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Innovation processes in multinational corporations

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... Conducting more and more R&D abroad and splitting up the knowledge creation process over multiple, geographically dispersed units, creates major organizational and managerial challenges (e.g., Bartlett & Ghoshal, 1989;Gassmann, 1997;Ghoshal & Bartlett, 1988;White & Poynter, 1990). To research some of the challenges inherent in managing international R&D activities, the Ghoshal and Bartlett (1988) typology provides a good point of departure. ...
... Conducting more and more R&D abroad and splitting up the knowledge creation process over multiple, geographically dispersed units, creates major organizational and managerial challenges (e.g., Bartlett & Ghoshal, 1989;Gassmann, 1997;Ghoshal & Bartlett, 1988;White & Poynter, 1990). To research some of the challenges inherent in managing international R&D activities, the Ghoshal and Bartlett (1988) typology provides a good point of departure. The authors identify four distinct processes: local-for-local, centerfor-global, local-for-global and global-for-global. ...
... Researchers in the field of international R&D identified various structures and organizational models for international R&D organizations (De Meyer, 1991;Gassmann & von Zedtwitz, 1999). Table 1 summarizes some of the key contributions and relates them to the modes of global innovation identified by Ghoshal and Bartlett (1988). It can be seen that global-for-global comes closest to what authors like Gerpott (1991), Chiesa (1996), De Meyer (1991), and Gassmann and von Zedtwitz (1999) call spider-web, network, or integrated network. ...
Article
Today, many organizations are adopting streamlined, adaptive hierarchies that increasingly employ teams in daily operations. This paper focuses on the use of teams in international R&D networks. Specifically, it investigates the incidence of R&D teams and analyses the influence of four contingency factors on team utilization. The four contingency factors are cultural distance, geographic distance, the research mandate and the market mandate of the local R&D unit. Based on a survey conducted in 2000, we present empirical evidence on 49 leading German MNCs, accounting for 66% of the nations’ privately funded R&D in 1999. Our results clearly demonstrate that firms increasingly use international teams as a means of coordinating such projects. The type of work conducted by an international R&D unit has a strong bearing on the utilization of teams. The latter is linked to a mandate of an R&D unit as “capability exploiting” rather than “capability augmenting.” Also, R&D units with a “global mandate” are more likely to use international teams as a coordination mechanism. On the other hand, we do not find support for geographical or cultural distance as determining factors for the use of international R&D teams.
... The links between internal and external networks and knowledge diffusion have been explored in the management/organisational analysis literature(Forsgren at al., 2005;Hedlund, 1986;Hedlund and Rolander, 1990;Bartlett andGhoshal ,1988 and1991;Ghoshal and Nohria, 1997). ...
... The links between internal and external networks and knowledge diffusion have been explored in the management/organisational analysis literature(Forsgren at al., 2005;Hedlund, 1986;Hedlund and Rolander, 1990;Bartlett andGhoshal ,1988 and1991;Ghoshal and Nohria, 1997). ...
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The paper briefly summarizes the historical evolution of TNCs and their activities. It then introduced the major theories developed to explain the TNC. There is an attempt to place the theories historically, within the context of the socio-economic conditions and of the relevant economic ideas in which they were developed. The following theories are discussed. Hymer, market power and control; Vernon’s international product life cycle; the internalization theory; Dunning’s eclectic framework based on: Ownership, Location, and Internalization (OLI) advantages; The Scandinavian School; the evolutionary approaches of Cantwell and of Kogut and Zander; the New Trade theory applied to the TNC; the role of nation-states in the strategic behaviour of TNCs. There are some critical comments at the end of each presentation. A brief analysis of key elements in the theories, their differences and commonalities follows in. It is pointed out that the pattern of development shows tensions between the following interconnected elements: (1) Contents and methods of interest to Business Schools and to Economics Departments; (2) Static versus dynamic approaches; (3) Emphasis on efficiency versus strategic elements; (4) strategies towards rivals as well as towards other players in the economic system such as labour, governments and suppliers; (5) and single- versus multi-disciplinary approaches.
... Its vertical dimension incorporates the insight that subsidiary initiatives may not only consist of radical change challenging the "existing fabric of the MNC" (Dimitratos et al., 2009a: 411), but also incremental innovations which "stay within the existing parameters of the business" (Birkinshaw, 2000: 76-77). For example, local-for-global innovations by MNC subsidiaries (Ghoshal and Bartlett, 1991) are more likely to awaken the corporate immune system than local-for-local innovations (Ghoshal and Bartlett, 1991) do, yet by and large both kinds of innovations will require less organizational entrepreneurship than the "global-internal" initiatives discussed by Birkinshaw, which require disempowering one MNC unit to the benefit of another. Similarly, in the left column, an initiative to boost one subsidiary role's in the MNC's global value chain (Birkinshaw, 2000: 76-77) represents more of a zero-sum game than setting up merely an operational center of excellence (Surlemont, 1998) as a showcase for the rest of the MNC organization. ...
... Its vertical dimension incorporates the insight that subsidiary initiatives may not only consist of radical change challenging the "existing fabric of the MNC" (Dimitratos et al., 2009a: 411), but also incremental innovations which "stay within the existing parameters of the business" (Birkinshaw, 2000: 76-77). For example, local-for-global innovations by MNC subsidiaries (Ghoshal and Bartlett, 1991) are more likely to awaken the corporate immune system than local-for-local innovations (Ghoshal and Bartlett, 1991) do, yet by and large both kinds of innovations will require less organizational entrepreneurship than the "global-internal" initiatives discussed by Birkinshaw, which require disempowering one MNC unit to the benefit of another. Similarly, in the left column, an initiative to boost one subsidiary role's in the MNC's global value chain (Birkinshaw, 2000: 76-77) represents more of a zero-sum game than setting up merely an operational center of excellence (Surlemont, 1998) as a showcase for the rest of the MNC organization. ...
... In performing the tasks assigned by its HQ, an OS develops its capabilities to obtain economies of scale and economies of scope and to strengthen the experience curve effect. Resources are necessary to improve the core competencies of an MNE (Ghoshal & Bartlett, 1988b;Hedlund, 1986;Prahalad & Doz, 1981;Rugman & Verbeke, 2001). In this regard, higher-tier OSs play significant roles in value creation and value capture (Pavlínek & Ž enka, 2016). ...
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This study integrates the offshore subsidiary (OS) development (OSD) and smile curve paradigms to examine the impact of local procurement on OSs' functional upgrading of value chains (VCs) in China. Based on an offshore subsidiary development framework with headquarters-driven, internal subsidiary-driven, and host economy-driven, we draw on Taiwan-based subsidiaries operating in China from 2008 to 2018 to examine the relationships among value-chain functions, including technological enhancements (TE), marketing operations (MO), procurement mandates, and principal OSD determinants. In sum, the empirical results indicate that Taiwan-based OSs are able to strengthen their competitive advantage in China by engaging in persistent value creation through upgrading both TE and MO. In this study, some insights shed light on subsidiary development processes for multinational enterprises to revisit their strategies for deglobalization of VC configurations.
... Risk management in International Transport and Logistics Report (2009) Ghoshal (1987) Macroeconomic, policy, competitive, resource Mason-Jones -Towill (1988); Jüttner (2005) Environmental, demand, supply, process and control risk sources Merna -Smith (1999); Waters (2007) Strategic, natural, political, economic, physical, supply, market, transport, products, operations, financial, information, organization, management, planning, human, technical, criminal, safety, environment, local permits Lee (2002); Kleindofer Saad (2005); Sodhi -Lee (2007) Demand, supply and contextual risks Svensson (2002) Inbound and outbound risk sources Cranfield University (2003) Demand, supply and environmental risks; process and control risks Zsidisin (2003), Zsidisin et al. (2004) Inbound supply risks Cavinato (2004) Risks related to physical, financial, informational, relational and innovational sub-chains Chopra -Sodhi (2004) Disruptions, delays, information systems, forecast, intellectual property, procurement, receivables, inventory, capacity risks Christopher -Peck (2004); Manuj -Mentzer (2008) Supply, demand, operational and security risks Christopher et al. (2004); Peck (2005) Risks exist at different levels product/process, assets, organizations and inter-organizational networks, environment ...
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An interesting study of risk identification related to the recent recession which hit UK in the third quarter of 2008.Recession not only accentuated certain risks already existing in freight transport in the past but also led to the emergence of new ones during and post-recession. This research is thus an attempt to identify and assess the risks faced by freight companies during recession and suggest mitigation strategies to deal with such risks in future. The study reveals that risks related to recession will become more intense in future, however preparedness and tested mitigation strategies can help to lessen or nullify their impact on freight companies.
... Others have centred attention on those corporate strategies themselves and the associated corporate structures that shape subsidiaries' behaviour -for example Doz and Prahalad (1984) and Prahalad and Doz (1987). There is also a wellestablished body of literature that focuses more directly on how MNC strategies have infl uenced both the international location of their innovative activities and the nature of those activities in subsidiaries -for example, Ghoshal and Bartlett (1988); Pearce (1999), Kuemmerle (1999), Papanastassiou and Pearce (1999), Zander (1999), Kumar (2001), and von Zedtwitz and Gassman (2002). Others give greater attention to more 'local' infl uences. ...
... Others have centred attention on those corporate strategies themselves and the associated corporate structures that shape subsidiaries' behaviour -for example Doz and Prahalad (1984) and Prahalad and Doz (1987). There is also a wellestablished body of literature that focuses more directly on how MNC strategies have infl uenced both the international location of their innovative activities and the nature of those activities in subsidiaries -for example, Ghoshal and Bartlett (1988); Pearce (1999), Kuemmerle (1999), Papanastassiou and Pearce (1999), Zander (1999), Kumar (2001), and von Zedtwitz and Gassman (2002). Others give greater attention to more 'local' infl uences. ...
... In order to be more competitive, companies have structured their R&D activities globally Bartlett, 1988;Reddy, 2000); several studies show that MNC investments in R&D are increasingly oriented toward subsidiaries located outside the home country (UNCTAD, 2005;Doz et al., 2006). The MNCs recognize that different parts of the company may develop R&D activities with different skills. ...
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Resumo O Brasil é uma economia bastante conhecida por seu potencial de atração de investimentos de empresas multinacionais (MNs) em atividades produtivas. A questão é saber se o Brasil também é atrativo quando se trata de investimentos em atividades de pesquisa e desenvolvimento (P&D). A partir de entrevistas com 54 subsidiarias de MNs, esse artigo apresenta uma caracterização das atividades de P&D conduzidas no país, a partir de uma tipologia com cinco níveis de complexidade. Resultados revelam que a maioria das empresas MNs entrevistadas conduz atividades de desenvolvimento de forma contínua no Brasil; entretanto atividades de pesquisa raramente são feitas. Casos em que as subsidiárias são responsáveis por parte do desenvolvimento de algum produto ou sistema na rede de P&D local foram identificados, porém em números bastante limitados. Palavras-chave R&D global; empresas multinacionais; subsidiárias brasileiras * Artigo recebido em ago. 2009 e aceito para publicação em jul. 2010. Abstract When considering Brazil as an attractive economy for investments of multinational companies (MNCs) in manufacturing and in resource-based activities, it is relevant to identify whether it is also considered as a host for R&D. Thus, this paper presents a characterization of the R&D activities carried out by the Brazilian subsidiaries of foreign MNCs, based on case studies with 54 companies. A typology classifying local units by the kind of R&D performed in Brazil was developed. Most of the sampled companies conduct development activities consistently, but research is rarely carried out. We also observed that few of the subsidiaries are responsible for part of the development of product or system in the global R&D network.
... Conceptual and empirical literature in the field of international management has long suggested two distinct missions when it comes to transnational innovations (e.g., Hedlund/ Rolander 1990, Ghoshal/Bartlett 1988, Medcof 2001, Ambos/Schlegelmilch 2004, Chiesa 1996, Kuemmerle 1999, Zedtwitz/Gassmann 2002: One, focusing on the exploitation of the firms' existing capabilities, the other on the creation (augmentation, exploration) of new capabilities. ...
Article
Abstract and Key Results Using a dataset of 139 R&D laboratories located in 21 countries, this study empirically tests whether a fit among R&D laboratory mission and national culture impacts R&D performance. Specifically, we assume that some cultures possess a natural advantage when it comes to capability augmenting tasks, while other cultures are better suited to host capability exploiting tasks. Where the mission of the laboratory is capability exploiting, our results support a positive effect of culture-mission alignment. However, no relationship between mission-culture alignment and performance can be found in case of capability augmenting laboratories.
... A substantial body of theoretical and empirical research has investigated how companies organize their internal innovative centres (Howells, 1997; Pearce and Singh, 1992; Florida, 1997; Grandstrand et al., 1992; Zander, 1999). Bartlett and Ghoshal (1990) have singled out three main strategies which can be implemented by MNEs, whose signiicance varies across countries, industries and companies: Centre-for-global This is the traditional 'octopus' view of the multinational corporation: a single 'brain' located within the company headquarters concentrates the strategic resources (top management, planning and technological expertise ) and distributes impulses to the 'tentacles' (that is, the subsidiaries) scattered across host countries. Even when some R&D is undertaken abroad, this is basically concerned with adapting products to the needs of the local users. ...
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The concept of globalization of innovation is the zip between two fundamental phenomena of modern economies: the increased international integration of economic activities and the raising importance of knowledge in economic processes. The paper singles out three different components of the globalization of innovation: (1) the international exploitation of nationally generated innovations; (2) the global generation of innovations by MNEs; and (3) global techno-scientific collaborations. Empirical evidence on these three categories is here presented, suggesting that the relevance of global forces in innovation is rapidly increasing, although at a different pace for each of the three ongoing processes.
... A similar group of studies imply that the firm's relative competency in a particular technical area will determine what types of technology may be transferred, and how the firm will proceed with the transfer (Attewell, 1992;Egelhoff, 1990;Hall and Johnson, 1970). Two works by Ghoshal ( Ghoshal and Bartlett, 1988a;Ghoshal and Bartlett, 1988b) suggest that specific integrating mechanisms must be used to transfer technologies, depending on the firm's location in the multinational network. While these studies offer some insight that contingencies affecting technology transfer exist, they do not directly answer the question of "how should I do it?" ...
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This paper examines the link between the complexity of a technology and the complexity of communication behaviors associated with its transfer from one location to another. The setting for the research is an international joint venture between three firms in the chemical industry. The transfers of four different categories of technology were observed in this study. They were general information, specific information, hardware, and procedures or practice. A large variety of different approaches and methods were observed to have been used in the transfers of the 208 specific technologies tracked in this research. The transfer of general information was associated with visits to a partner's site where it was observed first-hand. Specific information also was transferred though site visits, but usually in conjunction with follow-up communication that did not require face-to-face interaction. While no clear specific communication or interaction process was associated with the transfer of physical hardware, the transfer of procedures or practices was associated with a diverse array of transfer methods and a high level of transfer effort. In general, the more complex technologies required more effort to complete their transfers than did simpler technologies. The implications of these findings are discussed.
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