A number of companies are introducing interactive playing tools and content on their websites, as a business strategy, to attract customers. The strategy helps companies in reaching out to potential participants and players, creating customers and providing information about their services and products. Companies are encouraging people to participate, play, interact, and provide their opinion ... [Show full abstract] about their brand, products, and professional aspects. The companies have realized that by encouraging people, to interact and play with their brands can help them in increasing their sales and creating new customers. The number of factors included in the marketing strategy of a company increased to six, such as product, place, price, promotions, positioning, and play. Play has emerged as one of the most significant components of a company's marketing strategy.