... Many determinants of information-seeking have been documented which may account for the extent and patterns of information search in consumers. Those to which most existing research findings gravitate are individual differences (Cox, 1969;Cacioppo and Petty, 1980); previous products experience (Arndt, 1972;Ross, 1974); types of products (Katona and Mueller, 1955;Rogers and Shoemaker, 1971;Ray, 1982); price (Wells and Tigert, 1971;Olson, 1977;Rousseau, 1984); message characteristics (Bauer and Cox, 1967;Cox, 1967b;Britt, 1978); medium characteristics (Reeves, Chaffee and Tims, 1980); brain activity during media exposure (Hansen, 1981;Weinstein, 1982); involvement (Moore and Moschis, 1978a;Burnkrant and Sawyer, 1983;Petty, Cacioppo and Schumann, 1983); perceived risk (Cox, 1967a;Cunningham, 1967;Woodside and Delozier, 1976); brand loyalty (Green 1966;Sheth and Venkatesan, 1968); and impulse purchase behaviour (Newman, 1966). ...