Chapter

A Historical Overview and Future Directions in the Conceptualization of Country Images

January 2017

In book: Shaping International Public Opinion (pp.27-38)
Publisher: Peter Lang
Editors: Jami A. Fullerton, Alice Kendrick

Authors:

Michael Elasmar

Boston University

Boston University

The study of country images has received various degrees of attention over the years. This chapter begins by defining the cognitive concept of “country image” and then traces back the events that prompted scholars to research it over time. After observing the historical lack of an integrated theory pertaining to the notion of country image, this chapter notes the promising effort brought about by the recent introduction of “The Model of Country Concept” as an integrated theoretical framework proposed for further development and refinement.

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