The present study was carried out to evaluate efficacy of Aloe vera powder (AVP) asa herbal feed additive, for improving survival, growth and flesh quality of rohu (Labeo rohita Ham.). Fishes were fed @ 2% of total fish biomass daily with feeds supplemented with AVP @ 0% (T0), 1%(T1), 2%(T2) and 3%(T3), respectively. Feed without AVP (T0) served as control. Physico-chemical parameters of water in all the treatments remained within the recommended range for carp culture, with adequate plankton production. AVP supplementation improved fish survival and enhanced fish growth (net weight gain, specific growth rate and feed conversion ratio) and enhanced flesh quality significantly (P≤0.05) at all inclusion levels (1-3%). However, best results were obtained at 3% AVP inclusion level, which resulted in 48.19, 21.37 and 24.59%, higher NWG, SGR and protein content over control with better feed conversion ratio and protein efficiency ratio. Introduction With intensification of aquaculture systems, prophylactic and therapeutic use of antibiotics and other chemicals have increased in aquaculture for health management to achieve high production targets. Unlike terrestrial animals, application of antibiotics and other chemicals in an aquaculture system is quite expensive besides being associated with negative impacts including development of antibiotic resistance, residues in cultured species and accumulation in environment. It not only affects the non target species, but also poses serious health hazards for the consumers, which has attracted more attention to formulate eco-friendly alternatives (organic immuno-stimulants, vaccines and probiotics) for health management in aquaculture in the recent past [1]. In this direction, more attention is now being diverted towards use of organic or herbal innovations for growth enhancement and health management in aquaculture. Application of herbal dietary supplements has emerged as a promising alternative due to presence of various useful bio-active compounds, which not only improves the health of aquatic organisms (fish/shellfish), but has also been reported to enhance survival, growth and quality of many aquatic species reared for food purpose [2]. Many medicinal herbs possess growth promoting immuno-stimulatory potential, due to presence of several bio-active compounds (phenols, polyphenols, alkaloids, flavanoids, quinones, sulphur, lectins and polypeptides) and serve as very effective alternatives to antibiotics, vaccines, chemicals and other synthetic therapeutics [3, 4]. In aquaculture, a wide range of herbal medicinal plants like ginger, turmeric, garlic, onion, tulsi, ashwagandha, Aloe, amla and neem, have been reported to improve survival and growth; strengthen immune system; and promote maturation in aquatic species due to their antioxidant, antimicrobial and anti-stress properties [3]. These herbs, which are being used for treatment of many infectious diseases, since ancient times, can serve as an inexpensive biodegradable alternative for health management without any consumer safety and environmental issues. Among various known herbal plants, Aloe vera is a perennial plant of the Aloeaceae family, which grows in hot dry climate. It is one of the known immuno-stimulant used to control pathogenic bacteria in animals, including fish. Aloe gel consists mainly of water (>98%) and polysaccharides like pectins, cellulose, hemicellulose, glucomannan, acemannan and mannose derivatives [5]. Aloe is an amazing mixture of 200 constituents, including active compounds like galacto-mannan, beta-mannan, glycoproteins, lectins, salicylic acid, phenols, sulphur,