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The Comparative Method in Anthropology [and Comments and Reply]
Author(s): Ruth Mace, Mark Pagel, John R. Bowen, Biman Kumar Das Gupta, Keith F.
Otterbein, Mark Ridley, Thomas Schweizer and Eckart Voland
Source:
Current Anthropology,
Vol. 35, No. 5 (Dec., 1994), pp. 549-564
Published by: The University of Chicago Press on behalf of Wenner-Gren Foundation for
Anthropological Research
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Current
Anthropology
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CURRENT ANTHROPOLOGY Volume 35, Number 5, December I994
? I994 by The Wenner-Gren Foundation for Anthropological Research. All rights reserved OOII-3204/94/3505-OOOI$2.50
The Comparative
Method in
Anthropology
by Ruth Mace
and Mark Pagel
Cross-cultural comparison is a common method of testing
hypotheses regarding the co-evolution of elements of cultures or
of the adaptiveness of a cultural practice to some aspect of the
environment. It has long been recognized, however, that cultures
are not independent but rather may share many cultural ele-
ments by virtue of common ancestry and proximity. Attempts to
address this issue, known as Galton's problem, range from statis-
tically removing confounding variables to using a standard sam-
ple of "independent cultures." We show here that when testing
any hypothesis of co-evolution one should not attempt to iden-
tify independent cultures or to create them statistically. Rather,
cross-cultural comparative studies must be based upon the identi-
fication of independent events of cultural change. Once this prin-
ciple is applied, it becomes apparent that it is in fact groups of
closely related cultures that are potentially the most informative
for testing cross-cultural hypotheses. Constructing phylogenies
of cultures and placing upon them independent instances of cul-
tural elements' arising or changing is an essential part of this
task.
RUTH MACE iS a Royal Society University Research Fellow in
the Department of Anthropology of University College London
(Gower St., London WCiE 6BT, England). Born in i96i, she was
educated at Oxford University (B.A., i983; D.Phil., i987) and has
held research positions in the Centre for Environmental Technol-
ogy of Imperial College (i987-89) and the School of Develop-
ment Studies of the University of East Anglia (i989-9i). Her re-
search interests are subsistence economics, pastoralism, human
ecology, and conservation. She has published "Pastoralist Strate-
gies for Survival in an Unpredictable Environment: A Model of
Herd Composition" (Agricultural Systems 3I:i85-204), "Over-
grazing Overstated" (Nature 349: 280-gI), "Nomadic Pastoralists
Adopt Strategies That Maximise Long-term Household Survival"
(Behavioural Ecology and Sociobiology 33:329-34), and "Transi-
tions between Cultivation and Pastoralism in Sub-Saharan Af-
rica" (CA 34:363-82).
MARK PAGEL directs a research unit on ecology and behaviour in
the Department of Zoology of Oxford University. He was born in
I954 and educated at the University of Washington (B.A., I976;
Ph.D., ig80). He has taught evolutionary theory and statistics at
Harvard University (i990-92) as well as at Oxford. His publica-
tions include "Detecting Correlated Evolution on Phylogenies: A
General Method for the Comparative Analysis of Discrete Char-
acters" (Proceedings of the Royal Society B 255:37-45), "The
i. This research was funded by the Royal Society (RM) the Science
and Engineering Research Council, the National Environment Re-
search Council, and the Biotechnology and Biological Sciences Re-
search Council (MP).
Adaptationist Wager," in Phylogenetics and Ecology, edited by P.
Eggleton and D. Vane-Wright (London: Academic Press, in press),
"The Evolution of Conspicuous Oestrous Advertisement in Old
World Monkeys" (Animal Behaviour 47:I333-4I), and, with
P. H. Harvey, The Comparative Method in Evolutionary Biology
(Oxford: Oxford University Press, i99i).
The present paper was submitted in final form 6 XII 93.
For well over a century, anthropologists have used infor-
mation obtained by comparisons across cultures to test
ideas about cultural evolution. Since the i 950S many
of these comparisons have made use of tabulations of
cultural information compiled by G. P. Murdock and
others, who codified over I,250 cultures extant at that
time. Shortly after the first studies making use of Mur-
dock's Atlas of World Cultures were published, a large
branch of anthropology (mostly located in Britain) re-
acted to the use of facts about culture in this way. The
idea that the facts themselves should be considered as
social constructs came into the ascendancy, and much
of anthropology redefined itself as an interpretive hu-
manity rather than a science, concerned with cultural
specificity rather than comparison across cultures. Holy
(i987) remarked that "the line between comparativists
and non-comparativists is probably more sharply drawn
than ever before," the latter being in the numerical ma-
jority.
Meanwhile, the past decade has seen a great expan-
sion in other branches of anthropology in which anthro-
pologists study humanity, including cultural diversity,
as a scientific endeavour. Here the comparative method
is widely used both by those who are interested in the
evolution of culture and in other disciplines of the hu-
man sciences, such as demography, in which, for exam-
ple, fertility is considered to be at least in part cultural.
Issues that have recently been addressed using cross-
cultural comparison as empirical evidence include ques-
tions concerning the co-evolution of rules of inheritance
and marriage (Hartung I982, i985), pathogen risk and
polygyny (Low I988, i990), incest taboos and exogamy
(Durham i99i, Thornhill i99I ), reproduction and social
organization (Lesthaeghe i989), and modes of subsis-
tence and fertility (Campbell and Wood I988, Bentley,
Goldberg, and Jasienska I993).
Most models of cultural evolution include the as-
sumption that culture evolves by "descent with modi-
fication" (Cavalli-Sforza and Feldman I98I, Lumsden
and Wilson I98I, Boyd and Richerson I985, Durham
I 99 1), probably from a single origin. Most models of cul-
tural evolution also acknowledge the existence of bun-
dles of characters that can be transmitted as indepen-
dent units (i.e., even when other aspects of the culture
are not passed on); we shall call these "elements" of
culture.
Perhaps the most common way of analysing compara-
tive data is to correlate two or more elements across a
group of cultures. However, Francis Galton realized as
early as I889 that cultures cannot be treated as indepen-
dent for purposes of investigating cross-cultural trends.
549
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550 I CURRENT ANTHROPOLOGY Volume 35, Number 5, December 1994
The historical patterns of relatedness among societies
mean that they cannot be assumed to have evolved or
acquired their particular characteristics independently.
Therefore a cross-cultural association between two or
more elements of culture does not necessarily indicate
that the two elements tend to evolve or to be acquired
together. They may both have been acquired for unre-
lated reasons in an older or ancestral culture and then
subsequently transmitted to many later descendant cul-
tures. Since Galton's time, anthropologists have devel-
oped two types of methodology to confront the problem
of non-independence in comparative studies.
"Solutions" to Galton's Problem
Murdock attempted to solve Galton's problem by cate-
gorizing the I,250 cultures in his famous Atlas into a
smaller number of clusters. He assumed that the clus-
ters represented independent groupings but argued that
the cultures within a cluster would display many simi-
larities, presumably owing to both proximity and com-
mon descent. Murdock and White (i969) published a
sample of cultures in which each cluster is represented
only once. This "standard cross-cultural sample" of I86
cultures is still widely used today. Other investigators
have chosen different samples of cultures depending
upon the availability of certain kinds of data.
Both Murdock's standard sample and other samples
drawn from his clusters correctly identify the problem
of non-independence and therefore improve upon simple
cross-cultural correlations that ignore history. However,
for two reasons this approach fails to provide a princi-
pled solution to Galton's problem. One is that it merely
moves back in time the issue of historical relatedness:
the clusters may not be independent for all the same
logical reasons that cultures within a cluster are not.
Sets of cultures will be related to varying degrees. If we
believe in cultural monogenesis, then there are no such
things as "independent cultures," only cultures with dif-
fering degrees of relatedness, and therefore Murdock's
clusters must also be related, even if distantly. This
means that clusters will not be independent on variables
that evolved or were acquired and retained in common
ancestors to those clusters. An additional limitation of
"standard samples" is that such samples prevent re-
searchers from making comparisons among closely re-
lated societies. Murdock's approach recognizes the im-
portance of history but confronts it with a very broad
brush. There may be ample variation among the closely
related cultures within a cluster that is ignored. Further,
cultures within a cluster are treated as equally related
and therefore as equally non-independent. But, if histori-
cal relationships are identified on a more recent level,
subclusters or even subsubclusters may emerge. This is
a serious limitation because we may have the best
chance of understanding historical patterns of relat-
edness among closely related societies (e.g., Eggan I975
[I9541) and therefore of understanding patterns of cross-
cultural correlation.
The second set of techniques for confronting Galton's
problem relies upon statistical procedures to control for
or remove from the data points those portions of the
variation that are thought not to be independent among
cultures. Although statistical approaches vary in detail,
they are based on a shared premise: that variation among
cultural groups can be divided into a portion caused by
the historical patterns of descent and of proximity and
a portion representing unique independent cultural evo-
lution. Only the latter portion-a statistical residual-is
used to investigate comparative trends. The statistical
techniques, including various regression models (or,
equivalently, analyses of variance) and methods of spa-
tial autocorrelation analysis (Dow et al. I984, Dow
i99i), can in principle produce sets of statistically inde-
pendent data points. Like Murdock's standard sample,
then, they are an improvement upon ignoring common
ancestry entirely. However, they also fail to provide a
principled solution to Galton's problem. These meth-
ods, in effect, are victims of their own zeal. By control-
ling for the effects of ancestry and/or proximity they
remove that which in Murdock's approach would
roughly correspond to the differences among clusters.
We say "roughly," however, because the methods are
not limited to controlling only for those major differ-
ences associated with clusters. Depending upon how
precisely one specifies the "network" of connections
(the shared ancestry and/or proximity) among cultures,
much more variation may be removed. The variation
that remains once the "shared" variation is removed is,
again roughly, equivalent to that which would be found
from comparing only very closely related samples.
Thus, the distinguishing comparison between the
standard sample and statistical approaches is, ironically,
that each technique makes use of that which the other
one either discards or must ignore: statistical ap-
proaches discard the variation that Murdock's cluster
approach retains, whereas Murdock's approach cannot
make use of the variation among closely related cultures
that the statistical techniques retain. The dilemma is
that both types of information are relevant to testing
cross-cultural comparative trends.
The challenge confronting comparative anthropolo-
gists, then, is managing to make use of both differences
among major cultural clusters and differences among
more closely related societies. The answer lies in identi-
fying what we shall call independent instances of cul-
tural change. Darwin recognized implicitly that the va-
lidity of comparative biological trends depended upon
counting independent instances of evolutionary change
in species (see Ridley i992). Galton later recognized the
same problem in cross-cultural analyses. Ridley (i983)
formalized this idea for discrete or categorical traits, and
later work (Felsenstein I985 and others, reviewed in Pa-
gel and Harvey I 98 8; Harvey and Pagel i 9 9 i) has gener-
alized the principle to traits that vary on a continuous
scale.
For purposes of cross-cultural comparative studies, we
shall call any instance of the de novo invention or acqui-
sition of a new element by copying from another culture
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MACE AND PAGEL The Comparative Method I 55
AB AB AB AB AB A'B' A'B' A'B' A'B'
B'
AB
A'B' AB AB A'B' AB A'B' AB AB A'B'
B \ I / B' B'
AB
FIG. i. Phylogenies of culture showing correlations between elements A' and B' that result from (top)
homology and (bottom) analogy.
or the change or loss of an element as an independent
instance of cultural change. The critical point of this
essay is that the validity of comparative methods for
anthropology depends upon correctly counting indepen-
dent instances of cultural change. Independent instances
of cultural change, in turn, cannot be identified without
the construction of a phylogeny (or cladogram) showing
the patterns of hierarchical descent of the cultures being
studied.
The Importance of History
Consider that we find a number of cultures that contain
the elements A and B. That B arises in the presence of
A in some cultures does not mean that all instances of
B were caused by A (Boas I940 [i8961), but if the ele-
ments are causally or functionally related, then they will
appear together more often than would be expected by
chance. Whether this is the case is what comparative
studies are designed to test. Central to our approach is
the idea of a cultural phylogeny. Evidence for correlated
cultural change is obtained from the phylogeny if pairs
of cultural elements change together on repeated, inde-
pendent occasions. Crucially, then, it is not the number
of cultures that currently have the elements that mat-
ters for testing cross-cultural hypotheses. Rather, what
counts as evidence for correlated evolutionary change
is the number of times those elements have changed
together.
If cultures evolve by descent with modification, then
when one culture is descended from another the two
will have many common elements. Elements present in
the daughter culture that were inherited from the
mother culture are described as homologous. Figure i
(top) shows a phylogeny of hypothetical cultures in
which we assume that only vertical transmission of cul-
tural information has occurred. If one were to examine
the cultures that are represented by the tips of the phy-
logeny, one might be tempted to imagine that A' was
co-evolving with B' and that they were somehow func-
tionally linked: five cultures have the elements (AB) and
four have (A'B'), with no exception to the rule that A'
occurs with B'.
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552 CURRENT ANTHROPOLOGY Volume 35, Number 5, December 1994
Now, consider that a historical analysis reveals that
the ancestral culture from which all these other cultures
evolved was (AB). A evolved into A' and then B evolved
into B' only once, as shown in figure i (top). The associa-
tion of A' with B' at the tips can be fully understood on
the basis of one instance of B' evolving in the presence
of A'. There is no evidence for the repeated co-evolution
of these two elements. The fact that the branch of the
tree in which this occurred has since evolved into many
separate cultures, all of which still share A' and B', is of
no statistical significance to our hypothesis. A' and B'
may each be functional, which explains why both ele-
ments are maintained. However, they may have no con-
nection with each other whatsoever. A correlation be-
tween the two elements owing to homology is not
evidence for repeated co-evolution.
In contrast, if an element evolves on many separate
occasions in separate cultures, then the cultural ele-
ments are described as analogous. Figure i (bottom) il-
lustrates an example with an equal degree of associa-
tion between A' and B' in extant cultures as figure i
(top), but in this case the instances of A' and B' are anal-
ogous. A correlation across a range of cultures between
two or more analogous elements is evidence for the
repeated and independent co-evolution of those ele-
ments.
We are now in a position to restate in terms of a phylo-
genetic approach why the previous attempts to solve
Galton's problem fail. Murdock's standard-sample ap-
proach is analogous to drawing one culture from each of
the main branches of figure i. These clusters would be
independent for the characters A, B, and A'B'. However,
any cultural element that evolved prior to the root of
the tree in figure i will be shared by descent among
the clusters of cultures: correlations calculated across
clusters may still be artefacts of shared ancestry. Fur-
thermore, using any standard sample such as Murdock's
we could not study cultural variation within the closely
related cultures of figure i. The elements of interest may
have been gained and lost several times within one of
the clusters (such as in fig. i [bottom]), but such relevant
details could not be included in an analysis based on the
standard sample. Conversely, the statistical techniques
would tend to remove the variation represented by the
main and secondary branches of figure i. These meth-
ods, in effect, would analyze only the variation repre-
sented by pairs of cultures at the tips of the phylogeny
and discard variation that originated earlier.
Reducing the statistical analysis to independent in-
stances of cultural change as we advocate might remove
correlations found in past studies that seem intuitively
rather unlikely to indicate any functional link, such as
that between circumcision and climate (Whiting I964,
Saucier I972) or between postpartum sexual abstinence
and ritual art (Lesthaeghe i989). It may also help to re-
solve cases in which two studies testing the same hy-
pothesis have reached different conclusions, such as
Campbell and Wood's (i988) finding that fertility is not
associated with subsistence practice and Bentley, Gold-
berg, and Jasienska's (I993) finding that it is.
Reconstructing Phylogenies and Identifying
Ancestral Character States
Once it is appreciated that a comparative hypothesis is
actually a hypothesis about the pattern of origination
and modification of cultural elements in different soci-
eties, much debate will ensue about whether a particular
phylogeny is the correct phylogeny for a particular set
of cultures. We give here only a very brief overview of
the key issues of reconstructing phylogenies and of iden-
tifying ancestral character states. Discussions of many
of the issues of reconstructing ancestral character states
can be found in the biological literature (Felsenstein
I979, I983; Maddison, Donoghue, and Maddison I984;
Ridley I986; Harvey and Pagel i99i).
Unlike biological phylogenies, in which a true pattern
of vertical descent exists, cultural phylogenies, even if
predominantly vertical, will contain many instances of
populations interbreeding and the horizontal transmis-
sion (e.g., between neighbours) of cultural elements.
(Horizontal transmission has been variously described
as diffusion, copying, borrowing, or "synology" [Dur-
ham I990]; we use the term horizontal transmission be-
cause it implies nothing about the mechanism of or
motivation for the adoption of the element.) We shall
have to accept, then, that a cultural phylogeny rep-
resents only broadly the cultural path that most of the
ancestors of the majority of members of that culture
followed.
On the evidence of Cavalli-Sforza et al. (i988), the
cultural and genetic phylogenies may not differ greatly.
For this reason genetic evidence will often provide a use-
ful starting point for reconstructing phylogenies. How-
ever, a phylogeny should probably be based on all the
evidence available, be it genetic, linguistic, archaelogi-
cal, historical, or cultural (assuming that the elements
relevant to the hypothesis being tested are not also used
to construct the phylogeny, which would be circular).
In this way, there is the greatest chance that one will
converge upon the true phylogeny.
Language has the advantage of evolving in what lin-
guists have described as a genetic way (Ruhlen i987).
Languages also diverge from each other in fairly consis-
tent ways, and therefore the extent of difference between
two related language groups can be used to estimate
when those two languages separated. Genes and lan-
guage do not evolve in identical ways, so the construc-
tion of linguistic phylogenies is difficult and controver-
sial (Ruvolo I987, Bateman et al. i990), especially for
establishing relationships between groups of more dis-
tantly related cultures. For more closely related cul-
tures, however, languages may be very useful. Language
differences typically evolve much more rapidly than ge-
netic differences and therefore can be used to separate
groups that may be difficult to distinguish on common
genetic indices. If it is true that the loss of a native lan-
guage in favour of another language is generally associ-
ated with the adoption of most or all of a whole range of
elements from that culture, then linguistic phylogenies
may be even more appropriate than genetic ones. Lan-
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MACE AND PAGEL The Comparative Method 553
C'
90;, <,0 c:fi<>/ qg>OOs C; Gx C;G :o
Nilotic < Cushitic
C-
FIG. 2. A phylogeny of nine Kenyan pastoralist cultures based on linguistic similarity, showing (C +)
camel-keeping cultures and (C-) cultures without camels, (black bars) some possible positions of independent
events of the adoption of camel herding, and (arrow) a possible route for the horizontal transmission of camel
herding across cultures. (Branch lengths do not necessarily represent time.)
guage is also not likely to be one of the elements in
our co-evolutionary hypothesis. Whilst being far from
perfect, it may offer the best general method of recon-
structing cultural phylogenies that we have, and Ruh-
len's (i987) classification of the world's languages (build-
ing on the work of Joseph Greenberg and others)
provides the basis for such a phylogeny.
Once a phylogeny is available, the process of identi-
fying ancestral character states can take place. Direct
historical or archaeological evidence may sometimes be
available. Where evidence of ancestral states is lacking,
it is necessary to infer them. One of the best-known
techniques for inferring ancestral character states is par-
simony. Parsimony methods find the minimum number
of evolutionary events on a tree that is required to ex-
plain the distribution of elements among the contempo-
rary cultures. Given the many potential methods of cul-
tural transmission, parsimony may often underestimate
the true number of evolutionary events. However, any
evidence of repeated co-evolution based on parsimony
is therefore likely to be real (statistical type-I errors will
be minimized), although real cases of repeated co-
evolution may be overlooked (statistical type-2 errors
may be increased). A useful review of computer pro-
grams that can use a variety of specified criteria to con-
struct phylogenetic trees (including PHYLIP, PAUP, and
Hennig86) and ancestral character states (MacClade) can
be found in Maddison and Maddison (I989, I992).
The Adoption of Camel Herding by East
African Pastoralists
To illustrate the processes of phylogeny reconstruction
and the identification of instances of cultural change,
we shall consider some pastoralist cultures in Kenya.
We are interested in testing the idea that camel herding
is adopted in dry climates. We have constructed a phy-
logeny of these groups based on linguistic evidence (fig.
2). This cultural phylogeny portrays the broad division
between the Nilotes and the Cushites that is also sup-
ported by genetic differences (Cavalli-Sforza et al. I988).
Among the Cushitic groups, four extant cultures are
considered. Classified on the basis of linguistic similar-
ity, Gabbra and Borana (who speak essentially the same
language) fall together on one branch and Rendille and
Somali fall together on another. Among the Nilotes,
Samburu and Maasai speak the same language and Tur-
kana and Pokot are more distantly related.
To illustrate the reconstruction of ancestral character
states, we may look at these pastoralist groups and see
which of them are camel-keeping. (Technically we are
interested in the meme [Dawkins I976] or ideational
unit [Durham i99i] of aspiration to camel keeping
rather than the behaviour itself, because not all individ-
uals in any culture will own camels; the poor may not
be able to acquire camels, nor would it necessarily be in
their interest to do so [Mace and Houston i989, Mace
I990], but most would aspire to own them if they were
rich enough.) Those cultures that are camel-keeping are
shown in figure 2. (All the cultures that are not camel-
keeping specialize in cattle.) Archaeological evidence
suggests that camels may have arrived in the region
around 4,000 years ago, which may also have been a
period of increased climatic drying (Gowlett I988). Ca-
valli-Sforza et al.'s (I988) genetic analysis suggests that
the separation of the Nilosaharan and Afroasiatic (Ethio-
pian) culture clusters pre-dates this by some time. Thus
their last common ancestral culture at the root of the
phylogeny did not herd camels (and may not have herded
anything).
When the splits among the Cushitic groups occurred
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554 CURRENT ANTHROPOLOGY Volume 35, Number 5, December I994
is unknown, but it was probably after the arrival of cam-
els in the region (Ruhlen's rule of thumb is that separa-
tion for 500 years makes languages mutually difficult to
comprehend and separation for i,ooo years makes them
mutually incomprehensible). One of the most parsimo-
nious patterns of the adoption of camel herding by differ-
ent cultures that is consistent with the historical and
archaeological evidence is that shown in figure 2. Other
equally or less parsimonious trees are possible. An alter-
native pattern of events is that the common ancestor of
the four Eastern Cushitic cultures herded camels and
the Borana then lost this element. Further historical,
archaeological, genetic, and linguistic analyses will no
doubt throw more light on the evolution of these cul-
tures.
Whichever of these reconstructions is correct, the ob-
served pattern of camel herding in these nine Kenyan
pastoralist groups can be explained by a minimum of
four independent instances of cultural change. The Maa-
sai, southern Samburu, Pokot, and Borana all live in wet-
ter areas than any of the camel-keeping groups. The
northern Samburu have taken up camel herding only
very recently, especially since a severe drought in I984.
Thus in all four cases the adoption of camel herding
and a dry environment occur together. Including a wider
range of pastoralist cultures would further strengthen
our confidence that this association is statistically un-
likely to be due to chance and that the behaviour is
functionally linked to a dry environment.
The same phylogeny can be used to test additional
ideas. Circumcision practices also vary among these pas-
toralist groups but differently from the practice of camel
herding. The Gabbra, Borana, and Somali all practise a
drastic form of circumcision on very young girls. The
Rendille, on the other hand, practise a different type of
circumcision on young women at their marriage. The
similarities among the Gabbra, Borana, and Somali prac-
tices are such that it is implausible that each culture
invented these practices in isolation; some horizontal
transmission (such as observing and copying) must have
occurred. Nor is it possible to construct a phylogeny in
which camel herding and circumcision practices evolve
together. If we consider the linguistic phylogeny to be
the true phylogeny of the cultural groups, then there
must have been more than one independent instance of
a gain or a loss of both camel herding and circumcision,
even within this cluster of four closely related cultures.
This therefore provides an example of elements of cul-
ture evolving independently of each other.
Horizontal Transmission and Comparative
Studies
Many elements of culture are transmitted horizontally
among societies. As we have seen, camel herding and
some circumcision practices are very likely to have
spread by horizontal transmission among the Kenyan
pastoralist groups. Although vertical transmission (i.e.,
from the parental culture) may be the most common
form of transmission for most elements of culture, there
is a range of possible mechanisms by which cultural ele-
ments can be transmitted horizontally (Boyd and Richer-
son I985), whether or not groups are interbreeding, and
horizontal transmission should not be considered rare.
Many comparative analyses have statistically re-
moved effects of geographical proximity (Naroll I970,
Dow et al. I984) on the grounds that they are not con-
cerned with cultural similarities that result from "diffu-
sion." Implicit in such analyses is that acquisition of an
element of culture by horizontal transmission should
not be considered as an independent event of cultural
change. But horizontal transmission should not be ig-
nored in comparative studies of the evolution of culture
which seek to test adaptive hypotheses. Indeed, horizon-
tal transmission can be used to identify additional in-
stances of the correlated evolution of cultural elements.
In the case of the Kenyan pastoralists, camel herding
may have been transmitted horizontally along the path
shown in figure 2. The northern Samburu got the idea
of camel herding (and the camels) from neighbouring
cultures, especially the Turkana, but this does not make
their adoption of camels any less relevant to our hypoth-
esis. Indeed, contrasting northern and southern popu-
lations of Samburu that intermarry and do not differ
greatly in language or other aspects of their culture but
do differ in the relevant environmental parameters and
in camel keeping could provide some of the strongest
evidence in favour of the hypothesis.
Nevertheless, not all the circumstances of horizontal
transmission should be considered as independent
events. Consider that we wished to test another hypoth-
esis on figure 2: that female circumcision co-evolves
with pastoralism. Historical sources (Worthy I959,
Cronk I989) report that earlier this century the Muko-
godo changed from living as hunter-gatherers to living
as pastoralists and started circumcising their daughters.
We might take this as evidence of an event of co-
evolution of these two cultural elements. But the history
also reveals that the changes coincided with the onset
of intermarriage between the Mukogodo and Maasai
groups and the Mukogodo were to a great extent assimi-
lated into Maasai culture. Dress, religion, marriage
rules, methods of housing, and even language all
changed to the Maasai form. The phylogeny of these
cultures contains what is known as an anastomosis-a
fusion of two branches of the tree. The culture emergent
from the anastomosis could be different from either of
the two parent cultures or (as is probably true in this
case) just a continuation of one of them (the Maasai
branch). If all the Mukogodo were assimilated into Maa-
sai culture, then the Mukogodo branch of the tree would
cease to be represented by any tip on the phylogeny-
that is, that culture would be extinct. It will generally
be incorrect to consider any cultural elements found in
the tree immediately after the anastomosis to have
arisen independently if that element was present in ei-
ther of the parent cultures. Thus the identification of
anastomoses could be important when counting inde-
pendent events of cultural change.
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MACE AND PAGEL The Comparative Method | 555
Another example of an anastomosis is the formation
of the Ariaal by the intermarriage of Samburu and Ren-
dille (Spencer I973). Cultural practices from both of the
parent cultures are practised by the Ariaal. It may be
that they are simply a transitional group housing mainly
migrants from the Rendille to the Samburu culture; al-
tematively, they may develop their own cultural iden-
tity, even their own language, over time. Many argue,
however, that one culture and language will generally
win out over the other in cases of fusion (Renfrew I987).
This view implies that splitting, separation, and barriers
to cultural mixing rather than cultural fusion have been
the more prevalent mechanisms for the origination of
cultural diversity as they are for biological diversity. The
fact that it is possible to identify, individual cultures,
rather than human cultural diversity's appearing as an
amorphous soup of continuous variation, also supports
this hypothesis (see Naroll I97I on how to treat lan-
guage ambiguities).
Another type of horizontal transmission that should
probably not be counted as an independent instance of
cultural change is imposed cultural change (Durham
I99I). Warfare and domination of one cultural group by
another, slavery, colonialism, and statehood can all
cause such cultural change through imposition. Fre-
quently cultural elements of the subordinate culture are
actively exterminated, as in religious persecution. There
is also the less easily defined area of groups adopting
cultural elements from wealthier or more powerful cul-
tures because the association with the higher-status
group, rather than the element itself, has some perceived
or actual benefit (Boyd and Richerson [I985] call this
"indirect transmission bias"). Female circumcision may
currently be spreading through the Sahelian zone in this
way because of its association with the wealthier Is-
lamic cultures and the association of the uncircumcised
state with slavery (Lightfoot-Klein I989). Long-distance
warfare, colonialism, and large intercultural disparities
in wealth may be relatively recent phenomena in the
evolutionary history of human culture, but they are now
widespread and may be responsible for the loss of much
of the world's cultural diversity. These phenomena are
likely to complicate the interpretation of comparative
studies of cultural evolution, and special care should be
taken to recognize such phenomena as causal agents in
apparent instances of the repeated co-evolution of the
cultural elements that may be spread in this way.
Horizontal transmission, then, can often be treated as
an independent instance of cultural change in the cul-
ture in which it arises and thus a useful data point for
comparative study. Copying and learning by one culture
of another culture's practices can provide evidence for
the functional links among various elements of culture.
However, great care must be taken in the interpretation
of large blocks of cultural elements appearing together,
which may be due to anastomoses. Imposition of cul-
tural elements and acquisition by status association may
also mislead tests of functional associations.
If a comparative hypothesis is formulated that con-
cerns only instances of de novo invention or modifica-
tion of an element within a culture, then efforts will
have to be made to separate effects of horizontal trans-
mission from local effects. For example, although camel
herding was transmitted horizontally among pastoralists
in northern Kenya, the breeds now used by the different
groups are physiologically distinct (except that the
Samburu acquired their camels very recently from the
Turkana and the breeds used by these two groups are
still similar). Thus an element of de novo adaptation to
the new culture and environment has occurred since the
acquisition of the broader idea of camel husbandry.
Comparative Studies Using Continuous
Variables
We have based all of our examples so far on elements of
culture that can be classified as taking a small number
of discrete values: camel herding or not, a particular cir-
cumcision practice or not, dry climate or not. However,
many elements of culture or environmental variables
are more naturally thought of as varying along a contin-
uous scale. Fertility, bride-price, degree of polygyny,
temperature, and rainfall are examples of continuous
variables. In the example of figure 2 we might instead
have studied the (average) number of camels per house-
hold as a function of the average amount of rainfall, and
this might have given us more information relevant to
our hypothesis.
When the relationship between two quantitative cul-
tural elements is sought, the phylogeny is used to define
a series of comparisons or "contrasts" between pairs of
"sister-cultures" on the phylogeny. Sister-cultures have
an immediate common ancestor (e.g., cultures 3 and 4,
6 and 7, and 8 and 9 in figure 3). The differences between
two such cultures are, by definition, differences that
have been acquired since the two cultures separated and
thus are events of cultural change. For the example
given here one would compare each sister-culture pair
on the average rainfall and the average size of a herd. If
the hypothesis is correct, greater differences in rainfall
between cultures should be associated with greater dif-
ferences in camel herd size.
This form of analysis is not limited to comparisons
among sister-cultures, although they will usually be the
simplest and most straightforward to define. It is also
possible to define contrasts between the ancestral nodes
on the phylogeny or between a culture at the tip and a
node. Figure 3 (top) shows the sister-culture compari-
sons and the culture-node and node-node comparisons
defined by that phylogeny, which comprises all the pos-
sible contrasts. Thus, in addition to the three sister-
culture comparisons, the comparisons between nodes
X2 and X4 and between X7 and X5 and the culture-node
comparisons between culture i and X6, between culture
2 and X3, and between culture 5 and Xi provide five
additional independent pieces of evidence that bear on
the presumed functional relationship. The difficulty
with these additional comparisons is that one needs a
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556) CURRENT ANTHROPOLOGY Volume 35, Number y, December I994
1 2 3 4 5 6 7 8 9
3 ~~~~~4
x5
X8
1 2 3 4 5 6 7 8 9
3 ~~~~4
x5
\~~Xy
x8
FIG. 3. Contrasts counted when testing for an association (top) between two quantitative variables and
(bottom) between a categorical element (black bars) and a quantitative variable. Numbers, extant cultures;
X's, nodes.
way to estimate the values of the characters at the
nodes. The simplest approach is to estimate every higher
node as the mean or average of the points immediately
above it on the phylogeny; thus Xi would be estimated
as (culture 3 + culture 4)/2. The values of X2 and X4
can be estimated by the same procedure. The value for
X5 would then be found as the mean of the values found
for X2 and X4, and so on throughout the tree. This form
of averaging makes implicit assumptions about rates of
cultural evolution in the various branches of the tree.
However, it has been shown to have reasonable statisti-
cal properties in several computer simulation studies
(Martins and Garland I99I, Gittleman and Luh I 992,
Purvis, Gittleman, and Luh I994). It should be empha-
sized that the averaging process is not a way of estimat-
ing what was going on in the past but merely a way of
partitioning the variability among the cultures of the
phylogeny into independent parts. Other ways of esti-
mating the nodes are possible, however (see, e.g.,
Felsenstein I985, Harvey and Pagel I99I, Martins and
Garland I99I, and Pagel I992).
Frequently one will want to test for the association
between a quantitative variable and a categorical vari-
able (such as the amount of rainfall and the presence or
absence of camel husbandry; fig. 3 [bottom]). Here again,
the phylogeny makes clear how to test such a hypothe-
sis. Wherever a transition occurs from one state of the
categorical variable to the other, we compare the average
value of the continuous variable in the two conditions.
This can often be achieved with a sister-culture compar-
ison, such as those between cultures 3 and 4 and cul-
tures 6 and 7. Cultures 2 and 5 also provide such a com-
parison, if not as close a one as the others. The
remaining transition to camel herding requires that one
develop estimates of X4 and X5. One could in this case
estimate X4 = (culture 8 + culture 9)/2. The estimate
of X5 is made difficult by the fact that cultures 6 and 7
have already been used. To avoid any such overlap one
could compare the estimate of X4 with the value for
culture i, but such "long-distance" comparisons are
generally not as well controlled as sister-culture com-
parisons. Many other elements of culture will have
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MACE AND PAGEL The Comparative Method J 557
changed along the branches leading from X8 to cultures
i and 9.
Statistical Tests
The phylogenetic approach that we have outlined pro-
vides a framework within which to conduct statistical
tests of comparative hypotheses. The common feature of
all the analyses we have described is that the phylogeny
identifies a set of independent contrasts or comparisons
that can therefore be used as units of analysis in appro-
priate statistical tests. It is not necessary to limit one's
analyses to two variables at a time. Comparisons can
simultaneously be formed on a large number of vari-
ables, some of which may be used as controlling vari-
ables in later statistical analyses.
To test hypotheses about transitions in two categori-
cal variables, one first reconstructs the probable ances-
tral character states at each of the nodes of the phylog-
eny, using, for example, parsimony or related methods.
Then one notes each branch of the tree in which one,
the other, or both of the variables changes state between
the beginning and end points of the branch. For these
branches only (that is, ignoring branches in which nei-
ther variable changes), one writes down their end-states.
Four end-states are possible, and these define a two-by-
two contingency table in which one merely tallies the
observed end-states of those branches in which some
change occurred. If changes in the two variables are posi-
tively correlated, there will be a preponderance of tallies
in the X = o, Y = o and X = i, Y = i boxes of the
contingency table, where X and Y are the two variables
under investigation. A negative relationship will yield a
preponderance of tallies in the X = o, Y = i, and X =
I, Y = O boxes. If there is no relationship, each of the
boxes will tend to have the same number of tallies. The
association can then be tested by a chi-squared statistic
or a Fisher's exact test. Ridley (I983), Pagel and Harvey
(I988), and Harvey and Pagel (i99i) discuss this method
in greater detail.
A limitation of the contingency table method is that
it fails to distinguish among some kinds of transition.
For example, a branch in which X changed from o to i
but Y remained unchanged in state i would be tallied
in the same box as a branch in which Y changed from o
to i and X remained unchanged in state i and the same
as a branch in which both X and Y changed from o to i
(see Harvey and Pagel i 99 fI). Maddison (1 990) provides a
method that can overcome this limitation. This method
assesses whether an observed pattern of transitions on
the phylogeny can be used to support the hypothesis
that changes in one of the variables make changes in
the other more or less likely. Pagel (I994) reports a maxi-
mum-likelihood technique based on Markov transition
models that also can test whether certain directions or
patterns of change occur more often than expected by
chance. This method tests for correlated cultural change
on a phylogeny without relying upon reconstruction of
ancestral character states.
To test for a relationship between two quantitative
variables one merely correlates the two or more sets of
pairwise comparisons or contrasts. Here partial correla-
tion can be used to control statistically for the effects of
one variable whilst examining the relationship between
two others. Tests between a continuous and a categori-
cal variable make use of the fact that each contrast de-
fines a difference on the continuous variable between a
group (or node of the phylogeny) in which the categorical
variable is present and a group (or node) in which it is
absent. This set of pairwise difference scores can then
be tested by means of a paired t statistic (or equivalent
non-parametric statistic).
Conclusion
It may be tempting to ignore phylogeny in comparative
methods. Constructing phylogenies requires extra work,
they will often be contentious, their use often reduces
the degrees of freedom in statistical tests, and some of
the assumptions made in "contrast" comparative meth-
ods may seem unrealistic. But it has to be remembered
that simple cross-cultural correlations, analyses of vari-
ance, regressions, and chi-squared tests of the type that
are currently being used in comparative studies of hu-
man cultures also make implicit assumptions about the
relationships among cultures and about rates of evolu-
tion, whether the investigators realize it or not. Such
analyses are generally only justified if the elements un-
der study have evolved or been adopted independently
in every culture. This will be true only if all the cultures
in the analysis separated from some common ancestor
at the same time, in some presumed explosive radiation
at one point in their history, or all the elements of inter-
est evolved independently since they separated from
common ancestors (Felsenstein I985, Harvey and Pagel
I99I). There are few cases in which we can be sure that
no degree of similarity is brought about by descent or
some coincidence in history. If there are no other clues
to phylogeny, language at least is always known. This
leaves few excuses for omitting phylogeny from cross-
cultural comparative studies.
Comments
JOHN R. BOWEN
Department of Anthropology, Washington University,
St. Louis, Mo. 63I30-4899, U.S.A. 20 V 94
Mace and Pagel argue that if one wishes to test univer-
salistic (here, "comparative") hypotheses then one
ought to adopt a particular form of controlled compara-
tive method. By mapping the adoption of new cultural
elements onto an evolutionary tree diagram, they argue,
one can limit comparison to elements that became
available for adoption by two or more populations after
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558 | CURRENT ANTHROPOLOGY Volume 35, Number 5, December I994
those populations had diverged. One can then see if, over
large numbers of cases, similar conditions lead to simi-
lar adopt/not-adopt decisions (or the continuous equiva-
lents thereof ).
This argument is welcome in that it draws attention
to the practice of controlled comparison, which, though
indicated here by a lone footnote to Fred Eggan, is the
comparative method of choice for most sociocultural an-
thropologists. Indeed, the relative isolation of those who
do HRAF-style work could best be overcome by integrat-
ing regional studies into a more general comparative
framework. To attract a large percentage of the field,
such a general framework would best not be limited to
Murdock-style studies. It should, for example, include
the small-n studies of large-scale events-revolutions
being perhaps the type case-that predominate in histor-
ical sociology and comparative political science. Al-
though the article does not imply such a convergence, I
would offer as a friendly amendment a step-wise analy-
sis that proceeds from studies of parallel processes to
general claims about what kinds of changes seem to re-
cur in different and unrelated world regions. We would
be concerned no longer with + camels but with the
general ability and proclivity of humans to switch
modes of production. There is nothing particularly new
in this idea; indeed, it seems very close to the focus on
parallel processes of evolution that animated the work
of Julian Steward and his students. (One problem in this
article is that, coming as it does-from outside the field
of sociocultural anthropology, it knows not its own fore-
bears.)
A puzzle remains about what "cultural phylogeny"
means. Mace and Pagel use "culture" in two very differ-
ent ways. Sometimes "culture" means a congeries of
cultural elements; at other times it means a population
or a society. This double usage stems from our idea of
people as "culture carriers" on an analogy with genetic
material.
Mace and Pagel use linguistic reconstructions as the
basis for constructing "cultural phylogeny." Linguistics
acts as a proxy for genetic relationships. Yet linguistic
relationships among small-scale societies are more dif-
ferent in shape from genetic relationships than is appar-
ent from their article. I happen to work in highland Su-
matra, where many of today's inhabitants come from
South and West Asia. I am not sure what an aggregate
genetic "tree" would look like for any one Sumatran
population, but it would surely look very different from
a linguistic reconstruction. And, of course, a linguistic
reconstruction looks different from a reconstruction of
religious (in this case, Islamic) or agricultural ideas.
Even were we to settle on some general idea of "de-
scent" as the basis for the tree, the link between the
biological and the cultural lines of transmission is not
specified here. Presumably it is through a process of
teaching ideas and norms to one's children. But why
should this mode of transmission be the "tree" (the
"true phylogeny") against which all other modes of
transmission are merely noise, or "horizontal trans-
mission" ?
BIMAN KUMAR DAS GUPTA
34, Malakarpara Rd., Flat 3A, Calcutta 38, India.
29 IV 94
The major difficulty with the phylogenetic approach
highlighted here is that the identification of "mother"
and "daughter" cultures and the explanation of the "co-
evolution of culture" remain matters of conjecture. An-
thropological models must be based on empiricism, and
it is the sharing of culture traits, the rationales for shar-
ing, and the nature of the clustering of culture traits that
can be examined empirically. Moreover, determining
the association of traits such as polyandry and high alti-
tude in the case of India and female circumcision and
pastoralism in the case of East Africa through phylogen-
esis will yield regional rather than universal patterns.
Phylogenetic studies will not help to reveal any global
pattern of co-evolution and descent of cultural traits,
and therefore their application remains limited.
Mace and Pagel's contention that constructing phy-
logenies of culture is an important aspect of the testing
of cross-cultural comparative hypotheses is useful, but
one must be cautious in treating cultural and genetic
elements in virtually the same way; biological and ge-
netic elements are more stable and permanent than cul-
tural markers, some of which are more dependent upon
the influence of geography. The material aspects of cul-
ture do change rapidly because of exposure to neighbour-
ing cultures, regional geographical conditions, and so on,
but the aspects of social structure and cultural values
which form the core elements of culture are less amena-
ble to change and tend to retain their distinctiveness.
For example, the Gallong and Minyong of north-east In-
dia share many material traits because of geographical
proximity, but in polyandry, phratry organisation, nam-
ing patterns, and dormitory system they retain individ-
ual identities. This may make cross-cultural comparison
somewhat difficult.
Cross-cultural studies help us to understand the shar-
ing of cultural traits, beliefs, and practices by groups
living in a particular territory. This sharing has to be
explained by a number of factors, viz., a common politi-
cal-historical tradition and the sharing of cultural ele-
ments from a regional cultural pool. For example, when
a particular erstwhile feudal estate of West Bengal and
Bihar was anthropologically studied from I957 to 196I
it was observed that all 64 groups in the area shared
material aspects of life (food habits, dress styles, house
types, household implements), economic organisation,
regional fairs and festivals, and local ritual order. Apart
from the factor of proximity, this was the result of the
occupational compartmentalisation of artisan groups,
the monopoly of ritual specialists, adherence to tradi-
tional regional festivals and shrines, and the use of a
local dialect that people considered their own. Similar
regional cultures have been identified in other parts of
India through cross-cultural studies. Cross-cultural
studies may also have potential for revealing the nature
of the flow of cultural traits in acculturative situations.
With regard to the origin of culture traits, phylogeny
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MACE AND PAGEL The Comparative Method 1 559
may prove useful, though its multi-disciplinary applica-
tion is complicated. For studies of clustering and change
in culture traits, however, in addition to phylogeny the
migration of groups and the transmission of traits from
one region to another must be given due consideration.
Traits such as the market can be viewed phylogeneti-
cally. The origin of daily markets, especially in India,
may be seen in terms of an evolution from annual fairs
where economic transactions were made to regular gath-
erings for the sale of livestock and craft products organi-
sed under the patronage of kings to markets held weekly
in the territorial jurisdiction of one feudal lord or an-
other to daily markets in urban centres. When we try to
understand the distribution of types of consanguineous
marriage or surname or village exogamy, however, we
may have to look to various geo-cultural factors. In the
Indian context, the caste hierarchy can be understood
only in terms of its functional utility and the concepts
of purity and pollution. Similarly, the specific distribu-
tion of net operators and trap operators along the coast
of the Chilka Lake in eastern India has to be seen in
terms of its operational and functional utility rather
than in terms of a phylogenetic model.
Phylogeny may be a useful tool for analysing varia-
tions in a trait among subgroups. Thus in north-eastern
India, both the Khasi and the Garo of Meghalaya are
matrilineal, but the Garo matrilineal structure centres
round the roles of the nokna and the nokrom whereas
that of the Khasi does not. Again, the type of bilocal
residence evident among the Pnar Khasi of Meghalaya
is unique among Khasi groups. This has to be explained
not simply through phylogeny but also through in-depth
study of migration, the impact of local geography, and
the proximity of other groups from which a specific cul-
tural trait or bundle of traits has been borrowed. Phylog-
eny may provide some essential clues for explaining the
persistence of traits such as polyandry only in the moun-
tains of north-western, north-eastern, and southern In-
dia or, say, the concentration of generalised exchange
in the alliance system of certain tribal groups in the
north-east whereas in the south and west of central India
but not elsewhere FSD, MBD, and SD marriage is
prescriptive or preferential. Though keeping property
within the kin group is offered as a reason for the genesis
of this trait, there are other reasons too; for example,
sister's daughter marriage can persist only when the
family of birth and the family of marriage are not differ-
entiated. Phylogeny can help us to reconstruct a culture
or its descent but cannot explain a historical process
empirically.
KEITH F. OTTERBEIN
Department of Anthropology, State University of New
York at Buffalo, Buffalo, N.Y. 1426I, U.S.A. 5 v 94
Mace and Pagel have argued that their phylogenetic ap-
proach is a replacement for the worldwide cross-cultural
study, an approach which is limited by the nonindepen-
dence of cases (i.e., Galton's problem). Critics of cross-
cultural studies have often seized upon Galton's prob-
lem as a reason for rejecting both the approach and the
findings. Thus some cross-cultural researchers have
gone to elaborate efforts to develop solutions to the prob-
lem (e.g., Naroll developed five separate solutions
[Otterbein I987:I37]). Other researchers, for example,
Ember and Otterbein (I99I:222-25), recognize, as do
Mace and Pagel, that neighboring societies are not com-
plete duplicates of each other and hence can be retained
in cross-cultural samples. If one is concerned about du-
plicate cases in a sample, we suggest, "a method we like
is to drop a 'duplicate' case after the sample has been
chosen randomly (e.g., when two cultures have been
chosen which share the same language, one culture is
chosen randomly to be dropped)" (p. 223). Another
method is to drop a case only if the points on the vari-
ables used in a hypothesis test are identical-of course,
this would only be done if the societies shared a lan-
guage, were neighbors, or gave evidence of direct culture
contact. Thus I certainly would not cease using world-
wide samples in comparative research because of the
alleged difficulties that arise from the nonindependence
of cases.
In addition to employing random sampling or proba-
bility sampling, a cross-cultural study should derive
hypotheses from theories where possible (i.e., adopting
a deductive rather than an inductive approach) and code
the data for one's own variables in preference to using
precoded data (Otterbein I990). A variation on random
sampling which tends to "spread out" the sample soci-
eties and thus presumably reduce the number of dupli-
cate cases is to number the societies in the sampling
universe, determine the sample size desired, divide this
number into the total number of societies in the sam-
pling universe, call this number n, and select every nth
society in the sampling universe (Otterbein I989). Vari-
ous sampling universes are described in Ember and Ot-
terbein (I99I:228-3i) and Otterbein (I989).
The phylogenetic approach resembles the regional
analysis advocated by Radcliffe-Brown and his students.
Except for one brief reference to Eggan (I954), a student
of Radcliffe-Brown, Mace and Pagel fail to anchor their
approach in that respected tradition. Eggan, in the article
they cite, called it the "method of controlled compari-
son," but his article provided no instruction in this
method. Mace and Pagel do provide us with the informa-
tion we need to apply the phylogenetic approach, but
their method is not controlled comparison. I will point
out two of its limitations.
First, only those regions for which there is a great
amount of information-historical (including archaeo-
logical reports), linguistic, and ethnographic-can be ex-
amined. It was the recognition of the need for this infor-
mation if comparative studies were to be undertaken
that led Radcliffe-Brown to urge detailed ethnographic
studies. Earlier Boas had urged his students to collect
information in the field so that the regional approach he
advocated, called the historical method, could eventu-
ally be employed. Mace and Pagel do not tell us how
many regions are sufficiently well-described to permit
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560 I CURRENT ANTHROPOLOGY Volume 35, Number 5, December 1994
the use of the phylogenetic approach. I doubt that there
are many. Even nearly two centuries of research on the
Iroquoian peoples of the Eastern Woodlands of North
America have probably not yielded sufficient informa-
tion to allow the successful use of the phylogenetic
method.
Second, the single example given (namely, that camel
herding will be adopted by peoples living in the arid
areas of a region) suggests that the hypotheses which
can be tested are narrow in scope-that is, restricted to
a particular region. It might also be argued that the ex-
ample given is trivial, but I will not so argue. I would
like to see Mace and Pagel demonstrate their approach
with a hypothesis or hypotheses applicable to any re-
gion. Since the purpose of a worldwide cross-cultural
study is just that, they must show that the phylogenetic
approach can test hypotheses of universal applicability
if it is to replace the worldwide cross-cultural study.
The example given is not universally applicable-camel
herding has not been adopted in the dry-climate regions
of the New World. It can perhaps be generalized if Mace
and Pagel are willing to consider herd animals other
than camels, such as sheep and goats, as one variable in
the hypothesis. Moreover, not all herd animals are
adapted to dry climates.
I believe that there is a place for both methods in
comparative research. In my own teaching and research
I advocate a research progression wherein case studies
are followed by small-scale comparative studies (and I
would include both the traditional controlled compari-
son and the phylogenetic approach in my methodologi-
cal tool kit) or longitudinal studies and then by world-
wide cross-cultural studies. Finally, cases that deviate
from predictions can be scrutinized in a new round of
case studies (see Otterbein 199I:xxiv).
MARK RIDLEY
Departments of Anthropology and Biology, Emory
University, Atlanta, Ga. 30322, U.S.A. 2 v 94
It is one of the established orthodoxies of the compara-
tive method that the characters under study must not
have been built into the phylogeny used to study them.
I have probably said this myself on some occasion, and
it is not my purpose to criticize Mace and Pagel for say-
ing it. However, in a recent study of the relation be-
tween the gene frequencies of two blood groups among
human populations, I met the problem in its pressing,
real form rather than its polite rhetorical one. The phy-
logenies I used were those of Cavalli-Sforza, Menozzi,
and Piazza (I994) and Nei and Roychoudhury (I993), and
they were constructeJ from classical nuclear genetic
characters. Cavalli-Sforza et al., for example, used 42
nuclear gene loci, including the two blood-group loci I
was interested in. Maybe I should have rerun the data
for the 40 other loci and recalculated the phylogeny, but
that is the kind of advice that is easier to give than to
take. There were 40 loci, about 25 populations, and
some of the loci (such as Rhesus) have many alleles: I
reckoned that I would have had to rekey 5,ooo or so
numbers. I also reckoned that the whole exercise would
not have made the least difference to the result: what I
needed was an argument. I duly reconsidered that or-
thodoxy.
Circles can be virtuous as well as vicious. If the phy-
logeny was constructed using the characters under in-
vestigation, far from building the premiss into the con-
clusion it must make it more difficult to find a
significant result. In an extreme case, such as mammary
lactation, which is used to define a major group (mam-
mals), it becomes impossible to find any comparative
relationships because the sample size is necessarily i.
When the characters under investigation are 2/42 char-
acters used to construct the phylogeny, the same conser-
vative process operates in weaker form. The "circular"
reasoning actually makes any significant conclusion
more robust. Maybe more relaxed significance levels
should be demanded in investigations of such virtue and
rigor that they find a significant result even when the
target variables are used to build the phylogeny! The
same procedure is also a way of answering critics who
say that comparative results depend on the phylogeny
that is chosen, for it shows that the result is robust even
under a rigorous phylogeny. I expect that, if my point is
right, it could also be expressed in terms of type-I and
type-2 errors.
The obvious snag with using phylogenetic methods
for intraspecific comparative research is that there is no
one phylogeny. Different species such as ring-tailed le-
mur, common chimpanzee, human, and rhesus macaque
have a unique branching relation between them; all (or
almost all) the DNA of a species has been forced through
the same history. But there is no unique branching rela-
tion between the various attributes (cultural, morpho-
logical genetic, etc.) of samples of individuals within a
modern species. One character may have experienced a
different "phylogeny" from another (Hennig i966); in-
deed, if enough characters are studied it is inevitable
that they will not share a phylogeny. The intraspecific
human phylogenies of genes and languages, for instance,
disagree or agree depending on the populations one looks
at (Cavalli-Sforza, Menozzi, and Piazza I994). This kind
of "incongruence" in phylogenies of species is usually
due to error, but in intraspecific phylogenies it can be
real.
The correct procedure, I suspect, is to aim to use the
most accurate phylogeny for the characters under study.
Then the effects of shared history will be removed ad
hoc for each character. For cultural characters like the
ones mainly discussed by Mace and Pagel, a linguistic
or cultural phylogeny may be best, whereas for the blood
groups I was studying the genetic phylogeny may be
more appropriate. It may even be sensible, when looking
at the relation between two characters, to use a different
phylogeny for each. But however that may be, my point
(and I am not saying that Mace and Pagel suggest other-
wise) is that intraspecific phylogenies are not the same
as specific phylogenies, and when faced with particular
problems we should return to the fundamental logic of
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MACE AND PAGEL The Comparative Method | 56I
comparative inference rather than simply carrying over
techniques of biological origin into anthropology.
THOMAS SCHWEIZER
Institut ffir V6lkerkunde, University of Cologne,
Albertus-Magnus-Platz, D-o0923 Kiln, Germany.
9 V 94
Mace and Pagel's paper addresses important aspects of
the comparative method in anthropology. It should force
the discipline to reconsider the established practice and
methodology of cross-cultural studies in a more dy-
namic framework. Comparative research in anthropol-
ogy has often gained in methodological rigor and sub-
stantive insight by borrowing ideas and procedures from
more advanced scientific fields (for example, network
autocorrelation methods [see Dow et al. I984, White et
al. 198I] and sampling theory [Dow i99i]). In a similar
spirit, Mace and Pagel introduce methods of compara-
tive historical reconstruction from evolutionary biology.
Their new method of disentangling independent events
of cultural change in anthropological comparisons
seems to me at least thought-provoking. Since it handles
qualitative as well as quantitative variables and contains
an additional statistical component, it promises to be
a valuable supplement to the tool kit of comparative
anthropology. As is to be expected with a novel method,
not all facets of it are yet well-understood, and its
strengths and weaknesses remain to be explored through
further applications, but I am fully convinced by the
arguments and the empirical example of camel-breeding,
circumcision, and climate among Kenyan pastoralists
that it ought to be tried. It would be most instructive
to have a more comprehensive example and an explicit
comparison between this method and network autocor-
relation analysis applied to the same problem and data.
So far it seems to me that the phylogenetic method
proposed by Mace and Pagel works best at the level of
comparisons within a region. It is a novel contribution
to a tradition extending from Kroeber's culture area
studies to the statistical comparisons of ethnic groups
within a region or continent developed by Driver and
others (Jorgensen I974). As is well-established (e.g.,
White, Burton, and Dow i98i:845), regions are more ho-
mogeneous in ecological, historical, and cultural vari-
ables than worldwide samples. Generally, in regional
comparisons the command of ethnographic sources, in-
cluding data on the historical context and trajectories of
the cases studied, is richer and better than in worldwide
cross-cultural studies. Thus regional comparativists are
in a better position to establish causal relations. Given
Mace and Pagel's new method of distinguishing indepen-
dent instances of cultural elements from duplicates due
to common descent or "horizontal transmission," as
they aptly call it, we should be in an even better position
to decompose the causal nexus apparent at the regional
level. This is clearly the case in the interesting regional
comparison of Kenyan ethnic groups. However, the
weak point of regional comparisons in general also ex-
tends to Mace and Pagel's analysis: Every region is lim-
ited in the range of variables and possibly also in the
relationship among variables that it exhibits (see, for in-
stance, White's I988 finding of different types of polyg-
yny in the New vs. the Old World). When testing univer-
sal hypotheses it is not sufficient to restrict the test to
particular regions (although it may be wise to do so in
the stage of development and exploration of hypotheses).
It is also necessary to vary the regional context in order
to test the temporal-spatial limits of hypotheses. On a
practical level I do not see how one could do a worldwide
cross-cultural study with the Mace and Pagel approach,
which requires considerable in-depth data on the cul-
tural phylogeny and the historical background of the
cultures studied. For the time being, then, I would still
use large cross-cultural samples (and network autocorre-
lation methods) to test universal hypotheses in addition
to attempting regional comparisons with Mace and Pa-
gel's method.
More specifically, I would like to know how Mace and
Pagel might tackle some of the standard problems of
cross-cultural comparisons. How would they cope with
the problem of shifting boundaries among the units
studied? (Schlee [I989] shows for some of the Kenyan
ethnic groups they compare that their members inter-
marry and even shift ethnic affiliations opportunis-
tically.) What about the problem of time-lag among
variables? In most cross-cultural comparisons the obser-
vational data are cross-sectional snapshots in time, and
therefore it could be the case that the independent vari-
ables have changed but the dependent variables will ad-
just only later, at a time not covered by the "ethno-
graphic present" of the field study. Finally, comparative
data are highly aggregated and notoriously error-prone;
how do factual errors in the data and flaws in the recon-
struction of the cultural phylogeny affect the results? Is
there empirical evidence or even simulation data from
biology that might provide us an estimate of the ro-
bustness of their method?
ECKART VOLAND
Institut fur Anthropologie, Universitat Gottingen,
Biirgerstrasse 50, D-37073 Gottingen, Germany. 4 v 94
Introducing the historical dimension into the methodol-
ogy of cross-cultural comparison as Mace and Pagel sug-
gest cannot but be beneficial in that it deepens our un-
derstanding of the origins of human cultural diversity
and, furthermore, sensitizes us to the snares known as
Galton's problem. However, their key conclusion, that
"cross-cultural comparative studies must be based upon
the identification of independent events of cultural
change," needs a bit more clarification at least with re-
gard to two aspects: (i) What actually are "events of
cultural change"? and (2) Is the mutual independence
of cultural changes really a conditio sine qua non for
meaningful cross-cultural analysis?
Human cultural behaviour is often the outcome of
conditional behavioural strategies. When this is the
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562 CURRENT ANTHROPOLOGY Volume 35, Number 5, December 1994
case, environmental characteristics determine which
specific behaviours of the broad pool of behavioural op-
tions available to an individual actually become mani-
fest (Dunbar I993, Voland I994). Thus, under conditions
of environmental fluctuation, human cultural behaviour
is likely to fluctuate as well, but strategic flexibility of
this kind has absolutely nothing to do with "de novo
inventions" of new cultural elements. Cultural changes
then are simply tactical switches within the scope of a
broader behavioural strategy. They are reflections of a
wide range of behavioural possibilities and capabilities
all of which are known and available to the population
in principle but which have different probabilities of be-
ing adopted in different socio-ecological circumstances.
Camel-herding by East Africans may be a good example
of an environmentally induced switch in cultural pat-
terns, since the amount of rainfall decides whether
camel-herding or some other subsistence strategy yields
the most profit. Thus, ethnic and historical variation in
camel-keeping may be regarded as a reflection of purely
environmental variation with little or no cultural
change on the innovation level involved. In giving up
camel-herding on economic grounds, the option of
camel-herding is not lost but simply not chosen for good
economic reasons. In spite of an adaptive behavioural
change, the population's "meme pool" remains un-
changed. With respect to conditional behaviour it is dif-
ficult to speak of events of cultural change with the de-
gree of strictness that is required by Mace and Pagel's
model of "cultural phylogenies."
If, however, instead of cultural behaviour, "memes"
become the focus of interest in the camel-keeping exam-
ple, then the East African people possibly experienced
an event of cultural change only once, namely, when
approximately 4,000 years ago camels arrived in the re-
gion and techniques of herding them were added to the
existing meme pool. In any case, this example nicely
demonstrates what an enormous difference it makes
whether one is concerned with behaviour or cognitive
units, be they called "memes," "ideas," "concepts,"
"culturgens," or something else, in constructing cul-
tural phylogenies and performing comparative studies in
anthropology.
Human behaviour is based on psychological machin-
ery that has evolved in the course of hominisation (Bar-
kow, Cosmides, and Tooby i992). On these grounds
alone we may question whether independence of behav-
ioural changes is ever achieved. For example, differing
paternal investment tendencies are not independent of
one another in that they are based on what seems to
be an evolved "universal idea of paternity" implicitly
holding that high paternal confidence predicts high pa-
temal investment and low patemal confidence low pa-
ternal investment (Alexander I979, Borgerhoff Mulder
i992). This is part of our vertebrate heritage (Clutton-
Brock i99i) and is necessarily integrated into all the
differing cultures of fatherhood (Flinn I98I, Hartung
i985). In Mace and Pagel's terms, differing paternal in-
vestment would be difficult to study using the compara-
tive method, since cross-cultural variation in it is ho-
mologous variation and their aim hinges on the
independent variation of analogous traits.
Natural selection continuously checks the adaptive-
ness of cultural elements and regulates their degree of
occurrence. If cultural traits are maintained for a long
enough time, this may be biologically functional. When
studying the functions of cultural behaviour, whether
the traits in question are actually homologous (i.e., de-
pendent) or analogous (i.e., independent) in terms of
their cultural origin seems to me a secondary problem.
In the long term, their probability of occurrence is deter-
mined solely by their adaptive function, not by the
mechanisms involved in their adoption. As in "real biol-
ogy," the analysis of both homologous and analogous
traits can contribute to an understanding of functional
significance.
To sum up: Mace and Pagel's contribution is valuable
for its plea for methodological rigour that is not always
achieved in comparative anthropology. However, that
comparative analyses "are generally only justified if the
elements under study have evolved or been adopted in-
dependently in every culture" (my emphasis) seems to
me an overstatement in that it unnecessarily limits the
number of phenomena whose functional significance
can be studied using the comparative method.
Reply
RUTH MACE AND MARK PAGEL
London, England. 30 VI 94
We would like to take the opportunity, in this reply,
simply to reiterate some of the main points of our argu-
ment. If a cross-cultural comparison is to be used to test
a hypothesis about the correlated evolution of elements
of culture, then some assumptions have to be made
about the phylogenetic relationships among those cul-
tures. We use "phylogeny" here in its broadest sense
to mean the "origin of groups" and thus include in its
meaning both horizontal and vertical relationships
among cultures. To demonstrate statistically that two
or more elements of culture (or elements of culture and
environmental factors) have co-evolved, one must show
that those elements have arisen, changed, or been modi-
fied in many places on the phylogeny. This is what we
have termed the analysis of independent instances of
cultural change. No other approach to establishing
cross-cultural associations is, in principle, valid.
Our approach is not restricted to investigating in-
stances of de novo invention (as Voland suggests). We
attach great significance to the horizontal transmission
of cultural traits (not, as Bowen suggests, treating it as
"merely noise"), because if two elements are repeatedly
adopted together from other cultures rather than inher-
ited together from a mother culture, then this can be
used as evidence for their functional association. Often
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MACE AND PAGEL The Comparative Method 1 563
the cultural elements under investigation are function-
ally unrelated but nonetheless appear together many
times. This occurs when each of many daughter cultures
inherits the elements from the mother culture. The
maintenance of the elements in a large number of cul-
tures is not evidence for their functional association,
even if the elements are functional in their own right.
Methods that do not use a phylogenetic approach do not
control for this possibility. Cross-cultural comparison
may not be appropriate for testing functional hypotheses
if there is great variation in an element within cultures
and not between or if there is virtually no variation at
all across cultures. Optimality or other analyses that de-
scribe the conditions that maintain variation within cul-
tures may be useful for the former case; careful func-
tional analysis of cultural elements may be helpful in
the latter.
The phylogenetic approach that we have described is
general. It does not require the use of a worldwide or a
regional sample; any sample of cultures can be used,
chosen according to whether the hypothesis being tested
is worldwide or regional in its significance. Cultures do
not have to be discarded arbitrarily (as in methods sug-
gested by Otterbein). Phylogenies can be constructed on
the basis of genetic, linguistic, archaeological, or histori-
cal information but should not be constructed from the
elements to be tested for association. Linguistic phylog-
enies have the desirable feature of indicating what lin-
guists refer to as "genetic" relationships and may often
be preferable to genetic phylogenies as maps of the pat-
tem of inheritance of most of the elements of a culture.
We illustrated this with the Mukogodo case, in which a
unit with a different genetic history-the Mukogodo-
loses its culture but becomes part of another culture-
that of the Maa-speakers-and adopts the latter's lan-
guage.
Our phylogenetic approach assumes that cultures are
real, that they persist through time, and that they occa-
sionally give rise to daughter cultures. In spite of this,
some elements of culture will have been acquired hori-
zontally from other cultures. This means that some in-
dividual elements of culture may have phylogenies
(maps of their origins and alterations) that differ from
the cultural phylogeny. In the extreme, one might hold
the view that cultures represent only ephemeral collec-
tions of cultural elements that have come together (hori-
zontally) from a variety of sources and will at some fu-
ture date come together in other collections to define a
new set of cultures. Were this true, the phylogenetic
approach that we describe would properly simplify to a
correlation across cultures because each culture would
represent an instance either of the acquisition or of the
rejection of the cultural elements under study. We
doubt, however, that this scenario is much more than a
whimsical view of the evolution of cultures. The recog-
nition that cultures are real and that they often give rise
to broadly similar daughter cultures is fundamental to
the field of cross-cultural comparison. Given this, the
identification of instances of cultural change is essential
to comparative studies in anthropology.
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