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IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
ISBN: 978-605-64453-9-2
753
ELUCIDATION OF THE INDIAN SALWAR KAMEEZ
Monisha Kumar1 and Amita Walia2
1Assist. Prof., Dar Al Hekma University, Saudi Arabia, monisha_73@yahoo.com
2Assist. Prof. Dr., University of Delhi, India, dr.amitawalia@gmail.com
Abstract
In the recent years the Salwar Kameez has become an integral part of women’s costume in the Indian
subcontinent. Yet only a few are aware of its true origin. Even though the bifurcated and stitched garments
were popularly worn during the slave dynasty, these costumes became more predominant and influential by
the advent of the Mughals. The present day Salwar Kameez, also popular as one of the traditional Indian
costumes today, traces back its origin to the Persian influence which was brought to India by the Mughals
who followed Islam. This exchange of cultures with reference to the Salwar Kameez is an interesting aspect
for study which focuses on the connection of these two different worlds. The Salwar Kameez has since then
been transformed into various styles to develop it as a trendy yet comfortable costume for the modern Indian
woman. The costume, once worn only by the Muslim women across the subcontinent, is now popular among
the women of all faith and ages. This research aims to study the introduction of the Salwar Kameez in the
Indian subcontinent and its gradual acceptance into the Indian culture. The author also studies the style
adaptations of the Salwar Kameez in the various Indian states as well as in the subcontinent. The exchange
of styles across the subcontinent is also studied and analyzed by the author.
Keywords: Origin, adaptation, clothing, salwar kameez, subcontinent.
1. INTRODUCTION
The Indus Valley civilization thrived near the Indus River, the North-western part of Indian subcontinent
around 2300 -1700BC. Evidences show that the city was quite ahead of its times and well organized. The
people had trade and commerce with the Persian Gulf. Archaeological evidences have shown draped
cloak/shawl was worn by men and women wore short skirt with elaborate headgear and coiffure. The Indus
Valley Civilization spreading from the Indus plains to Rajasthan & Kathiawar region shows clear evidence of
draped garments both by men & women. From the post Vedic times till the Mauryan dynasty, the garments
were draped and unstitched consisting mainly of Antariya- lower garment, Uttariya- upper garment,
Kayabandh- a sash to hold the Antariya. In addition, women also wore a Patka- a decorative strip tucked in
the center of the Antariya.
The main objectives of the research were to study the origin of Salwar Kameez, its introduction in the Indian
subcontinent, its various style developments and the comparison of styles within the subcontinent.
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
ISBN: 978-605-64453-9-2
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2. ORIGIN OF SALWAR KAMEEZ
The origin of Salwar Kameez cannot be exactly isolated in one country. With the emergence of Islam in the
Middle East and Arab peninsula, the style of clothing was clearly defined for both men and women. Islamic
dress has for centuries been used to symbolize purity, mark status or formal roles, distinguish believer from
nonbeliever and identify gender. The word salwar has been used to describe a loose fitted trousers
fastened by a drawstrings at the waist in Turkey, Persia and the Arab world. The shalwar (Persian), šalvār
(Turkish), sirwāl (Arabic) are a form of baggy trousers. The word kameez is originally Arabic and is
sometimes spelt as qameez or qamis. This is used to describe a shirt usually of varied lengths. Therefore it
can be easily interpreted that the origin of the garment salwar kameez is either Persian or Arabic. Arab dress
can be seen from northern Syria to North Africa. The basic dress of both men and women is based on the
simple tunic, an unfitted garment pulled on over the head, common in the region since Roman times
(qamīs or thawb) Turkic dress was widely influential throughout the Islamic world. The Seljuk Turks emerged
from Central Asia, establishing dynasties in Iran and Asia Minor by the eleventh century. By the mid-
sixteenth century the Ottoman Turkish Empire encompassed most of the lands surrounding the Eastern
Mediterranean. The traditional Turkish ensemble for either men or women consisted of loose fitting trousers
(şalvar, don) and a shirt (gömlek), topped by a variety of jackets (cebken), vests (yelek), and long coats
(entâri, kaftan, üç etek). Layering of garments was an important aesthetic element (Jirousek, 2004).
The 500 year Ottoman rule throughout the Arab world resulted in blending of garment forms, particularly in
northern Arab regions adjacent to Anatolia, and also in urban Arab centers of the Eastern Mediterranean and
North Africa. The adoption of buttoned vests or jackets of silk or wool decorated with embroidery, and the
loose fitting trousers called şalvar in Turkish or sirwāl in Arabic are evidence of such borrowings in Arab
dress. Traditional dress of Iran and Afghanistan along with that of Turkey is indicative of nomadic origins,
with layered coats and şalvar as typical features of dress. These forms were also introduced into Muslim
Northern India from Central Asia by the Turkic Gaznevids in the eleventh and twelfth century and by the
Mughuls in the sixteenth century. Such forms are reflected in Mughul court dress, where for men trousers
(paijama) were typically combined with front-opening coats or jackets of varying length and cut
(angarkha or jama). For women, the characteristic ensemble might include a bodice or tunic (kurta or choli)
and skirt (gaghra), and/or trousers (salwar), as well as a veil.
3. INTRODUCTION TO THE INDIAN CULTURE
It’s been recorded and well documented in the history of costumes that the draped garments have been
predominant in the Indian subcontinent throughout history. By the end of Gupta period, stitched garments
like the Choli and Ghagra were being used; still the royalty continued wearing the draped garments- Antariya
and Uttariya. The slave dynasty, during the 1100AD, introduced bifurcated garments both for men and
women in the Indian subcontinent. Following the Afghan and Mughal invasions, there were significant
changes in the costumes for both men and women. The costume of the Muslim women- the trouser, kaftan
and the head cover (scarf) gradually became a part of the Indian costume, which after many transitions, is
now popularly known as the Indian Salwar Kameez. The ancient Indian costumes were mostly draped
garments consisting of Antariya, Utariya and Kayabandh. Even though the bifurcated and stitched garments
were popularly worn during the slave dynasty, these costumes became more predominated and influenced
by the impact of the Mughals. The present day Salwar Kameez, popular as one of the traditional Indian
costume, traces back its origin to the Persian influence which was brought to India by the Mughals who
followed Islam.
With the establishment of Mughal rule, a blend of Persian and ancient Indian artistic sensibilities can be seen
in art, architecture and clothing. With the Persian influence, the majority of stitched garments entered India,
the Antariya was replaced by the Pyjamas or costumes for the legs, which were of a various types, ranging
from very loose to very tight; there were different types of Pyjamas for men and women, the cut, style and
ornamentation also varied. The Uttariya still remained though various tunics like Kurtas and Angrakhas
were added. The Persian men and women covered themselves from Head to Toe in various layers of
stitched garments. It is interesting to note that in spite of such major influences, the majority of Indians
continued to wear their traditional unstitched garments. A lot of fusion wear came in, like wearing Kurta with
Dhoti (which is considered traditional Indian wear today), Kurta with various types of Pyjamas. The Maratha
and Rajput men took to wearing the costumes influenced highly by the Mughal rulers, whereas the women
continued to wear their traditional garments. A major change in the women’s costume that came was the
veil. Never before do we see women of the Indian subcontinent, covering their faces in veils. Only after the
coming in of Islam, and its influence woman started covering their face, although they continue to wear their
traditional Ghagra-Choli, Antariya-Uttariya blend the Sari. Mughal women wore layers of clothing and also
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
ISBN: 978-605-64453-9-2
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covered their faces with veils. It may be noted that based on the climate the clothing was cotton, lose and
breathable (Gupta, 2011).
3.1. Style Variations
Under the domination of Iranian and Turkish people in Central Asia; Salwar Kameez as an expression of
Indian ethnicity made its presence felt for the very first time. Research and historical records have proved
that the pattern prevalent today in India was indeed the descendant of Turkish and Persian forms of Salwar
Kameez. Unlike any other Indian dress, Salwar Kameez has transformed over time. With its pristine origin
hinting at the Mughal courtroom this dress is almost synonymous with the Indian National dress along with
the sari. The Salwar Kameez has become popular among the young generation because it’s comfortable,
elegant and most respected apparel. Over the decades the Salwar Kameez has been the focus of many
designers and has been transformed as per the prevalent fashion trends. The journey was long, yet rich.
Consequently, what followed are a series of styles and designs, varied materials and patterns to suit the
changing taste of India (Ho, 2013).
3.1.1 Salwar
Indian Salwar resemble a Pajama drawn tightly in at the waist with a string and is tailored in such a way that
it tapers at the ankles. The Indian Salwar has seen a lot more style variations than the Kameez.
Salwar- A very simple and common pattern for a loose fitted trouser. The Salwar is cut in two pieces
for each leg; front piece is cut straight and the back is cut at an angle adjusting the amount of
looseness preferred by the wearer. Some people also refer this type of Salwar as Kunda Salwar. The
excess fabric at the waist is gathered from the front and the back into a belt fitting the waist
measurement of the wearer. At the ankle, the Salwar narrows down into a cuff known as Pauncha
which is normally stiffened by the use of interlining. Any kind of fabric can be used for making this style
of Salwar.
Patiala Salwar- Patiala Salwar (also called a Pattian walee Salwar) is a type of female trousers which
has its roots in Patiala City in the Northern region of Punjab state in India. The King of Patiala in earlier
times had its Royal dress as Patiala Salwar. Over the decade the dress now is not worn by men but
has classically transformed itself with new cuts and styling into women’s Patiala Salwar. Unlike the
Salwar, the Patiala Salwar is a very loose form of trousers especially from the calf region of the leg
and narrows down a little to a cuff at the ankle. . Since the Patiala Salwar is very loose and stitched
with pleats it’s a very comfortable outfit to wear. Patiala Salwar require double the length of material to
get stitched. The fall of the pleats of the Patiala Salwar is such that it gives a beautiful cowl effect at
the back. The popular fabrics for the Patiala Salwar are light weight fabrics like georgette and cotton
lawn.
Churidar- The word “Churidar” is a Hindi word which combines two words- Churi meaning bangle and
Dar meaning like; hence the word Churidar means bangle like. The Churidar is cut longer than the
length of the leg and is fitted from the hip to the ankle. The fabric is cut on the bias to give the
necessary ease while sitting and movement. This is a very popular style among the young generation
and is now a classic fashion. Fabrics commonly used for Churidars are cotton and silk. These days the
Churidars are made from knitted fabrics which provide the required fit as well as the ease of
movement while sitting and bending the legs.
Slim Pants- A very contemporary version of the Churidar is the Slim Pants. These are constructed
exactly like a trouser and are fitted from the thigh and the calf areas of the leg and narrow down at the
ankle. The slim pants are normally ankle length or a little above the ankle. Unlike the Churidar, slim
pants are shorter in length and are cut on a straight grain. The slim pants are the current trend and are
mostly embellished with embroidery at the ankle or with buttons. Some slim pants also come with
trouser pockets and have a zipper closure in the front. The popular fabrics for slim pants are Poplin
cotton or stretch cotton.
Palazzos- Again a very contemporary version of the Salwar which is more like a Pyjama with no cuff at
the ankle and belt at the waist. These are elasticated at the waist and hang very loose from the hip
area till the ankle. Sometimes the flare at the ankle is more giving a look like an A-line skirt. It can be
inferred that Palazzos are stylised Pakistani Salwar, where the latter is loose but very straight from hip
till the ankle.
Dhoti Salwar- Dhoti Salwar can also be called a cowl Salwar as it is made on a bias. The extra fabric
at the waist is carefully pleated into the waistband from the front and the back which makes the fabric
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
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fall on the outer seam of the Salwar giving a cowl effect on the sides. The Dhoti Salwar is a fusion of
Dhoti; a lower garment draped around the legs by men during sacred ceremonies and a Salwar which
is a stitched garment. The length of Dhoti Salwar is till the ankle and the hem does not end in the cuff
(Pauncha). The best fabrics for this style are light to medium weight fabrics which drape well.
Fig. 1 Different Variations of Salwar worn in India
3.1.2 Kameez
The traditional Kameez top is a loose-fitting, knee-length tunic with long sleeves. The tunic is worn by pulling
it over the head through a round neckline that has a front slit. The Kameez is worn over the Salwar and the
complete outfit is commonly referred to as Salwar suit in India. Just like the Salwar, even the Kameez has
seen a lot of style variations over the decades and has been called by various names.
Kameez- Ideally Kameez is a fitted knee length tunic which is worn with a Salwar. For a better fit front
and back has a double faced dart (fish dart) at the waist along with the bust dart in the front of the
garment. The garment has slits on both sides. Sometimes the length of the Kameez may be much
above the knee. The length of the sleeve may vary according to the prevalent trend. Popular fabrics for
the Kameez are cotton, silk, polyester and blended fabrics.
Kurta- A Kurta is a variation of Kameez which is slightly loose fitted with no shape at the waist and the
hip. No darts are given in the front of the garment but sometimes double faced darts are given at the
back for a better fit. A Kurta also has a slit on the sides. Usually Kurta is a loose fitted garment and can
be worn with a Salwar, Churidar and now days with the Palazzos and Slim pants too. Since it is loose
fitted, any kind of fabric can be used to construct a Kurta.
Kalidar Kurta- A Kalidar Kurta is similar to a frock and has six panels (three in the front and three at the
back). The Kalidar Kurta is made up of several geometrical pieces. It has two rectangular central panels
in the back and the front. The Kalidar Kurta is worn by both men and women. This style usually has long
and loose sleeves. Pure cotton or cotton blend is the best suited fabric for this style.
Anarkali- Anarkali suit is made up of a long, frock-style top and got its name from a popular court dancer
named Anarkali. This is a flared tunic and is normally till the ankle length but the waist of the wearer is
accentuated to give a very classy look. Various panels are stitched together to give the required frock
like flare. This style does not have slits on the sides. It is worn over a Churidar where only the folds
(Churis) are visible while walking. The Anarkali suit is a timeless style which has become very popular.
Light weight fabrics with a very good drape are ideal for this kind.
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
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Angrakha- The term Angarkha is derived from the Sanskrit word Aṅgarakṣaka, which means protection
of the body. It refers to traditional upper garment worn in the Indian Subcontinent which overlaps and is
either tied to the left or right shoulder. It seems to have its origin from the ‘Jama’ which was a long coat
worn by Mughals. The Angrakha style for women has been adapted from this. The top is normally loose
fitted and one side overlaps the other and is tied at the chest level by means of strings. The Angrakha
style may or may not have a slit on the sides. Angrakha is normally knee length which is flared; kind of
A-line and usually with long or three quarter length sleeves. The Angrakha style is worn with a Churidar.
Any kind of medium weight fabric can be used for making Angrakha style.
Fig. 2 Different Variations of Kameez worn in India
The salwar kameez is usually paired with a long, sheer fabric scarf or shawl known as a Dupatta, which is
either draped across the neck or over the head which is both a mark of respect and honor. Decorative
patterns may also be embroidered around the neckline, sleeves, hems and side slits of the outfit. Sometimes
the Dupatta is not worn with the Salwar Kameez in a style where the Kameez is not fitted.
3.2 Regional Variations
Like all garments that have transformed with time, so has the salwar kameez. With its descent from the
courtly to the everyday costume, it became more localized and the regional dress in the country, like in
Punjab, Kashmir, Lucknow and Hyderabad. Originally a Muslim dress, the Salwar Kameez is popularly
known as the Punjabi suit across India. But distinct regional variations are quite evident in the styles.
3.2.1 Punjab
The traditional dress of women in Punjab is the Salwar Kameez. The style popular in this region is the
Kameez; a little above the knee with the Patiala Salwar. The sleeves are generally three quarters in length.
The reason why the Patiala Salwar is preferred by most of the women of Punjab and other regions of
Northern India is its comfort ability and durability in summers. Since the Patiala Salwar is very loose and
stitched with pleats it is a very comfortable outfit to wear. The Dupatta is a very essential part of the Salwar
Kameez in Punjab as the women are required to cover their heads especially in the presence of elders in the
family. Bright colors are preferred by women of this region and the Dupatta is very heavily embroidered.
Traditionally the most popular fabric for the dress is cotton fabric; but any type of fabric can be used as per
the choice of the wearer.
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
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Fig. 3 Punjabi Suit
Source- http://zoompunjab.in/technology/item/34-traditional-dress-punjabi-women
3.2.2 Kashmir
The traditional dress of Jammu & Kashmir is unique in the whole Indian Sub-Continent as it comes from
various cultural backgrounds. The Kashmiri people usually practice Islam, Hinduism and Buddhism. Both
Kashmiri Hindu and Muslim women dress up in Pheran- a loose Kalidar Kurta usually till knee length or
longer. Salwar is worn as the lower garment. Pheran is considered a combination of Indian and Iranian
clothing. The Pheran for Kashmiri women is more stunning and graceful with the heavy embroidery and has
broad sleeves. The neckline, slits, sleeves and the hemline are elaborately embroidered. They have a very
distinct way of wearing the scarf. The scarf is secured onto a skull cap with beautiful silver head ornaments.
The Salwar is usually white in color. The Pheran is brightly colored and made from wool fabric. Sometimes
the Pheran is worn over a Kurta.
Fig.4 Kashmiri Pheran and Salwar
Source- http://thelovelyplanet.net/traditional-dress-of-jammu-kashmir/
3.2.3 Lucknow
Popularly known as the ‘City of Nawabs’, Lucknow is a Muslim dominated city in the state of Uttar Pradesh.
The popular styles of this region are Anarkali Suit and the Lucknowi Kurta. The Anarkali is worn with the
churidar. The Anarkali Suit; as commonly known, is usually longer in length. The Lucknowi Kurta has a slight
variation from the Kalidar Kurta. The only difference is the triangular piece- Gusset attached between the
sleeve and the bodice. The Lucknowi Kurta is worn with the salwar. The most popular fabric for this style is
‘mulmul’ cotton. The dupatta is worn over both the shoulders making a cowl in the front. This region is also
known for its traditional embroidery, which is extensively used on the garments both for men and women.
IJASOS- International E-Journal of Advances in Social Sciences, Vol. II, Issue 6, December 2016
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Fig. 5 Anarkali Suit and Lucknowi Kurta with Gusset
Source- http://www.lookinggoodfeelingfab.com/2015/02/max-fashion-icon-2015-lucknow.html
https://seweverythingblog.wordpress.com/2013/10/25/the-kurta-the-kirtle-and-the-shift/
3.2.4 Hyderabad
Hyderabad, the city of Nizams, is the capital of Telengana state in the south of India has a rich heritage and
history. It’s a Muslim dominated city and the traditional dress of the Muslim bride is very fascinating and
attractive. Khada Dupatta, literally meaning a scarf worn while standing. The most distinctive feature of the
dress is the Dupatta which is six meters long and is draped over the Salwar Kurta in a manner that
resembles a sari. Sometimes the Kurta is a two-piece ensemble with an inner blouse and a sleeveless tunic.
It is believed that Mughal Empress Noor Jehan called Persian and Turkish craftsmen to India in the 17th
century, and they passed the secret art of crafting royal Dupatta dresses only to their descendants. Later the
begums of Nizams of Deccan adapted the original Mughal style, especially in the form of Khada Dupattas
(Bipani, 2008). The Dupatta is the largest part of the outfit and is made of tissue material. Today, however,
brides opt for net and even Banarasi dupattas since tissue does not fall gracefully. The colors preferred are
usually golden yellow, red, and green. These traditional Hyderabadi Khada Dupattas are exemplary
creations.
Fig 6- Khada Dupatta
Source- http://www.khadadupatta.com/contact-2/
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4. FASHION INFLUENCES ACROSS THE BORDERS
The Indian subcontinent- India, Pakistan and Bangladesh share the same culture. After the partition in 1947,
the three countries separated but still they are culturally connected in terms of cuisine, music and fashion.
The Indian fashion Industry is flourishing and is been greatly followed by the fans of Bollywood across the
borders. Huma Nassr, curator, Shaan -e -Pakistan in one of her interviews stated that the women in Pakistan
look forward to the latest Bollywood trend in Salwar Kameez and Lehenga Choli. Lucknowi chikankari fabrics
and Rajasthani Dupattas are the craze with the young generation. Similarly Yashica Dutt in her article
reports that women in India are now wearing something that’s loosely called ‘Pakistani Suit’ which has
entirely changed the Indian Salwar suit mould. The Pakistani suits gained popularity since 2012 in the Indian
market. She also quotes the manager of a famous clothing store in Delhi that Pakistani suits make for almost
30% of the total sales. The reason behind the popularity of Pakistani suits is their styling which is completely
fresh. Unlike the Anarkali or the Patiala, the style is extremely form-flattering and has a crisp silhouette. The
distinct differentiating elements between the Indian and Pakistani suits are-
Kurta- which falls straight and hides the ungainly bulges.
Salwar- Pant style and often lined with lace, unlike the Indian style which tapers narrowly.
Material- originally made in lawn and chiffon.
Silhouette- Loose, flowy and flattering all body shapes.
5. CONCLUSION
After extensive study and analysis, it can be easily inferred that the traditional dress of Persian (Iranian) and
Turks travelled to the subcontinent during the medieval period. This easily got amalgamated into the culture
of Indian subcontinent and with transformation over time, a unique style was created. Even though different
from the original it still resembled the former in many ways. Amidst its royal grandeur, enigmatic feel and
feminine charm Salwar Kameez, has an historical lineage. With its roots deeply seated in the antiquities of
medieval India, the origin of Salwar Kameez still carries the rich sartorial chronicle amidst its fall, stitch, luster
and feel. With its pristine origin hinting at the Mughal courtroom this dress has been synonymous along with
the sari as the Indian National dress. For many modern day Indian women, the Salwar Kameez is regarded
as a functional outfit that suits their modern lifestyle better than the traditional sari. Unlike the sari, the Salwar
Kameez does not have strong association with tradition nor does it evoke anxieties of learning how to
properly wrap and drape the outfit. Its ease of wearing has categorized it as practical office wear too, as it
facilitates free movements.
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Bipani, B. (2008, May 25). Spectrum [The gorgeous dupatta]. Retrieved August 16, 2016, from
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... Mughal female wore layers of covering and additionally lined their faces with veils. It is going to be noted that suitability of the climate the article of clothing was cotton, loose and breathable (Kumar &Walia, 2017). ...
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Este artículo tiene como objetivo aportar un caso de estudio del cómic Priya’s Shakti, escrito por Ram Devineni y Vikas K. Menon, ilustrado por Dan Goldman y publicado en 2014. Dicha obra se analiza desde un enfoque interpretativo, basado en el paradigma de inferencias indiciales de la microhistoria. Se encontró que la estructura de este cómic juega con la estética posmoderna al mezclar elementos del mundo real con los del mundo metafísico para generar, a través de su temática, gráfica y difusión, consciencia y emancipación frente a la violencia ejercida contra las mujeres en India.
Article
Purpose Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences. Design/methodology/approach A self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman. Findings Poor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women. Originality/value The outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.
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