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A Perceptual Study of Robot Design in the Japanese Robot Anime Series, “Mobile Suit Gundam”
Abstract
This study focused on the impressions of robot design in the Japanese robot anime series, “Mobile Suit Gundam”. In Experiment 1, the impressions of robot design were measured using semantic differential method. Results of the factor analysis showed that the impressions of the robot design were illustrated by a three dimensional space, which was spanned by “Massiveness”, “Coolness” and “Roundness”. “Moe” is one of the most important keywords in robot design. The results of a multiple-regression analysis showed that Moe was felt deeply for a massive, cool and box-shaped robot. In Experiment 2, the differences between robots of scale models and super-deformed models were investigated. The results showed that the scale models were designed to be cool and the super-deformed models were designed to be cute.
... Toys design dibentuk oleh dua indicator yaitu latar belakang cerita dengan loading factor tertinggi dan karaterisasi tokoh. Ini berarti bahwa pembuatan Toys Design harus mempu merepresentaasikan dari cerita yang diinginkan, sesuai target yang dituju (Whitbrook, 2015), serta diperlukan ketrampilan dalam memainkan (Hayashi & Yamada, 2017). Selain itu Toys Design paling tidak memiliki dimensi yaitu entitas fisik, fiktif, fungsional dan afektif (Heljakka, 2019). ...
Gundam, yang berasal dari serial animasi, telah popler sejak 40 tahun yang lalu. Hal ini membuat model kit Gundam banyak dicari oleh para penggemar/pembeli dari berbagai usia di seluruh dunia, termasuk Indonesia. Perkembangan teknologi digital, memungkinkan penggemar bertemu dan berdiskusi tentang pengetahuan yang terkait dengan merek dalam bentuk e-WOM melalui komunitas digital. Penelitian ini bertujuan untuk mengeksplorasi bagaimana Komunikasi Antargenerasi dalam komunitas dengan anggota dari generasi yang berbeda dipengaruhi oleh pengetahuan merek dari serial anime dan eWOM yang ada. Populasi dalam penelitian ini adalah sebuah komunitas hobi yang bernama Gundam Nusantara Indonesia yang aktif di media social facebook, teknik sampling yang digunakan adalah purposive sampling, dengan jumlah sampel 393. Skala pengukuran menggunakan 1-5, kuesionair didistribusikan dengan cara memakai google form yang dilakukan antara Maret sampai dengan Mei 2024. Jawaban resonden diolah dengan menggunakan persamaan structural dan diselesaikan dengan bantuan software SmartPLS versi 3.2.9 Hasil penelitian menunjukkan, bahwa komunikasi antargenerasi mampu memediasi pengaruh story, toys design, e-WOM terhadap pengetahuan merek. Sedangkan toys design tidak mampu mepengaruhi pengetahuan merek. Studi ini menunjukkan bahwa komunikasi antargenerasi memiliki peran yang kuat dalam meningkatkan pengaruh variabel indpenden terhadap variabel dependen. Ke depan, perlunya menguji kembali pengaruh langsung toys design terhadap pengetahuan merek. Gundam, originating from an animated series, has been popular for over 40 years, making its model kits highly sought after by fans of all ages worldwide, including in Indonesia. Advances in digital technology enable enthusiasts to exchange brand-related knowledge through e-WOM (electronic word of mouth) in digital communities. This study explores how intergenerational communication within communities of diverse age groups is influenced by brand knowledge from the anime and e-WOM. The research focuses on the Gundam Nusantara Indonesia community, active on Facebook, using purposive sampling with 393 respondents. Data were collected via a 1–5 scale questionnaire distributed through Google Forms from March to May 2024 and analysed using structural equation modelling (SEM) with SmartPLS version 3.2.9. Findings reveal that intergenerational communication mediates the effects of storytelling, toy design, and e-WOM on brand knowledge. However, toy design does not directly influence brand knowledge. The study underscores the significant role of intergenerational communication in strengthening the relationship between independent variables and brand knowledge. Future research should further examine the direct impact of toy design on brand knowledge.
Recently, several different types of telepresence robots have been developed. Their ability to communicate with a person in a remote location has been analyzed to achieve rich communication, including the presence of an operator. These studies focused on human-sized robots, small-sized non-humanoid robots, or small-sized humanoid robots without human-like proportions. A small-sized humanoid robot with human-like proportions has not been studied because of the absence of such a small humanoid. It should be noted that human-like proportions play a very important role in enhancing the presence of an operator through an avatar. In our previous work, a small-sized humanoid robot named MH-2 was developed for wearable telepresence system. The MH-2 consists of seven degrees-of-freedom (7-DOF) arms, a 3-DOF head, and a torso scaled according to human-like proportions. Wire–pulley mechanisms were employed to achieve a compact design to adopt a requirement for wearability. In this work, a telepresence system is introduced for the evaluation of the communication ability of the MH-2. In the experiment, Skype, using a flat display, was compared with the MH-2. The “Indian Poker” game was employed for the experiment. It is an ideal evaluation platform because it is a psychological game that requires careful observations among the players. The evaluations were conducted in terms of six aspects: emotion or personality, line of sight, familiarity, presence, enjoyment, and smoothness of the game progress. The experimental results showed that the MH-2 performed positively in two out of six aspects, namely the line of sight and smoothness of the game progress. On the other hand, facial expressions play important role to display individual presence. From a comprehensive standpoint, the MH-2 demonstrated good capabilities for rich remote communications.