For the very first time in EU history, the 2014 EP elections provided citizens with
the opportunity to influence the nomination of the Commission President by
casting a vote for the main Europarties’ ‘lead candidates’. By subjecting the
position of the Commission President to an open political contest, many
experts have formulated the expectation that heightened political competition
would strengthen the weak electoral connection between EU citizens and EU
legislators, which some consider a root cause for the EU’s lack of public
support. In particular, this contest was on display in the so-called ‘Eurovision
Debate’, a televised debate between the main contenders for the Commission
President broadcasted live across Europe. Drawing on a quasi-experimental
study conducted in 24 EU countries, we find that debate exposure led to
increased cognitive and political involvement and EU support among young
citizens. Unfortunately, the debate has only reached a very small audience.