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The Trouble with Memes: Inference versus Imitation in Cultural Creation

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Abstract

Memes are hypothetical cultural units passed on by imitation; although nonbiological, they undergo Darwinian selection like genes. Cognitive study of multimodular human minds undermines memetics: unlike in genetic replication, high-fidelity transmission of cultural information is the exception, not the rule. Constant, rapid "mutation" of information during communication generates endlessly varied creations that nevertheless adhere to modular input conditions. The sort of cultural information most susceptible to modular processing is that most readily acquired by children, most easily transmitted across individuals, most apt to survive within a culture, most likely to recur in different cultures, and most disposed to cultural variation and elaboration.
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... Novamente em contraste com a teoria matemática, a teoria linguística da comunicação, mais efetivamente como formulada por Sperber e Wilson (1995), não se projetou nos limites da biologia evolutiva, ao menos como preconizada por Dawkins e simpatizantes, mas no domínio da antropologia evolutiva e cognitiva. Inspirados pela teoria linguística da comunicação humana, mais precisamente conhecida como o modelo inferencial ou ostensivo-inferencial da comunicação (GRICE, 1975;WILSON, 1986WILSON, /1995SPERBER, 1995;SPERBER, 2012), em substituição ao modelo de códigos, antropólogos, psicólogos e cientistas cognitivos desenvolveram trabalhos de interesse ao estudo da disseminação de informações em níveis culturais, propondo alternativas aos modelos meméticos, como discutido por Sperber (1985, Tomasello (1999), Atran (2001), Jablonka e Lamb (2010), Claidière, Scott-Phillips e Sperber (2014) e Morin (2016). ...
... A regra na evolução cultural é a mutação permanente e rápida da informação, ou seja, a variação. Conforme Atran (2001), ao contrário dos genes, as ideias raramente são copiadas sem algum grau de modificação durante a comunicação, permanecendo algum espectro de mistério como as pessoas atingem algum grau mútuo de entendimento, já que a transformação de ideias durante a transmissão é a regra, e não a exceção. ...
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Viral analogy models for the study of information distribution in the scope of human communication have been interdisciplinarily debated in different academic spheres, from naturalistic epistemiology (DENNET, 1995, 2017), through evolutionary biology (DAWKINS, 1976, 1993), genetics population (CAVALLI-SFORZA, 2000), mathematical modeling in evolutionary anthropology (BOYD; RICHERSON, 2005) and cultural epidemiology (SPERBER, 1985, 1994, 1996; WEISS, 2001; MORIN, 2016). In this essay, I propose the idea that in the same way - in a globalized world - diseases in human populations have the potential to spread pandemic orders (UJVARI, 2011), the globalized flow of information, under the impact of new cognitive technologies (DASCAL, 2005) also had ecological distribution potential exceeding epidemiological scales, reaching pandemiological levels. Therefore, I will seek to articulate the still embryonic notion of pandemiology (CASTIEL, 1995; ISPIR, 2020; AKERMAN; CASTIEL, 2021) and the Epidemiology of Representations (SPERBER, 1985, 1996; LERIQUE, 2017) in what I am proposing as a Pandemiology of Representations. Initially, I will introduce two well-established theories that characterize communication and how they are directly implicated in viral models for the study of ecological information distribution. Next, I will present the epidemiology of representations in their original formulation, suggesting its expansion towards a pandemiology of representations, in order to monitor/analyze projected information beyond an ecological boundary. Finally, I will seek to typify some of the phenomena that could be more closely studied in the context of the worsening public health crisis that is plaguing Brazil in the context of the COVID-19 pandemic.
... This emphasis can be sustained with some credibility as long as emphasis is only on behaviors as phenotypes that are genetically driven. Too often evolutionary explanations that rely on biological evolution are just-so stories with very little evidence to support claims (Gould and Lewontin 1979;Richardson 2007); and Richard Dawkins' idea of cultural memes as the counterpart for human societies as the notion of genes is for the human body simply fails the evidentiary standards of biological evolution (Atran 2001). Therefore, many behaviors that create and sustain, or change, sociocultural formations are not under genetic control but, in fact, are an outcome of some traits that have a genetic basis but many more that do not (see Tables 1.2 and 1.3 on pages 23 and 29 in Chapter 1 listing the biologically driven traits of great apes that, as humans evolved, were increasingly mixed with cultural and structural traits of societies via the elaboration process presented in Figure 1.3). ...
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... This emphasis can be sustained with some credibility as long as emphasis is only on behaviors as phenotypes that are genetically driven. Too often evolutionary explanations that rely on biological evolution are just-so stories with very little evidence to support claims (Gould and Lewontin 1979;Richardson 2007); and Richard Dawkins' idea of cultural memes as the counterpart for human societies as the notion of genes is for the human body simply fails the evidentiary standards of biological evolution (Atran 2001). Therefore, many behaviors that create and sustain, or change, sociocultural formations are not under genetic control but, in fact, are an outcome of some traits that have a genetic basis but many more that do not (see Tables 1.2 and 1.3 on pages 23 and 29 in Chapter 1 listing the biologically driven traits of great apes that, as humans evolved, were increasingly mixed with cultural and structural traits of societies via the elaboration process presented in Figure 1.3). ...
... The human biological phenotype (and underlying genotype) evolves much as described in the Modern Synthesis, as a pool of individual genotypes or gene pool, but behavioral and sociocultural phenotypes are constructed by agency and can be changed by agency in the face of selection pressures; and this makes human sociocultural evolution much different from biological evolution. In sociocultural evolution, there is nothing that is the equivalent of the notion of gene pool (notions of a "meme pool" make little sense in describing the sociocultural universe [Atran 2001]). Rather, it is not the organisms and their underlying genotypes that are evolving (although such evolution does occur at a biological level with humans), but rather the institutional spheres that become the environments in which more and more thinking, feeling, and doing become patterned. ...
... This emphasis can be sustained with some credibility as long as emphasis is only on behaviors as phenotypes that are genetically driven. Too often evolutionary explanations that rely on biological evolution are just-so stories with very little evidence to support claims (Gould and Lewontin 1979;Richardson 2007); and Richard Dawkins' idea of cultural memes as the counterpart for human societies as the notion of genes is for the human body simply fails the evidentiary standards of biological evolution (Atran 2001). Therefore, many behaviors that create and sustain, or change, sociocultural formations are not under genetic control but, in fact, are an outcome of some traits that have a genetic basis but many more that do not (see Tables 1.2 and 1.3 on pages 23 and 29 in Chapter 1 listing the biologically driven traits of great apes that, as humans evolved, were increasingly mixed with cultural and structural traits of societies via the elaboration process presented in Figure 1.3). ...
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... The human biological phenotype (and underlying genotype) evolves much as described in the Modern Synthesis, as a pool of individual genotypes or gene pool, but behavioral and sociocultural phenotypes are constructed by agency and can be changed by agency in the face of selection pressures; and this makes human sociocultural evolution much different from biological evolution. In sociocultural evolution, there is nothing that is the equivalent of the notion of gene pool (notions of a "meme pool" make little sense in describing the sociocultural universe [Atran 2001]). Rather, it is not the organisms and their underlying genotypes that are evolving (although such evolution does occur at a biological level with humans), but rather the institutional spheres that become the environments in which more and more thinking, feeling, and doing become patterned. ...
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... È piuttosto difficile ammettere che la trasmissione della cultura avvenga secondo un processo fedele e discreto, contrariamente a quanto accade invece nel DNA, dove l'informazione genetica viene copiata fedelmente in occasione di ogni divisione cellulare. Molti studiosi sostengono che non ci sono prove per dimostrare che le rappresentazioni mentali che supportano i tratti culturali siano entità discrete simili a geni (Sperber 1996, Atran 2001. A differenza dei geni, le idee non vengono semplicemente trasmesse intatte da un cervello all'altro e non vi è alcuna garanzia che, data una particolare rappresentazione pubblica, la rappresentazione mentale di un individuo a cui viene trasmessa tale credenza sia la stessa di colui che l'ha osservata in un altro momento. ...
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This chapter determines a major empirical hurdle for any future discipline of memetics. It mainly shows that one can find very similar copies of some cultural item, link these copies through a causal chain of events which faithfully reproduced those items, and nevertheless not have an example of memetic inheritance. In addition, the stability of cultural patterns is proof that fidelity in copying is high despite individual variations. It is also believed that what is offered as an explanation is precisely what needs to be explained; what is offered as a solution is in fact the very problem to be solved. Moreover, the issue is whether the relative stability observed in cultural transmission is proof of replication. The example of the acquisition of language is briefly addressed. The Darwinian model of selection is informative, and in various ways, for thinking about culture. Imitation is of course well worth investigating. On the other hand, the grand project of memetics is misled.