Chapter

Managing the Client’s Time Perception

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Abstract

The speed with which time is perceived may be different depending on the situation and conditions people find themselves in. The perception of the waiting time which the client spends inside the clinic must be managed to the smallest details that may make the waiting time a more pleasing and less morose experience. It is necessary to understand the importance of planning and managing carefully the waiting room where clients will be inside the clinic, constantly keeping these areas with an elevated level of quality in its maintenance. There is a series of actions that may be planned for these locations, such as: magazines, coffee, ambient music, TV, connectivity, etc. Moreover, questions related to the environment such as lighting, accessibility, and amenities are also very important for the perception of time. Each one of these must be previously analyzed in a technical way so that it can be used correctly, fully achieving its goal which is to make the client’s time awareness the best one possible.

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