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The Impact of Middle School Students' Motivation of Watching TV Sports Program on Satisfaction of Watching, Word-of-Mouth Intention, and Attitude toward Physical Education Class

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Tae Wook Chung at Inha University
Tae Wook Chung
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... Previous research in broadcasting sectors only suggest review intention of viewers in specific TV programs like sports [1][2][3][4], and so on. These studies are only focused on motivational factors in TV programs. ...
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