Abstract: Current paper discovers the importance of corporate culture for the
diagnosis of the current company's condition and proposals for its change to the
enhancement of competitive performance. The aim is achieved by examining the
case of a Bulgarian architecture company "VB Studio" using the methodology of
Organizational Culture Profile, created by Ashkenasy, Broadfoot & Falkus (2000)
with
... [Show full abstract] the help of case study method. Author made appropriate conclusions and
recommendations for implementation of the culture of innovation.
Keywords: corporate culture, Organizational Culture Profile, culture of innovation,
competitive performance