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Les valeurs sémantiques et pragmatiques des formes d’adresse françaises dans un corpus cinématographique. [Semantic and pragmatic values of forms of address]

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This study examines addressing choices by combining university students’ and teachers’ perspectives, concentrating on the French pronominal address forms (tu, T and vous, V). Our data consist of a triangulation of an oral discourse completion task (ODCT), retrospective interviews, and focus group discussions among informants consisting of L2 speakers of French and L1 speakers of Finnish and French. In our analysis, we examined the horizontal and vertical dimensions of address forms on production data and relational work on metapragmatic data. Student data showed that advanced L2 speakers of French used address forms in a more L1-like manner than beginner and intermediate L2 speakers, although all L2-speaking groups used the T forms less often compared to speakers of L1 French. Teacher data revealed that address choices were subject to a discursive dispute. Open Access (Ampersand): https://doi.org/10.1016/j.amper.2022.100084
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This paper compares the opening sequences of Finnish, French and Hungarian YouTube videos. We concentrate on addressing, greeting and related gestures, important elements when YouTubers interact with their imagined viewers, using data consisting of 138 videos in the three languages. This study falls within the field of the pragmatics of social media and interpersonal pragmatics, and data were analysed using multimodal discourse analysis. Shared practices included the frequent use of greetings, a preference for general nominal address forms as well as for iconic and deictic gestures. Cross-cultural differences revealed that Finnish and Hungarian were closer to each other than to French. Shared practices may be connected to the genre of YouTube videos, whereas differences appear related to cross-cultural practices generally.
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