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The crossover point between keyword rich website text and spamdexing
Abstract
With over a billion Internet users surfing the Web daily in search of information, buying, selling and accessing social networks, marketers focus intensively on developing websites that are appealing to both the searchers and the search engines. Millions of webpages are submitted each day for indexing to search engines. The success of a search engine lies in its ability to provide accurate search results. Search engines’ algorithms constantly evaluate websites and webpages that could violate their respective policies. For this reason some websites and webpages are subsequently blacklisted from their index. Websites are increasingly being utilised as marketing tools, which result in major competition amongst websites. Website developers strive to develop websites of high quality, which are unique and content rich as this will assist them in obtaining a high ranking from search
engines. By focusing on websites of a high standard, website developers utilise search
engine optimisation (SEO) strategies to earn a high search engine ranking. From time to time SEO practitioners abuse SEO techniques in order to trick the search engine algorithms, but the algorithms are programmed to identify and flag these techniques as spamdexing. Search engines do not clearly explain how they interpret keyword stuffing (one form of spamdexing) in a webpage. However, they regard spamdexing in many different ways and do not provide enough detail to clarify what crawlers take into consideration when interpreting the spamdexing status of a website. Furthermore, search engines differ in the way that they interpret spamdexing, but offer no clear quantitative evidence for the crossover point of keyword dense website text to spamdexing. Scholars have indicated different views in respect of spamdexing, characterised by different keyword density measurements in the
body text of a webpage. This raised several fundamental questions that form the basis of this research. This research was carried out using triangulation in order to determine how the scholars, search engines and SEO practitioners interpret spamdexing. Five websites with varying keyword densities were designed and submitted to Google, Yahoo! and Bing. Two phases of the experiment were done and the results were recorded. During both phases almost all of the webpages, including the one with a 97.3% keyword density, were indexed. The aforementioned enabled this research to conclusively disregard the keyword stuffing issue, blacklisting and any form of penalisation. Designers are urged to rather concentrate on usability and good values behind building a website. The research explored the fundamental contribution of keywords to webpage indexing and visibility. Keywords used with or without an optimum level of measurement of richness and poorness result in website ranking and indexing. However, the focus should be on the way in which the end user would interpret the content displayed, rather than how the search engine would react towards the content. Furthermore, spamdexing is likely to scare away potential clients and end users instead of embracing them, which is why the time spent on spamdexing should rather be used to produce quality content.
... Furthermore, it can take time to experience ranking increases as a result of SEO implementation on a website (Zuze 2011). The main hurdle to implementing an effective SEO program is the fact that each search engine has its own requirements, which means that a website optimised for one search engine is not necessarily optimised for the others . ...
... In fact, PI does not even guarantee placement in search engine results (Sullivan 2001b), although websites that do invest this way are likely to receive more traffic than websites that do not. This is due to the fact that websites can wait for weeks or even months for a search engine crawler to index their website, whereas websites using PI may see results within days (Zuze 2011). ...
... Furthermore, it can take time to experience ranking increases as a result of SEO implementation on a website (Zuze 2011). The main hurdle to implementing an effective SEO program is the fact that each search engine has its own requirements, which means that a website optimized for one search engine is not necessarily optimized for the others (Sen 2005). ...
... In fact, PI does not even guarantee placement in search engine results (Sullivan 2001b) do invest this way are likely to receive more traffic than websites that do not. This is due to the fact that a website can wait for weeks, or even months, for a search engine crawler to index it, whereas websites using PI may see results within days (Zuze 2011). ...
Any e-commerce venture using a website as the main shop front should invest in marketing its website. In this study, the relationship between website owners having invested in search engine optimization (SEO) and pay-per-click (PPC), respectively, is investigated. The design used in this research involves an empirical field experimental approach in which implementation of both SEO and PPC are considered, with subsequent comparison of results. Data were gathered from Google search results after performing both Fat Head and Long Tail key-phrase searches based in various categories. Websites that were listed among the top 10 in the sponsored section of search results were recorded. These websites were then checked to see if they also had an SEO ranking within the top 100 for both the Fat Head and Long Tail key-phrases. It is found that website owners seldom invest in SEO as part of a search engine marketing (SEM) campaign. This seems to confirm some of the findings by other authors. This research has important implications for SEO and PPC practitioners, and for website owners. It should influence the way budgets on search engine marketing are applied. Finally, it could be used by marketing managers in better utilizing their limited SEM dollars. No evidence could be found that this kind of empirical research has been done, hence the results are considered to be unique.
... However, such search process sometimes results in inappropriate and unexpected websites because of spamdexing actions, namely techniques that seem to find a website being sought. This technique is used by the netters who often utilize SEO to improve their websites to be the top ranking position by using unusual techniques, (Zuze, 2011). SEO refers to a behavioral approach to improving a website structure and contents in accordance with the rules and standards of search engine in order to improve its ranking in search engines. ...
The implementation of cluster-based SME e-commerce systems is a stage after analysis and
design. However, although SEO could be operated and implemented, this stage cannot be regarded as perfect in
fulfilling the development of information system. It is still too risky for the continuity of cluster-based ecommerce business in the future. It is because the lack of control, maintenance and development managements
applied to e-commerce business with such cluster model. This study aims to develop and offer strategies of
control, maintenance and development of cluster-based SME e-commerce in order for the operation to
sustainably able to run and grow. These include regularly-updated contents of the website, more improved
privacy protection and cares for stakeholders, and continued increase of SEO ranking on the top level, for ease
of customers’ browsing activities. Meanwhile, the system control methods used include general control, ecommerce application control, access control to e-commerce systems, and administrative control with COSO
approach. In terms of maintenance, preventive, corrective and perfective maintenances are performed in a postimplementation model of development by means of prototyping. E-commerce Operating Standards and
Procedures are implemented so that e-commerce system can be effectively controlled and maintained to reduce
risks of its operations.
... If this fake content is now hosted and submitted to the search engines for crawling, it becomes clear how large amounts of fake news can find itself into the indices of search engines, and onto the screens of information consumers, within a short period of time. Where Google used to take around 19 days on the average to index a website on request (Zuze 2011), it currently takes only a few hours. ...
... If this fake content is now hosted and submitted to the search engines for crawling, it becomes clear how large amounts of fake news can find itself into the indices of search engines, and onto the screens of information consumers, within a short period of time. Where Google used to take around 19 days on the average to index a website on request (Zuze 2011), it currently takes only a few hours. ...
... Link On-Pages dikembangkan dengan sistem website berbasis CMS yaitu melakukan pemberdayaan fitur web yang dimiliki. Teknik yang dapat digunakan dalam memberdayakan fitur web seperti penamaan domain yang tepat dengan topik web, Judul Tag (Tittle Tags), Heading Tags, meta tags, pemberian deskripsi [8], memberikan atribut title pada setiap anchor text dan image, internal linking. Link off-pages dilakukan dengan aktifitas back-link, yaitu tautan dari blog atau website lain ke blog atau website yang dimilikinya. ...
Abstrak
Permasalahan yang sering dihadapi oleh UMKM adalah terbatasnya jumlah dan jangkauan pemasaran dan penjualan produknya. Begitu juga persaingan produk sejenis dapat terjadi oleh antar produk lokal atau produk yang datang dari luar. Hal ini disebabkan karena pemasaran dan penjualan masih dilakukan secara konvensional dan dilakukan secara individual. Penelitian ini bermaksud melakukan implementasi model sistem E-Commerce produk UMKM di suatu daerah atau Kabupaten dengan model pemberdayaan partisipasi kelompok siber (cyber cluster partisipatif) dalam melakukan linking web yang dikembangkan menggunakan sistem Search Engine Optimisazion (SEO) dan Content Management System (CMS). Tujuannya adalah agar web yang dikembangkan dapat dengan mudah menempati ranking teratas pada halaman pencari web (search engine) dan selalu terupdate isi dan rankingnya. Manfaat dari penelitian ini adalah meningkatkan pemasaran dan penjualan produk UMKM hingga pasar global dan menjadikan alamat web tersebut mudah dicari dan dan ditemukan karena sering muncul pada posisi puncak pencarian di mesin pencari seperti google.
Luaran penelitian ini adalah website produk UMKM berbasis CMS dan teroptimisasi dengan model link internal dan eksternal sehingga selalu muncul pada posisi top range pencarian. Metode penelitian ini menggunakan action research, dengan model pengembangan sistem terstruktur model air terjun (waterfall). Aplikasi webnya sendiri dikembangkan dengan model prototype, sesuai dengan kebutuhan penggunannya.
Kata kunci—Cyber-Cluster, SEO, CMS, UMKM
Abstract
Problems that are often faced by UMKM (SME) is the limited number and range of marketing and sales of its products. So is the competition of similar products can occur by inter-local products or products that come from outside. This is because marketing and sales are still done conventionally and done individually. This study intends to make the implementation of a model system of E-Commerce SME product in an area or district with the participation of empowerment models cyber group (cluster cyber participatory) in performing web linking system that was developed using Optimisazion Search Engine (SEO) and Content Management System (CMS). The goal is for the web that can be developed easily ranked the Web search page (search engines) and always updated content and rank. The benefit of this research is to improve the marketing and sale of products of SMEs to global market and making it easy to find the web address and and are found as often appear in top positions in the search engines like google.
Outcomes of this research is based CMS website MSME products and optimized the model of internal and external links that always appears at the top position of the search range. Methods This study uses an action research, the model of structured systems development waterfall model (waterfall). Its own web application developed with prototype models, according to consumer needs.
Keywords—Cyber-Cluster, SEO, CMS, SME
Abstract - Search Engine Optimisation (SEO) is a form of Internet marketing that seeks to promote websites and apps by increasing their visibility in search engine result pages (SERPs). Techniques used by SEO practitioners who operate within the guidelines of the search engines are known as ‘white-hat”; in contrast “black-hat” techniques are designed to manipulate search rankings. Negative SEO is a relatively new phenomenon whereby a third party applies SEO techniques that seek to exploit vulnerabilities in search engine ranking algorithms to negatively affect the ranking of a target website. Few risk assessment models and frameworks exist to address this threat. In this paper, we define negative SEO and categorise common classes of techniques deployed in negative SEO. A risk assessment framework is proposed for negative SEO using a game theoretic approach. We propose a model to determine the ideal offensive and defensive strategies for players in a negative SEO game. We provide a model to compare risks of negative SEO behavior using a semi-quantitative approach and a case study using a payoff matrix. As a result marketers and other technical communicators can determine which defensive SEO strategies should be taken to avoid negative outcomes resulting from a negative SEO attack
Research questions: This tutorial aims to answer two general questions: (1) What contributes to search engine rankings? and (2) What can web content creators and webmasters do to make their content and sites easier to find by audiences using search engines? Key concepts: Search engines' rankings are shaped by three classes of participants: search engine companies and programmers, search engine optimization practitioners, and search engine users. Key lessons: By applying three key lessons, professional communicators can make it easier for audiences to find their web content through search engines: (1) consider their web content's audiences and website's competitors when analyzing keywords; (2) insert keywords into web text that will appear on search engine results pages, and (3) involve their web content and websites with other web content creators. Implications: Because successful search engine optimization requires considerable time, professional communicators should progressively apply these lessons in the sequence presented in this tutorial and should keep up to date with frequently changing ranking algorithms and with the associated changing practices of search optimization professionals.
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