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The age of Twitter: Donald J. Trump and the politics of debasement



This essay explores the changing character of public discourse in the Age of Twitter. Adopting the perspective of media ecology, the essay highlights how Twitter privileges discourse that is simple, impulsive, and uncivil. This effect is demonstrated through a case study of Donald J. Trump's Twitter feed. The essay concludes with a brief reflection on the end times: a post-truth, post-news, President Trump, Twitter-world.
The age of Twitter: Donald J. Trump and the politics of
Brian L. Ott
Department of Communication Studies, College of Media & Communication, Texas Tech University,
Lubbock, USA
This essay explores the changing character of public discourse in the
Age of Twitter. Adopting the perspective of media ecology, the
essay highlights how Twitter privileges discourse that is simple,
impulsive, and uncivil. This effect is demonstrated through a case
study of Donald J. Trumps Twitter feed. The essay concludes with
a brief reflection on the end times: a post-truth, post-news,
President Trump, Twitter-world.
Twitter; Donald J. Trump;
narcissism; hate speech;
media ecology
In his New York Times best-selling book, Amusing ourselves to death: Public discourse in
the age of show business (1985), influential cultural critic and media ecologist Neil
Postman argued that the medium of television substantially undermined the quality of
public discourse in America. The first time I read Postmans book I remember thinking
that it was reductionistic and perhaps even a little naïve. He seemed, after all, to be con-
demning an entire medium of communication on the basis that it promoted a different
way of processing information than print-based media. But Postmans argument was con-
siderably more nuanced than I originally gave him credit for. He was, after all, not denoun-
cing all television. On the contrary, Postman was quite clear that he had no objection to
televisions junk,noting that, The best things on television are its junk, and no one and
nothing is seriously threatened by it(p. 16). What did concern Postman was when tele-
vision aspired to be more than junk, when it presented itself as a carrier of important cul-
tural conversations,when political, religious, and educational discourse was filtered
through television.
In the more than 30 years since the publication of the first edition of Amusing ourselves
to death,Ive become increasingly sympathetic to Postmans argument as well as alarmed
about what has transpired since then. My change of heart is fueled in large measure by the
fact that I, like Postman, have witnessed and lived through a paradigmatic social change, a
fundamental shift in the dominant mode of communication. Just as the Age of Typogra-
phy gave way to the Age of Television, the Age of Television is steadily giving way to the
Age of Twitter.
As with all communication revolutions, the rise of Twitter, along with
other social media, does not signal the disappearance of older media like television. Emer-
ging media do, however, typically transform existing media. So, while Twitter had a
largely symbiotic relationship with television particularly as a cross-promotion
platform(Brouder & Brookey, 2015, p. 46) in its early years, it has begun to transform
our televisual landscape and, consequently, the character of our public discourse.
CONTACT Brian L. Ott Department of Communication Studies, College of Media & Communi-
cation, Texas Tech University, Lubbock, USA
© 2016 National Communication Association
Whereas television produced public discourse that was silly, ridiculous, and impotent,
Twitter promotes public discourse that is simple, impetuous, and frequently denigrating
and dehumanizing (Scientists warn,2009).
Im not suggesting, of course, that all content on Twitter is equally harmful. Much of the
Twittersphere is relatively innocuous; its content is so trite, vacuous, and insignificant as to
be of little consequence, or at least of little consequence beyond providing an outlet for
narcissists to post messages relating to themselves or their thoughts(Stieglitz &
Dang-Xuan, 2013, p. 220). One study suggests that about 80% of the activity on Twitter
falls in this category (Naaman, Boase, & Lai, 2010). The danger arises from the other
20% when issues of social, cultural, and political import are filtered through the lens of
Twitter, for Twitter infects public discourse like a social cancer. It destroys dialog and
deliberation, fosters farce and fanaticism, and contributes to callousness and contempt.
In what follows, I make a provisional case for this claim by, first, examining the platform
of Twitter from the perspective of media ecology and, second, reflecting upon the Twitter
practices of President-Elect Donald J. Trump.
1. The logic of Twitter
Media ecology or medium theoryis a perspective that suggests every communication
technology (i.e. medium) has key physical, psychological, and social features that are
relatively distinct and fixed, and that these features shape how users of that medium
process information and make sense of the world (Meyrowitz, 1994). Basically, every
communication medium trains our consciousness in particular ways. I argue that
Twitterultimatelytrainsustodevalueothers, thereby, cultivating mean and malicious
discourse. To understand how it does this, I examine Twitters defining features. Much
like Facebooksstatus updates,Twitterisamicrobloggingplatform,aformofblog-
ging in which entries typically consist of short content such as phrases, quick com-
ments, images, or links to videos(Stieglitz & Dang-Xuan, 2013, p. 219). In the case
of Twitter, users send and receive Tweets,messages consisting of no more than
140 characters. Since its launch in March 2006, Twitter has grown rapidly in popular-
ity, and by 2014, it had more than 500 million users who were generating over 400
million tweets a day (Zubiaga, Spina, Martínez, & Fresno, 2015, p. 462). As a mode
of communication, Twitter is defined by three key features: simplicity, impulsivity,
and incivility.
1.1. Twitter demands simplicity
Because of its character limitation, Twitter structurally disallows the communication of
detailed and sophisticated messages. To be clear, a Tweet may be clever or witty, but it
cannot be complex. On election night, for instance, Jason Sweeny tweeted, I cant
imagine how stressed Americans are feeling right now. Im Canadian and Im chugging
maple syrup and just punched a moose(November 8, 2016). While this Tweet humor-
ously captures the anxiety (and anger and sheer terror) that many felt on election
night, it does not and cannot explain, analyze, or assess those feelings. In Amusing our-
selves to death, Postman highlights smoke signals as an example of a communication tech-
nology whose form excludes complex content such as philosophical argument. Puffs of
smoke,he writes, are insufficiently complex to express ideas on the nature of existence,
and even if they were not, a Cherokee philosopher would run short of either wood or blan-
kets long before he reached his second axiom. You cannot use smoke to do philosophy
(p. 7). With respect to its capacity to convey complex ideas and concepts, Twitter is the
modern day equivalent of smoke signals, which explains why one can philosophize
about Twitter but not on Twitter.
Perhaps the best evidence that Twitter is structurally ill equipped to handle
complex content is the common practice of linking. Twitter users often post links
to videos, news articles, government reports, and research studies because the
ideas contained in those messages are too complex to be tweeted. When clever
and even smart ideas are expressed on Twitter, the form demands that they are
greatly simplified; and the repeated production and consumption of simple mess-
ages, which endlessly redirect our attention elsewhere via hyperlinks, reshapes
human cognition in ways that nurture simple-mindedness and promote short atten-
tion-spans. Indeed, the culture of the internet in general tends to promote “‘shallow
information processing behaviors characterized by rapid attention shifting and
reduced deliberations(Loh & Kanai, 2015). Just as the invention and spread of
writing gave rise to the literate mind, the development and growth of social media
has ushered in the distracted mind (Carr, 2010). By demanding simplicity, Twitter
undermines our capacity to discuss and, subsequently, to think about issues and
events in more complex ways (Kapko, 2016).
1.2. Twitter promotes impulsivity
While Twitter is similar to smoke signals in terms of message complexity, it is utterly dis-
similar in terms of effort. When one decides to send a smoke signal, they must go to con-
siderable effort (i.e. gathering wood, building a fire, and going to a location where the
smoke can be seen at a great distance). If one chooses to go to all that effort, presumably
she or he has something important to communicate and, in fact, smoke signals have his-
torically been used as a means of signaling impending danger. Tweeting, by contrast,
requires almost no effort at all. It is ridiculously easy. Thanks to wireless technology,
one can tweet from virtually anywhere at any time. Since tweeting requires little effort,
it requires little forethought, reflection, or consideration of consequences. Tweeting is,
in short, a highly impulsive activity, something that one can do easily even if one has
nothing considered or important to say. Tweets are often sparked by an affective
charge, a charge that they transfer through the social network since emotionally
charged Twitter messages tend to be retweeted more often and more quickly compared
to neutral ones(Stieglitz & Dang-Xuan, 2013, p. 217).
Repeated use of Twitter trains users to speak impetuously, which may partially account
for why visiting New York University professor Geoffrey Miller tweeted: Dear obese PhD
applicants: if you didnt have the willpower to stop eating carbs, you wont have the will-
power to do a dissertation #truth(June 2, 2013), or why public relations executive Justine
Stacco tweeted: Going to Africa. Hope I dont get AIDS. Just Kidding. Im white!
(December 13, 2013), or why Minnesota State Representative Pat Garofalo tweeted:
Lets be honest, 70% of teams in NBA could fold tomorrow + nobody would notice a
difference w/ possible exception of increase in streetcrime(March 9, 2014). A professor,
a PR executive, and an elected official should know better than to engage in fat-shaming
and racism, and judging from their public apologies, they probably do. That they tweeted
these comments despite knowing better suggests just how much Twitters form inhibits
1.3. Twitter fosters incivility
Uncivil communication refers to speech that is impolite, insulting, or otherwise
offensive. Two dimensions of Twitter, in particular, encourage uncivil discourse.
First, Twitter is decidedly informal. Itslackofconcernwithpropergrammarand
style undermines norms that tend to enforce civility. The act of writing Dear So-
and-Soat the start of a formal letter, for instance, lessens the likelihood that
demeaning communication will follow. Second, Twitter depersonalizes inter-
actions,creating a context in which people do not consider how their interactions
will affect others(Tait, 2016). It is much easier to say something nasty about
someone when they are not physically present. Take, for example, rapper Azealia
Banksracist and homophobic Tweets about former One Direction singer Zayn
Malik. Had Malik been present, its hard to imagine that Banks would have said,
dude, I make better music than you. Simmer down with that fake white boy rebel-
lion and that wannabe Bieber swag. Lol u a bitch nigga for even responding like that
or Imma start calling you punjab you dirty bitch. You a dick rider for real. Ride this
dick until the wheels fall off Punjab.Twitters lack of formality and intimacy under-
mines the social norms that uphold civility and predisposes users to engage in both
divisive and derisive communication.
The features that define Twitter are not equally appealing to everyone. Recent research
indicates, for instance, links between Dark Triad constructs and Twitter usage(Sumner,
Byers, Boochever, & Park, 2012, p. 386). In other words, the personality traits of narcis-
sism, Machiavellianism, and psychopathycommonly referred to as the Dark Triad
are positively related to Twitter usage. Since the messages on Twitter are neither
complex nor considered, heavy Twitter users are not motivated by the fact that they
have something significant to say. They rarely do. What tends to motivate them is self-
interest and self-promotion. Above all, heavy Twitter users appear to have a desperate,
even compulsive, need for attention, and to ensure that they get that attention, they
tend to post more emotionally charged tweets(Stieglitz & Dang-Xuan, 2013, p. 241).
While emotion can vary from positive to negative, heavy Twitter users favor negativity
and aggressiveness, which is not surprising since negative sentimentis the key to popu-
larity on Twitter (Thelwall, Buckley, & Paltoglou, 2011, p. 415). All of this means that
Twitter breeds dark, degrading, and dehumanizing discourse; it breeds vitriol and vio-
lence; in short, it breeds Donald Trump.
2. Assessing @realDonaldTrump
What FDR was to radio and JFK to television, Trump is to Twitter. (Gabler, 2016)
On November 10, 2012, Donald Trump tweeted, Thanks- many are saying Im the
best 140 character writer in the world.As a number of Twitter users were quick to
point out, it was not clear that anyone had ever said that. Jim Spellman tweeted,
FYI Manyis twitter slang for No one@realDonaldTrump,while Leslie Abravanel
responded, when he says many, he means the voices in his overinflated, inexplicably
coiffed head, right?But Jon Sosis was the most incredulous, tweeting, @realDonald-
Trump Youre not even the best 140 character writer in your car right now. Shut
your trap you waste of life.As doubtful as it is that anyone other than Donald
Trump (with the possible exception of John Miller) has declared Donald Trump
the best 140-character writer in the world,Im quite comfortable granting him this
honor,for as Virginia Heffernan notes, Trump makes himself heard in fragments,
monosyllables and exclamation points, a proud male hysteric with the deafening stac-
cato and hair-trigger immune system that Twitter exists to host(Heffernan, 2016). Per-
sonally, Im willing to go even further and say that Trumps natural style of speaking
and Twitters underlying logic are wholly homologous.
As anecdotal evidence of this homology, consider that in March 2016, Massachu-
setts Institute of Technology scientist Brad Hayes programed a Twitterbot to mimic
the then presidential candidate. The bot, which is called DeepDrumpf, uses an artifi-
cial intelligence algorithm based on Trumps language in hundreds of hours of debate
transcriptsto generate Trump-like tweets (Garfield, 2016). According to Hayes,
Trumps debate rhetoric during the Republican primary displayed three prominent
traits: it use[d] simple language,it defer[red] to trusted friends and colleagues,
and it constantly insult[ed] his opponents.The first and third of these characteristics
mirror the defining logics of Twitter, allowing DeepDrumpf, which was not taught
any rules about the English language,to generate these terrifyingly realTweets
(Biggs, 2016): Idliketobeatthat@HillaryClinton.Sheisahorror.Itoldmysuppor-
ter Putin to say that all the time. He has been amazing(April 5, 2016); If I get elected
president, believe me folks. I will bring unbelievable aggression. I bring that out in
people. @tedcruz #Trump2016(April 27, 2016); and I can destroy a manslifeby
firing him over the wall. ThatsalwaysbeenwhatIm running, to kill people and
create jobs. @HillaryClinton(May 5, 2016). Importantly, DeepDrumpf learned to
create Trump-like Tweets not by emulatinghisTwitterfeed,butbystudying42
pages of debate transcripts, which affirms the idea that Trumps ordinary speech
reflects the underlying logic of Twitter.
And, in fact, commentators who have studied Trumpspublicdiscoursehave
observed speech patterns that correspond closely to what I identified as Twitters
three defining features. Simplicity. According to Shafer (2015), Trump isntasim-
pleton, he just talks like one. [he] resists multisyllabic words and complex, wri-
terly sentence constructions when speaking extemporaneously in a debate, at a
news conference or in an interview.When Trumps public discourse is run
through the FleschKincaid grade-level test, it rates at a 3rd or 4th grade reading
level. Impulsivity.ReflectingonhowTrumpsspeechfavorsthemomentaryover
the considered, Gabler (2016)wrote,Above all else, Donald Trump is the candidate
of impulse running against candidates of calculation.Incivility. Based on an analysis
of Trumps public utterances during the campaign, Merrill (2015) concluded, Mr.
Trumps language is darker, more violent and more prone to insults.The homology
between TrumpspublicrhetoricandthelogicofTwittersuggeststhatTrumps
popularity is due, at least in part, to the fact that He is a man of his technological
moment(Gabler, 2016). It may also account for the popularity of Trumps Twitter
account, @realDonaldTrump, which had 12.7millionfollowersasofthiswriting,
although 6479% of those are believed to be fake or inactive (Bilton, 2016; Petersen,
I am currently working on a sustained analysis of Trumps Twitter feed. But since this is
a work-in-progress, I will simply share the results of one 7-month-long study of Trumps
tweets. Based on more than 2,500 tweets from @realDonaldTrump from October 2015 to
May 2016, Crockett (2016) drew the following conclusions. First, Trumps lexicon is
simple and repetitious, relying heavily on monosyllabic words such as good,”“bad,
and sad,such as this Tweet which managed to incorporate all three: Failing
@NYTimes will always take a good story about me and make it bad. Every article is
unfair and biased. Very sad!(May 20, 2016). Second, Trumps Tweets are overwhel-
mingly negative in connotationand the majority of them are out right insults.
Indeed, in October 2016, The New York Times published a list of the 282 people,
places, and things Trump has insulted on Twitter (Lee & Quealy, 2016). As a specific
example, consider Trumps Tweet of August 28, 2012: .@ariannahuff is unattractive
both inside and out. I fully understand why her former husband left her for a man- he
made a good decision.Trumps offensive, bullying, and abusive comments contribute
to the high rate at which he is retweeted, which, as of January 2016, was 2,201 times on
average (Tsur, Ognyanova, & Lazer, 2016). Third, Trump makes frequent use of exclama-
tion points and all caps, such as in the following tweet: Why doesnt the failing @nytimes
write the real story on the Clintons and women? The media is TOTALLY dishonest!
(May 15, 2016). These stylistic practices reinforce the negative sentiment of his Tweets
and heighten their emotional impact, which is, in turn, reflected in the intense emotion
of his followers, a phenomenon scholars refer to as emotional contagion(Auflick, 2016).
Frankly, I can think of no better word than contagionto describe the toxic effect that
Twitter, as a mode of communication, and Trump, as a model of that mode, have had on
public discourse. Trumps simple, impulsive, and uncivil Tweets do more than merely
reflect sexism, racism, homophobia, and xenophobia; they spread those ideologies like a
social cancer. There is mounting evidence that Trumps Twitter feed appeals to, resonates
with, and even endorses white supremacists (Kharakh & Primack, 2016). His Tweets teach
us to see others as less-than-human and they inspire hatred and violence. If this all sounds
a bit alarmist, consider the case of Tay, an artificial intelligence engineered by Microsoft to
learn how to Tweet by interacting with humans. After just 24 hours, Microsoft ended the
experiment because Tay had adopted a profane vocabulary, developed a disturbing affinity
for Adolf Hitler, and began spewing racism and hate (Horton, 2016). After Microsoft shut
down the malfunctioningTwitterbot, one user tweeted, So the robot repeated what
society taught it and you think the robot needs fixing?In the words of Donald Trump, sad!
3. A post-election postscript
Following the election, Dr. Brookey graciously offered me the opportunity to make one
final set of revisions to this piece. And, indeed, with the election now behind us, there
are several issues worth reflecting upon. But none of them fundamentally alter the argu-
ment I made in this essay, which was completed a short time following the Democratic
National Convention. So, aside from a few minor edits and updates, I have chosen to inte-
grate my reflections as a post-election postscriptto preserve the integrity of the piece.
Like many, I am deeply troubled by the outcome of the 2016 presidential election. I am
disheartenedhorrified actuallythat a figure whom the Huffington Post has accurately
described as a serial liar, rampant xenophobe, racist, misogynist and birtherhas been
elected President of the United States. But, unlike many, I am not surprised by this
outcome. To me, the Age of Twitter virtually guaranteed the rise of Trump. Public dis-
course simply cannot descend into the politics of division and degradation on a daily
basis without significant consequence.
In the coming months, the election will be endlessly dissected; there will be countless
attempts to explain how a figure so uniquely unqualified and temperamentally unfit to
be President was ultimately elected. Some will be quick to blame the Republican establish-
ment, who for decades implicitly endorsed the racism, sexism, fear-mongering, and reck-
less disregard for the truth that explicitly characterized the Trump campaign. Fair enough;
they should be called out for this despicable behavior. But I want to briefly mention two
other contributing factors: (1) the uncritical acceptance of social media platforms such as
Twitter as the principal source of news and information concerning public affairs, and (2)
the mainstream news medias treatment of Twitter itself as news.
According to the Pew Research Center, 62% of U.S. adults get their news on social
media (Gottfried & Shearer, 2016). This is alarming, profoundly so, since the news
content on social media regularly features fake and misleading stories from sources
devoid of editorial standards. Moreover, it is specifically targeted to users based on
their political proclivities (i.e. what items they like,which sites they visit, and whom
theyre friendswith). Currently,writes Olivia Solon, the truth of a piece of content
is less important than whether it is shared, liked, and monetized.In short, people
across the political spectrum (the right and the left) are being fed a steady diet of what
they want to hear. The result is the creation of ideological silos, powerful echo chambers
of misinformation that, thanks to confirmation bias, reaffirm our existing beliefs (Solon,
2016). For millions of Americans, their primary political involvement during this election
cycle was limited to tweeting and retweeting snarky anti-Clinton or anti-Trump memes to
like-minded individuals (i.e. followers), or posting and liking links to articles on Face-
book that reflected their political leanings. These activities do not foster reasoned public
deliberation among people of diverse backgrounds and experiences; they produce a uni-
formed, uncritical, and irresponsible electorate. And, lets be honest, such activities are
not really even about trying to share information; theyre self-interested performances
undertaken to project a particular political image of oneself.
Unfortunately, the situation with the mainstream news media is no more encouraging.
In addition to failing to adequately vet Trump during the primary race, to providing
unprecedented free advertising to him through its obsessive coverage, to normalizing
his candidacy by adopting a traditional horse racementality, and to repeatedly furnish-
ing his surrogates with a platform to perpetuate obvious and outrageous falsehoods, the
U.S. news media consistently treated Trumps Twitter feed, as well as many others,as
Now, Im not certain when reporting(yes, I mean that ironically) on Tweets
began to count as journalism(again, ironically), but it signals the complete de-evolution
of the news media.
So, I think it needs to be said in no uncertain terms: peoples opinions on Twitter are
opinions, not news! And in many cases, thanks to the ubiquity of bots, theyre not even
peoplesopinions! According to The Atlantic,more than a third of pro-Trump tweets
and nearly a fifth of pro-Clinton tweets between the first and second debates came from
automated accounts, which produced more than 1 million tweets in total(Guilbeault &
Woolley, 2016). Despite this fact, the news media seem intent on treating Twitter as a legit-
imate source of news, and that is likely to have several consequences going forward. First,
Twitter and its underlying logic will continue to supplant television and its underlying
logic as the dominant epistemology of the moment. Second, we will continue to witness
the rise and mainstreaming of divisive and incendiary public discourse. This has, in
fact, already begun. As USA Today reports, there was a massive increase in hate speech
on Twitter during the presidential election (Guynn, 2016). The continued collapse of
thoughtful, reasoned, and respectful discourse is hardly limited to Twitter though, since
Twitters pernicious properties are reflected in other social media platforms. Thus, we
are likely to witness a growing intolerance for cultural and political difference. Fourth,
we will see more dangerous demagogues rise to prominence. Whatever else it may
portend, Trumps election marks the beginning, not the end, of the Age of Twitter.
1. Im calling it the Age of Twitterboth because this essay is primarily about Twitter and
because I like the linguistic parallelism with the Age of Typography and the Age of Televi-
sion. But the Age of Twitter is really the Age of Social Media.
2. After Donald Trump formally became the Republican nominee for President, his Twitter
feed saw an uptick in more positive, supportive messages, though his highly negative
Tweets continued. Analysis of his Tweets suggests that the more haughty, critical ones
come from an Android device, while the nice ones comes from an iPhone [leading to
the] suspicion that the Android tweets are written by Trump himself [and the] iPhone
tweets might be penned by his campaign staff(Matyszczyk, 2016).
3. Twitter increasingly performs the agenda-setting function in politics once dominated by tel-
evision. Television or, at least, televised news now follows the lead of Twitter. Gone are the
days when TV journalists engage in serious investigative reporting, challenge obviously false
and misleading information, or just generally report on events of public significance. Frankly,
Im nostalgic for the world of television that Postman (1985) argued, produced the least
well-informed people in the Western worldby packaging news as entertainment
(pp. 106107). Twitter is producing the most self-involved people in history by treating
everything one does or thinks as newsworthy. Television may have assaulted journalism,
but Twitter killed it.
Notes on contributor
Brian L. Ott is Professor and Chair of Communication Studies in the College of Media & Com-
munication at Texas Tech University. He is the author of The small screen: How television equips
us to live in the information age and Critical media studies: An introduction (2nd ed.), as well as a co-
editor of It's not TV: Watching HBO in the post-television era, Places of public memory: The
rhetoric of museums and memorials, and The Routledge reader in rhetorical criticism.
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Zubiaga, A., Spina, D., Martínez, R., & Fresno, V. (2015). Real-time classification of Twitter trends.
Journal of the Association for Information Science and Technology,66(3), 46273.
... Van Dijck and Poell have argued that social media displays some distinctive features, such as its data-driven element, the importance of popularity metrics (Van Dijck and Poell 2013), and the way they serve to rank content. Other scholars have pointed to the way social media are leading to a "disrupted public sphere" (Bennett and Pfetsch 2018), in which public discussion is vilified by flames, trolling, hate speech, and various instances of disinformation that can circulate with ease thanks to the proverbial virality of social media (Gross and Johnson 2016;Ott 2017). ...
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The diffusion of social media has profoundly transformed the nature and form of the contemporary public sphere, facilitating the rise of new political tactics and movements. In this article, I develop a theory of the social media public sphere as a “plebeian public sphere” whose functioning is markedly different from the traditional public sphere, described by Jürgen Habermas. Differently from Habermas’ critical-rational publics, this social media public sphere is dominated by online crowds that come together in virtual gatherings made visible by a variety of social media reactions and metrics that measure their presence. It can be best described as a “reactive democracy,” a plebiscitary form of democracy in which reactions are understood as an implicit vote indicating the mood of public opinion on a variety of issues.
... Bode and Dalrrymple (2014) assert that "Twitter increasingly performs the agenda setting function in politics once dominated by television". Television or, at least televised news now follows the lead of Twitter (Ott, 2017). Twitter, as microblogging platform and by its interactive structure, not only facilitate communication among its users but has contributed to political participation. ...
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This study investigated the relationship between social media marketing and political participation in Rivers State, Nigeria. The study adopted a cross survey method in a non-contrived setting. The cross sectional approach was adopted and data were not manipulated. There are 3,215,273 registered voters in Rivers State. The Taro Yamen sample size determination formula was used to choose a sample of 400 electorates and politicians. 400 copies of questionnaires were distributed and out of which only 340 copies were returned and used in the study. The mean and standard deviation were used to describe the characteristics of the research instrument while Pearson Product Moment Correlation was used to test the stated hypotheses. The study found among other things that social media marketing have significant influence on political participation. Except for voting in elections, campaign involvement and protest have significant relationship with political participation in Rivers State, Nigeria. The study therefore recommend that social media marketing should be encouraged in Nigeria not only for conventional marketing practices, but also in the area of political marketing especially for political participation.
... For instance, Twitter emerged as a significant medium in the campaign period of Barrack Obama (Yaqub et al., 2017). This case is triggered by these three features of Twitter, simplicity, impulsivity, and incivility (Ott, 2017). It is worth noting from a positive perspective, that those features support how the politicians interact with their supporters casually. ...
Language is deliberately utilized by politicians. Admittedly, it can perform a purposive function: to achieve the politicians’ goals crucially in attempt to gain people’s support. This study is interested in the current political context in the U.S. In the 2020 U.S. presidential election, Donald J. Trump lost in his second election. He, therefore, delivers his response of objection at the “Save America” rally in Washington, D.C. This study is targeted to explore a political speech from the defeated candidate perspective. Recently, rhetorical language in political discourse has been commonly analysed. However, this study contributes to an analysis of rhetorical strategy used in an informal, implicit, and pursuing to protest speech by Trump. This study is designed by a descriptive qualitative approach. The data is the speech text of Trump’s speech on 6th January 2021. Technique of data collection undertakes observation of the speech and the transcript, categorization, and coding. The grand theories include Teun van Dijk’s discourse theory (1980) and Reisigl political speech’s schemes (2008). The results indicate that repetition has become Trump’s most potent strategy in his protest speech. Seemingly, he prefers to utilize the devices that are beneficial for him to emphasize something good about Us and emphasize something bad about Them. This is crucial for him since from the defeated side, it can impress the Republicans to support his objection. Nonetheless, Trump’s capability to persuade the Republicans has caused an impulse, anarchic and illegal movement, which is contrary to their ideal vision to the country.
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Especially since the turn of the millennium, the IT industry has seen profound change. In one way or another, this shift has influenced all industries. This modification and evolution through time is evaluated by the research. This study examines both this impact and the change’s effect on stakeholders. It illustrates how the information sector in Turkey and the rest of the globe has been affected by this transformation and assesses the successful aspects of the countries that came to the forefront during the relevant periods in the information sector. It studies the effects of the evolution of the information sector on academic disciplines, with a focus on the management information systems discipline. The materials that constitute the source of our study were systematically and sequentially scanned, and a full literature analysis was conducted in order to answer the predetermined research questions. Historically, the IT industry has transformed through countries with a long history in the field, such as the United States of America, Germany, and Japan. After that, countries such as India, Israel, and Ireland achieved prominence in the industry as a result of their successful strategies throughout the years. Today, China, whose name was hardly mentioned in the industry during the 1990s, appears to be rising to prominence as a result of its determined policies in the information technology industry. In the constantly digitalizing world, numerous countries whose names were previously unknown in this field are beginning to emerge. Today, Turkey does not have the same proportion of young people as it did in the early 2000s. Turkey should adopt differentiated strategies in the information technology sector that are cognizant of the country’s dynamics.
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While drawing from the philosophy of Bernard Stiegler throughout the paper, I commence by highlighting Zoltan Istvan’s representation of transhumanism in the light of its role in politics. I continue by elaborating on the notion of the promise of eternal life. After that I differentiate between subjects that are proper for philosophy (such as the mind or whether life is worth living) and science (measurable and replicable). The arguments mostly concern mind-uploading and at the same time I elaborate on a simple critique of mind-body dualism, which is one of the key imagined orders exploitable by technologies in the narratives of transhumanism present in popular culture. This is reframed as a problem of action. The focus of this article is on the claim that certain transhumanisms are dangerous forms of Neo-Darwinism. It comes from a critical assessment of capital and the exploitation of bodies through market forces. Entropy is a process of growing disorder, while neganthropy is an anthropological struggle against exploitation, not only of bodies, but of all ecosystems of the Earth. The arguments of Stiegler from a collection of lectures are recapitulated, and his claims are presented through the prism of transhuman narrative, with a particular focus on Christian Salmon's position in the book Storytelling: Bewitching the Modern Mind.
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Throughout our evolutionary history, our cognitive systems have been altered by the advent of technological inventions such as primitive tools, spoken language, writing, and arithmetic systems. Thirty years ago, the Internet surfaced as the latest technological invention poised to deeply reshape human cognition. With its multifaceted affordances, the Internet environment has profoundly transformed our thoughts and behaviors. Growing up with Internet technologies, "Digital Natives" gravitate toward "shallow" information processing behaviors characterized by rapid attention shifting and reduced deliberations. They engage in increased multitasking behaviors that are linked to increased distractibility and poor executive control abilities. Digital natives also exhibit higher prevalence of Internet-related addictive behaviors that reflect altered reward-processing and self-control mechanisms. Recent neuroimaging investigations have suggested associations between these Internet-related cognitive impacts and structural changes in the brain. Against mounting apprehension over the Internet's consequences on our cognitive systems, several researchers have lamented that these concerns were often exaggerated beyond existing scientific evidence. In the present review, we aim to provide an objective overview of the Internet's impacts on our cognitive systems. We critically discuss current empirical evidence about how the Internet environment has altered the cognitive behaviors and structures involved in information processing, executive control, and reward-processing. © The Author(s) 2015.
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Social media sites are now the most popular destination for Internet users, providing social scientists with a great opportunity to understand online behaviour. There are a growing number of research papers related to social media, a small number of which focus on personality prediction. To date, studies have typically focused on the Big Five traits of personality, but one area which is relatively unexplored is that of the anti-social traits of narcissism, Machiavellians and psychopathy, commonly referred to as the Dark Triad. This study explored the extent to which it is possible to determine anti-social personality traits based on Twitter use. This was performed by comparing the Dark Triad and Big Five personality traits of 2,927 Twitter users with their profile attributes and use of language. Analysis shows that there are some statistically significant relationships between these variables. Through the use of crowd sourced machine learning algorithms, we show that machine learning provides useful prediction rates, but is imperfect in predicting an individual's Dark Triad traits from Twitter activity. While predictive models may be unsuitable for predicting an individual's personality, they may still be of practical importance when models are applied to large groups of people, such as gaining the ability to see whether anti-social traits are increasing or decreasing over a population. Our results raise important questions related to the unregulated use of social media analysis for screening purposes. It is important that the practical and ethical implications of drawing conclusions about personal information embedded in social media sites are better understood.
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As a new communication paradigm, social media has promoted information dissemination in social networks. Previous research has identified several content-related features as well as user and network characteristics that may drive information diffusion. However, little research has focused on the relationship between emotions and information diffusion in a social media setting. In this paper, we examine whether sentiment occurring in social media content is associated with a user's information sharing behavior. We carry out our research in the context of political communication on Twitter. Based on two data sets of more than 165,000 tweets in total, we find that emotionally charged Twitter messages tend to be retweeted more often and more quickly compared to neutral ones. As a practical implication, companies should pay more attention to the analysis of sentiment related to their brands and products in social media communication as well as in designing advertising content that triggers emotions.
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The community of users participating in social media tends to share about common interests at the same time, giving rise to what are known as social trends. A social trend reflects the voice of a large number of users which, for some reason, becomes popular in a specific moment. Through social trends, users therefore suggest that some occurrence of wide interest is taking place and subsequently triggering the trend. In this work, we explore the types of triggers that spark trends on the microblogging site Twitter, and introduce a typology that includes the following four types: 'news', 'ongoing events', 'memes', and 'commemoratives'. While previous research has analyzed the characteristics of trending topics in a long term, we look instead at the earliest tweets that produce the trend, with the aim of categorizing trends early on and providing a filtered subset of trends to end users. We propose, analyze and experiment with a set of straightforward language-independent features that rely on the social spread of the trends to discriminate among those types of trending topics. Our method provides an efficient way to immediately and accurately categorize trending topics without need of external data, enabling news organizations to track and discover breaking news in real-time, or quickly identify viral memes that might enrich marketing decisions, among others. The analysis of social features as observed in social trends also reveals social patterns associated with each type of trend, such as tweets related to ongoing events being shorter as many of the tweets were likely sent from mobile devices, or memes having more retweets originating from fewer users than for other kinds of trends.
Conference Paper
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In this work we examine the characteristics of social activity and patterns of communication on Twitter, a prominent example of the emerging class of communication systems we call "social awareness streams." We use system data and message content from over 350 Twitter users, applying human coding and quantitative analysis to provide a deeper understanding of the activity of individuals on the Twitter network. In particular, we develop a content-based categorization of the type of messages posted by Twitter users, based on which we examine users' activity. Our analysis shows two common types of user behavior in terms of the content of the posted messages, and exposes differences between users in respect to these activities. Author Keywords Social media, Twitter, communication systems.
What happens when media and politics become forms of entertainment? In the season of Trump and Hillary, Neil's Postman's essential guide to the modern media is more relevant than ever.Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining control of our media, so that they can serve our highest goals."It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN
The microblogging site Twitter generates a constant stream of communication, some of which concerns events of general interest. An analysis of Twitter may, therefore, give insights into why particular events resonate with the population. This article reports a study of a month of English Twitter posts, assessing whether popular events are typically associated with increases in sentiment strength, as seems intuitively likely. Using the top 30 events, determined by a measure of relative increase in (general) term usage, the results give strong evidence that popular events are normally associated with increases in negative sentiment strength and some evidence that peaks of interest in events have stronger positive sentiment than the time before the peak. It seems that many positive events, such as the Oscars, are capable of generating increased negative sentiment in reaction to them. Nevertheless, the surprisingly small average change in sentiment associated with popular events (typically 1% and only 6% for Tiger Woods' confessions) is consistent with events affording posters opportunities to satisfy pre-existing personal goals more often than eliciting instinctive reactions. © 2011 Wiley Periodicals, Inc.
The 282 people, places and things Donald Trump has insulted on Twitter: A complete list. The New York Times
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Lee, J. C., & Quealy, K. (2016, October 23). The 282 people, places and things Donald Trump has insulted on Twitter: A complete list. The New York Times. Retrieved from http://www.nytimes. com/interactive/2016/01/28/upshot/donald-trump-twitter-insults.html?campaign_id=A100&ca mpaign_type=Email&_r=1
The shallows: What the internet is doing to our brains
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Carr, N. (2010). The shallows: What the internet is doing to our brains. New York: W. W. Norton & Company.