Wanna shopping online or offline

Abstract

Purpose: The online brings an entire world inside the system. It provides unmitigated things to their clients. In the busy world, people want everything in their hand, where and when they need. The individuals are 'starving of time'. The purpose of the study is to the analyze the shopping style of youth in a specific segmentation and it displays the involvement of gender factor in shopping field. The research intention is to examine whether the youth preference is high amount towards the online or offline shopping. Design/Methodology: The research study was conducted by using survey method. The survey questionnaire was circulated to the VIT University students in Vellore and data collected from their responses. The survey conducted through the social network and via an email. The quantitative results are the useful sources of information and shows online and offline shopping behavior of youth. Findings: The study is to find out the youth buying behavior especially in a segment of people toward online and offline purchase. The survey identifies the gender discrepancy in shopping style and it led to be knowledgeable about the youth buying behavior and need to be aware of several problems related to this. The research implies the youth mindset towards the benefit and disadvantages of both the shopping styles. Original/Values: The quantitative survey improve the quality and accuracy of the research. The study make to known the gender shopping styles in students sector. The survey questionnaire reveals the statistical inference of the population and public outlook on the subject of shopping.