The Flavian dynasty faced formidable challenges at its inception, stemming in no small part from its relative ignobilitas. This chapter explores a number of important themes of Flavian image-making: victory and triumph; peace, restoration and renewal; dynasty; and public benefaction, framed as a reversal of Neronian self-indulgence. The most fully preserved and understood imagery of Flavian victory in the Judean war is found on the relief decoration on the Arch of Titus, dedicated in 81. The chapter also considers the three Flavian emperors as individuals, briefly examining some of the distinctive ways that each fashioned his own public persona within these broader thematic tendencies. From the outset Vespasian was presented as an outstanding general who was not aiming for power but was chosen by fate and by Rome's soldiers. Vespasian's portraiture, which marks a clear rejection of Julio-Claudian classicism, participates in the generation of this public persona.