... Since the innovation of BMfS needs to provide environmental, social, and economic value, it is highly complex, of systemic nature, and builds on a multi-stakeholder approach (e.g., Freudenreich, Lüdeke-Freund, & Schaltegger, 2019;Geissdoerfer, Paulo, & Evans, 2017;Geissdoerfer, Vladimirova, & Evans, 2018;Juntunen, Halme, Korsunova, & Rajala, 2019;Lüdeke-Freund & Dembek, 2017;Sommer, 2012;Yang, Evans, Vladimirova, & Rana, 2017). These facts demand practitioners to broaden their perspectives by rethinking a firm as part of a value network (e.g., Bocken, Short, Rana, & Ev-ans, 2014;Breuer & Lüdeke-Freund, 2017;Evans et al., 2017;Frankenberger, Weiblen, Csik, & Gassmann, 2013;Zott, Amit, & Massa, 2011). In fact, business model innovation for sustainability (BMIfS) needs to deal with multiple institutional logics, levels of interactions, and different value dimensions (Schneider & Clauß, 2020). ...