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A HEALTH TOURISM THE CAVEBATH OF MISKOLCTAPOLCA

Authors:

Abstract

Description of the research: a leading health tourism provider in the region of Northern Hungary is the Cavebath of Miskolctapolca, which has four star rating, and was positioned itself in the domestic and international market, because of it's supply elements and the con-tinous development. The Cavebath is a unique natural attraction in all over Europe and this uniqueness makes the brand development suitable. Aim of my research: explore the role and possibilities of product development which is based on the unique natural factors, and help to expand the domestic health tourism supply. Our aims to examine the cavebath's services are used by the customers, the guest satisfaction and to formulate a proposal about product development for the bath. The regular spa customers far from home also expect the usual high quality freetime services, and it should be considered by the tourism destination's baths during the product development. Questioning: a total of 19 items in the questionnaire, these are mostly closed questions. INTRODUCTION Turism industry is one of the most dynamically developing branch of the world. According to the results of the research made by WTTC (2015) turism gives the 9.8% of the GDP of the world with the multiplicatoreffects. This branch results 276 million jobs all over the worldm which means 9.4% of all employment. The economical forecasts show that turism is income generator and job creator and these effects are going to increase in the future. The number of tourist arrivals is increasing almost unabated year by year since 2000's. The exception from this is 2009, when the economic crisis resulted decrease in the number of tourist arrivals of the world, however by 2010 it showed sales growth again. In 2012 the number of tourist arrivals reached 1 billion. In 2014 the number of international tourist arrivals increased with 5% compared to the year before, which meant 1 billion and 133 million person arrivals all over the world [16]. In our country the international tourist turnover increment (13.7%) was more dynamical in 2014 compared to the world avarage (5%), which showed the 4. largest growth in Europe. However the territory of Europe (10.5 million km2) gives only 7% of all of the continents, though half (51.4%) of the turist arrivals so 581,8 million arrival is realised in Europe. 80% of the turist arrivals choose EU member country for destination. In 2015 the number of tourist arrivals show further increment, which today reached and exceeded the number of 1.2 billion people [18].
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233
HEALTH TOURISM THE CAVEBATH
OF MISKOLCTAPOLCA
Anetta MÜLLER
1
-Barbara BARCSÁK
2
-Judit Eszter BODA
3
ABSTRACT
Description of the research: a leading health tourism provider in the region of Northern
Hungary is the Cavebath of Miskolctapolca, which has four star rating, and was positioned
itself in the domestic and international market, because of it’s supply elements and the con-
tinous development. The Cavebath is a unique natural attraction in all over Europe and this
uniqueness makes the brand development suitable.
Aim of my research: explore the role and possibilities of product development which is
based on the unique natural factors, and help to expand the domestic health tourism supply.
Our aims to examine the cavebath’s services are used by the customers, the guest satisfaction
and to formulate a proposal about product development for the bath. The regular spa custom-
ers far from home also expect the usual high quality freetime services, and it should be con-
sidered by the tourism destination’s baths during the product development. Questioning: a
total of 19 items in the questionnaire, these are mostly closed questions.
Keywords
Bath, freetime, healt turism, research spa, customers, turism destination.
INTRODUCTION
Turism industry is one of the most dynamically developing branch of the world. According
to the results of the research made by WTTC (2015) turism gives the 9.8% of the GDP of the
world with the multiplicatoreffects. This branch results 276 million jobs all over the worldm
which means 9.4% of all employment. The economical forecasts show that turism is income
generator and job creator and these effects are going to increase in the future.
The number of tourist arrivals is increasing almost unabated year by year since 2000's. The
exception from this is 2009, when the economic crisis resulted decrease in the number of tour-
ist arrivals of the world, however by 2010 it showed sales growth again. In 2012 the number
of tourist arrivals reached 1 billion. In 2014 the number of international tourist arrivals in-
creased with 5% compared to the year before, which meant 1 billion and 133 million person
arrivals all over the world [16]. In our country the international tourist turnover increment
(13.7%) was more dynamical in 2014 compared to the world avarage (5%), which showed the
4. largest growth in Europe. However the territory of Europe (10.5 million km2) gives only
7% of all of the continents, though half (51.4%) of the turist arrivals so 581,8 million arrival
is realised in Europe. 80% of the turist arrivals choose EU member country for destination. In
2015 the number of tourist arrivals show further increment, which today reached and exceed-
ed the number of 1.2 billion people [18].
1
Dr. Habil Müller Anetta PhD Professor, Head of Department of Sportmamagement and recreation, Eszterházy
Károly University, Eger muller@ektf.hu
2
Barcsák Barbara College Student, Recreation organization and health promotion vocational at Eszterházy Ká-
roly College Eger barbi4682@gmail.com
3
Boda Eszter Judit instructor, Sportmanagement and Recreation Department at Eszterházy Károly University,
Eger boda.eszter@ektf.hu
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In our country health turism is developmental priority for a long time. In The New Szé-
chenyi plan (2011) of the Remedial Hungarian-Health Industry program the developing is
bipolar, one of them is built on the turism of health industrial development, the other one is
the thermal-health industrial development.
The justification of the innovation of baths are confirmed by the rich stock of thermal wa-
ter, which can be found at 80% of the territory of our country, so it is the most important med-
ical factor.
We can read about bath developments, health tourism investments and the results of them
in national and international researches [1,2,3,4,5,6,7]. In Slovakia bath turism, which is an
element of health turism, also goes through grand developments, as it gives advance to the
habitants here [13,14,15]. In the last decades the continuous developments of the health tur-
ism resulted that our countrys competition improved on the market of health tourism. The
expansion of the capacity of accommodations and the qualitative developments improved the
conditions of tourist reception. Thanks to improvements in the capacity of baths ( with the
increasing of the water surface), the expansion the elements to offer, the enrichment of sur-
rounding and designe, the wide repertoire of the free-time activities, and employing animators
can satisfy the growing demand of health tourism at a European standard.
The facility of the Northern-Hungarian territory is the occurence of thermal water, which
can mean a chance in the competition of tourism destinations for several settlements. The
available human resource ensures success in product development in the field of health tour-
ism, which should be focused on bath development. Along with demand trends it is also im-
portant to measure the satisfaction of guests, and integrating these results to product develop-
ment, so a strategy focused on target audience or so called STP (Segmentation- Targeting-
Pozitioning) strategy can be worked out. The Cavebath of Miskolctapolca can be positioned
well on the market of national and international health turism, which is placed on the focus of
our research.
In the competition of best thermal destinations in Europe, Pamukkale lakes in Turkey has
the first place, the second one is Budapest as a bath city, third one is the Brittish Roman
Baths, the fourth is the Moorish Bath in Seville, and on the fifth place there is the Cavebath of
Miskolctapolca, ahead the famous Iceland Blue Lagoon bath [9].
In the region of Northern Hungary the unique Miskolcatapolca Cavebath is one of the
leading health turism service positioning itself on the market of national and international
market with its developing supply items and 4 star qualifications. It has a unique natural
background unparalleled all over in Europe; this uniqueness makes brand development
possible, which is a determinative item of competitiveness.
Our aim with this research was to examine and analyse the opportunity of product de-
velopment based on unique natural factors, which can expand the supply of Hungarian
health turism. The further aim of the research made in Cavebath of Miskolctapolca was to
investigate the satisfaction of guests.
So the destinations of summer vacations and spending freetime are often baths'. Visiting
bath will slowly become the part of every day programs, as it gives opportunity to connect
regular excercising, body care, relaxing and resting. Baths now are not only the stage of
annual main vacation, but the stage of maintaning of physical, mental general well-being.
Guests regularly visiting baths expect the ordinary free time services, and the high quality
of the services far from their hometown, so the baths of tourist destinations has to take
these factors into consideration during the development of product [10].
Questioning
In this questionnaire there are 19 questions, which were mainly closed questions.
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In case of questions testing satisfaction we gave 5 alternatives (likert scale).
We were searching for these answers:
How satisfied are you with prices, the number of pools, the cleanliness of the pools
and the environment, the helpfulness of workers, and with the services?
What supply item will you try?
We asked the commonness of visiting a bath, and who do they arrive to a bath with?
Hypothesis
As the bath is under continuous development it influences the satisfaction of guests pos-
itively. Probably the guests will be satisfied with the offered services. The guests with low-
er educational attainment will be more satisfied with the services.
The target of baths will be mostly families and groups of friends.
We presume that inhabitants of Miskolc mostly visit the bath in the afternoon hours, as
they do not require longer relaxation as their homes are close. I suppose that bathing feels
good in winter after a working day, and also in a hot summer afternoon.
In case of genders and age there is a difference in the services used.
My next supposition is that young adults and middle aged people visit baths more often,
than the younger and the old generation, as their earning is the highest.
I suppose that most of the responders heard about Cavebath by hearsay or from the in-
ternet.
Material, method
In summer of 2014 we asked 210 Hungarian customers to fill the questionnaire in the
Cavebath of the Northern-Hungarian tourist region. The chosing of guests happened ran-
domly. After investigating the questionnaries we found 199 correctly filled, workable pa-
pers. The datas were procces with SPSS 16.0 software, and with it we calculated avarage,
dispersion, Pearson index and correlation.
The sample:
We made the next age groups:
1. from the lowest age to age of 24 (youngsters)
2. -age 25-34 (young adults)
3. -age 35-59 (middle aged)
4. over the age of 60 (elders)
The dispersion of different age groups in the sample is shown in the next table:
1. table. The dispersion of the sample according to age distributed according to age
groups
Age Group
Responder (per-
son)
Responder (%)
Youngsters
51
25.63
Young adults
52
26.13
Middle aged
82
41.21
Elders
14
7.04
Total
199
100.0
From the examined 199 guests 116 were women and 86 were men.
Results
We examined the satisfaction of guests with different supplied services. The responders
rated the examined elements from 1-5, where the meanings of the values were the next:
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5=Totally satisfied
4=Satisfied
3=Moderately satisied
2=Rather satisfied
1=Not satisfied
How satisfied are you with prices?
1. figure. The changes in satisfaction of the prices of baths from 1-5 on Likert scale.
As Hungarian customers are price sensitiv the satisfaction with prices are reflected. After a
major transformation and development in 2005, it was probated in the prices of bath tickets,
which resulted a significant price increase. The most frequent answers were 3 and 4, which
shows that the price/service rate was appropriate for a large part of the target audience. Prob-
ably the guests with lower discretionary income found the prices expensive for the services.
How satisfied are you with the opening hours?
5=Totally satisfied
4=Satisfied
3=Moderately satisied
2=Rather satisfied
1=Not satisfied
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2. figure. Change in the satisfaction of the guests with the opening hours of the bath.
The opening hours of the bath are favorable according to guests, as most of them rated it
with 4, so they are satisfied with the opening hours. It is open from 9-19, and periodically
there is opportunity for overnight bathing from 20.00-24.00
How satisfied are you with the cleanliness of the pools and the environment?
3. figure. Change in the satisfaction of the guests in connection with the cleanliness of
the pools and the environemnt.
The cleanliness of the environment shows high satisfaction among the guests (avarage is
=4.12) and there is a low dispersion in connection with it, which shows that the answers of the
guests were unitary, and comperatively homogeneous.
Environmental awareness, cleanliness and design elements are becoming more important
in connection with the competitiveness of tourist service providing.
How satisfied are you with the helpfulness of workers?
5=Totally satisfied
4=Satisfied
3=Moderately satisied
2=Rather satisfied
1=Not satisfied
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4. figure. Change in the satisfaction of guests in connection with the helpfulness of work-
ers.
The satisfaction with human resource also resulted favorably. Guests found the workers
helpful, polite which results a positive attitude. Most of the companies realise that human re-
source is a very important value, so the continuous training of colleauges, ensuring the atmos-
phere and motivating of workers is essential.
How satisfied are you with services?
5. figure Change in the satisfaction of guests with the services of bath.
The services of bath renewed after the development in November 2005, and the number of
them expanded according to the next: the pools outdoor and inside, the sauna park, solarium,
sauna seance, overnight bathing, playing nook, baby-mommy corner, giftshop, coctailbar,
grill terrace and restaurant. The evaluation of the guests were propitious, the satisfaction is
good (avarage=3.84), which was expected in the hypothesis.
5=Totally satisfied
4=Satisfied
3=Moderately satisied
2=Rather satisfied
1=Not satisfied
5=Totally satisfied
4=Satisfied
3=Moderately satisied
2=Rather satisfied
1=Not satisfied
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2. table. Satisfaction with services according to educational attainment
What is your highest
level of education?
I am not
satisfied(%)
I am
rather
satisfied
(%)
I am
moderately
satisied(%)
I am
satisfied
(%)
I am totally
satisfied
(%)
Total
(%)
Elementary school or
lower
5.00
10.00
20.00
45.00
20.00
100.0
0
25.00
18.18
10.81
8.41
10.00
10.05
0.50
1.01
2.01
4.52
2.01
10.05
Vocational training
5.56
0.00
25.00
63.89
5.56
100.0
0
50.00
0.00
24.32
21.50
5.00
18.09
1.01
0.00
4.52
11.56
1.01
18.09
High school/Secondary
school
1.45
5.80
20.29
49.28
23.19
100.0
0
25.00
36.36
37.84
31.78
40.00
34.67
0.50
2.01
7.04
17.09
8.04
34.67
University/College
0.00
6.94
13.89
54.17
25.00
100.0
0
0.00
45.45
27.03
36.45
45.00
36.18
0.00
2.51
5.03
19.60
9.05
36.18
Other
0.00
0.00
0.00
100.00
0.00
100.0
0
0.00
0.00
0.00
1.87
0.00
1.01
0.00
0.00
0.00
1.01
0,00
1.01
Total
2.01
5.53
18.59
53.77
20,10
100.0
0
100.00
100.00
100.00
100.00
100.00
100.0
0
2.01
5.53
18.59
53.77
20.10
100.0
0
We assumed correlation in connection with satisfaction and educational attainment; ac-
cording to it the guests with lower education will be more satisfied with the provided ser-
vices. After chi2 test we could not find a significant difference as (p> 0.05) This hypothe-
sis was not confirmed which can be seen in the table below
How often do you visit bath?
3. table. Frequency of visiting bath according to place of habitat
Place of
habitat?-
Miskolc
Daily
(%)
Regularly (several times a
week) (%)
Weekly
(%)
Monthly
(%)
A few times a
year (%)
Total
(%)
Inhabitant
of Miskolc
1.37
4.11
5.48
43.84
45.21
100.00
100.00
75.00
26.67
55.17
27.27
36.68
0.50
1.51
2.01
16.08
16.58
36.68
Other
0.00
0.79
8.73
20.63
69.84
100.00
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Place of
habitat?-
Miskolc
Daily
(%)
Regularly (several times a
week) (%)
Weekly
(%)
Monthly
(%)
A few times a
year (%)
Total
(%)
inhabitant
0.00
25.00
73.33
44.83
72.73
63.32
0.00
0.50
5.53
13.07
44,22
63.32
Total
0.50
2.01
7.54
29.15
60.80
100.00
100.00
100.00
100.00
100.00
100.00
100.00
0.50
2.01
7.54
29.15
60.80
100.00
According to this table the inhabitants of Miskolc visit the bath more often, than the
guests who arrive from a far distance. This also means that visiting the bath for local resi-
dents is a recreational plug-activity, while for the visitors from a distance it is an infiltrated
tourist motivation, as chosing destination is the motivation.
What period do you arrive in the bath?
4. table. Periodical visiting of the bath according to place of habitat
Place of
habitat
In the morning
hours
(%)
In the
forenoon
(%)
At
noon
(%)
In the
afternoon
(%)
In the evening
hours
(%)
Total
(%)
Inhabitant of
Miskolc
12.33
31.51
15.07
36.99
4.11
100.00
40.91
27.38
39.29
45.76
50.00
36.68
4.52
11.56
5.53
13.57
1.51
36.68
Other
inhabitant
10.32
48.41
13.49
25.40
2.38
100.00
59.09
72.62
60.71
54.24
50.00
63.32
6.53
30.65
8.54
16.08
1.51
63.32
Total
11.06
42.21
14.07
29.65
3.02
100.00
100.00
100.00
100.00
100.00
100.00
100.00
11.06
42.21
14.07
29.65
3.02
100.00
According to the table the inhabitants of Miskolc arrive to the bath in the afternoon hours,
those who are not inhabitants of Miskolc prefer to buy all day ticket.
How often do you visit bath?
5. table. Frequency of visiting bath according to age groups.
Age group
Daily
(%)
Regularly (several
times a week) (%)
Weekly
(%)
Monthly
(%)
A few times a
year(%)
Total
(%)
Youngsters
0.00
1.96
3.92
29.41
64.71
100.00
0.00
25.00
13.33
25.86
27.27
25.63
0.00
0.50
1.01
7.54
16.58
25.63
Young adults
0.00
3.85
7.69
42.31
46.15
100.00
0.00
50.00
26.67
37.93
19.83
26.13
0.00
1.01
2.01
11.06
12.06
26.13
Middle aged
1.22
1.22
8.54
21.95
67.07
100.00
100.00
25.00
46.67
31.03
45.45
41.21
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yes
no
Age group
Daily
(%)
Regularly (several
times a week) (%)
Weekly
(%)
Monthly
(%)
A few times a
year(%)
Total
(%)
0.50
0.50
3.52
9.05
27.64
41.21
Elders
0.00
0.00
14.29
21.43
64.29
100.00
0.00
0.00
13.33
5.17
7.44
7.04
0.00
0.00
1.01
1.51
4.52
7.04
Total
0.50
2.01
7.54
29.15
60.80
100.00
100.00
100.00
100.00
100.00
100.00
100.00
0.50
2.01
7.54
29.15
60.80
100.00
It can be considered that young adults visit baths most often, counter to olders.
How did you hear about Cavebath?
6. table. Measuring marketingactivity
Answers
Frequency
(pc)
Distribution
(%)
Current distribution
(%)
Cumulated value
(%)
Newspaper
10
5.03
5.03
5.03
Television
9
4.52
4.52
9.55
Internet
66
33.17
33.17
42.71
Hearsay
113
56.78
56.78
99.50
1
0.50
0.50
100.00
Total
199
100.0
100.0
According to the table it can be seen guests hear about Cavebath mostly by hearsay
from acquaintances, as the name of the bath and the supplied services spreads in the sur-
rounding settlements with the word of mouth, but many of the guests orientate on the in-
ternet. The dominance of traditional marketing communation tools seems to be over-
thrown.
By the wide spread of internet use the tourism service providers with their promotions ap-
peared on the web and get closer to the potential customers which indicated that the internet
became the most rapidly increasing platform of tourism [20].
6. figure. Would you recommend the bath to your friends, acquaintances, family mem-
bers? (Responsed %)
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98. 5% (196 persons) would recommend the bath to others, which is an important sign
of satisfaction.
7. table. Who do you arrive to the bath with?
Head
%
Alone
17
8.5
With mate
118
19.3
With parent
40
20.1
With sibling
31
15.6
With friends
66
33.2
Other
49
24.6
From the table it turns out that most of the responders arrive with their mate, sibling or
parent, which shows the dominance of family audience, or we can see that groups of
friends also has a high percentage. So bath satisfies the recreational and tourist motivation
of families, but is also suitable for group of friends as a free time activity.
8. table. Change in the services used by guests
Head
%
Outdoor pools
152
76.4
Indoor pools
174
87.4
Sauna park and solari-
um
51
25.6
Sauna seance
26
13.1
Aqua fitness
21
10.6
Night bath
35
17.6
Creative playing noor
4
2.0
Baby-Mommy corner
2
1.0
Giftshop
5
2.5
Coctail bar and grill
terrace
12
6.0
Thermal restaurant
74
37.2
Suitably to the bath profile the indoor and outdoor pools attract the visitors mostly, as
they use these services most often. Cavebath is attractive for the guests because of its
unique appearance, so by the cave pools, as it is preferred the most even in the summer
period.
The other popular services among the guests are the restaurant (37.2%), the sauna park
(25.6%), and night bathing (17.6%).
We also examined tourist motivations too in connection with baths and bathwater.
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9. table. Change in the visiting habits of different baths and aqueous media.
Head
%
Spa
61
30.7
Beach and waterpark
114
57.3
Living aquatic baths
59
29.6
No matter of the type of
water
66
33.2
Results of the correlation study
We examined the correlation study according to genders, age, educational attainment
and place of residence. We found significant difference in the next ones:
Beach and waterpark are preferred by youngsters (10-24) and young adults (25-34),
more than middle aged and elders (chi2=63.68, P=0.008)
Living aquatic bath is also preferred by youngsters and young adults (chi2= 53.42,
P=0,004.)
Spa is preferred by middle aged and elders (chi2=64.04, p=0.019)
Among programs aquafitness is preferred mainly by women in contrast with men
(chi2=4.82, P=0.037)
CONCLUSION
After our research we recommended the next ideas of development:
Product development is essential nearly for every bath. Visiting bath is infiltrated into
every day programs, with the expanding of the supplied elements it is a good opportunity
for connecting regular excercising, body care and relaxing. So the baths are the scene of
body- and soulcare, maintaining social well being and health. Guests regularly visiting
baths expect the ordinary free time services, and the high quality of the services, so the
baths of tourist destinations has to take these factors into consideration during product de-
velopment.
It is recommended to evolve brand. The changes in tourism, the competition between
products and destinations and the expectations of tourists and changes of their habits tour-
ist destinations should be treated as a trade brand. The image of the brand has a huge im-
portance in connection with the success of a tourist destination, which has a great influence
on the consumer’s behaviour. Those tourists who visit a tourist destination for the first
time, and have limited informations about the given place, will chose those "new" destina-
tions with a bigger chance, which have powerful, positive, unique and well recognizable
image. So brand and unique identity will have a significant influence during chosing a
tourist destination.
It is also important to improve the web pages of the baths. Thanks to the swift growth of
tourist sector advanced technologies are required to face the growing requirement of tour-
ism.
National and international researches also emphasise the development of human re-
source, it is essential to employ animators as guests require personal care, which an anima-
tor can ensure for them. Many times this personal bonding is in the background of the re-
turning visitors.
From we research it turns out that a lot of families visit Cavebath, there are many chil-
dren here, as it is a multigeneral bath, that's why adult and children animator programs are
A SJE Nemzetközi Tudományos Konferenciája Medzinárodná vedecká konferencia UJS
„Korszerű szemlélet a tudományban és az oktatásban“ Súčasné aspekty vedy a vzdelávania
Komárom, 2016. szeptember 1314. Komárno, 13.-14. september 2016
244
essential. In the summer period especially, but periodically or even all year it would be
required by the guests visiting the bath.
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Modern világunkban a minőségi szabadidő-eltöltést egyre inkább az élményszerzés és a természeti tényezők megléte motiválja. Kutatásunk során a szabadidős szokások és a kalandpark látogatás közötti kapcsolatot kerestük egyetemi hallgatók körében a nemek tekintetében. A kérdőíves vizsgálatunk (n=408), szignifikáns eltéréseket hozott a férfiak és a nők szokásaiban pl. a rekreációs aktivitás tekintetében, vagy a kulturális tevékenységek preferálásában. Az eredményeket elérhetővé téve, reméljük, azok új információval szolgálnak a széles és mindkét nem számára érdekes programkínálat nyújtásához. Abstract In modern world, quality leisure spending is increasingly motivated by the enjoyment of experience and the presence of natural factors. We have been researching the relationship between leisure time and adventure park visit among university students. During our research we used questionnaires to find answers (n=408). We have found significant differences in the activity of leisure time and, for example, in the preference of cultural leisure programs. We are trying to make the results available so that adventure parks can use to organize their program offerings. Kulcsszavak: kalandpark, aktív turizmus, szabadidő-eltöltés, tematikus park, rekreáció JEL besorolás: Z31 LCC: GV191.2-200.66
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Abstract We have choosen the Saliris Thermal Spa in Egerszalók to demonstrate their supplies and guest satisfaction. We have asked the guests to fill in 160 Hungarian questionnaires. Among these there were 150 correctly filled in questionnaires. The data were analysed by using softver SPSS 16.0. I have calculated mean, standard deviation, Pearson chi-square test and correlation. The results were discussed in details in our thesis. Összefoglaló Az egerszalóki Saliris Thermál fürdőt választottuk, hogy bemutassuk a fürdő kínálati elemeit és a vendégelégedettséget. A vendégek között 160 magyar nyel-vű kérdőívet töltettünk ki. 150 jól kitöltött értékelhető kérdőív született, melyet feldolgoztunk. Az adatokat SPSS 16.0-ás szoftver segítségével elemztük. Számí-tottunk átlagot, szórást, Pearson chi négyzet próbát és korrelációt. Az eredmé-nyeket a cikkben közöljük. Kulcsszavak: egészségturizmus, termálfürdő, vendégelégedettség.
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Derive from the characteristic, decisions connected with travelling have high risk for the travellers therefore they try to collect more detailed information and thoroughly map decision alternatives in order to decrease uncertainty. Wide spread of the Internet and rapid technological evolution have revolutionized all industries in the World especially tourism. Platform of tourism increasingly get to the Internet nowadays which is vitally important because tourism is an informationbased and information-intensive industry. Thanks to development of the internet tourists have an opportunity to access such information and purchasing opportunities which were available with the help of intermediaries earlier. Providing wide range of possibilities, Web 2.0 fundamentally changed the way of tourists’ information search behaviour and travelling decision making. This article collects some of the most significant new applications (social networking sites, blogs) in tourism – examine them from the two sides of tourism (demand, supply) – which principally based on active participation of users. Furthermore an offline questionnaire was made in order to survey the social media usage of the student (University of Debrecen, Centre for Agricultural and Applied Economic Sciences) during their leisure travel planning process. Although findings of the study reveal that vast majority of students use social networking sites every day, they don’t really use these platforms during their trip planning process. Among students, friends and relatives are the most important and the most trustworthy source of information due to characteristics of sample.
http://media.unwto.org/press-release/2016-01-18/international-tourist- arrivals-4-reach-record-12-billion
UNWTO(2016):http://media.unwto.org/press-release/2016-01-18/international-tourist- arrivals-4-reach-record-12-billion-2015
Športové a rekreačné aktivity v životnom štýle dospelých
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Tourism Highlights. 2015 th edition. World Tourism Organization
UNWTO (2015): Tourism Highlights. 2015 th edition. World Tourism Organization. http://www.e-unwto.org/doi/pdf/10.18111/9789284416899
A gyógyfürdők múltja és jelene az egészségturizmus szemszögéből
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Orvosi szolgáltatásokon alapuló önkéntes betegmobilitás lehetőségei Magyarország számára
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A Miskolctapolcai Barlangfürdő kínálati elemeinek bemutatása a vendégelégedettség tükrében
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BARCSÁK, B.: A Miskolctapolcai Barlangfürdő kínálati elemeinek bemutatása a vendégelégedettség tükrében. TDK 2014
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