Of the three cases of forest and fisheries certification examined in this study, the UK’s has been the most successful. Not only are all public forest lands in the UK now certified, but so too is a significant portion of private forest land. Moreover, this certification success has been achieved via a compromise between environmental, economic and social interests that has forestalled the
... [Show full abstract] emergence of an FSC competitor scheme. Thus, while there is a PEFC-UK initiative, it has been unable to generate much support in the UK, where brand recognition for the FSC’s ‘tick-tree’ logo is widespread. Likewise, local fishers embraced the MSC model early, and have continued to support it. Retail chains especially indicated their support for ‘eco labelled’ fish products early, recognising the interests and concerns of highly informed consumers.