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Perceived usefulness, perceived ease, and user acceptance of information technology

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... Perceived usefulness diartikan sebagai sejauh mana seseorang meyakini bahwa menggunakan teknologi akan memberikan manfaat kepada dirinya (Davis, 1989 ...
... Perceived ease of use diartikan sebagai sejauh mana seseorang meyakini bahwa menggunakan aplikasi berbasis teknologi bebas dari usaha atau free of effort (Cheah, Shimul, Liang, & Phau, 2020;Davis, 1989;Kang & Namkung, 2019). Penelitian-penelitian terdahulu menunjukkan bahwa perceived ease of use memiliki hubungan dengan sikap konsumen terhadap aplikasi berbasis teknologi seperti penggunaan mobile apps (McLean et al., 2020;Vahdat et al., 2020). ...
... ). Pada awal dikembangkan, TAM menggunakan dua variabel utama yaitu Perceived Usefulness dan Perceived Ease of Use(Davis, 1989;Lee, Kozar, & Larsen, 2003), namun kemudian mengalami perluasan dengan penambahan variabel baru seperti Subjective Norms dan Perceived Enjoyment (McLean, Osei-Frimpong, Al-Nabhani, & Marriott, 2020). Penelitian ini menggunakan tiga variabel TAM yaitu Perceived Usefulness, Perceived Ease of Use dan Perceived Enjoyment, sedangkan Subjective Norms tidak digunakan karena pertimbangan berdasarkan penelitian McLean et al. (2020), Subjective Norms tidak memiliki hubungan yang signifikan dengan sikap terhadap penggunaan teknologi yang telah berlangsung lama. ...
Research Proposal
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... Parmi les modèles qui s'intéressent spécifiquement à l'acceptabilité, il y a le « Technology Acceptance Model » [TAM] qui porte sur l'acceptabilité de la technologie (Davis, 1989). La figure 3 illustre le modèle proposé par Davis (1989). ...
... Parmi les modèles qui s'intéressent spécifiquement à l'acceptabilité, il y a le « Technology Acceptance Model » [TAM] qui porte sur l'acceptabilité de la technologie (Davis, 1989). La figure 3 illustre le modèle proposé par Davis (1989). (Davis, 1989) Ce modèle est conçu sur la théorie de l'action raisonnée proposée par Ajzen et Fishbein (1980) afin « d'expliquer la relation entre les croyances de l'utilisateur (utilité perçue et facilité d'utilisation), l'attitude, l'intention et le comportement d'utilisation d'un ordinateur » 3 . ...
... La figure 3 illustre le modèle proposé par Davis (1989). (Davis, 1989) Ce modèle est conçu sur la théorie de l'action raisonnée proposée par Ajzen et Fishbein (1980) afin « d'expliquer la relation entre les croyances de l'utilisateur (utilité perçue et facilité d'utilisation), l'attitude, l'intention et le comportement d'utilisation d'un ordinateur » 3 . Ce modèle se base sur cinq construits. ...
Thesis
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Context : In order to improve the daily lives of people with reduced mobility, technological mobility aids, in particular exoskeletons, can be solutions. Exoskeletons, however, are struggling to be adopted. In order to conceptually specify the acceptability of exoskeletons, it is first important to identify the constructs that can influence this acceptability. The aim of this work is therefore to document the constructs associated with the acceptability of exoskeletons. Method : A scoping review was performed in four databases to document constructs related to the acceptability of exoskeletons among users of these devices. Studies published between 2005 and March 2021 were selected. The data were synthesized and classified from categories identified in the literature, namely device characteristics, personal characteristics, implementation, physical environment, social environment, security and task. Results : In all, 16 studies were selected. Among these, thirty-three constructs were identified, including ten related to device characteristics, five to personal characteristics, four to security, five to the task and implementation, three to the social environment and one to the physical environment. Exoskeletons are generally used in two contexts, either in the workplace or in rehabilitation, and differences are found in the constructs influencing acceptability depending on the context of use. Several constructs are not considered in existing models to assess the acceptability of exoskeletons. Conclusion : This review has made it possible to document which constructs are associated with the specific acceptability of exoskeletons. It highlighted the interest of adapting current models on acceptability to the specificities of exoskeletons in order to improve their acceptability.
... Extending TRA to the context of technology adoption, Davis (1989) proposed a technology acceptance model (TAM). TAM incorporates perceived usefulness (PU) and perceived ease of use (PEOU) as the two key factors influencing individual users' adoption attitude, intentions and actual usage of technology (see Figure 1). ...
... Source: Davis (1989). According to Davis (1989), perceived usefulness is the degree to which a person believes that using a particular system will enhance his or her job performance. ...
... Source: Davis (1989). According to Davis (1989), perceived usefulness is the degree to which a person believes that using a particular system will enhance his or her job performance. In other words, perceived usefulness reflects a person's salient belief in the use of technology that it will be helpful in improving his or her performance (Taylor & Todd, 1995). ...
Article
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Present study aims at identifying and empirically examining factors that affect customer attitude toward adoption of internet banking. Based upon the extant technology adoption literature, major factors were identified and empirically analysed in a phased manner performing hierarchical regression analysis to ascertain as to how the additional variables proposed in the extended versions of the technology acceptance model (TAM) too affect consumer adoption attitude. Primary data employed in the study came from an attitudinal survey of bank customers located in and around Delhi. Analysis undertaken in the study reveals that while the two variables-perceived usefulness (PU) and perceived ease of use (PEU)-proposed originally in the TAM model are indeed the statistically significant antecedents; three other variables, viz., financial risk, perceived benefit and perceived cost, espoused in the extended TAM models too are significant determinants. A noteworthy feature of the study is that it employed both the unidimensional and multidimensional conceptualisations of 'perceived risk' construct, and finds that different conceptualisation yield different results. The paper concludes with managerial implications and directions for future research.
... into IT adoption literature, enhancing theories that explain why and when individuals use IT (e.g., Technology Acceptance Model (TAM) Davis, 1989), Unified Theory on Acceptance and Use of Technology (UTAUT)) (Venkatesh et al., 2003;Venkatesh et al., 2012). In sum, this thesis' encompasses one overarching research objective (RO) and three research goals (RG). ...
... To explain what determines an individual's IT use behavior, IS research began to theorize on acceptance models. Building on TRA, the Technology Acceptance Model (TAM) represents the first milestone to predict IT acceptance and use on the job (Davis, 1989;Davis et al., 1989). In the basic model, the intention to use an IS is explained by the perceived usefulness and the necessary cognitive effort behind its use. ...
... Reviewing eight theories and models related to acceptance research -the TRA (Fishbein and Ajzen, 1975), the TAM (Davis, 1989), the Motivational Model (Davis et al., 1992), the TPB (Ajzen, 1991), the combined TAM and TPB (Taylor and Todd, 1995), the Model of PC Utilization (Triandis, 1977;Thompson et al., 1991), the Innovation Diffusion Theory (Rogers, 1995), and Social Cognitive Theory (Bandura, 1986 Technology Acceptance Model (Davies 1989) cording to UTAUT, the intention to use technology is influenced by performance expectancy, effort expectancy, and social influence, while the actual use is determined by facilitating conditions and intention to use. Performance expectancy is defined as "the degree to which an individual believes that using the system will help him or her to attain gains in job performance" (Venkatesh et al., 2003, p. 447). ...
Thesis
As information technology (IT) has become an indispensable part of people’s everyday lives (Yoo, 2010), being human is more than ever influenced by IT. Thereby, a growing psychological – often subconscious - intertwinement between human beings’ social roles and relationships and their interactions with IT can be observed (Carter and Grover, 2015). For example, human beings use IT to understand, expand, or represent their self (c.f., Carter and Grover, 2015), determine online who they are, and evaluate their self-worth (e.g., Wenninger et al., 2019; Yang et al., 2018), strive in online environments for belonging and meaningful existence (Baumeister and Leary, 1995; Bernstein, 2016), and internalize IT as part of their identity (Carter et al., 2020a; Carter et al., 2020b). As human beings are essentially social beings (Riva and Eck, 2016), those social processes are essential for individuals to cope with a complex social world. Moreover, they relate to an individual’s psychological and physiological well-being. Information systems (IS) research that examine the intertwinement between human beings’ socio-psychological nature and IT use behavior indicates a reciprocal relationship between so-called digital users and IT. For example, socio-psychological concepts like emotional attachment, relatedness, and dependency (i.e., IT identity) determine IT use behavior (Carter and Grover, 2015), expanding traditional technology acceptance research and offering a new lens to understand individuals’ IT use behavior (Venkatesh et al., 2003; Venkatesh et al., 2012; Ven-katesh et al., 2016). Moreover, IS research suggests that due to growing opportunities to interact with others and enabled by IT’s functionalities, IT use triggers physiological and psychological reactions, ranging from severe consequences (e.g., depression, anxiety, bipolar mania) to individuals who report higher life satisfaction due to the ability for social participation in online environments (e.g., Verduyn et al., 2017; Krasnova et al., 2015). Building on first investigations and in light of the increasing integration of IT into human beings’ everyday life, IS research calls for (1) the integration of socio-psychological perspectives in IS research to understand better and predict individuals IT use behavior and (2) insights on new outcomes of technology use like subsequent thoughts, physiological, and emotional reactions within socio-technical contexts (Carter and Grover, 2015; Venkatesh et al., 2016). Accordingly, this thesis replies to this calls by following the overarching research objective to enhance the understanding of the reciprocal relationship of how IT use influences one as a hu-man being and how being human influences IT use. This thesis takes on a Service-Dominant-Logic (SDL) perspective by understanding that a digital user’s value perception of IT goes beyond the mere fulfillment of tasks and reflects deeper basic human needs and values in everyday life (Vargo and Lusch, 2004, 2008, 2016; Yoo, 2010). Moreover, this thesis integrates socio-psychological perspectives (e.g., Social Comparison Theory, Social Identity Theory, Temporal Need Threat Model) and established theories from IS research (e.g., Uni-fied Theory on Acceptance and Use of Technology) to explain individuals’ use behavior, social processes when using IT, and self-concept related consequences of IT use. Overall, the thesis encompasses seven research articles. Three research articles enhance the context-dependent understanding of technology acceptance from the perspective of a digital user by providing theoretical explanations for use intentions and actual use of IT regarding new types of IT used in new contexts, new forms of use behavior, and new antecedents that (indirectly) predict IT use behavior. Furthermore, three research articles enhance the understanding of why and how IT use influences self-concept-related aspects of a digital user by providing empirical evidence that digital users utilize IT to determine their self-concept in digital environments. Thereby, digital users make digitally mediated experiences through its functionalities (e.g., paralingual digital affordances, editability, asynchronicity). Which enable and trigger socio-psychological processes and relate to users’ self. Moreover, one article enhances the understanding of IT identity’s role in integrating technology acceptance and a digital user. In this regard, this thesis provides empirical evidence that individuals perceive IT as part of their self. Furthermore, the results indicate that users’ IT identity significantly mediates use behavior. Overall, this thesis contributes to IS research by thoroughly investigating the human-IT relationship. By putting the individual in the center of interest, the thesis proposes further research on digital users’ intentions and actual use of IT, investi-gations of why and how social-psychological processes extend into the online world, and the mediating role of one’s self on context-dependent technology acceptance factors and use behavior.
... Thus, there exists a need to conceptualize the construct of engagement more thoroughly and accurately by taking into consideration how unique consumer characteristics, as well as the user's perception of anthropomorphism, interact to impact engagement (Saffarizadeh et al., 2017;. The study by Moriuchi (2020) is grounded in a traditional technology acceptance model known as the Unified Theory of Acceptance and Use of Technology (UTAUT) which in turn is based on the Technology Acceptance Model (Venkatesh et al., 2003;Davis, 1989). Indeed, there is extensive theoretical and conceptual literature across the Information Systems and Marketing disciplines on technology adoption and use in general. ...
... Indeed, there is extensive theoretical and conceptual literature across the Information Systems and Marketing disciplines on technology adoption and use in general. Much of the seminal research on technology adoption has empirically supported linear relationships between a set of core user and technology constructs (e.g., perceived usefulness, perceived ease of use, attitude toward use, and subjective norms), and a behavioral intention to use the technology (Davis, 1989;Davis et al., 1992;Kim et al., 2007;Venkatesh et al., 2003). However, most of these models were developed and expounded upon prior to the inception of AI technology, including smart speakers, and do not explore engagement with technology past initial adoption or intention to adopt. ...
... However, one of the primary gaps in the technology adoption literature thus far pertains to commonly studied outcome variables. While behavioral intentions are largely studied (Davis, 1989;Kim et al., 2007;Taylor & Todd, 1995a;Taylor & Todd, 1995b) and actual use is somewhat studied (Venkatesh & Bala, 2008;Venkatesh & Davis, 2000), the construct of customer engagement remains decidedly absent from technology adoption literature. This construct differs fundamentally from one's intention to use, actual use such as that measured by frequency (Lee & Allaway, 2002) and duration (Venkatesh et al., 2003), or re-use of technology. ...
Article
As the digital era continues to have a strong influence on how consumers effectively leverage technology, the prospect of introducing artificial intelligence, including smart speakers, into our homes and routines has become largely unavoidable (Bressgott, 2019; Davenport et al., 2020). Consumer use of smart speakers can provide both a competitive advantage for firms (though large amounts of valuable consumer data), as well convenience benefits for users. However, the availability of this data requires continued engagement with these devices in a deep, meaningful manner. This paper employs a mixed methods strategy to investigate the underlying reasons for how individual user, task, and technology characteristics influence deep customer engagement with smart speakers. While much research has been conducted concerning technology adoption and self-service technology adoption, in particular, this research seeks to add to current marketing and IS literature by examining the drivers of actual, continued, and deep engagement with smart speakers in the post-adoption phase. Currently, we see mixed findings between a willingness and resistance to engage with AI technology, many of which seem to be rooted in a) user characteristics such as personality, b) technology characteristics such as perceived anthropomorphism, and/or c) task characteristics such as willingness to delegate tasks to AI (Serenko, 2007; Swartz, 2003; Waytz et al., 2010a). Therefore, depth interviews in study one of this paper seek to examine how user, task, and technology characteristics that interact to influence or deter engagement with smart speakers. It also employs a metaphor analysis technique to identify moderating variables that may strengthen or weaken relationships between user, task, and technology characteristics and engagement. Findings from study one brought forth several user, task, and technology characteristics that were used in the development of a new empirical model. Study 2 tests this model through partial least squares structural equation modeling (PLS-SEM), subsequently contributing empirical evidence on drivers of engagement with smart speakers to the current body of literature (Wagner & Schramm-Klein, 2019).
... TAM has been regularly used and has been tested in a wide range of states (Davis et al. 1989;Rai et al. 1998;Dennis et al. 2003;Burton-Jones & Straub Jr 2006;Chuttur 2009;Hong et al. 2011), and it has been extended through adding various constructs from different theories. The goal of TAM is to explain the determinants of computer acceptance by incorporating user behaviour across a broad range of technologies and populations ). ...
... The scales for perceived PEU, PU, IU and UB were adapted from prior studies, many of which have already established their reliability and validity (Davis 1986;Mathieson 1991;Moore & Benbasat 1991;Taylor & Todd 1995). Davis (1989) proposed that future research could applied to TAM with emerging technology acceptance. This study's variables will be modified to reflect the measurement of these constructs (TAM2) for social media users. ...
... In order to achieve the research target and objectives, a comprehensive theoretical framework is provided as a basis for conducting the research. The study draws upon the Technology Acceptance Model (Davis 1989), the Technology Acceptance Model (TAM2) (Venkatesh & Davis 2000), public value theory (Moore 1995), and the Public Value Net Benefits model ). The main objective of this study is to establish a model to investigate the factors affecting the public value of social media in local councils, and to measure the perceived public value of social media in local councils from the perspective of citizens. ...
Thesis
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... This research focuses on the value perceived by citizens of SM and adopts factors that affect the public value of SM. The study will draw upon the Technology Acceptance Model (Davis 1989), Technology Acceptance Model (TAM2) (Venkatesh & Davis 2000) Public Value theory (Moore 1995), and Public Value Net Benefits model (Scott et al. 2016). A model is proposed that defines factors in five categories: demographic factors, perceived usefulness, and perceived ease of use, intention to use, usage behaviour, and types of users that affect the public value of SM. ...
... The conceptual model defines three public value clusters: efficiency, effectiveness, and social value. As shown in Figure 1 and Davis 1989;Moore 1995;Scott et al. 2016;Venkatesh & Davis 2000). ...
... An online survey was used to collect a wide range of data related to the study variables from the 20 councils as shown in the conceptual model ( Figure 1). The survey questions were adopted from previous studies conducted by Davis (1989), Venkatesh and Davis (2000), Scott et al. (2016), andTeo et al. (1997). ...
Conference Paper
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The use of social media technology (SMT) has become a mainstream activity in private and business sectors. SMT is believed to be an important component of information technology in the public sector. Measuring the ability of SMT as a means for interacting with citizens to create public value is one of the key issues facing local government in their adoption of SMT. Merely having a social media (SM) icon on a webpage does not demonstrate usage of SMT, neither does it necessarily create value nor does it improve interaction with citizens. This study aims to research the public value of SMT, and specifically, how citizens perceive social media value in Queensland local councils. Survey participants were drawn from 20 urban and rural local councils that have the most experience in SMT for interaction with citizens and those that also have a large number of social media users. This study aims to evaluate citizen perspectives on the public value creation of using SMT with local councils.
... The subjective norm describes the perceived expectation of relevant others (e.g., family members, friends, etc.) as to whether an individual should or should not perform a specific behavior. The TRA represents one of the most fundamental theories of human behavior [14] that has stimulated a great deal of theoretical research aimed at understanding its limitations, testing the key assumptions, and analyzing various refinements and extensions [15]. The following illustration summarizes the model. ...
... Adapted from the TRA to provide an explanation of the determinants of computer acceptance as well as explaining user behavior across a broad range of computing technologies and user populations, the Technology Acceptance Model (TAM) [15], was initially proposed by Davis in his doctoral thesis. The TAM replaces the determinants of behavior in TRA with two technology measures: perceived usefulness and perceived ease of use. ...
... More precisely, perceived usefulness measures the degree to which an individual believes that using a particular system would enhance the job performance, whereas perceived ease of use reflects the degree to which an individual believes that using a particular system would be free of physical and mental effort. Research demonstrated that in the context of information systems, perceived usefulness and perceived ease of use had a direct influence on behavioral intention, thus eliminating the need for the attitude construct that, on the contrary, is a key determinant in TRA and TPB [15]. The following illustration depicts the theoretical framework of the TAM. ...
Preprint
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In light of the complexity of predicting behavior, the individual decision to accept and use technology innovations has been a long-standing debate across disciplines. Recognizing that the subject is vast and fragmented, this paper examines the mainstream technology works to assist researchers to understand, conceptualize and select the most appropriate theoretical framework for their study. Thus, starting with the pioneering effort on Diffusion of Innovations (DOI/IDT), the analysis considers the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM/TAM-2/TAM-3), the Value-based Acceptance Model (VAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT/UTAUT-2) among the most prominent. A review of the key literature is vital to assessing and identifying research trends, as well as contributing to the discussion of emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Blockchain, Cloud Computing, Internet of Things (IoT), Mobile Apps, etc. Suggestions for future research paths are also provided.
... Attitudes can be defined as individuals' positive or negative responses towards an object, a condition or a situation, able to generate a tendency that will direct to a certain behavior (Campbell, 1963;Fazio, 1990). Together with attitudes, two teacher beliefs that are crucial for a definition of teacher perceptions on new technologies and of their behavioral intention to implement them are Perceived Usefulness (PU) and Perceived Ease of Use (PEU) (Davis 1989;Sun, Gao, 2020). PU refers to the degree to which the probability of implementing a specific technology will increase the overall job performance (Davis, 1989). ...
... Together with attitudes, two teacher beliefs that are crucial for a definition of teacher perceptions on new technologies and of their behavioral intention to implement them are Perceived Usefulness (PU) and Perceived Ease of Use (PEU) (Davis 1989;Sun, Gao, 2020). PU refers to the degree to which the probability of implementing a specific technology will increase the overall job performance (Davis, 1989). Similarly to PU, PEU has a direct effect on teachers' acceptance of digital technologies, referring to the degree to which a person expects that implementing a certain computer software or system is going to be free of effort (Davis 1989). ...
... PU refers to the degree to which the probability of implementing a specific technology will increase the overall job performance (Davis, 1989). Similarly to PU, PEU has a direct effect on teachers' acceptance of digital technologies, referring to the degree to which a person expects that implementing a certain computer software or system is going to be free of effort (Davis 1989). ...
Article
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Augmented Reality (AR) is an emergent technology that is revolutionizing the educational environment. Despite the plethora of advantages that AR has demonstrated in a number of disciplines, its implementation for foreign language education is still limited. Moreover, the majority of teachers are unfamiliar with this emergent technology and their role as AR designers and facilitators is still a critical factor. On the other hand, the most explored target languages are English and Chinese and although new languages are being investigated, the study of AR for the Teaching of Italian as a Foreign Language (TIFL) is limited. Therefore, the investigation aimed to highlight the perspective of educators when engaged in the process of designing and implementing Mobile AR (MAR) for the language classroom. In line with other researches, the pilot study showed that according to teachers' perceptions, AR has the potential to enhance student motivation. However, initial findings highlighted the need of long-term, ongoing training for teachers and the necessity for open-source, code free, mobile AR platforms specifically designed for language educators. Becoming equipped with skills and tools to integrate AR in the language classroom, teachers can customize this emergent technology, avoiding the situation where AR learning design is mainly managed by information technologists, that ignore students' needs and have a limited understanding of effective pedagogies.
... Considering the UTAUT model not having the capability to examine direct effects, the Technology Acceptance Model may seem fit for examining direct effects. However, Davis (1989) built the model to identify two main aspects namely; Perceived Usefulness and Perceived Ease of Use. These aspects studied by Davis (1989) focuses on user acceptance rather than adoption. ...
... However, Davis (1989) built the model to identify two main aspects namely; Perceived Usefulness and Perceived Ease of Use. These aspects studied by Davis (1989) focuses on user acceptance rather than adoption. Often researchers such as (Dishaw and Strong, 1999) However, Närman, Holm, Höök, Honeth & Johnson (2012) mentions that TAM and TTF models are not homogeneous. ...
... According to the TTF model the technology needs to complement the task requirements to enable effective use (Davis, 1989). The findings have shown this statement to be true as all effective users felt the technology provided are easy to use for accomplishing their needed tasks as seen above. ...
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Cite this paper as follows: Hufkie. T. and Pather, S. 2018. Establishing effective ICT Adoption and Use strategies among Public Access Centres. Working Paper in fulfilment of the requirements for the Honours Information Systems Degree. Department of Information Systems, University of the Western Cape, South Africa. DOI: 10.13140/RG.2.2.31484.00646 Access to Information Communication Technology (ICT) is growing within South Africa increasingly cheaper private subscription through fixed and wireless solutions. Over and above this there are also models of ICT Public Access Centres (PACs) where government entities, in the main, provide ICT infrastructure and services to poor communities. These PACs or ‘telecentres’ have had a pivotal role in continuing to provide access to internet and use of computing devices to underprivileged communities. With PACs being such a useful model to bring forth digital opportunities, government has made extensive efforts to provide infrastructure for ICT access through centres. Examples of these centres include the Cape Access program, Smart Cape Program and the I-CAN centre model in South Africa. However, even though the need is great, the lack of adoption and use of PACs remains prevalent in underprivileged communities. With the field of ICT expanding and becoming more complex users not adapting to the change are falling further behind in digital advantages and opportunities. This paper reports on research that investigated the key factors that establish effective adoption and use amongst users of PACs. The findings, provide a basis of establishing strategies that will improve the rate of adoption and usage of public ICT centres, thereby leading to social appropriation.
... In the eve of technology diffusion tourism services are mostly technology oriented, to proposed a technology based conceptual framework for tourism industry this study considered the concept of "Technology Acceptance Model (TAM)", "Theory of Reason Action (TRA)", "Theory of Planned Behavior (TPB)" and "Diffusion of Innovation (DOI)" (Davis, 1989;Fishbein & Ajzen, 1975;Rogers, 1995). In light of their limitations, some models were criticized. ...
... TPB Theory stated that attitude towards technology; perceived control on technology uses behavior, and users' theoretical norms influences to predicted behavior towards technology adoption. Moreover; Davis (1989) focused on "Technology Acceptance Model (TAM)" which is known as popular model for technology diffusion based on earlier stated Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975) (Fig. 1.8). ...
... Moreover, Davis (1989) defines the two main determinants of TAM on the following way: (i) The degree of perceived utility describes that person usual belief usages of certain technology enhance his performance; (ii) Perceived use measure the degree of person confidence towards free of effort information. Furthermore; usefulness, ease of use, attitude, and relative advantages are considered critical success factor of technology acceptance nevertheless the mentioned factors are connected with "Unified Theory of Acceptance and Use of Technologies (UTAUT) ". ...
Chapter
Worldwide Climate change is a challenging issue for every sector from business to agriculture or society. Tourism is not exempt from the adversity of Climate Change impact in a disaster-prone country like Bangladesh. Tourism could be regarded as a worst victim to Climate Change and it contributes to global Climate Change as well. However, the chapter outlays the Climate Change impact on tourism in Bangladesh and potential tackling strategies for sustainable tourism development of the country. A thorough systematic review has been done based on peer reviewed journals, reports of tourism policy makers or civil society dialogues to outline potential adaptation strategies that could be implanted by the tourism industries or stakeholders of Bangladesh to make it more sustainable. Though tourism industry of Bangladesh is still lagging behind than the neighboring countries, it is high time to adopt the strategies generated from both primary and secondary sources of data. To observe Climate Change impact thermal images had been analyzed of top tourist destination of Bangladesh and temperature data had been investigated for analysis based on the climatic data collected from the Bangladesh Meteorological Department. Other resources also show same evidence that climate change is bringing about temperature rise, beach erosion, uneven precipitation rate and salinity intrusion in the country. Finally, after identifying probable impacts on tourism because of Climate Change, adaptation measures have been suggested widely. Thus, there is always scope for further research to develop tourism sector is a sustainable manner and combat with the Climate Change adversity.
... The different models and theories that have dealt with the issue of technology adoption have generally focused on the stages of adoption and/or the factors affecting the intention or decision to adopt or not. The articles consulted in the context of this research have made it possible to put forward eight models and theories that address the adoption of innovations or technologies, the classical diffusion theory (Rogers, 1995), the technology acceptance model (TAM) of Davis (1989) with its two versions TAM 1 and TAM 2 an application of the theory of reasoned action (TRA) (Ajzen and Fishbein, 1980), which is also derived from Ajzen's (1985) Theory of Planned Behavior (TPB), the Technology-Organization-Environment (TOE) model Tornatzky and Fleischer's (1990), the Human-Organization-Technology (HOT) Fit evaluation model, the decomposed theory of planned behavior model Taylor & Todd's (1995) and finally the Unified Theory of Acceptance and Use of Technology (UTAUT, UTAUT2) (Venkatesh et al, 2003, Venkatesh et al, 2021. The table 1 below briefly presents these different models and theories and summarizes their main contributions and limitations. ...
... Technological Perceived usefulness/ Relative advantage "The extent to which a potential adopter views innovation as providing an advantage over previous methods of performing the same task. » (Davis, 1989), Kwon and Zmud (1987) and Rogers (1995) Perceive compatibility "The extent to which an innovation is perceived to be consistent with existing values, past experience and the needs of potential users. » IT is the possibility of testing the innovation before committing to its use. ...
Article
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The traditional methods are fading away with scientific methods of taking a plunge into the field of market research. Neuromarketing is the recent technique in market research that is attracting a lot of interest. Despite this boom, large enterprises seem to resist implementing them in their marketing activities, thus limiting the development of the discipline. This research reflects on the main factors that impact the adoption of neuromarketing within large-scale enterprises from a bibliographical perspective. The importance of acceptance of neuromarketing lies upon the fact that business professional, academicians and consumers' attitudes are mixed and in a state of uncertainty. Neuromarketing is waiting for a strong academic and experimental platform on which, it can stand firmly. Therefore, it becomes extremely important to understand the barriers and specifically the enablers of adopting Neuromarketing techniques. This paper synthesizes the literature review related to theoretical models and factors of adoption and organizational success of technological innovations and exposes a conceptual model of factors impacting the adoption of Neuromarketing. The model is based on four types of factors: Individuals factors, technological factors, organizational factors and environmental factors, the interrelationships of these factors have been established using the TOE model and a literature review. This research is motivated by the willingness to fill the knowledge gap on the factors impacting the adoption of Neuromarketing, and contributes to the enrichment of the literature on the subject by proposing a conceptual model that will be the guideline and pilot of a future empirical study.
... No one wants to do more hard work than necessary. Ease-of-use is associated with technology evaluation and adoption [22,46].Two of the three most-frequentlymentioned concepts in the students' free-form responses, Effort and Expertise, are associated with the broader concept of Perceived Ease of Use [22]. As we discuss in Section 12.3, effort was predominantly seen as negative for manual techniques but views of effort were mixed for automated techniques. ...
... No one wants to do more hard work than necessary. Ease-of-use is associated with technology evaluation and adoption [22,46].Two of the three most-frequentlymentioned concepts in the students' free-form responses, Effort and Expertise, are associated with the broader concept of Perceived Ease of Use [22]. As we discuss in Section 12.3, effort was predominantly seen as negative for manual techniques but views of effort were mixed for automated techniques. ...
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CONTEXT: Applying vulnerability detection techniques is one of many tasks using the limited resources of a software project. OBJECTIVE: The goal of this research is to assist managers and other decision-makers in making informed choices about the use of software vulnerability detection techniques through an empirical study of the efficiency and effectiveness of four techniques on a Java-based web application. METHOD: We apply four different categories of vulnerability detection techniques \textendash~ systematic manual penetration testing (SMPT), exploratory manual penetration testing (EMPT), dynamic application security testing (DAST), and static application security testing (SAST) \textendash\ to an open-source medical records system. RESULTS: We found the most vulnerabilities using SAST. However, EMPT found more severe vulnerabilities. With each technique, we found unique vulnerabilities not found using the other techniques. The efficiency of manual techniques (EMPT, SMPT) was comparable to or better than the efficiency of automated techniques (DAST, SAST) in terms of Vulnerabilities per Hour (VpH). CONCLUSIONS: The vulnerability detection technique practitioners should select may vary based on the goals and available resources of the project. If the goal of an organization is to find "all" vulnerabilities in a project, they need to use as many techniques as their resources allow.
... However, of the various theories, the TAT is the most widely adopted because of its sound empirical foundation, ease to use theoretical elements and general applicability to technologically induced issues [125]. This study is therefore underpinned by the Technology Acceptance Theory (TAT) which was propounded in its original form by Davis et al. [126]. The theory which is otherwise called "technology acceptance model (TAM)" is one of the greatest theories which provides insights as to the ease with which users accept and adopt technology for their individual and organizational use. ...
... The theory arose as an upgrade of the theory of reasoned behavior by establishing that ease of use and assumed usefulness has the potential to impact a user's choice pattern and ultimately actual usage of a given new technology [127,128,129]. Davis et al. [126] reasoned that the crucial factor to increasing technology usage was to first enhance and measure the degree of acceptance of new financial technology product such as cryptocurrency. Thus, the theory assumes the existence of three (3) intervening principles or factors that a rational user will consider when presented with the opportunity of deciding on the choice of a new technology: "perceived usefulness (PU), perceived ease of use (PEOU), and attitude towards usage (ATU)." ...
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This paper examined cryptocurrency and its global practices with particular reference to salient lessons for the Nigerian economy. The desk review methodology anchored on content analysis was used for the study. The paper identified distrust in political systems, weak domestic currency and high inflation rates as key factors fueling the growth of cryptocurrency usage in Nigeria thus motivating individuals to resort to cryptocurrencies as a tool for wealth preservation and inflation hedge. The study also found that the existence of trust deficit and challenges associated with privacy concerns, system uptime and stringent onboarding requirements were capable of derailing the success of the newly launched digital currency(‘e-naira’) issued by government to curtail cryptocurrency usage in Nigeria. The study concluded that cryptocurrencies and central bank issued digital currencies (CBDCs) are now part and parcel of the new economic order and represents the future of finance. It therefore recommended that nation states should work assiduously to develop uniformly agreed regulatory framework and global standards for the usage of cryptocurrencies.
... The term "degree to which a person feels that employing a particular system will increase his/her work performance" (PU) [33] is used to describe this belief. PE stands for "the degree to which a person believes that adopting a given system will be independent of effort" [33]. ...
... The term "degree to which a person feels that employing a particular system will increase his/her work performance" (PU) [33] is used to describe this belief. PE stands for "the degree to which a person believes that adopting a given system will be independent of effort" [33]. It is thought that PU and PEOU make it easier for people to accept new technology. ...
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Studies on the acceptance of social media apps are being conducted at an increasing rate. The factors influencing its popularity for learning reasons are still not well understood, though. The goal of this study is to create a conceptual model that extends the Technology Adoption Model (TAM) to account for perceived playfulness to gauge students' acceptance of social media in learning. A total of 623 authenticated questionnaire surveys were obtained from students enrolled at a reputed university in the United Arab Emirates (UAE). Tools such as partial least squares-structural equation modeling (PLS-SEM) and machine learning approaches were obtained to examine the collected data. According to the research findings, significant parameters of students' intention to use social media networks for education include perceived playfulness, perceived usefulness, and perceived ease of use.
... Teknoloji kabul modeline göre kişi belirli bir teknolojik sistemin işini daha iyi yapmasına yardımcı olacağına inanıyorsa sistemi faydalı olarak algılamakta ve kullanmaya daha çok meyilli olmaktadır (Davis, 1989). Mobil bankacılık uygulamaları açısından bakıldığında ise kullanıcının bu uygulama sayesinde şubeye gitmeden çok sayıda bankacılık işlemini 7/24 bulunduğu yerden yapabileceğine yönelik inancıdır denilebilir. ...
... İkinci bölümde ise mobil bankacılık uygulamalarına yönelik kullanım algılarını ölçmek amacıyla kullanılan sorular yer almaktadır. Katılımcıların mobil bankacılık uygulamalarına yönelik algılarını ölçmek amacıyla oluşturan soru formunda yer alan algılanan fayda ve algılanan kullanım kolaylığı ölçekleri Davis (1989), güven ölçeği Jarvenpaa vd. (2000) ...
Conference Paper
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Abstract The aim of this research is to examine the practices of airline companies operating around the world to manage diverse human resources with a qualitative research. In the research, phenomenological research method, one of the qualitative research designs, was used. The sample of the research consists of 14 international airline companies. The saturation point method was used to determine the sample size. Document analysis method was used to collect data. In this context, the annual sustainability reports and official corporate websites of the companies were examined. The obtained data were subjected to content analysis with an inductive and descriptive approach. As a result of the content analysis, the practices of airline companies to manage diversity were gathered under five themes. These themes are: general human resources practices, practices for female employees, practices for ethnicity, practices for LGBT and practices for disabled employees. According to the research findings, it has been seen that female employees are the biggest diverse employee group compared to other employees. For this reason, practices for the managerial roles and career development of female employees come to the fore. However, ethnic groups, LGBT and disabled employees, respectively constitute other important diverse employee groups. It is thought that the research will contribute to the literature on the concept of diversity management and human resources practices in the aviation industry. Keywords: Diversity Management, Human Resources, Aviation,
... e research uses the technical acceptance model and the planned behavior theory, both of which are based on the further development and evolution of the rational behavior theory, and the homology and articulation of the theory provide the possibility for the integration of the two. e technology acceptance model points out that the use behavior of the system or technology is affected by the willingness to act, the willingness to use the behavior is determined by the joint determination of the perceptual usefulness and the use attitude, and the user's attitude is affected by the perceptual usefulness and the perceived ease of use [28]. Planned behavior theory holds that if an individual has a positive attitude toward a particular action and feels that the action conforms to his or her own subjective norms, and if he has enough resources and skills to master the behavior, then the individual will form a strong will to act, and the probability of the behavior will be greatly improved [24]. ...
... H1. e use of age-appropriate APP is positively correlated with the subjective well-being of young and elderly people. Davis' technology acceptance model is a study of users' attitudes toward technological innovation, which believes that the user's behavioral intentions significantly affect the actual behavior of users, and the two most important influencing factors for the user's behavior and behavioral intentions are perceived usefulness and ease of use [28]. A study on the use of Alipay APP mobile payment by young people shows that perceived ease of use is the key to the use of Alipay for mobile payment by the study subjects, and the perceived usefulness and perceived ease of use significantly affect the attitude of young people to the use of Alipay [33]. ...
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The structural equation model was used to empirically analyze the influence of the use of age-appropriate APP on the subjective well-being of the younger elderly. The results show that the attitudes of the younger elderly towards the use of age-appropriate apps are significantly affected by perceived usefulness and perceived ease of use, and perceived usefulness has a significant effect on perceived ease of use. The willingness of the younger elderly to use apps for aging is significantly affected by behavioral attitude, subjective norms, and perceived behavioral control. The behavior of using age-appropriate APP has a significant impact on the subjective well-being of the young elderly. The use of age-appropriate apps by the younger elderly is a positive and selective behavior, which is conducive to the younger elderly to actively adapt to and accept new technologies and improve the life satisfaction of the younger elderly.
... PU measures a person's argument that innovation helps improve their performance at work. In contrast, PE describes how a person believes that using a specific system will be simple (Davis, 1989). ...
... Survey items for each constructItems QuestionsPerceived Usefulness(Davis, 1989;Ibrahim et al., 2017) PU1 Learning to interact with Cloud Computing applications would be easy for me PU2 I find the Cloud Computing application to be easy to use PU3 It is easy to become skilful at using the Cloud Computing application PU4 It would be easy for me to find information at the Cloud Computing application PU5 I would find it easy to get the Cloud Computing application to do what I want to do Perceived Ease of Use (Ibrahim et al., 2017) PE1 Advancing studies through Cloud Computing applications can help my work/learning be more efficient PE2 Advancing studies through using Cloud Computing applications can help me acquire the information I want to acquire Items Questions PE3 Advancing studies through using Cloud Computing applications can be helpful to my work or learning PE4 Cloud Computing applications would improve my work/learning performance PE5 Cloud Computing applications would increase my academic/work productivity Use Intention (Ibrahim et al., 2017) UI1 I prefer Cloud Computing application to conventional installed application UI2 I think Cloud Computing applications should be implemented in a higher learning institution UI3 I will recommend the Cloud Computing application to my colleagues UI4 I intend to use the Cloud Computing application for my work/learning Security (Amron et al. ...
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The COVID-19 outbreak has impacted almost every facet of life, including education. Technology has almost entirely replaced conventional face-to-face teaching and learning environment. This public health calamity has hastened the digitisation of education, which was previously only provided without a repellent component. Cloud computing is widely used in education, notably higher education, to provide online access and share teaching resources, educational information, notes, lectures, and academic assessments. But, while observing technology's grandeur, are people prepared to accept an avalanche of information resources and open online access via cloud-based services? Thus, this study investigated users' readiness and acceptability of cloud computing in Higher Education Institutions (HEIs). Using the Structural Equation Modelling analysis, this study surveyed 470 individuals from Malaysian HEIs using the Technology Acceptance Model and Technology Readiness Index models. Perceived Ease of Use and Perceived Usefulness is positively relevant in understanding why a user chooses cloud computing. The environment of the learning process and the security factors are positive predictors of cloud computing use intention. Optimism and Innovativeness have been demonstrated to impact technology acceptance factors substantially. On the other hand, Discomfort and Insecurity do not affect technology acceptance, except for Insecurity, which negatively affects Perceived Usefulness. This research adds to the growing knowledge about technology readiness and acceptance, especially after a pandemic hits the world.
... The Perceived Usefulness variable is defined as the degree to which an individual believes that his or her social networks using will enhance his/her ability to communicate, collaborate and exchange information (Davis, 1989;Sanchez et al., 2014). The Perceived Ease of Use variable can be understood as the degree to which an individual believes that using social networks will not require physical and mental efforts (Davis, 1989 , to explore the relationships between the independent variables and the mediating variable, there are five hypotheses used to employ this target (named by Besides, to answer the impact of social networks using on academic performance of students, hypothesis 6 confirms this target. ...
... The Perceived Usefulness variable is defined as the degree to which an individual believes that his or her social networks using will enhance his/her ability to communicate, collaborate and exchange information (Davis, 1989;Sanchez et al., 2014). The Perceived Ease of Use variable can be understood as the degree to which an individual believes that using social networks will not require physical and mental efforts (Davis, 1989 , to explore the relationships between the independent variables and the mediating variable, there are five hypotheses used to employ this target (named by Besides, to answer the impact of social networks using on academic performance of students, hypothesis 6 confirms this target. The hypothesis is represented as follows. ...
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Social networks and communication on the Internet have an important role in people's daily life worldwide. This paper examines the impact of Social network usage on the Academic performance of students. The research data were collected from a stratified sampling survey including 576 Vietnamese undergraduate students. The research model has five independent variables (Perceived usefulness, Perceived ease of use, Social influences, Facilitating conditions, Community identity), one mediating variable (Social network usage), and one dependent variable (Academic performance). The study methods include the Cronbach's alpha test, the Exploratory factor analysis, the Confirmatory factor analysis, and the Structural equation modeling are employed to quantitatively analyze the relationship among variables. The result finds that there are positive and significant impacts of Perceived usefulness, Perceived ease of use, Social influences, Community identity on Social network usage. The impact of Facilitating conditions on Social network usage is positive, however, it is not significant. The result also concludes that there is a positive and significant impact of Social network usage on the Academic performance of students. Besides, the empirical statistical data indicates that social networks are really a popular and familiar tool for helping students to communicate with each other in Vietnam. Finally, the study result suggests that educational managers may use social networks as an informal tool to enhance not only the academic performance of students but also other educational activities in universities.
... Yeni ürünlerin ve düşüncelerin geliştirilmesi işletmelerin pazar başarısı ve rekabet avantajı elde etmelerinde önemli bir yere sahiptir (Persaud ve Schillo, 2017, s. 130). Yenilikçi ürünlerin başarısına etki eden faktörleri açıklamaya çalışan birçok araştırma gerçekleştirilmiştir. Bu kapsamda ele alınan çalışmaların odaklanmış oldukları teoriler yeniliğin yayılımı teorisi (Robertson, 1967;Rogers, 1983), nedensel eylem teorisi (Ajzen ve Fishbein, 1977), teknoloji kabul modeli (Davis, 1989) ve tüketici yenilikçiliği (Rogers ve Shoemaker, 1971) olarak ifade edilebilir. Modellerden bazıları algılanan kullanım kolaylığı, algılanan fayda, dışsal değişkenler (Davis, 1989); bağıl avantaj, uygunluk, karmaşıklık, denenebilme ve gözlemlenebilme derecesi (Rogers, 1983) gibi yeniliğin özelliklerinin kullanıcıların kişilikleri üzerindeki etkisine odaklanırken, bazı araştırmalar ise doğrudan yeniliğin özelliklerinin yeniliğin kabulü üzerindeki etkisine yoğunlaşmışlardır (Tornatzky ve Klein, 1982). ...
... Yenilikçi ürünlerin başarısına etki eden faktörleri açıklamaya çalışan birçok araştırma gerçekleştirilmiştir. Bu kapsamda ele alınan çalışmaların odaklanmış oldukları teoriler yeniliğin yayılımı teorisi (Robertson, 1967;Rogers, 1983), nedensel eylem teorisi (Ajzen ve Fishbein, 1977), teknoloji kabul modeli (Davis, 1989) ve tüketici yenilikçiliği (Rogers ve Shoemaker, 1971) olarak ifade edilebilir. Modellerden bazıları algılanan kullanım kolaylığı, algılanan fayda, dışsal değişkenler (Davis, 1989); bağıl avantaj, uygunluk, karmaşıklık, denenebilme ve gözlemlenebilme derecesi (Rogers, 1983) gibi yeniliğin özelliklerinin kullanıcıların kişilikleri üzerindeki etkisine odaklanırken, bazı araştırmalar ise doğrudan yeniliğin özelliklerinin yeniliğin kabulü üzerindeki etkisine yoğunlaşmışlardır (Tornatzky ve Klein, 1982). ...
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Giyilebilir teknolojik ürünler her geçen gün giderek daha popüler hale gelmektedir. Özellikle yapay zeka teknolojilerinin de gelişimi ile makine öğrenmesinin önemi artmış ve bu süreç için ihtiyaç duyulan büyük verinin temininde giyilebilir teknolojiler kilit bir rol üstlenmektedir. Sürekli artan pazar hacmi göz önüne alındığında giyilebilir teknolojik ürünleri kullanan tüketicilerin davranışlarının incelenmesi teknoloji firmaları ve pazarlama yöneticileri açısından önem arz ettiği gibi genel olarak pazarlama faaliyetleri açısından da bu ürünleri kullanan tüketicilerin davranışlarının anlaşılması önem taşımaktadır. Diğer taraftan giyilebilir teknolojik ürünleri kullanan tüketicilerin bu ürünleri kullanmaya devam etme veya satın alma niyetlerini etkileyen unsurlar üzerinde yenilikçiliğin etkin rolünün de incelenmesi gereken konulardan biri olduğu değerlendirilmektedir. Bu kapsamda ele alınan bu çalışmada tüketicilerin giyilebilir teknolojik ürün satın alma niyetleri üzerinde etkisi olduğu düşünülen hedonik, faydacı ve algılanan ürün değerinin doğrudan satın alma niyeti üzerindeki etkisi ile tüketici yenilikçiliğinin bu etkileşimdeki düzenleyici rolü araştırılmıştır. 314 örneklemden elde edilen veri kullanılarak araştırmanın varsayımları doğrulayıcı faktör analizine tabi tutularak yapısal eşitlik modellemesi ile analiz edilmiştir. Ayrıca tüketici yenilikçinin düzenleyici rolü ise SPSS Process Macro programı ile incelenmiştir. Elde edilen bulgular tüketicilerin giyilebilir teknolojik ürün satın alma niyetleri üzerinde hedonik, faydacı ve algılanan ürün değerinin doğrudan etkisi olduğunu ortaya koymuştur. Diğer taraftan bu etki üzerinde tüketici yenilikçiliğinin düzenleyici rolüne bakıldığında ise hedonik ve faydacı değer ile satın alma niyeti arasındaki ilişkinin tüketici yenilikçiliği tarafından düzenlendiği değerlendirilebilir. Elde edilen bu sonuç tüketici yenilikçiliğinin yüksek olması durumunda hedonik ve faydacı değerin satın alma niyetine etkisinin daha fazla olduğunu ortaya koymuştur.
... Perceived usefulness is one of the beliefs in TAM (Davis, 1989). The degree to which one feels that employing technology would improve his or her performance is referred to as perceived usefulness (Basarir-Ozel & Mardikyan, 2017). ...
... Perceived ease of use is the second of the beliefs in TAM (Davis, 1989). Basarir-Ozel and Mardikyan (2017) described that perceived ease of use is the degree to which a person perceives that utilising a specific system is painless. ...
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This study will focus on how e-commerce helps or contribute to Sabah and Sarawak's SMEs. In addition, the research will be conducted using the TOE (Technology-Organisation-Environment) framework. Not only that, this study will collect the questionnaire from the Sabah and Sarawak's SMEs. Due to the lack of study in Sabah and Sarawak, knowledge of e-commerce adoption could be limited. In a nutshell, this research would help better understand e-commerce uptake among SMEs in Sabah and Sarawak. Besides, the findings are helpful for interested parties, such as policymakers, to develop an appropriate mitigation plan to boost e-commerce adoption in Sabah and Sarawak.
... Figure 2 shows the frequency of the cases by GDPR Article. 29 GDPR Article 5 -Principles relating to processing of personal data requires that data is lawfully, fairly and transparently processed. Apart from data processed for scientific, statistical or historical purposes, all the data must be used in a manner that is compatible with the purpose for which it was collected (purpose limitation). ...
... On the other hand, perceived ease of use, refers to "the degree to which a person believes that using a particular system would be free of effort." [29]. The maximum points for the above [116]. ...
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This interdisciplinary study is one of the earliest intersecting between business management, law and information technology to analyze data privacy legal risks and offer an enterprise-wide solution through GDPR compliance monitoring. A Lean Six Sigma (LSS) managerial approach which utilizes the Define, Measure, Analyze, Improve and Control (DMAIC) method was used to not only to identify data privacy legal risks within digital retail but also to develop a compliance checklist to minimize these risks. Unlike earlier studies on this topic which focus on customers only, employees’ perspectives were also considered. The findings contribute to risk management literature specific to data privacy and practically offer a systematic practical approach to optimize value from data driven innovation by minimizing legal risks . Digital retail managers are challenged with the task of optimizing the value from data driven innovation due to intensified requirements by regulators for data privacy compliance. The value captured from social media platforms and applications, advanced computing techniques, to mention but has to be integrated into the enterprise’s risk assessment process to exploit the risk when the benefits outweigh the losses, mitigate or avoid them if the losses outweigh the benefits. On 25th May, 2018, the European Commission and Parliament of the European Union (EU) enacted the General Data Protection Regulation (GDPR) whose purpose is to protect data subjects’ civil rights and to facilitate a free data economy within the EU. Since then, there is a gradual increase of data privacy violations and legal penalties despite an increasing presence of Privacy Enhancing Technologies (PETS) on the market.
... Other researchers engaged adoption issues relative to gamified business applications and gamification processes in a company. For instance, Rodrigues et al. [15], in a gamified business application, explored socialness, the role of gamification, and four other variables-enjoyment, usefulness, intention to use and ease-of-use, based on the Technology Adoption Model (TAM) put forward by Davis [53]. Utilising 183 bank customers as a sample, the research revealed that gamification substantially enhanced customers' sense of social interaction, which in turn had a significant impact on their intent to utilise the application. ...
... In the reviewed empirical research on enterprise gamification, different frameworks are in evidence, including acceptance theories and models such as Unified Theory of Acceptance and Use of Technology (UTUAT) [61], Technology Acceptance Model (TAM) [53] and Continued Use [62]. Additionally, Ruhi [8] found the Mechanics Dynamics and Aesthetics (MDA) framework to be suitable for describing various aspects of enterprise gamification formally; specifically, its use incorporates the game narratives that take end-user and game developer into perspective. ...
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Gamification’s adoption in the enterprise today is on the rise and provides benefits such as customer loyalty and increased employee engagement. In this article, the use of gamification in the enterprise is assessed in seeking to understand how fully gamified systems differ from related concepts such as toys, playful designs, and serious games. Given the increasing interest in enterprise gamification, it is useful to evaluate how it has evolved and its acceptance via a multidisciplinary lens. It is also critical to assess frameworks and approaches applied in understanding the trend. The current article concludes that a value-oriented approach is needed for a more comprehensive understanding of enterprise gamification acceptance and users’ experience, particularly in today’s workforce that is largely dominated by millennials.
... Many researchers widely used Technology Acceptance Model (TAM) to understand the behavioural intention or technology adoption. This model proposed by Davis (1989) is based on TRA (Theory of reason action) model. TAM allows researcher or business manager to measure/ predict the behavioural intention of user to adopt a new technology when it is introduced. ...
... Therefore this study tests the following hypothesis: H1: There is a positive relationship between perceived usefulness and customer intention to use mobile applications for shopping. Perceived Ease of Use: The degree to which person believes that using a particular system will be free from effort (Davis 1989). Extensive research has been done by using TAM, perceived ease of use was found significant relation with behavioural intention to [1992] suggested Information system success model, they said that information quality measured in terms of consistency, accuracy, timeliness, relevance and sufficiency. ...
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Information Technology and digitalization in India has impacted all the areas of human and business activities in the recent years. In business environment, the financial and marketing transactions have increased manifold due to the adoption of digital solutions. Advent of mobile technology and smart phones have created a large customer base and the latest is the introduction of mobile applications, known as mobile apps, which enrich the customer experience of mobile shopping. Researchers have studied in detail, the various aspects of mobile banking but few researchers have focused on studying online shopping through mobile apps especially among the youth-the Gen Y. This paper addresses in particular the factors influencing online shopping through mobile apps as there is a vast potential and need for businesses to understand the target population of Gen Y and their decisive factors. This research is conducted through a sample survey of 514 respondents to know and understand their preferences, perceptions and related factors about intention to shop through mobile apps and also to propose a model for the same. Factor analysis has been used to analyze the data and reveal the relationships between the various factors influencing the consumers' preference for using mobile applications for shopping. Results indicate that all six factors had significant effect on behavioural intention to use mobile apps for shopping. Regression results depict the most contributing factor towards behavioural intention to use mobile apps was social influence, followed by information quality. Perceived ease of use had least contribution on behavioural intention to use mobile apps. Other remaining factors service quality, perceive usefulness and facilitating condition had significant relation with behavioural intention to use mobile apps. To conclude, the young population in India are a promising potential consumers who are willing to adopt the online shopping through mobile apps. INTRODUCTION The Indian consumers are showing a sharp rise in the shift from e-commerce to m-commerce. As per the Markets insider reports the digital commerce in ASEAN is set to grow exponentially in the next three years. Given the penetration of technology through network connectivity, consumers are adopting m-commerce for most of their shopping needs today. By 2020 it is expected that mobile connections will stand at 800 million with 480 million mobile connections. Also, while shopping through m-commerce, demographics plays an important role, for which India's present composition of youth i.e. Gen Y is very significant. More and more businesses have adopted the mobile applications for enabling the online shopping. The Indian consumers are adopting these m-commerce applications due to the multiple benefits offered and also enhanced customer experience while shopping online. Also, the role of young shoppers is growing significantly in m-commerce and the apps are fuelling this growth exponentially. Smart phones and tablets have fueled the significance of m-commerce in India. India has a large population owning smart phones which is very conducive for online shopping. According to Economics Times report (1 st September, 2015) 15 to 35 years age group people are most active user of internet and they prefer to transact through digital medium. Hence, this study focuses on young populations-Gen Y.
... As one of the most infl uential frameworks for exploring concerns of technology acceptance and rejection, the Technology Acceptance Model (TAM; Davis, 1989;Venkatesh & Davis, 2000) has been widely employed in teaching and learning contexts (Koç, Yüksel, & Altun, 2021). Numerous studies have proven TAM's strength, and the model has grown to become the common ground theory in explaining determinants of user intention toward the adoption of a technology (Jiang, Jong, Lau, Meng, Chai, & Chen, 2021;Mallya, Lakshminarayanan, & Payini, 2019). ...
... To fi ll such a gap in knowledge, the present study was designed to examine to what extent TAM variables infl uence the ICT use in English language learning. The technology acceptance model (TAM) is a valid model which includes the perceived usefulness (PU) and perceived ease of use (PEoU) as beliefs on a new technology that affect attitude on the use of that technology (Davis, 1989). Despite widespread acceptance for the TAM, researchers urge others to investigate whether the TAM's belief variables are mediators of the effect of external variables and, if so, which external variables are essential (Venkatesh, 2000;Venkatesh and Brown, 2001). ...
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Background: The use of ICT in learning English can assist learners to improve their language skills, aside from empowering and motivating them in English language learning. ICT utilization can provide opportunities for collaboration and interaction in the learning process. Purpose: The present study was conducted to examine the motivation, ICT skills, equipment, and attitudes factors towards the use of ICT tools for English learning in English as a Foreign Language (EFL) context. Method: The quantitative method was applied involving 303 pre-service teachers of English department at a state university in Jambi, Indonesia. A questionnaire was employed to collect the data and Structural Equation Modeling (SEM) was used to analyze the proposed hypotheses developed in fulfilling the study objectives. Technology Acceptance Model (TAM) was used to examine the attitudes of student teachers toward the use of ICT for English language learning. Results: Findings suggested that the determinants of the technology acceptance model are the major factors influencing the usage of ICT. In addition, the effect of equipment, motivation, and ICT skills towards the use of ICT had been mediated by three main variables of TAM, namely perceived ease of use, perceived usefulness, and attitudes. Furthermore, it was found that the motivation, ICT skills and attitudes factors affect the actual use of ICT for English learning while the equipment factor does not. Implication: The results of this study are beneficial for students and teachers both in schools and universities. For students, they need to equip themselves with ICT literacy, ICT skills, motivation, and positive attitudes towards the use of ICT in English learning activities. Teachers should also equip themselves with ICT skills so that they can provide learning experiences according to the needs of students in today's digital age.
... Performance expectancy. This variable was measured using three questions from the perceived usefulness scale adapted from Davis (1989) and Venkatesh et al. (2003). We asked both users and non-users (M = 3.22., SD = 1.02, α = .88). ...
... Effort expectancy. We used four items from the perceived ease of use scale presented in Davis (1989), which were also featured in Venkatesh et al. (2012). The items were slightly adapted in relation to voice assistants. ...
Conference Paper
Using UTAUT2 model and privacy concerns, the study identifies the factors that predict users’ and non-users’ behavioral intention to continue or start using physical voice assistant devices in the future as their prominence is increasing significantly in both work and home locations. Users and non-users of voice assistants were recruited via an online survey in both Ireland and Finland. The final sample (N = 119) included 54 users and 65 non-users of voice assistants. Group differences and predictive effects were investigated using independent samples t-tests, analysis of covariance, and multiple regression. Users differed significantly from non-users on a number of UTAUT2 model variables such as effort expectancy, social influence, facilitating conditions, hedonic motivation, private value, and privacy concern. Users’ behavioral intention to continue using voice assistants was stronger than non-users’ behavioral intention to start using such voice assistants. Multiple regression results show that, for non-users, both effort expectancy and privacy concerns appear to impact their intention to adopt voice assistants – in contrast to participants who are already users. However, social influence, facilitating conditions, price value, effort, and performance expectancy were not significant predictors of behavioral intention. The findings suggest that the continued or future use of voice assistants can be predicted by assessing both users’ and non-users’ expectations regarding the degree to which they are or expect to become habituated to the use of voice assistants, enjoyment and value derived from these devices. The findings add to the emerging evidence-base about users’ and non-users’ perceptions, acceptance, and concerns regarding using voice assistants and highlights the importance of context in the adoption, acceptance, and perceptions of both user groups.
... The scenario outlined an MLS from the predictive analytics domain as a BIS. The scenario was built using the concept of socio-technical information systems design and based on the propositions of the technology acceptance model (TAM) (Davis, 1989;Venkatesh and Davis, 2000). Transparency as information on the MLS design was introduced as an influencing factor on the perceived usefulness, while other influencing factors such as C o p y job relevance, result demonstrability as well as subjective norm were addressed in the scenario description. ...
... It describes the extent to which information is provided by the system designers about what they do and what data they use or used to train their model. Technology acceptance model (TAM) and TAM2 by (Davis, 1989) and (Venkatesh and Davis, 2000) respectively provide the theoretical fundament for the research design. TAM and TAM2 are frequently used and also modified to explore the adoption and acceptance of new consumer technologies (Salloum et al., 2021), and machine learning (Go, Kang and Suh, 2020;Alwabel and Zeng, 2021). ...
Conference Paper
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Legal regulations such as European General Data Protection Regulation have put transparency as an essential characteristic of data-based information systems firmly into the focus of the system developers. Furthermore, enterprises increasingly consider challenging machine learning-based systems (MLS) to support particular business functions and hence require informed decisions based on explainable results of the MLS. This research in progress explores the information needs for the adaptation of predictive analytics MLS in a commercial setting. Using scenario-based survey and based on the technology acceptance model, insights into the transparency requirements from the users' perspective are derived and future research directions are outlined. This empirical investigation provides suggestions for potential factors influencing the adaptation of MLS in business context and supports design decisions for MLS. Future directions for the exploration of the role of transparency requirements for the acceptance of machine learning-based information systems are outlined.
... Perceived usefulness (PU) and perceived ease of use (PEOU) are two such principles that IT adoption is influenced by. PU refers to a person's belief that employing a particular system will improve his or her job performance, while PEOU is the degree to which a person believes that using a certain system will be effortless [32]. ...
Article
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With the widespread use of digital gaming, there is a growing need to determine how games and its components might be used for learning and teaching. The majority of study in this topic has taken place in more economically established and developed regions, leaving a research void in emerging country situations. To gain a deeper understanding of the learning engagement, it is of significance to examine the gamification perceived ease of use as well as a dive into the learning goal orientation. This study examines the moderating effect of learning goal orientation that influences the relationship between gamification application and learning engagement. The theoretical model was tested in a quantitative study using structural equation modelling based on a PLS-SEM approach, conducted in Jakarta, with actual local college students. The findings of this investigation noted that gamification perceived ease of use was positively related to learning engagement, and learning goal orientation partially mediated this positive relationship. The value of this research may aid educators and practitioners in determining which factors may influence the adoption of gamification in formal higher education.
... The Technology Acceptance Model (TAM) is one of the most influential theories in information systems (Benbasat and Barki 2007) and the most widely applied theoretical model in the IS field (Lee et al. 2003). The TAM was developed related to system use and job performance (Davis 1989). The model experienced many versions and adaptations, which are non-relevant for our study, but two factors are indispensable-perceived usefulness and perceived ease of use. ...
Article
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The purpose of this paper is to suggest recommendations for improving research quality and theory development by addressing four issues. Two of them concern hypotheses, their statements, and observed inconsistencies found in articles; the other two address issues related to theoretical perspectives and triangulation. We used a purposive sampling of scientific fields and articles that support and ground the ideas of this general review. This study clarifies inconsistent opposite relationships among variables found in theoretical models, discusses the usage of verbs in hypotheses, focuses on the cause-and-effect relationship between variables, identifies ways in which to rectify inconsistencies by including additional theoretical perspectives, and reminds the research community about triangulation. This paper concludes with the implications for research, practice, and society.
... The mHealth application was evaluated using Technology Acceptance Model (TAM) framework (Venkatesh and Davis 1996). The TAM concept developed by Davis (Davis 1989), offers a theory as a basis for studying and understanding user behavior in receiving and using an information system. The expansion of the TAM concept is expected to help predict a person's attitude and acceptance of technology and can provide the necessary basic information about the factors that drive the individual's attitude. ...
Article
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In this paper, we share our experience in designing and developing a mobile health (mHealth) infrastructure for non-communicable diseases (NCD) in rural areas in Indonesia called NusaHealth. The NusaHealth project builds a digital healthcare infrastructure involving universities, healthcare providers, and communities in an mHealth approach that puts patients at the center of health care. The Design Science Research Methodology (DSRM) framework was adopted in designing the mHealth application. The infrastructure to connect the mobile device network with the hospital information system was also developed. Our finding indicates that designing and developing an mHealth solution for rural areas in developing countries needs comprehensive approach and the implementation process should involve related partners and stakeholders. The NusaHealth was implemented in rural areas in Yogyakarta province in Indonesia. While Yogyakarta province successfully implemented the NusaHealth in rural areas, different activities need to be conducted to enhance community health by developing a formal mHealth system supported by local health district offices’ policies and regulations.
... The TechnologyiAcceptance Model (TAM) aims to provide a parsimony explanation of the determinants of the adoption of information technology user behavior towards the acceptance of information technology itself (Davis, 1989). Technology acceptance model (TAM), adds two main perceptions to the TRA model, namely perceived usefulness. ...
Conference Paper
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Public services are important and a necessity for the community. Public services must be carried out optimally and follow technological developments. The Surabaya City Government continues to innovate in governance that utilizes information and communication technology. One of the innovations made by the Surabaya City Government is the e Lampid application. The title of this research is measuring the level of community readiness and satisfaction with the implementation of the e Lampid application. There are two problem formulations, namely the first by measuring how the level of community readiness in accepting the e Lampid application and how the community's satisfaction with the implementation of the e Lampid application. In general, the e Lampid application aims to increase community satisfaction by providing convenience for population administration services for the people of Surabaya City. This study aims to determine the level of readiness and satisfaction with the implementation of the e Lampid application in the city of Surabaya. This study uses three methods, namely Technology Acceptance Model 3 (TAM 3), Servqual and Kano Methods. The Technology Acceptance Model 3 aims to explain and estimate user acceptance of a technology product. The Servqual method is a method for measuring service quality which is also known as the Gap and is closely related to the satisfaction model. The Kano method is a service user satisfaction index that is needed to determine the level of service user satisfaction by taking into account the level of satisfaction of the services provided by the Surabaya City Government.
... The extended TAM signifies that the intention to use new technology is driven by an individual's perceived usefulness and PEU (Venkatesh and Davis, 2000). An individual would intend to use the given new technology if he/she perceives that it will enhance job performance and its use is free from much effort (Davis, 1989). The extended TAM has been widely used to explain the adoption and usage of new technology, for example, the World Wide Web (Moon and Kim, 2001), e-commerce (Yoon, 2009), business management software (Hernandez et al., 2010), internet banking (Mansour, 2016) and social media (Veldman et al., 2017). ...
Article
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Purpose-The purpose of this study is to extend and contribute to the evolving phenomenon of social media usage by business-to-business (B2B) salespersons. It draws on the interactional psychology model and extended technology acceptance model to explore the said phenomenon. Design/methodology/approach-A survey-based quantitative study was carried out. Responses were gathered through a self-administered and structured questionnaire, from 218 B2B salespersons who were pooled in using purposive and snowball sampling. The final data set was subjected to partial least squares-based structural equation modelling using WarpPLS 7.0. Findings-This study found that individual factors, namely, salesperson's social media competence and sales capabilities; organizational factors, namely, organizational commitment and organizational competence; and social factors, namely, image, result demonstrability and subjective norms, contribute positively and significantly towards social media usage by B2B salespeople. The study also found that the impact of individual factors on intention to use social media was partially mediated by its perceived usefulness, while in the case of organizational and social factors, the impact was fully mediated by its perceived ease of use. Research limitations/implications-This study provides a valuable addition to the existing literature on sales and social media; however, the contextualization cannot be ignored. Practical implications-This study enables firms to understand various factors affecting salespeople' perception of social media and to make them appreciate its usage in improving sales performance and customer satisfaction. Originality/value- It is the first study that models the factors of salespeople's usage of social media in their job at three levels, namely, individual, organizational and social, and establishes the link between B2B salespersons' perceived usefulness of social media, sales capabilities, social media competence and intention to use social media.
... The technology acceptance model (TAM) explains and predicts respondents' information technology behaviour (Davis, 1989;Legris, et al., 2003). TAM provides a basis for tracing how external variables (such as accessibility, job relevance, skills, and awareness) influence attitude and intention to use technology. ...
Article
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School administrators’ technological competencies serve as an essential element in school excellence. As a lead for curriculum implementation, school administrators anchor technological integration in the school settings and operations, curriculum and pedagogy and create an enabling environment for ICT development competencies between and among teachers and students. As a result, this study aimed to investigate the ICT resource accessibility and pre-tertiary administrators’ competencies in usage after the covid-19 partial closure of schools in Ghana. The study used a sequential explanatory mixed-method approach and a descriptive survey design. The target population was 70 Public Senior High School (PSHS) administrators in the five in the Birim Central Municipality. The census survey was used to include all the 70 PSHS administrators, expert purposive sampling technique used for selection of 10 respondents to be interviewed, whiles the 60 PSHS were required to complete the questionnaire. The study revealed that computers were the most accessible ICT equipment in the school but were without internet accessibility and connectivity for administrative work. Furthermore, the study showed that school administrators had a low level of competency in using the Microsoft Office suite and internet application tools. Furthermore, ICT accessibility and competency can statistically predict the use of ICT by school administrators to facilitate administrative work. As a result, there is statistically significant impact of administrators' ICT accessibility and competency on the use of ICT in the SHSs in the Birim Central Municipality. Therefore, school administrators need to pursue competency-based programmes in ICT because the confidence in using a system is directly related to the user's competence in using the technology system, which translates into perceived ease of use.
... Because of their ease of use, mobility, and relatively low acquisition cost, mobile technologies are good aids for learners in general (Mosiforeba & Olaniyi, 2014). Davis (1989) established the Technology Acceptance Model (TAM), a theoretical model that depicts how individuals accept/adopt and use new technology. When someone is first exposed to new technology, he claims that a variety of factors determine how and when they can use it. ...
... As shown by Davis (1989) the PEU and PU reflect beliefs influencing on attitude, while PEU has also an express impact on PU. In the later modified model of TAM, behavioural intention (BI) was added as a new variable influenced by PU and attitude towards use . ...
Article
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Adoption and usage of social media marketing by MSMEs is critical given the current global trends. The study examined the factors influencing social media adoption by Construction MSMEs in Harare guided by Technology Acceptance Model (TAM), and Chaffey’s theory. A sample of 119 was drawn from CIFOZ and SMEA using systematic and purposive sampling techniques. Questionnaires and interviews were used in data collection and were analysed using SPSS version 25.0, thematic analysis and Nvivo. Positive factors noted were environmental, (at α=0.05 level of significance,) organisational (statistically significant at p-value<0.000) and CEO characteristics towards the adoption of social media marketing by these notwithstanding numerous barriers. The study concludes that while MSMEs in the construction sector appreciate social media marketing and positive factors towards its adoption, there are significant barriers towards its adoption that include lack of expertise, information, high maintenance costs and legal issues. Further, in considering positive factors towards adoption, it is reasonable to conclude that the MSMEs should take account of factors such as managerial and organizational attributes as they have the most significant influence. The study recommended training and establishment of a strategy driven approach by MSMEs in their quest to adopt social media marketing. Findings from this study will guide forward looking policies to ensure no sector is left behind towards a digital economy.
... The predictors of IoT adoption were mainly related to TAM and its variable the ease of use and usefulness. Usefulness reflects the benefits that can be gained from using the IoT while the ease of use denotes to the easiness of using the IoT such as the physical and mental effort that are needed to use the IoT [29]. Predictors also include the social influence which the effect of others such as relatives, friends, experts on the decision of individual to use the IoT [30] [31]. ...
Article
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Internet of Things (IoT) is a technology that is changing the way of doing everything. Empirical studies focused on the technical aspect of this technology while studies related to the behavioural approach are limited. Among the empirical studies, there is no agreement on the predictors of IoT adoption by users. Therefore, the purpose of this study is to review and analyze the literature systematically to find the status of IoT adoption and the predictors that affect the adoption. To achieve this purpose, a systematic literature review is conducted to identify the related articles. Three filtering processes are deployed to refine the selected articles. This has resulted in reviewing 22 articles between 2016-2020. A frequency analysis was conducted. The findings of the 22 articles indicate that the number of articles pertaining to IoT is increasing with majority of the studies were conducted in Asian countries in smart devices, healthcare, consumers, and smart home IoT. The majority of the reviewed studies are quantitative with the technology acceptance model (TAM) is the dominant model. The important predictors of IoT adoption include ease of use, usefulness, perceived risk, social influence, privacy, attitude, security, compatibility, and trust. More qualitative and mixed-method studies are needed in IoT adoption, and more studies are needed in the adoption of IoT smart homes in developing countries
... Initially, there were the Theory of Reasoned Action (TRA) 10 , and the Theory of Planned Behavior (TPB) 11 . Davis et al. 12 merged these theories into the Technology Acceptance Model (TAM). All the above-mentioned models assume that the actual use of a new technology depends on one's behavioral intention (BI) to apply the technology itself. ...
Article
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The goal of the present study is to examine the cognitive/affective physiological correlates of passenger travel experience in autonomously driven transportation systems. We investigated the social acceptance and cognitive aspects of self-driving technology by measuring physiological responses in real-world experimental settings using eye-tracking and EEG measures simultaneously on 38 volunteers. A typical test run included human-driven (Human) and Autonomous conditions in the same vehicle, in a safe environment. In the spectrum analysis of the eye-tracking data we found significant differences in the complex patterns of eye movements: the structure of movements of different magnitudes were less variable in the Autonomous drive condition. EEG data revealed less positive affectivity in the Autonomous condition compared to the human-driven condition while arousal did not differ between the two conditions. These preliminary findings reinforced our initial hypothesis that passenger experience in human and machine navigated conditions entail different physiological and psychological correlates, and those differences are accessible using state of the art in-world measurements. These useful dimensions of passenger experience may serve as a source of information both for the improvement and design of self-navigating technology and for market-related concerns.
... Because of their ease of use, mobility, and relatively low acquisition cost, mobile technologies are good aids for learners in general (Mosiforeba & Olaniyi, 2014). Davis (1989) established the Technology Acceptance Model (TAM), a theoretical model that depicts how individuals accept/adopt and use new technology. When someone is first exposed to new technology, he claims that a variety of factors determine how and when they can use it. ...
... Al igual que para la explicación de la adopción de la tecnología de Internet, para el comercio electrónico se va a utilizar el modelo TAM, ya que la aceptación de la compra online se puede explicar parcialmente por este modelo (Davis, 1989;Davis et al., 1989) que es ampliamente aplicado (Gefen y Straub, 2000). Los estudios realizados indican que el comercio electrónico se ve influido positivamente por la percepción de la facilidad de uso (Chiu et al., 2005;Van Der Heijden et al., 2003) y que, tanto la percepción de utilidad como la percepción de la facilidad de uso, son antecedentes de la intención de compra en el comercio electrónico (Gefen y Straub, 2003;Klopping y Mckinney, 2004). ...
... To determine the critical success factors of developing green digital finance, we employ two complementary approaches of TAM that can identify critical factors influencing investors' acceptance of green digital financing tools. This approach was proposed by Davis (1989) and was developed based on the theory of reasoned action (Fishbein and Ajzen 1975) and the theory of planned behavior (Ajzen 1985). In past decades, many scholars (e.g., see Bueno and Salmeron 2008;Das and Ngacho 2017;Saad et al. 2021) have employed this approach to find the critical success factors in different issues. ...
Book
This book aims to fill the literature gap on digital instruments and FinTech in enhancing green finance. Technological innovation can increase transparency, accountability, and speed, decentralize the financial system, improve risk management, increase competition, lower costs, improve efficiency, increase cross-sectoral collaboration and integration, and scale up green finance. Artificial intelligence (AI), distributed ledger technologies (DLT) or blockchain, peer-to-peer lending platforms, big data, Internet-based and mobile-based payment platforms, Internet of Things (IoT), matchmaking platforms including crowdlending, tokenizing green assets are potential means to scale up the green finance for achieving the SDGs. The COVID-19 pandemic, the economic downturns, and the uncertainties shrank the new investments in renewable energy projects globally. Low investment in renewable energy projects could threaten the expansion of green energy needed to provide energy security and meet SDG7 and SDG13. Investments in renewable energy projects are scarce because of several risks and a low rate of return. Although several new green financing solutions such as green bonds, green banks, green credit guarantee, carbon taxation, carbon trade, village funds, and community trust funds have been established in different countries, these are insufficient, and alternative ways to finance projects are required. The book provides several high-quality studies on utilizing digitalization, FinTech, financial innovations, and other new technologies to fill the finance gap of green projects to meet the SDG goals. The chapters are written by scholars in diverse countries and regions and include practical policy recommendations.
... This conclusion, however, does not negate the fact that e-resources are gaining popularity among UEW users, a culture that should be promoted to thrive in the face of the scarcity of current print resources and editions in many academic libraries. Due to the accelerated acceptance, adoption, and utilisation of e-resources among university academic user communities in the University of Education Winneba, the findings of this study are also consistent with Davis (1989) Technology Acceptance Model (TAM). Similarly, e-resources are progressively becoming the preferred mode of learning, which is being recognised systematically. ...
Article
This paper is based on a study that examined information users’ preferences on the use of print and electronic resources at the University of Education, Winneba. A survey method was used as the research design to facilitate the collection of data from users of the library. A purposive sampling technique was used to select respondents, comprising undergraduate and post-graduate students as well as academic and research staff. Empirical data for the study was collected using a questionnaire survey and interview guide. Out of the 120 questionnaires distributed, 105 were completed and used in the study, resulting in an 88 percent return rate. The study found out that print resources are more preferred than electronic ones. These findings are not in congruency with the popular assumption that the ready availability of online resources has supplanted print resources. However, one significant finding in this study is that e-resources' popularity has started to gain ground in the university. The respondents suggested fostering the use of both print and electronic resources in the university for wider access of knowledge, particularly in the resource-limited contexts prevailing in the university. Based on the findings, the study concluded that a hybrid collection is the panacea to optimizing resources as it provides users with more access choices between the two formats.
... Two of the most-frequently-mentioned concepts in the students' free-form responses, effort and expertise, are associated with the broader concept of Perceived Ease of Use (Davis 1989). In the same assignment where students reported spending more time to find fewer vulnerabilities with SAST and DAST as compared with EMPT and, to a lesser extent, SMPT; students also claimed they considered time and effort to be a disadvantage of manual techniques. ...
Article
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Context Applying vulnerability detection techniques is one of many tasks using the limited resources of a software project. Objective The goal of this research is to assist managers and other decision-makers in making informed choices about the use of software vulnerability detection techniques through an empirical study of the efficiency and effectiveness of four techniques on a Java-based web application. Method We apply four different categories of vulnerability detection techniques – systematic manual penetration testing (SMPT), exploratory manual penetration testing (EMPT), dynamic application security testing (DAST), and static application security testing (SAST) – to an open-source medical records system. Results We found the most vulnerabilities using SAST. However, EMPT found more severe vulnerabilities. With each technique, we found unique vulnerabilities not found using the other techniques. The efficiency of manual techniques (EMPT, SMPT) was comparable to or better than the efficiency of automated techniques (DAST, SAST) in terms of Vulnerabilities per Hour (VpH). Conclusions The vulnerability detection technique practitioners should select may vary based on the goals and available resources of the project. If the goal of an organization is to find “all” vulnerabilities in a project, they need to use as many techniques as their resources allow.
... The e-Government acceptance model (EAM) proposed by (Chandio et al., 2017) was based on wellknown information systems theory called TAM (i.e. technology acceptance model) (Davis et al., 1989). EAM added usability, trust from information system, and human computer interfacing literature into the theoretical frame of TAM. ...
Article
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To understand and explain citizens’ acceptance and usage of Electronic Government (e-Government) services, this research applied-Government acceptance model. The model was empirically tested with 257 citizens in Pakistan. Structural equation modeling techniques were used to test the proposed hypotheses. Results revealed that perceived usefulness and trust strongly impacted e-Government services acceptance, whereas usability showed a significant impact on perceived usefulness. Overall the dependent variable in the model explained 70.8% of the variance, which establishes the external validity of the model.
Chapter
In this research, we design an open, easy-to-use robotics platform for education applications, focused on primary education. Our platform is statistically evaluated and is modular, expandable, and scalable in terms of supporting the development of new modules. Our proposed platform, in contrast to other commercial ones, is easy to use, cheap, and modular. Additionally, we present initial results regarding the evaluation of the usage of the proposed robotic structure under the technology acceptance model (TAM) in terms of easiness of usage. According to the results, the proposed open educational robotic platform shows a positive effect toward its usage by active teachers.
Article
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Zusammenfassung Virtuelle Realitäten ermöglichen neue Lernumgebungen in der Lehrpersonenbildung. Der Beitrag geht hierzu der Frage nach, inwiefern 360°-Videos in Virtual Reality geeignet sind, um realitätsnahe handlungsorientierte Lernsituationen im Lehramtsstudium abzubilden. Zur Abschätzung einer technologie- und zielgruppenbezogenen Eignung wurden virtuelle Unterrichtsszenarien auf der Basis von 360°-Videos entwickelt und mit Studierenden im Lehramt an berufsbildenden Schulen sowie Studierenden der Berufspädagogik in einem quasi-experimentellen Setting getestet. Die Ergebnisse belegen eine hohe Akzeptanz gegenüber der virtuellen Technologie. Bei den Teilnehmenden wurden ein hohes Immersions- und Präsenzerleben festgestellt. Zudem liefert die Studie mit ihren qualitativen Befunden Hinweise zur Konzeptionierung und Optimierung für die Nutzung virtueller Lernumgebungen in der Lehrpersonenbildung und liefert Forschungsdesiderata.
Article
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Les évolutions socio-économiques perpétuelles impactent l'activité et les performances de l'entreprise, alors confrontée à la nécessité de se transformer pour rester performante et compétitive sur son marché. Dans ce cadre la transformation digitale est devenue, plus que jamais, un facteur indispensable au développement et à la croissance des entreprises. Toutefois, des ajustements demeurent nécessaires pour assurer la performance des opérateurs économiques dans un environnement en perpétuel changement. La crise sanitaire mondiale de 2020 a confirmé cette tendance, en particulier le besoin de digitalisation de l'entreprise. L'adoption des technologies digitales par les entreprises leur a permis d'assurer des tâches de plus en plus nombreuses et complexes et une meilleure efficacité opérationnelle de ces activités. Ce papier a pour objectif d'identifier les facteurs qui agissent sur le comportement des entreprises marocaines envers l'adoption des outils digitaux. Une étude quantitative a été menée à cet égard auprès des responsables des entreprises marocaines de divers secteurs afin de déterminer les facteurs qui influencent la décision de l'adoption des outils digitaux et par conséquent fournir une meilleure compréhension de ces facteurs d'adoption. La modélisation par les équations structurelles est utilisée pour mener notre analyse confirmatoire. Abstract : Perpetual socioeconomic changes impact the activity and performance of companies, which are then confronted with the need to transform themselves in order to remain efficient and competitive on their market. In this context, digital transformation has become, more than ever, an essential factor in the development and growth of companies. to the development and growth of companies. However, adjustments are still necessary to ensure the performance of economic operators in a constantly changing environment. The global health crisis of 2020 has confirmed this trend, in particular the need to digitalize the enterprise. The adoption of digital technologies by companies has allowed them to ensure more and more numerous and complex tasks and a better operational efficiency of these activities. This paper aims to identify the factors that influence the behavior of Moroccan companies towards the adoption of digital tools. A quantitative study was conducted in this regard with Moroccan business managers from various sectors in order to determine the factors that influence the decision to adopt digital technologies and consequently provide a better understanding of the factors promoting or hindering adoption. Structural equation modeling is used to conduct our confirmatory analysis
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This study was steered to assess the effectiveness of Augmented Reality as a tool of Information for the Ministry of Basic, Higher, and Technical Education. The main research strategy used in this study is the quantitative research approach. It was used to create and test mathematical models, ideas, and hypotheses about phenomena. The descriptive-correlational survey method was used. Research findings show that both attitudes towards using PlayIT Mobile Application; perceive usefulness and PlayIT Mobile Application Characteristics; information quality, service quality, and system quality do significantly impact PlayIT Mobile Application; intention to use, and user satisfaction. Thus, the null hypotheses are rejected. Given the limited research on augmented reality as a tool of information, this research study provides significant insights on the attitude, characteristics, and PlayIT Mobile Application; intention to use, and user satisfaction.
Thesis
Um Entscheidungen in der Gruppe zu treffen werden oft Multi-Attribute Group Decision Making (MAGDM) Methoden zur Hilfe gezogen. Um die Nützlichkeit dieser MAGDMs zu erhöhen, können diese in ein digitales System überführt werden. Dadurch wären Gruppenentscheidungen zeitlich- und ortsunabhängig durchführbar und Entscheider könnten sogar über mobile Endgeräte an Entscheidungen teilnehmen. Durch diese digitale Überführung kann allerdings die Akzeptanz des Verfahrens verringert wird. ABX-Lex bietet eine lexikografische MAGDM Methode mit äquivalenten Klassen, welche explizit für die Verwendung in Gruppen ausgelegt ist. Eine Konsensbildung innerhalb der Gruppe wird hierbei durch den Austausch mentaler Modelle der Entscheider unterstützt. Das Verfahren ist speziell für eine solche digitale Überführung vorgesehen und besitzt eine hohe Wahrscheinlichkeit akzeptiert zu werden. In dieser Arbeit wird daher ABX-Lex als digitaler Moderator in ein solches System überführt, sodass es selbst für Nicht-Experten ermöglicht wird, Entscheidungen vorzubereiten. Hierbei soll untersucht werden, ob Entscheider eine solche digital moderierte Entscheidungsvorbereitung akzeptieren würden. In zwei Experimenten konnte gezeigt werden, dass die digital moderierte Entscheidungsvorbereitung als digitaler Moderator akzeptiert wurde. Darüber hinaus war es sogar für Nicht-Experten möglich, Entscheidungen vorzubereiten und alle Prozesse nachzuvollziehen und verstehen zu können. Die hier vorgestellte digital moderierte Entscheidungsvorbereitung kann sowohl zeitlich- und ortsunabhängig als auch in zahlreichen weiteren Kollaborationsplattformen umgesetzt werden. Dadurch ist es sogar möglich Entscheidungen über Internet-fähige mobile Endgeräte spontan von überall vorzubereiten.
Thesis
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Die Kultusministerkonferenz, Hochschullehrende und Studierende fordern den Einsatz digitaler Medien in der Hochschulbildung. Die vielfältigen Potentiale digitaler Technologien sollen genutzt werden, um die Lehre weiterzuentwickeln sowie den aktuellen und zukünftigen Herausforderungen von Hochschulen entgegenzuwirken. Beschleunigt durch die Covid-19-Pandemie ist der Einsatz digitaler Technologien in Bildungsinstitutionen in Deutschland eines der aktuell bedeutendsten Themen der Hochschul- und Schulentwicklung. In Bezug auf die Ausbildung von Lehramtsstudierenden fordert die Kultusministerkonferenz (KMK) (2017) eine systematische Herangehensweise, damit zukünftige LehrerInnen relevante digitale Kompetenzen erlangen, um erfolgreich digitale Technologien in der Schule einsetzen zu können. Studien zeigen jedoch, dass die Möglichkeiten der Digitalisierung bisher nur unzureichend in der Lehre an den Hochschulen in Deutschland (Dittler & Kreidl, 2018; Gilch et al., 2019; Schmid et al., 2017) und speziell in der Lehramtsausbildung (Maxton-Küchenmeister & Meßinger-Koppelt, 2020) realisiert wurden. Dies überrascht, da die Forschung Konzepten und Lernmedien mit digitalen Technologien großes Potential einräumt (z. B. Hillmayr et al., 2017; Ma et al., 2014). Konzepte wie das flipped classroom (Al-Samarraie et al., 2019) oder die Interaktivität (Sosa et al., 2011) können großen Einfluss auf den Lernerfolg von Studierenden haben. Insgesamt kann die Nutzung von digitalen Technologien die Hochschullehre individualisierter, attraktiver, effektiver und flexibler machen (Arnold et al., 2015; Dittler & Kreidl, 2018; Issing & Klimsa, 2009; Popp & Ciolau, 2017; Wachter et al., 2016; Xu & Xu, 2019). Basierend auf diesen Forderungen und Forschungsergebnissen ist das zentrale Ziel dieser Dissertation die nötige Weiterentwicklung der Hochschullehre von Lehramtsstudierenden der Naturwissenschaften durch die Nutzung digitaler Technologien, um die digitalen Kompetenzen der Lehramtsstudierenden zu stärken. Diese Weiterentwicklung ist in diesem Projekt durch das Modell der Partizipativen Aktionsforschung für die Hochschullehre organisiert (Tolsdorf & Markic, 2018). Mit dem Modell werden neue Lehrkonzepte und digitale Medien in zyklischen Prozessen entwickelt, erprobt, evaluiert und verbessert. Damit die geplanten Neuentwicklungen jedoch lernförderlich für die Studierenden sein können, werden als Teil der Diagnostik, die Lehramtsstudierenden der Naturwissenschaften im Hinblick auf ihr Wissen, ihren Einstellungen und Lernausgangsbedingungen bezüglich digitaler Technologien, beforscht. Konkret werden die Student Readiness for Online Learning (Martin et al., 2020a), das Technological Pedagogical and Content Knowledge (TPACK) (Koehler & Mishra, 2008) und die Überzeugungen von Lehramtsstudierenden bezüglich digitaler Technologien (Admiraal et al., 2017) untersucht, da diese das Lernen und auch das zukünftige Unterrichten von Studierenden mit digitalen Medien beeinflussen (Ertmer & Ottenbreit-Leftwich, 2010; Guzey & Roehrig, 2009). Diese Erkenntnisse werden im Rahmen dieser Arbeit für die Weiterentwicklung der Lehrkonzepte und der digitalen Medien genutzt, sie sind jedoch auch von allgemeinem Forschungsinteresse. Resultierend aus diesen Zielvorgaben, konstituiert sich dieses Dissertationsprojekt in einen Forschungs- und einen Entwicklungsteil. Im Forschungsteil werden dementsprechend die Student Readiness for Online Learning, das TPACK und die Beliefs der Lehramtsstudierenden der Naturwissenschaften gegenüber digitalen Technologien in quantitativen Forschungsdesigns untersucht. Die Forschungsergebnisse bezüglich der Student Readiness for Online Learning zeigen, dass Lehramtsstudierenden der Naturwissenschaften grundsätzlich bereit sind mit digitalen Medien zu lernen. Sie schätzen die nötigen Fähigkeiten als generell wichtig für ihr eigenes Lernen ein, sind sich jedoch unsicher, ob sie diese Fähigkeiten erwerben können. Bei der Erforschung der Beliefs der Lehramtsstudierenden zeigt sich, dass sie digitale Medien als etwas bis relativ wichtig und unterstützend in ihrem Lernen und zukünftigem Unterrichten ansehen. Die Untersuchung des TPACKs zeigt, dass Studierende unentschieden sind, inwieweit sie das relevante Wissen zur Nutzung digitaler Medien in ihrem zukünftigen Unterricht haben. Durchgeführte Vergleichsstudien mit den USA dokumentieren, dass Lehramtsstudierende in Deutschland signifikant weniger bereit sind mit digitalen Medien zu lernen und diese als erheblich weniger wichtig und unterstützend für ihr Lernen und zukünftiges Unterrichten einschätzen. Außerdem sehen sich deutsche Lehramtsstudierende als signifikant weniger kompetent an, relevante Fähigkeiten zu erwerben und mit digitalen Technologien zu unterrichten. Im Entwicklungsteil dieser Dissertation werden diese umfangreichen Erkenntnisse in der Entwicklung der Lehrkonzepte und Medien berücksichtigt. So konnten sowohl zwei erfolgreiche Lehrveranstaltungen, die das flipped classroom-Konzept gewinnbringend einsetzen, als auch interaktive Lernmedien entwickelt werden. Die Mixed-Methods-Begleitforschung zeigt, dass die interaktiven Lernmedien die Studierenden unterstützen und zu einem erfolgreichen Lehrkonzept mit digitalen Medien in der Hochschullehre beitragen können. Weiter konnte durch die entwickelten Lehrveranstaltungen das TPACK der Lehramtsstudierenden positiv beeinflusst werden. Die Beliefs der Lehramtsstudierenden der Naturwissenschaften verändern sich hingegen kaum, jedoch wurde eine selektive Veränderung der Beliefs in Bezug auf einzelne digitale Technologien durch die Covid-19-Pandemie nachgewiesen. Auf Grundlage dieser Forschungs- und Evaluationsergebnisse wurde das Ziel der Weiterentwicklung der Hochschullehre mit digitalen Medien erfolgreich erreicht. Dabei erwies sich das Modell der Partizipativen Aktionsforschung für die Hochschullehre (Tolsdorf & Markic, 2018) basierend auf den wertvollen Resultaten und der Professionalisierung der Beteiligten, als geeignet für dieses Entwicklung- und Forschungsprojekt. Besonders die Zusammenarbeit mit den Lehramtsstudierenden war gewinnbringend für die Weiterentwicklung der Hochschullehre, da die Studierenden das Entwickelte vielfältig und tiefgehend bewerten und auf dieser Grundlage profunde Verbesserungen möglich waren. Die vielfach erprobten, evaluierten und somit abgesicherten Lehrkonzepte und Lernmedien können als innovative Beispiele von Hochschullehrenden der Fachdidaktik der Naturwissenschaften oder auch darüber hinaus genutzt werden. Dadurch könnte die Weiterentwicklung der Lehre von Hochschullehrenden vereinfacht werden. Die gewonnenen vielfältigen Erkenntnisse der Studien des Forschungsteils können auch außerhalb dieser Dissertation als wertvoll für die fachdidaktische Forschung der Naturwissenschaften angesehen werden. Die erlangten Ergebnisse geben wichtige Hinweise in Bezug auf Lehramtsstudierende und ihre potentielle Nutzung von digitalen Medien in ihrem zukünftigen Unterricht. Die entwickelten Lehrkonzepte und besonders die Lernmedien sind als Open Educational Ressource (OER) im Sinne der Nachhaltigkeit auf der selbst entwickelten Plattform nw-didaktik-digital.de bereitgestellt. Auf diese Weise kann das Entwickelte von Hochschullehrenden der Naturwissenschaften in der Lehramtsausbildung für die Innovation der Lehre einen relevanten Beitrag leisten.
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The internet revolution has redefined every business sector across the world especially online shopping and online shopping behavior of the people. The increased penetration of internet has fuelled the online retailing across the world and specifically in the emerging markets of developing countries like India. The Indian retailing market is evolving their business models into e-retailing models. The Indian industry of online retailing has crossed 20.5 Billion USD in the year 2017, and in 2018, it has crossed 25 billion USD and in 2021, there is expectation that it will increase up to 62 Billion USD. The Indian companies are facing challenges in identifying that what is driving the concept of the online shopping. Aim: This study is focused on behavior of customer on online shopping of women apparels, the various factors will be identifies that motivate the female shoppers to buy women apparels through online mode. Method: This study is descriptive and exploratory research as the primary data is collected through self-structured questionnaire and analyzed that made to identify the customer behavior towards online shopping of women apparels. The structured questionnaire included Five Point Likert scale questions ranging from strongly agree to disagree. The respondents selected for this study are from Different taluk of Kolhapur like Chandgad, Bhudargad, Gadhinglaj, Ajara, Radhanagari, Shirol, shahuwadi, Hatkanangal etc. Due to times constraints, the convenience random sampling and cluster sampling method method had been used to collect the data and the total respondents selected for this study are 500. Anova test has been applied on collected data using SPSS Software to extract the various factors of customer's behavior towards online shopping of women apparels. Conclusion: The findings of this paper will provide deep insights regarding online retailing and consumer behavior towards online shopping of Women Apparels to the small and big online International or National companies, Brands franchisee holder, retailers, Market strategy or policy makers.
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