Survey methodology literature thoroughly discusses interviewer effects, which may affect coverage error, response rate, measurement error as well as paradata. Interviewer traits, such as positive attitude, optimism and self-confidence were found to increase respondent cooperation. To improve these, issues of high administrative burden of field interviewers, high risk of burnout and high fluctuation rates of interviewers has to be addressed at the Hungarian Central Statistical Office. Funded by the LFS 2024 module grant, our early stage project focuses on developing a dedicated smartphone application for fieldwork-related tasks in the Labour Force Survey (excluding questionnaire administration). It is expected to improve fieldwork quality and enable real-time monitoring and timely interventions. Three main modules will be available for interviewers. The first will include fieldwork assistance components, such as smart case management, visit/call planner, route planning, intuitive nonresponse administration, case-specific notebook, visit history, etc. in order to reduce interviewer burden and optimise performance. The second module will be a contact and assistance centre: live chat with supervisors, interviewer forum, technical assistance surface, panic button, etc. for prompt feedback and support. The third will be a complex education and motivation module: it will create a gamified environment for the entire fieldwork experience (except questionnaire administration), including an education refresher component to keep interviewers’ knowledge up to date. The gamified environment will give interviewers feedback, rewards and positive reinforcements to provide a better overall experience and increase motivation and attitudes. Gamified tasks and challenges may also facilitate better fieldwork in neighbourhoods where interviewer performance is usually less efficient, such as the fringes of settlements, very high/very low status areas, etc.
Apart from these, additional benefits over similar systems on larger devices are the ease of use and inconspicuousness. In contrast with having to handle a tablet or laptop in open space, using a phone on the street can go virtually unnoticeable. Interviewers can thus “keep a low profile” and are less likely to encounter adverse reactions from locals, especially in less safe areas.
For fieldwork supervision, monitoring and management, the application provides more granular data on what happens in the field, opportunity for more efficient supervision and targeted interventions or development of tailored visit protocols to assist interviewers.
Major phases of the project:
1. Needs assessment: individual and group consultations with interviewers and supervisors (currently ongoing).
2. Detailed specification of functions and development of a beta application.
3. 1st round live fieldwork test, followed by feedback consultations with interviewers and supervisors.
4. Application updates, bug fixes, etc.
5. 2nd round live fieldwork test.
6. Analysis of the results, reporting.
A brief overview of the project and planned application components will be presented at the workshop, together with the results of the needs assessment phase. Given the early stage, we would appreciate attendants’ feedback and possible experiences with such endeavours, e.g. gamification in interviewer training and fieldwork, especially in the Labour Force Survey. Best practices of and unexpected results in interviewer motivation schemes for staff retention and to prevent burnout, with a particular focus on novel solutions would also be useful.