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TwIVI & TIVI Administration and Scoring Instructions

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Twenty Item Values Inventory (TwIVI) & Ten Item Values
Inventory (TIVI): Administration and Scoring Instructions
The TwIVI and TIVI are 20- and 10-item measures of Schwartz’s ten personal values. They
were adapted from Schwartz’s PVQ-40.
Original Reference:
Sandy, C. J., Gosling, S. D., Schwartz, S. H., & Koelkebeck, T. (2016). The development and
validation of brief and ultra-brief measures of values. Journal of Personality Assessment.
Abstract
Values are a central personality construct and the importance of studying them has
been well established. To encourage researchers to integrate measures of values into
their studies, brief and ultrabrief instruments were developed to recapture the 10
values measured by the 40-item Portrait Values Questionnaire (PVQ; Schwartz,
2003). Rigorous psychometric procedures based on separate derivation (N = 38,049)
and evaluation (N = 29,143) samples yielded 10- and 20-item measures of values,
which proved to be successful at capturing the patterns and magnitude of correlations
associated with the original PVQ. These instruments should be useful to researchers
who would like to incorporate a values scale into their study but do not have the space
to administer a longer measure.
Administration
The TwIVI and TIVI are composed of short verbal portraits of individuals. It is the job of the
respondent to rate on a scale from 1 (“not at all like me”) to 6 (“very much like me”) how
similar or dissimilar they are to the person being protrayed.
For example,
“She likes to take risks. She is always looking for adventures.”
We recommend creating a branching logic at the beginning of the survey so that participants
may be presented with their preferred pronouns (e.g., he, she, they).
Scoring
There is no reverse scoring. For each value, take the average of the items. For the TIVI, there is
only one item per value.
TwIVI
Conformity: 1, 11; Tradition: 2, 12; Benevolence: 3, 13; Universalism: 4, 14; Self-Direction: 5,
15; Stimulation: 6, 16; Hedonism: 7, 17; Achievement: 8, 18; Power: 9, 19; Security: 10, 20.
TIVI
Conformity: 1, Tradition: 2, Benevolence: 3, Universalism: 4, Self-Direction: 5, Stimulation: 6,
Hedonism: 7, Achievement: 8, Power: 9, Security: 10.
Data Analysis
People systematically differ in their ratings of value importance. Some people rate only a few
values highly, others rate most values highly, and some sit in the middle. It is critical to control
for these differences in order to retain accuracy of the values measurement when comparing
individuals or groups (Schwartz, 2004). Values priorities (or the relevant tradeoff between
values) have a strong effect on behavior and attitudes and must therefore be captured
accurately.
Researchers may use one of two approaches to control for response differences.
1) Covariate Analysis. Treat each individual’s mean response to all items as a covariate in
your analyses (Schwartz, 1992). This technique partials out the effect of individual
differences in mean response level while leaving the distribution of responses within
individuals unchanged.
2) Mean Center. Center each individual’s responses around his or her mean response to all
20 (TwIVI) or 10 (TIVI) items.
References
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical
advantages and empirical tests in 20 countries. In M. P. Zanna (Ed.), Advances in
experimental and social psychology (Vol. 25, pp. 1–65). New York, NY: Academic
Press.
Schwartz, S. H. (2003). A proposal for measuring value orientations across nations. In
Questionnaire development report of the European Social Survey (pp. 259–319).
Schwartz, S. (2004). Evaluating the structure of human values with confirmatory factor
analysis. Journal of Research in Personality, 38, 230–255.
TwIVI: Twenty Item Values Inventory
Here we briefly describe some people. Please read each description and think about how much each person is or is
not like you. Using a 6-point scale from “not like me at all” to “very much like me,” choose how similar the
person is to you.
6 5 4 3 2 1
very much like me somewhat a little not like not like me
like me like me like me me at all
HOW MUCH LIKE YOU IS THIS PERSON?
_____ 1. S/he believes s/he should always show respect to his/her parents and to older people. It is important to
him/her to be obedient
_____ 2. Religious belief is important to him/her. S/he tries hard to do what his religion requires.
_____ 3. It's very important to him/her to help the people around him/her. S/he wants to care for their well-being.
_____ 4. S/he thinks it is important that every person in the world be treated equally. S/he believes everyone
should have equal opportunities in life.
_____ 5. S/he thinks it's important to be interested in things. S/he likes to be curious and to try to understand all
sorts of things.
_____ 6. S/he likes to take risks. S/he is always looking for adventures.
_____ 7. S/he seeks every chance he can to have fun. It is important to him/her to do things that give him/her
pleasure.
_____ 8. Getting ahead in life is important to him/her. S/he strives to do better than others.
_____ 9. S/he always wants to be the one who makes the decisions. S/he likes to be the leader.
_____ 10. It is important to him/her that things be organized and clean. S/he really does not like things to be a
mess.
_____ 11. It is important to him/her to always behave properly. S/he wants to avoid doing anything people would
say is wrong.
_____ 12. S/he thinks it is best to do things in traditional ways. It is important to him/her to keep up the customs
s/he has learned.
_____ 13. It is important to him/her to respond to the needs of others. S/he tries to support those s/he knows.
_____ 14. S/he believes all the worlds' people should live in harmony. Promoting peace among all groups in the
world is important to him/her.
_____ 15. Thinking up new ideas and being creative is important to him/her. S/he likes to do things in his/her own
original way.
_____ 16. S/he thinks it is important to do lots of different things in life. S/he always looks for new things to try.
_____ 17. S/he really wants to enjoy life. Having a good time is very important to him/her.
_____ 18. Being very successful is important to him/her. S/he likes to impress other people.
_____ 19. It is important to him/her to be in charge and tell others what to do. S/he wants people to do what s/he
says.
_____ 20. Having a stable government is important to him/her. S/he is concerned that the social order be
protected.
Thank you for your cooperation!
TwIVI scale scoring: Conformity: 1, 11; Tradition: 2, 12; Benevolence: 3, 13; Universalism: 4, 14; Self-Direction:
5, 15; Stimulation: 6, 16; Hedonism: 7, 17; Achievement: 8, 18; Power: 9, 19; Security: 10, 20.
TIVI: Ten Item Values Inventory
Here we briefly describe some people. Please read each description and think about how much each person is or
is not like you. Using a 6-point scale from “not like me at all” to “very much like me,” choose how similar the
person is to you.
6 5 4 3 2 1
very much like me somewhat a little not like not like me
like me like me like me me at all
HOW MUCH LIKE YOU IS THIS PERSON?
_____ 1. S/he believes s/he should always show respect to his/her parents and to older people. It is important to
him/her to be obedient.
_____ 2. Religious belief is important to him/her. S/he tries hard to do what his/her religion requires.
_____ 3. It's very important to him/her to help the people around him/her. S/he wants to care for their well-being.
_____ 4. S/he thinks it is important that every person in the world be treated equally. S/he believes everyone
should have equal opportunities in life.
_____ 5. S/he thinks it's important to be interested in things. S/he likes to be curious and to try to understand all
sorts of things.
_____ 6. S/he likes to take risks. S/he is always looking for adventures.
_____ 7. S/he seeks every chance s/he can to have fun. It is important to him/her to do things that give him/her
pleasure.
_____ 8. Being very successful is important to him/her. S/he likes to impress other people.
_____ 9. It is important to him/her to be in charge and tell others what to do. S/he wants people to do what s/he
says.
_____ 10. It is important to him/her that things be organized and clean. S/he really does not like things to be a
mess.
Thank you for your cooperation!
TIVI scale scoring: Conformity: 1, Tradition: 2, Benevolence: 3, Universalism: 4, Self-Direction: 5, Stimulation:
6, Hedonism: 7, Achievement: 8, Power: 9, Security: 10.

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