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A Historical Overview and Future Directions in the Conceptualization of Country Images

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Abstract

The study of country images has received various degrees of attention over the years. This chapter begins by defining the cognitive concept of “country image” and then traces back the events that prompted scholars to research it over time. After observing the historical lack of an integrated theory pertaining to the notion of country image, this chapter notes the promising effort brought about by the recent introduction of “The Model of Country Concept” as an integrated theoretical framework proposed for further development and refinement.

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