variables were examined by synthesizing 25 polls and 171 academic studies across 56 nations. Two broad conclusions emerged. First, many intuitively appealing variables (such as education, sex, subjective knowledge, and experience of extreme weather events) were overshadowed in predictive power by values, ideologies, worldviews and political orientation. Second, climate change beliefs have only a small to moderate effect on the extent to which people are willing to act in climate-friendly ways. Implications for converting sceptics to the climate change cause-and for converting believers' intentions into action-are discussed.
The smart grid has been hailed for its potential to address a wide range of problems with current electricity infrastructure, with improvements expected in consumer awareness of energy use, energy efficiency, renewable energy distribution, and reliability of service. Some estimates suggest that the smart grid could reduce global carbon dioxide emissions by more than 2%. However, a vocal minority has expressed concerns about the health, privacy, and cost impacts of the smart grid. Here we use a convenience sample of online respondents to quantitatively examine the American lay public’s level of knowledge about smart meters and the smart grid and show that a majority of respondents are wholly unfamiliar with smart energy technology. Furthermore, we demonstrate that, in contrast to information-deficit model expectations, knowledge of and exposure to smart meters do not necessarily lead to acceptance. On the contrary, knowledge and exposure is associated with increased concerns about negative impacts of these technologies. Implications for smart grid policy interventions are discussed.
The current research introduces the negative footprint illusion: Although adding a green to a non-green food product necessarily increases total environmental impact (footprint), consumers will sometimes erroneously estimate the total environmental impact of the combination of the green and non-green product lower than the same non-green product alone. The negative footprint effect is demonstrated in two between-subjects survey experiments among consumers responsible for purchases in their household (N = 536, N = 580), is partially supported in a student sample (N = 219), but does not show up in a within-subject experiment (N = 477). Our findings contribute to the understanding of how consumers deal with environmental impact information and how such information can be subject to biased processing. We relate our findings to the broader literature on heuristic processing, as well as to the concepts of green-washing and compensatory green beliefs, and draw implications for research and policy making.
Middle school students are learning about climate change in large part through textbooks used in their classes. Therefore, it is crucial to understand how the language employed in these materials frames this topic. To this end, we used systemic functional analysis to study the language of the chapters related to climate change in four sixth grade science textbooks adopted in the state of California. The linguistic variables investigated were: types of nominal groups; processes; circumstances; and the modality system. Our findings showed that these textbooks framed climate change as uncertain in the scientific community – both about whether it is occurring as well as about its human-causation. The implications for science education are discussed in relation to how the current political and public discourses of climate change, rather than the scientific discourse, is influencing how textbooks discuss this topic.
Important debates as towhat should count as either fact or fiction have long animated communication scholarship (for example, see Strange and Katz (1998)) and yet we nonetheless can argue reasonably that media content can mislead audiences and that such deception, whether inadvertent or intentional, is common. Describing the working lives of journalists, Kampf and Daskal (2014) have written that "... the peril of being wrong is unavoidable" (p. 165). Political consultants, marketers, and public relations professionals clearly face a similar danger in their work, and at times may even be tempted to knowingly promote such information. Communication professionals routinely broadcast and promote information that third-party observers in regulatory agencies or watchdog groups deem to be at odds with officially endorsed facts. Such misinformation warrants study not only in terms of its prevalence but also in terms of its consequence and potential remedies.
We present a theory of the basis of support for a social movement. Three types of support (citizenship actions, policy support and acceptance, and personal-sphere behaviors that accord with movement principles) are empirically distinct from each other and from committed activism. Drawing on theoretical work on values and norm-activation processes, we propose a value-belief-norm (VBN) theory of movement support. Individuals who accept a movement's basic values, believe that valued objects are threatened, and believe that their actions can help restore those values experience an obligation (personal norm) for pro-movement action that creates a predisposition to provide support; the particular type of support that results is dependent on the individual's capabilities and constraints. Data from a national survey of 420 respondents suggest that the VBN theory, when compared with other prevalent theories, offers the best available account of support for the environmental movement.
Power is a ubiquitous term in political science, and yet the discipline lacks a metric of power that can be applied to both formal and informal political contexts. Building on past work on power and power resources, this paper develops a method to estimate the power of different actors over an organization. It uses this method to analyze the power of the public, private, and civil sectors within an original dataset of 245 cases of product and corporate environmental evaluations, such as ENERGY STAR, LEED Certification, and Newsweek’s Greenest Company Rankings. These initiatives have received limited attention from the political science literature, but they have become an increasingly prominent political phenomenon. The paper finds that the private and civil sectors likely have more power over these information-based governance initiatives than the public sector. It also reveals their lack of transparency and hybrid accountability relationships, which complicate their legitimacy and effectiveness.
Interviews: 1,001 Adults (18+) Margin of error: +/-3 percentage points at the 95% confidence level. NOTE: All results show percentages among all respondents, unless otherwise labeled. Totals may occasionally sum to more than 100 percent due to rounding.
The article discusses the factors influencing proenvironmental consumer behaviors and the policy implications of knowledge about these influences. It presents a conceptual framework that emphasizes the determining roles of both personal and contextual factors and especially of their interactions. The practical usefulness of the framework is illustrated by evidence of the interactive effects of information and material incentives – typical interventions in the personal and contextual domains, respectively. The author concludes that incentives and information have different functions, so that efforts focused on only one are sometimes misplaced; however, properly deployed, they can have synergistic effects on behavior. Some policy conclusions are drawn for consumer and environmental policy.
This study examined belief superiority—the belief that one’s own beliefs are more correct than other viewpoints—in the domain of environmental and energy issues. Replicating research in other domains, attitude extremity on seven energy issues was associated with belief superiority about those viewpoints. Consequences of belief superiority were also tested: participants read an article that either confirmed or contradicted their position on hydraulic fracturing (“fracking”). People high in belief superiority rated the article’s author more harshly when he disagreed with them. However, these participants were also more willing than those low in belief superiority to discuss and work on fracking topics. Those high in belief superiority thought they were better educated about energy than others, and their certainty about their beliefs tended to increase after reading the article, even when the article contradicted those beliefs. Implications of belief superiority for energy education and environmental campaigns are discussed.
The experiment reported here served as a thesis submitted by the first author to the graduate school at the University of Kansas in partial fulfillment of the requirements for a master's degree. These data were first reported at the 18th annual convention of the Association for Behavior Analysis, May 1992. We gratefully acknowledge Barbara Etzel and Keith Miller, thesis committee members, for their editorial assistance, and Jill Young for obtaining interobserver agreement measures. We investigated the effects of proximity of containers on pounds of office paper recycled and not recycled by 25 employees. During a memo and central container condition, one container for recyclable paper was provided; in a memo and local container condition, desktop recycling bins, announced by memo, were successively introduced across administrative, office, and instructional settings using a multiple baseline design. Only 28% of paper was recycled in the central container condition, but when recycling containers were placed in close proximity to participants, 85% to 94% of all recyclable paper was recycled. Follow-up assessments, conducted 1, 2, 3, and 7 months after all settings received local recycling containers, showed that 84% to 98% of paper was recycled. Providing desktop recycling containers was a cost-effective procedure with long-term maintenance and program survival.
Significance
Public perceptions of water use are explored using an online survey ( N = 1,020). Results show that participants underestimated water use by a factor of 2 on average, with large underestimates for high water-use activities. High numeracy scores, older age, and male sex were associated with more accurate perceptions of water use. Overall, perception of water use is more accurate than the perception of energy consumption and savings previously reported, however perceptions of both resources show significant underestimation.
The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their consumers’ green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust, they need to decrease their consumers’ green consumer confusion and green perceived risk.
This paper discusses domestic energy use and energy behaviour. It shows some improvement in domestic energy consumption and adoption of good energy practice. The survey conducted indicated that 35% of homes could improve their energy efficiency by improved tank insulation. In the last 5 years condensing boilers have been installed only in 3% of homes, indicating that householders are unaware of their advantages. Although 88% of surveyed homes had purchased a major appliance in the last 2 years, only 16% had any idea of the energy rating of their new appliances. Use of energy saving light bulbs is predominant in kitchens compared to other rooms. 70–80% of householders undertook some kind of day-to-day energy efficiency measures. 20–35% of householders would like to invest in energy-saving measures but found cost to be a key barrier. Approximately 84% of those surveyed were unaware of the energy rating of their household appliances. Price and brand were the most important factors determining the purchase of a new appliance. Significant energy-saving could be achieved by providing appropriate information to the general public regarding temperature control, efficiency of appliances and energy-saving heating systems.
Seeming public apathy over climate change is often attributed to a deficit in comprehension. The public knows too little science, it is claimed, to understand the evidence or avoid being misled. Widespread limits on technical reasoning aggravate the problem by forcing citizens to use unreliable cognitive heuristics to assess risk. An empirical study found no support for this position. Members of the public with the highest degrees of science literacy and technical reasoning capacity were not the most concerned about climate change. Rather, they were the ones among whom cultural polarization was greatest. This result suggests that public divisions over climate change stem not from the public’s incomprehension of science but from a distinctive conflict of interest: between the personal interest individuals have in forming beliefs in line with those held by others with whom they share close ties and the collective one they all share in making use of the best available science to promote common welfare.
Over the past several years, labeling schemes that focus on a wide range of environmental and social metrics have proliferated. Although little empirical evidence has been generated with respect to carbon footprint labels, much can be learned from our experience with similar product labels. We first review the theory and evidence on the influence of product labeling on consumer and firm behavior. Next, we consider the role of governments and nongovernmental organizations, concluding that global, multistakeholder organizations have a critical part to play in setting protocols and standards. We argue that it is important to consider the entire life cycle of a product being labeled and develop an international standard for measurement and reporting. Finally, we examine the potential impact of carbon product labeling, discussing methodological and trade challenges and proposing a framework for choosing products best suited for labeling.
To provide practitioners with useful information about how to promote proenvironmental behavior (PEB), a meta-analysis was performed on 87 published reports containing 253 experimental treatments that measured an observed, not self-reported, behavioral outcome. Most studies combined multiple treatments, and this confounding precluded definitive conclusions about which individual treatments are most effective. Treatments that included cognitive dissonance, goal setting, social modeling, and prompts provided the overall largest effect sizes (Hedge’s g > 0.60). Further analyses indicated that different treatments have been more effective for certain behaviors. Although average effect sizes are based on small numbers of studies, effective combinations of treatments and behaviors are making it easy to recycle, setting goals for conserving gasoline, and modeling home energy conservation. The results also reveal several gaps in the literature that should guide further research, including both treatments and PEB that have not been tested.
This paper presents the results of a study of Danish consumers' attitudes to packaging and the importance of the environmental and functional characteristics of packaging for their purchasing decisions. The aim is to evaluate whether and how purchasing behaviour can be influenced in such a way as to limit the environmental problems caused by packaging. The study deals with consumers' attitudes to (a) packaging in general, and (b) the specific packaging which consumers take home with them (primary packaging). Consumers' attitudes to various industrial, transportation, and storage packaging are not explicitly included in the analysis. The paper concludes with a discussion of the implications of the results for the environmental authorities and food and packaging manufacturers.
In this meta-analysis the author compared the effectiveness of educational interventions (N = 18) conducted in classrooms and in nontraditional settings in improving environmental behavior. Classroom interventions improved environmental behavior more effectively (r = .65) than interventions in nontraditional settings (r = .27). Interventions that most effectively improved environmental behavior actively involved participants and used young participants. Active participation was more likely in interventions implemented in classrooms than in nontraditional settings. However, few of these studies measured actual behavior, and often poor research methods were used.
Multiple government and health organizations recommend the use of warm or hot water in publications designed to educate the public on best practices for washing one's hands. This is despite research suggesting that the use of an elevated water temperature does not improve handwashing efficacy, but can cause hand irritation. There is reason to believe that the perception that warm or hot water is more effective at cleaning one's hands is pervasive, and may be one factor that is driving up unnecessary energy consumption and greenhouse gas emissions. We examine handwashing practices and beliefs about water temperature using a survey of 510 adults in the United States. The survey included measures of handwashing frequency, duration, the proportion of time an elevated temperature was used, and beliefs about water temperature and handwashing efficacy. We also estimate the energy consumed and resultant carbon dioxide equivalent emissions (CO2eq) in the U.S. due to the use of elevated temperatures during handwashing. Participants used an elevated temperature 64% of the time, causing 6.3 million metric tons (MMt) of CO2eq which is 0.1% of total annual emissions and 0.3% of commercial and residential sector emissions. Roughly 69% of the sample believed that elevated temperatures improve handwashing efficacy. Updating these beliefs could prevent 1 MMt of CO2eq annually, exceeding the total emissions from many industrial sources in the U.S. including the Lead and Zinc industries. In addition to causing skin irritation, the recommendation to use an elevated temperature during handwashing contributes to another major threat to public health-climate change. Health and consumer protection organizations should consider advocating for the use of a "comfortable" temperature rather than warm or hot water.
In the public understanding of science. rhetoric has two distinct roles: it is both a theory capable of analysing public understanding and an activity capable of creating it. In its analytical role, rhetoric reveals two dominant models of public undenvdnding: the deficit model and the contextual model. In the deficit model. rhetoric acts in the minor role of creating public undenldnding by accommodating the facts and methods of science to public needs and limitations. In the contextudl model, rhetoric and rhetorical analysis pldy major roles. Rhetorical analysis provides an independent source of evidence lo secure social scientific claims: in addition. if supplies the grounds for a rhetoric of reconstruction. one that reconstitutes the fact and facts of science in the public interest.
Most experiments in social psychology are considered defective because the investigators, lacking social perspective, set up their problems within the culture of their own communities. The writer has no sympathy for the controversy between the individual and the social approaches. The individual is regarded as basic, and any valid psychological principle should apply to the individual, alone, in a group, or in relation to his whole culture. Throughout psychology, in perception, in judgment, in affectivity, etc., the frame of reference is shown to be an important determinant of experience. Variations in culture are shown to be variations in frames of reference common to various groups. Social frames of reference (social norms, i.e. values, customs, stereotypes, conventions, etc.) are regarded first as stimuli which meet the individual in his associations with others and then become interiorized. The process of establishing a social norm is illustrated experimentally in an unstable perceptual situation (autokinetic phenomenon). Observing alone, the individual establishes his own frame of reference, which is modified in the direction of conformity when he observes in a group. Observing first in a group, frames of reference are set up which determine subsequent reports when the individual observes alone (illustrating the factual basis for the contentions that supra-individual qualities arise in group situations). Social values in relation to personal needs are discussed in the light of this experiment. A final chapter describes "human nature" as dependent upon the norms peculiar to the individual's group. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
This [textbook] helps establish important new links between environmental science and behavioral science. It develops a framework for addressing key questions about human behaviors that harm the environment, summarizes knowledge from psychology and related fields about these behaviors, and uses that knowledge to point the way to realistic solutions.
This book develops a framework for addressing these questions, drawing on behavioral theory, real world case studies, field experiments, and other evidence. Because its central focus is individual behavior, it draws most heavily on concepts from social, cognitive, and behavioral psychology. However, it puts behavior in the context of the economic, institutional, and policy forces that shape it and emphasizes arenas where individual action makes a real difference to the natural environment. The result is an interdisciplinary treatment, rooted in behavioral science but addressing practical issues of environmental policy.
The book is written at a level suitable for undergraduate students in psychology, social science, and environmental studies and science. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
This essay discusses an evolving business model, the sustainability-driven business model, that designers are especially well suited to implement and promote. Designers have a responsibility to connect and coordinate human needs and dreams with new opportunities and inspirations from science, technology, and business in order for products and their usage to be culturally relevant, economically productive, politically beneficial, and ecologically sustainable.