... In an environment driven by the acceleration of technological change, economic demands imposed by markets, and social demands formed by value systems, innovation is seen as an element of maintaining the competitiveness of firms (Aghion et al., 2005;Chang et al., 2024;Jordão & Novas, 2024;Rahimzadeh & Jafarpour Ghalehteimouri, 2024;Tchamyou, 2017), productivity growth (Blundell et al., 1999;Hall et al., 2008;Wolf, 2006), wealth creation (Mohnen, 2019), and economic growth (Ahmad & Zheng, 2023;Boubakary & Moskolaï, 2021;Krugman, 1990;Qin et al., 2024). This innovation on its technological and nontechnological aspects would aim at a new or significantly improved production, a new method of organization and marketing, allowing firms to adapt quickly to the pace of change in the economic environment Crépon et al., 1998;Guellec & Ralle, 1993;Mairesse et al., 2005;Parisi et al., 2006;Tayebeh et al., 2023). Classifying innovations as technological and nontechnological, many studies question the relationship between the latter or nontechnological dimension (Battisti & Stoneman, 2010;Flikkema et al., 2007;González-Blanco et al., 2019;Mothe & Nguyen-Thi, 2012;Tether & Tajar, 2008). ...