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The Effect of Enclothed Cognition on Empathic Responses and Helping Behavior

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Abstract

Based on the enclothed cognition framework, we tested whether the physical experience of wearing a tunic and identifying it with a nursing scrub may enhance empathic and helping responding, compared to the solely physical experience of wearing the scrub or associating with its symbolic meaning. Results of Study 1 (United Kingdom; n = 150) showed that participants who wore a tunic and identified it with a nursing scrub reported higher empathic concern and helped more in a punctual scenario, compared to the other two conditions. Results of Study 2 (Spain; n = 100) supported findings from Study 1 and showed that participants who wore a tunic and identified it with a nursing scrub volunteered more hours and showed higher response latency for altruistic motivation relevant words. Thus, the current research supports the enclothed cognition framework and shows that it also affects vicarious emotions and prosocial behavior.

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... Participants wearing police uniforms had their attention significantly more drawn to the hoodie image than that of the suit, and there was no difference for the other participants. Like López-Pérez et al. (2016), they also found no significant difference for participants who merely saw the uniform sitting on the desk next to their computer. ...
... These studies demonstrate a breadth of experimental paradigms that all seek to explore the bounds of the enclothed cognition phenomenon. Some studies, most notably those by López-Pérez et al. (2016) and Civile and Obhi (2017), offer supporting evidence of effects that depend on both the significance of a clothing item and on participants actually wearing the outfit rather than merely looking at it or identifying with it. However, there remains relatively little evidence that such effects can influence our core cognitive processes. ...
... Previous research clearly indicates that different clothing choices can change the way that participants describe themselves (Hannover & Kuhnen, 2002) and other measures of self reflection. Furthermore, studies such as those by López-Pérez et al. (2016) and Civile and Obhi (2017) indicate measurable effects that appear to depend on both the significance attached to the clothing and that participants actually wear it. However, we wish to call into question the stronger claim that enclothed cognition has demonstrated effects on how we think rather than just what we think. ...
Preprint
Adam and Galinsky (2012) motivated their theory of enclothed cognition using experimental results showing that wearing a doctor's coat improved selective attention by reducing errors on incongruent Stroop trials. While many other studies have pursued extensions of this idea, there have been no published replications of this influence on the Stroop effect. This preregistered, direct replication attempt uses equivalence testing and the small telescopes framework from Simonsohn (2015) to argue that such an effect, if it exists, is too small to have been reliably detected under the original design. Theoretically predicted sequential effects as small as 7 ms were successfully detected at alpha=.05, indicating that the failure to find an effect of lab coat is likely not due to power limitations or poor experimental technique.
... Participant wearing a lab coat have increased controlled attention during a matchstick arithmetic problem compared to participants wearing their regular clothes, with wearing the lab coat to affect individual's working memory capacity (Stockum & DeCaro, 2014). In a similar vein, wearing a tunic which is associated with a nurse scrub promotes empathetic and prosocial behavior (López-Pérez, Ambrona, Wilson, & Khalil, 2016). López-Pérez et. ...
... matchstick arithmetic problem compared to participants wearing their regular clothes, with wearing the lab coat to affect individual's working memory capacity (Stockum & DeCaro, 2014). In a similar vein, wearing a tunic which is associated with a nurse scrub promotes empathetic and prosocial behavior (López-Pérez, Ambrona, Wilson, & Khalil, 2016). López-Pérez et. al (2016) reported that empathetic and helping response is enhanced only in participants that had the physical experience of wearing the tuning and have also identified it with its symbolic meaning; whereas participants that have been exposed only to one of the two conditions did not elicited such a behavior. Moreover, in a series of five experim ...
... The overall findings of the study are consistent with prior literature suggesting that clothing experience produce behavioral and cognitive stimulation (Adam & Galinsky, 2012;Stockum & DeCaro, 2014;López-Pérez et al., 2016). Findings on enclothed cognition are underlined by two basic premises; a cloth has power over the wearer's mind if: (a) the cloth is identified with its specific symbolic qualities; and (b) the individual experiences the physical state of wearing the cloth. ...
Preprint
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According to the enclothed cognition perspective the clothes we wear affects our behavioral and psychological processes. This emerging viewpoint on the field of embodied cognition holds that the clothes and their symbolic values can alter mental states, and even enhance high order cognitive functioning. It was hypothesized that wearing a painter's coat would enhance abstract reasoning, measured through performance on a fluid intelligence test. The sample consisted of 129 college students who completed a short form of the Raven's Advanced Progressive Matrices test (APM), wearing either a painter's coat (painter's-coat), a business suit (business-coat), or their regular clothes (no-coat). The analysis revealed that participants wearing a painter's coat outperformed those in the no-coat condition in a fluid intelligence test. Results indicated that abstract reasoning can be stimulated by wearing clothes that are related with artistic qualities. Future directions should consider a broader perspective of enclothed cognition examining and
... 157). Empirical studies have shown that the symbolic meaning of clothes can influence wearers' psychological processes (36)(37)(38). For example, L opez-P erez et al. (38) found that wearing a nurse's tunic increased empathic concern. ...
... Empirical studies have shown that the symbolic meaning of clothes can influence wearers' psychological processes (36)(37)(38). For example, L opez-P erez et al. (38) found that wearing a nurse's tunic increased empathic concern. Gamble and Walker (37) found that wearing a helmet (vs. a baseball cap) unconsciously activated safety-related concepts. ...
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Since the outbreak of COVID-19, mask wearing has become a global phenomenon. How do masks influence wearers’ behavior in everyday life? We examine the effect of masks on wearers’ deviant behavior in China, where mask wearing is mostly a public health issue rather than a political issue. Drawing on behavioral ethics research, we test two competing hypotheses: (a) masks disinhibit wearers’ deviant behavior by increasing their sense of anonymity; (b) masks are a moral symbol that reduces wearers’ deviant behavior by heightening their moral awareness. The latter hypothesis was consistently supported by 10 studies (including direct replications) using mixed methods (e.g., traffic camera recording analysis, observational field studies, online experiments, natural field experiment) and different measures of deviant behavior (e.g., running a red light, bike parking in no-parking zones, cheating for money, deviant behavior in the library). Our research (N = 68,243) is among the first to uncover the psychological and behavioral consequences of mask wearing beyond its health benefits.
... These results therefore suggest that enclothed cognition effects are dependent on the clothing's symbolic meaning and are distinct from those that would be caused by basic priming (Adam & Galinsky, 2012). Indeed, enclothed cognition requires both the physical experience and the attribution of meaning, as the same article of clothing can have different influences based on personal associations with the item (e.g., whether a tunic is identified as a cleaning or nursing uniform; L opez-Pe´rez, Ambrona, Wilson, & Khalil, 2016). ...
... Those who were wary of police abusing their power tended not to show an increase in shooting unarmed targets as a result of wearing a police uniform, whereas those who were supportive of police power were more likely to shoot unarmed civilians while wearing the uniform. This moderating effect of participants' attitudes associated with the article of clothing is consistent with recent research showing that the symbolic meaning of an article of clothing is an independent factor in determining the effect on one's cognitions and behavior (L opez-Pe´rez et al., 2016). Our behavioral findings therefore extend our understanding of enclothed cognition theory by demonstrating that its effects are not limited to general attentional processes, and that the impact of physically wearing symbolic clothing can be influenced by more personal associations. ...
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The theory of enclothed cognition proposes that wearing physical articles of clothing can trigger psychological processes and behavioral tendencies connected to their symbolic meaning. Furthermore, past research has found that increases in power are associated with greater approach orientation and action tendencies. In this study, we integrate these two literatures to examine how embodying the role of a police officer through wearing a uniform would affect responses on a reaction-time measure known as the Shooter Task. This first-person video game simulation requires participants to shoot or not shoot targets holding guns or objects. The task typically elicits a stereotypical pattern of responses, such that unarmed Black versus White targets are more likely to be mistakenly shot and armed Black versus White targets are more likely to be correctly shot. Based on the relationship between power and action, we hypothesized that participants who were randomly assigned to wear a police uniform would show more shooting errors, particularly false alarms, than control participants. Consistent with our hypotheses, participants in uniform were more likely to shoot unarmed targets, regardless of their race. Moreover, this pattern was partially moderated by attitudes about the police and their abuse of power. Specifically, uniformed participants who justified police use of power were more likely to shoot innocent targets than those who were wary of it. We discuss implications for police perceptions and the theory of enclothed cognition more broadly.
... [17] Similarly, when individuals wear a white coat (indicated as a nurse's coat), they tend to exhibit more pro-social behaviours, such as being more helpful to a stranger. [18] This help can be useful in many cases. However, when benevolent help is unnecessary (over-helping), it can have negative effects. ...
Article
Objective: Previous studies have demonstrated that wearing a white coat affects patients (“the white coat effect”), the individual wearing the white coat (“enclothed cognition”), and the relationship itself between both parties. The aim of our study is to determine whether our perception of an older person differs when they are interacting with a professional caregiver wearing a white coat as opposed to when the caregiver is in civilian clothing. To the best of our knowledge, no study has been conducted on this subject thus far.Methods: In this cross-sectional study, we recorded two videos showing an older person with a professional caregiver. The videos are identical except for the caregiver's attire: white coat vs. civilian clothing. 135 volunteers from the general population took part in our online survey and watched one of the two videos. Then, the perception of the older person was evaluated with 10 pairs of opposing adjectives (such as: “independent/dependent”). Participants were asked to move the cursor between the two adjectives. Multiple regression analyses were conducted to compare the perceptions both groups.Results: The results obtained indicate that when the caregiver is wearing a white coat, the older person at their side is perceived as significantly (14.77%) more dependent as opposed to when the caregiver is in civilian clothing. The caregiver is also perceived as significantly more competent when wearing a white coat.Conclusions: Professional caregiver’s wearing a white coat is likely to have an impact on the perception of the older people in contact with said caregivers. Older people may be perceived as more dependent if the nursing staff (at home, in nursing home) wear white coats.
... In drawing from enclothed cognition theory (Adam & Galinsky, 2012), our study also contributes to that line of theorizing. In particular, although initial theorizing did not necessarily preclude the possibility that fluctuations in routine attire could have effects on the cognition and behavior of the wearer, subsequent empirical research has mainly focused on specific pieces of clothing with clear and universal symbolic meanings (e.g., occupation-specific uniforms ;Adam & Galinsky, 2019;López-Pérez et al., 2016;Wang et al., 2021). Thus, by demonstrating that day-to-day work clothing has effects on employees' thoughts and behaviors, our research extends the enclothed cognition lens by offering support for the generalizability of this concept, beyond the boundaries that, to date, have been considered. ...
Article
Do the clothes worn to work impact employees’ thoughts and behaviors? Despite the universal necessity of wearing clothes and the fact that employees make decisions about this daily, organizational scholars have not yet addressed this question. We integrated sociometer and enclothed cognition theories to propose that aspects of clothing—their aesthetics, conformity, and uniqueness—hold symbolic meanings that have implications for employees’ state self-esteem and subsequent task and relational behaviors (i.e., goal progress, social avoidance). We first provide evidence for the nature of the symbolic meanings associated with these three dimensions of work clothing in a set of within-person experimental studies. Then, the results of a 10-day field study of employees from four organizations generally supported our predictions, showing that daily clothing aesthetics and uniqueness had effects on state self-esteem and downstream behavioral consequences. The effects of daily clothing conformity emerged under the condition of greater interaction frequency with others in the workplace. Our manuscript contributes to both major theories from which we draw and further offers theoretical and practical contributions to the literature on organizational clothing.
... In drawing from enclothed cognition theory (Adam & Galinsky, 2012), our study also contributes to that line of theorizing. In particular, although initial theorizing did not necessarily preclude the possibility that fluctuations in routine attire could have effects on the cognition and behavior of the wearer, subsequent empirical research has mainly focused on specific pieces of clothing with clear and universal symbolic meanings (e.g., occupation-specific uniforms ;Adam & Galinsky, 2019;López-Pérez et al., 2016;Wang et al., 2021). Thus, by demonstrating that day-to-day work clothing has effects on employees' thoughts and behaviors, our research extends the enclothed cognition lens by offering support for the generalizability of this concept, beyond the boundaries that, to date, have been considered. ...
... In social psychology, there is emerging evidence for "enclothed cognition:" the idea that what one wears can influence one's state of mind (Adam and Galinsky, 2012). For instance, wearing a tunic identified as nursing scrubs leads to greater empathy and altruism (López-Pérez et al., 2016), while people wearing police uniforms were more likely to shoot unarmed targets in a video-game simulation (Mendoza and Parks-Stamm, 2020). Might restaurants therefore encourage at-home diners to dress for the meal? ...
Article
Full-text available
In many parts of the world, restaurants have been forced to close in unprecedented numbers during the various Covid-19 pandemic lockdowns that have paralyzed the hospitality industry globally. This highly-challenging operating environment has led to a rapid expansion in the number of high-end restaurants offering take-away food, or home-delivery meal kits, simply in order to survive. While the market for the home delivery of food was already expanding rapidly prior to the emergence of the Covid pandemic, the explosive recent growth seen in this sector has thrown up some intriguing issues and challenges. For instance, concerns have been raised over where many of the meals that are being delivered are being prepared, given the rise of so-called “dark kitchens.” Furthermore, figuring out which elements of the high-end, fine-dining experience, and of the increasingly-popular multisensory experiential dining, can be captured by those diners who may be eating and drinking in the comfort of their own homes represents an intriguing challenge for the emerging field of gastrophysics research; one that the chefs, restaurateurs, restaurant groups, and even the food delivery companies concerned are only just beginning to get to grips with. By analyzing a number of the high-end fine-dining home food delivery options that have been offered (in the UK and in the US) in this narrative review, we highlight a number of promising directions for those wanting to optimize the at-home multisensory dining experience, wherever in the world they might be.
... This is a new take on what is usually called "embodied cognition." Enclothed cognition involves "the co-occurrence of two independent factors-the symbolic meaning of the clothes and the physical experience of wearing clothes" (Adam and Galinsky 2012: 918; see also López-Pérez et al. 2016). 17 In relation to the monastic clothes, enclothed cognition means that the material priming effects of clothes must be seen in consonance with their symbolic meanings (Gilhus 2019). ...
... These studies demonstrate a breadth of experimental paradigms that all seek to explore the bounds of the enclothed cognition phenomenon. Some studies, most notably those by López-Pérez et al. (2016) and Civile and Obhi (2017), offer supporting evidence of effects that depend on both the significance of a clothing item and on participants actually wearing the outfit rather then merely looking at it or identifying with it. However, there remains relatively little evidence that such effects can influence not just what we think, but how we think, as claimed by Adam and Galinsky (2012). ...
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Full-text available
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Enclothed cognition refers to the systematic influence that clothes can have on the wearer's feelings, thoughts, and behaviors through their symbolic meaning. It has attracted considerable academic and nonacademic interest, with the 2012 article that coined the phrase cited more than 600 times and covered in more than 160 news outlets. However, a recent high-powered replication failed to replicate one of the original effects. To determine whether the larger body of research on enclothed cognition possesses evidential value and replicable effects, we performed z-curve and meta-analyses using 105 effects from 40 studies across 24 articles (N = 3,789). Underscoring the marked improvement of psychological research practices in the mid-2010s, our results raise concerns about the replicability of early enclothed cognition studies but affirm the evidential value for effects published after 2015. These later studies support the core principle of enclothed cognition-what we wear influences how we think, feel, and act.
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Manipulated deindividuation and valence of costume cues in a 2 × 2 factorial design. P. G. Zimbardo's (1970) theory of deindividuation suggests that deindividuation should disinhibit antisocial behavior independent of cue valence, and should reduce any influence due to cues. The theory of K. J. Gergen et al (1973) suggests that cues may have increasing influence, given deindividuation, and that deindividuation may increase prosocial behavior, given positive cues, and increase antisocial behavior, given negative cues. Results support Gergen's position. Given options to increase or decrease shock level received by a stranger, no main effect was found for deindividuation. There was a main effect for costume cues, and an interaction of cues with deindividuation, with deindividuation facilitating a significant increase in prosocial responses in the presence of positive cues and a nonsignificant increase in antisocial responses in the presence of negative cues. Also cues interacted with trial blocks, prosocial behavior increasing with positive cues and antisocial behavior increasing with negative cues over trial blocks. (12 ref)
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The empathy-altruism hypothesis claims that prosocial motivation associated with feeling empathy for a person in need is directed toward the ultimate goal of benefiting that person, not toward some subtle form of self-benefit. We explored two new egoistic alternatives to this hypothesis. The empathy-specific reward hypothesis proposes that the prosocial motivation associated with empathy is directed toward the goal of obtaining social or self-rewards (i.e., praise, honor, and pride). The empathy-specific punishment hypothesis proposes that this motivation is directed toward the goal of avoiding social or self-punishments (i.e., censure, guilt, and shame). Study 1 provided an initial test of the empathy-specific reward hypothesis. Studies 2 through 4 used three procedures to test the empathy-specific punishment hypothesis. In Study 5, a Stroop procedure was used to assess the role of reward-relevant, punishment-relevant, and victim-relevant cognitions in mediating the empathy-helping relationship. Results of these five studies did not support either the empathy-specific reward or the empathy-specific punishment hypothesis. Instead, results of each supported the empathy-altruism hypothesis. Evidence that empathic emotion evokes altruistic motivation continues to mount.
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The construct of empathy may be located conceptually at several different points in the network of interpersonal cognition and emotion. We discuss one specific form of emotional empathy--other-focused feelings evoked by perceiving another person in need. First, evidence is reviewed suggesting that there are at least two distinct types of congruent emotional responses to perceiving another in need: feelings of personal distress (e.g., alarmed, upset, worried, disturbed, distressed, troubled, etc.) and feelings of empathy (e.g., sympathetic, moved, compassionate, tender, warm, softhearted, etc.). Next, evidence is reviewed suggesting that these two emotional responses have different motivational consequences. Personal distress seems to evoke egoistic motivation to reduce one's own aversive arousal, as a traditional Hullian tension-reduction model would propose. Empathy does not. The motivation evoked by empathy may instead be altruistic, for the ultimate goal seems to be reduction of the other's need, not reduction of one's own aversive arousal. Overall, the recent empirical evidence appears to support the more differentiated view of emotion and motivation proposed long ago by McDougall, not the unitary view proposed by Hull and his followers.
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