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The power of social media - how can public health professionals make the best use of social media: Stefan Buttigieg

DOI:10.1093/eurpub/ckw164.080
Authors:
Stefan Buttigieg at Ministry for Health, Malta
Stefan Buttigieg
  • Ministry for Health, Malta
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@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Social Media = Public Health
Sinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367.
http://doi.org/10.1016/j.jpainsymman.2011.12.089
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Introductions
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Stefan Buttigieg
Specialist Trainee in Public Health Medicine
Mobile & Web Developer
MD Geeks Founder – Facebook Fan Page
Author
MSc Candidate –Health Informatics & Public Health
Twitter - @karambinu
Facebook –Stefan Buttigieg
Snapchat –stefanbuttigieg
LinkedIn –Stefan Buttigieg
Youtube –karambinu
Google+ -Stefan Buttigieg
Instagram –stefanbuttigieg
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
AGENDA
Why?
What?
How?
When?
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Why?
WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
SOCIAL MEDIA
IN ONE MINUTE
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
31.25million
messages
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
tweets
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
17,361
profile views
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
48,611
photos uploaded
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
694,444
swipes
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
300
hours of video
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Not Convinced Yet?
SOME MORE GRAPHS…..
SOURCE : STATISTA.COM
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Share of individuals in the European Union (EU 28) participating in social
networks from 2011 to 2015
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Share of households that use desktop or portable computers to access the internet
in Europe from 2005 to 2014
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Mobile'data'traffic'in'Central'and'Eastern'Europe'from'2015'to'2020'(in'terabytes'per'month)
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
What?
SOCIAL MEDIA
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Any Recommendations?
THERE ARE SO MANY!
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Magic
6
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Facebook
•Pages/Sponsored Posts
•Live
•Location/Check-In
•Messaging
•Sharing & Editing(Photos, Videos, Albums)
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
YouTube
•Video
•Live-Streaming
•Channel
•Trending Videos
•Playlists
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Wordpress
•Blogging
•Self-Hosted and Wordpress.com
•Flexible and Endless Potential for
Multiple Applications
•Plug-in
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Twitter
•Tweets
•Polls
•Hashtags
•Direct Messaging
•Trends
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
LinkedIn
•Company Pages
•Professional Profile
•Discussion Groups
•Article Writing and Sharing
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Instagram
•Photos
•Short Videos
•Sponsored Posts
•Photo Editing
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Magic
6
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
How?
SOCIAL MEDIA
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Hootsuite Benefits
Supports Facebook, Twitter,
LinkedIn from one place
Social Media Manager
Mobile Applications
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Buffer Benefits
Supports Multiple Networks
Posts at the right times!
Social Media Manager
Mobile Applications
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Canva.com Fool-Proof way to create
great content for Social
Media at the right size and
with multiple resources for
design!
Multiple Templates
Graphic Design Website
iPad App
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Facebook
Pages Manager Manage your Facebook
Pages from One Place
Insights and Analytics
Publish Posts, Photos, Videos
and Events
Manage Adverts
Mobile Application
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Twitter Support Multiple Accounts
Posts
Direct Messaging
Trends
Push Notifications
Mobile Application
@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Adobe Post Creating Great and Attractive
Content from your Mobile
Device
Templates
Remix Designs
Mobile Application
Canva.com Alternative for Mobile
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
When?
SOCIAL MEDIA
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Bonus!
WHAT ARE THE UPCOMING TRENDS….
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Thank You
ANY$QUESTIONS
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Quick Exercise
SOCIAL MEDIA
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Split up into groups of two/three!
Try out a Twitter Search
Sign up to a Social Network!
Show off your profiles!
Tweet about this event! Tweetstorm
J
Check out the Social Activity Stream of the EPH 2016 App
@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Discussion
WHAT IS THE ROLE OF SOCIAL MEDIA IN PUBLIC HEALTH
... People may now seek information and expertise from a variety of online sources such as social media, which plays an important role in communication. As much as internet users rely on social media and see it as a source of first-hand information, it is worth examining the way social media consumers assess and perceive the credibility, validity, and trustworthiness of information posted via social media (Buttigieg, 2016). ...
Determinants of social media information credibility among university students
Article
This research explored the perceptions of university students about the credibility of information being shared on Facebook. The data were collected using an online questionnaire from university students who were Facebook users. A total of 325 usable responses were received which were analyzed using SPSS. The results revealed that these students perceive information shared on Facebook as credible and of good quality. The source credibility, medium credibility, and information quality had positive and significant relationships with each other. The age, social background, and educational level of students appeared to predict the credibility of information shared on Facebook. These results are useful for information professionals and social media managers in extent to understand and cater to the demands of information consumers. These findings would also be helpful for teachers, information providers, and researchers to understand the perspectives of developing countries' students on the credibility of social media information. Furthermore, this study is supposed to be a valuable addition in existing literature which could provide guidelines for novice researchers, interested in exploring the area, especially in the context of Facebook users in a developing country's context.
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Proliferation of Social Media during the COVID-19 Pandemic : A Statistical Enquiry
Article
Full-text available
  • Nov 2020
The usage of social media has phenomenally increased during the COVID-19 Pandemic. People have increased the use of social media for a variety of reasons ranging from socializing, entertainment, communication, online teaching, to web meetings, work from home, health improvement and so on. This study aims to enlighten about the ways in which social media has been used by people in India especially the students and professionals and how it has impacted them. A total of 353 respondents from different parts of the country were approached through purposive sampling survey and analyzed using the SPSS 21.0. A 25-item tool for collecting responses on the different aspects of social media usage during the pandemic times was administered to observe the role of social media usage, including demographic factors, patterns of use, purpose of usage and its influence recorded. This study of respondents indicated that there is a surge in the usage of social media after the COVD-19 pandemic crisis! There were almost 42.5% of respondents who trusted social media for critical news over National News Channels and Government agency websites, whereas (37.7%) of respondents did not rely on the same. Pearson Chi-square statistics showed association between age and the average usage of Instagram per day (95% CI and P value=0.000*). Challenges faced by the respondents were many due to the sudden, varied and forced usage of social media. The significant result that has been observed is that there is a positive implication for use of social media during the pandemic and that social media has actually helped the people in multiple ways positively. The findings provide insights into the opportunities and threats to the usage of social media and introduces new directions for further research. This research throws open the ways to conduct new research for effective use of social media.
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ResearchGate has not been able to resolve any references for this publication.