... Economic and financial concepts, with 16 codes, include, among others: economic growth (Browning, 2016;Che-Ha et al., 2016;Edwards and Ramamurthy, 2016;Hassan and Mahrous, 2019;Pamment, 2018); attracting tourists (Amujo and Otubanjo, 2012;Avraham, 2020;Barr, 2012;Lee and Chun, 2017;Papadopoulos et al., 2016;Rojas-Méndez et al., 2015;Yousaf and Huaibin, 2014); attracting investment (Browning, 2016;Fetscherin, 2010;Kalamova and Konrad, 2010;Lahrech et al., 2020;Montanari et al., 2019;Song and Sung, 2013); attracting business (Frig and Sorsa, 2020;Hakala and Lemmetyinen, 2011;Kam and Tse, 2020;Mariutti and Tench, 2015;Roozen et al., 2017); and internal economic stability (Bigi et al., 2011;Hakala et al., 2013;Rawson, 2007). Awareness of country Positive evaluation of products or services from a particular country Nation brand commitment Brand attachment Assist large national firms expand into international markets Help market nation's products and services Gain market share in key industry sectors Protect businesses and brands from undesirable and negative effects of government, politics or other related domestic or international actions Add value to the products produced in the country Attract talent and professionals Purchase of products Business concepts comprise 16 codes, such as positive evaluation of products or services from a particular country (Che-Ha et al., 2016;Ishii and Watanabe, 2015;Loo and Davies, 2006;Yalkin, 2018); assisting large national firms in expanding into international markets (Bigi et al., 2011;Lee, 2011;Montanari et al., 2019); helping market nation's products and services (Amujo and Otubanjo, 2012;Fan, 2006;Rojas-Méndez et al., 2013a); gaining market share in key industry sectors (Edwards and Ramamurthy, 2016;Roozen et al., 2017); and purchase of products (Kalamova and Konrad, 2010;Kim et al., 2013;Lee and Chun, 2017;Scott et al., 2011;White and Kolesnicov, 2015). ...