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An art auction as a perspective form of activity at the regional art production market in Russia
Abstract
The article covers on the form of art market activity-selling art works via auctions; historical stages of auction development and auction types are presented. Art auction as a trade mechanism is the most effective for selling art works, because it can define current market value of an artwork and form quotations and rating of an artist. Enormous information resources and virtual space’s great business potential provide substantial opportunities to distribute auctions in Russian regions. The end of the XX century for the world art market was a kind of revolution due to the active Internet reclaiming by the largest auction houses. Authors analyzed new forms of trading: online auctions and e-commerce, which development has been intensive at the turn of the XX-XXI centuries in the central part of Russia. These forms should be implemented in the region art life.
In modern art practice, the issue of formation of symbolic and economic value of works of art remains acute and relevant. In the history of art art historians, curators, and art critics used to determine symbolic value. The issue of formation of economic value of works of art is still debatable. The task of the study is to identify features of the pricing of works of art inherent in individual periods of the development of artistic practices in a historical context. The authors address the issue retrospectively, considering the relationships between art and market, originated in the 18th century in Holland. The paper conducts a detailed analyze of the epistolary heritage of P. M. Tretiakov, concluding that in the 19th century it was the professional environment that acted as a regulator of the pricing of works of art. Economic conditions of the 20th century in the domestic art put to the forefront state insurance or state order, therefore the volume of payment of works depended on regalia and social status of an artist. The situation of the beginning of the 21st century brought not only new forms and mechanisms to the art market as Internet trading, corporate collecting, art banking, but also new problems that influenced the pricing process.
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