Many values characterise the policy project of public service media (PSM). Universality, quality, distinctiveness, innovation, identity, diversity and pluralism are among the most common. Identity and diversity might be considered to be somewhat antagonistic. Indeed, whereas the identity building aspect of PSM largely refers to a process of unification around a nation, language and/or culture,
... [Show full abstract] the diversity aspect is centrally concerned with the task of reflecting the ever increasing fragmentation within nation states on the one hand and the diversity of cultures globally on the other.