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Abstract
This experiment tested four storytelling reading methods for young adults. Techniques such as text chunking, adding local datelines and why-you-should-care boxes improved reading experiences. The addition of recent context, background and definitions also raised recall scores.
... Several qualitative studies yielded news recipients often feel overwhelmed by the constant flow of fragmented news (Associated Press, 2008;Zerba, 2011). Similarly, experiments examining implications of more context-oriented, interpretive news styles found positive effects on users' news interests, such as perceived interestingness and informativeness of news reports, satisfaction of informational needs, and future news use likelihood (e.g., Pingree, Brossard, & McLeod, 2014;Yaros, 2006;Zerba, 2013). Given inconclusive findings on fragmented news and its implications for selective news exposure, we examine the following research question: Do media users spend more time on fragmented or non-fragmented political news articles? ...
This study examined effects of four common news attributes—personalization, fragmentation, authority–disorder bias, and dramatization (PFAD)—on news exposure and the moderating impacts of hedonic, epistemic, and civic news use motivations. In a lab experiment, participants browsed online news while selective exposure was unobtrusively logged. Findings yielded longer exposure to personalized and dramatized articles and news with low authority–disorder bias. Fragmentation had no significant impact. However, selective exposure to fragmented news was influenced by participants’ political understanding (epistemic motivation), exposure to personalization by news enjoyment (hedonic motivation), and exposure to authority–disorder bias by civic duty to keep informed (civic motivation). Results suggest that news styles may need to become more diversified to better address the informational needs of today’s fragmented audiences.
National survey of reader interest in international news shows that readers prefer good news more than bad news and news about ordinary people more than news about politics and government, economics or disasters.
This investigation provides support for a process model of uses and gratifications based upon an expectancy-value approach. Results of the study supported the hypothesis that gratifications obtained are strongly related to the beliefs about media attributes but are not related to evaluations of those attributes. Also, the belief X evaluation products are correlated with gratifications obtained. When controls were instituted for certain intervening variables posited by the model, the hypothesized reductions in various relationships occurred. The model has significant implications for media consumption processes. Further, the results demonstrated that gratifications sought and obtained may be measured at the same level of abstraction, contrary to earlier speculation.
Eight focus groups of 18-to 29-year olds suggest that young adults want more local news, event listings, shorter stories, breakout texts, conversational writing, less inside humor, positive ad experiences and more political news in niche publications geared toward them.
Sentences that show are usually perceived by readers as more interesting, engaging and informative than sentences that merely tell.