... Critical to advancing this second aim beyond existing knowledge was to use a multivariate approach that considered other common barriers that inhibit meat-eaters from going vegetarian. Accordingly, we drew upon influential conceptual models of food choice (Furst, Connors, Sobal, Bisogni, & Falk, 2000;Sobal & Bisogni, 2009;Steptoe, Pollard, & Wardle, 1995), along with empirical research on what barriers people report preventing them from going vegetarian (Corrin & Papadopoulos, 2017;de Boer, Schösler, & Aiking, 2017;Ensaff et al., 2015;Kildal & Syse, 2017;Lea, Crawford, & Worsley, 2006;Lea & Worsley, 2003;Mullee et al., 2017;Pohjolainen, Vinnari, & Jokinen, 2015) and on what reasons former vegetarians report for returning to eating meat (Barr & Chapman, 2002;Menzies & Sheeshka, 2012), in order to identify five core barriers which we investigated in tandem with anticipated stigma. These barriers included perceptions that following a vegetarian diet would be (1) inadequately nutritious, (2) too financially expensive, (3) unfamiliar, (4) inconvenient, and (5) inadequately tasty. ...