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The sharing economy: Your business model's friend or foe?
Abstract
The sharing economy, a rising pattern in consumption behavior that is based on accessing and reusing products to utilize idle capacity, presents both tremendous possibilities and significant threats for emerging as well as incumbent businesses. As of today, it is unclear whether this economy is merely another ephemeral trend in consumption or whether we are experiencing a real shift in how goods are accessed, distributed, and used. Furthermore, little is known about how existing business models are affected by the sharing economy. These two issues represent the central motivation for the development of this article. Consequently, an examination of why the sharing economy has the potential to produce a long-term transformation in consumption behavior is followed by a consideration of how this change might affect companies’ business models. Based on a renowned business model framework and a variety of current illustrative examples, we propose central questions managers must ask themselves in order to be prepared to respond to changes brought about by this new economic trend.
... Managers prioritize extrinsic factors like convenience and efficiency, valuing CE platforms for streamlining processes and work-life balance (Hamari et al. 2016). Meanwhile, those facing financial difficulties turn to the CE for economic relief, benefiting from cost savings and empowerment through access to quality resources (Kathan et al. 2016). Thus, the following hypothesis is proposed: ...
... While authors like Kathan et al. (2016) pose collaborative platforms as a means to cope with economic hardship because of the opportunity to access resources they may not otherwise afford, our results reveal that occupation has a negative coefficient (β = −0.014, p < 0.01), indicating that individuals in certain occupations, such as manual laborers or those who are not employed, are less likely to perceive collaborative services as affordable. ...
This study examines how sociodemographic factors influence engagement with the Collaborative Economy within the European Union, analyzing data from Flash Eurobarometer 467. Employing hierarchical clustering and multiple regression analyses, we explore the perceived advantages of Collaborative Economy participation across diverse demographic profiles. The findings reveal nuanced motivational patterns, with younger users emphasizing cost savings and flexibility, while older adults prioritize trust and community connections. Socioeconomic barriers, including technological hesitancy and limited rural infrastructure, hinder broader adoption. These insights inform targeted strategies to enhance participation and design inclusive platforms, advancing sustainable consumption models.
... Consistent with these very broad definitions of the B2B SE, research indicates that the concept of sharing in a B2B context is not novel (e.g., Ehret & Wirtz, 2017;Kathan et al., 2016, Puschmann & Alt, 2016. Research conducted prior to the emergence of the SE and companies such as Uber and Airbnb uses different terminology to refer to related concepts, such as non-ownership services (Wittkowski et al., 2013), nonownership business models (Bock et al., 2023), the industrial internet of things (Ehret & Wirtz, 2017), and product-service systems (Curtis, 2021;Ritter & Schanz, 2019;Tunn et al., 2019). ...
... Within these parameters, SE transactions and definitions vary based on the shared entity, which can either be capacityconstrained physical, non-digitizable assets-such as cars (Uber) and accommodations (Airbnb)-or digitizable assets, such as labor (TaskRabbit) or financial resources (Monzo and Wise; Eckhardt et al., 2019;Wirtz et al., 2019). Many definitions cover a wide range of tangible and intangible assets as well as dyadic and triadic (i.e., platform-mediated) business models (e.g., Choi et al., 2014;Eckhardt et al., 2019;Kathan et al., 2016;Kumar et al., 2018). Due to the prominence of Airbnb and Uber, however, SE research has primarily focused on capacity-constrained assets and platform-mediated business models. ...
... As a disruptive innovation, SE creates opportunities and challenges for entrepreneurs (Chuah et al., 2021;Ruiz-Alba et al., 2022). SE also creates opportunities for unemployed people, increasing social interactions, improving reciprocity, and enabling them to access resources that they might not otherwise have (Dillahunt & Malone, 2015;Kathan et al., 2016). Therefore, SE can improve social problems such as overconsumption, contamination, and scarcity (Hamari et al., 2016;Laukkanen & Tura, 2020). ...
... Risks include theft and damage of personal assets (Lutz et al., 2018), uncertainty and fear of opportunism caused by users' inability to evaluate products or services (Chen et al., 2014;Yang et al., 2019), cyberattacks on online operating systems that lead to personal information violations (Lutz et al., 2018), surveillance and ambiguous rules and regulations, trust in online platforms and particularly trust in strangers, which are critical issues and the main barriers to SE (Chen et al., 2014;So et al., 2018;Tussyadiah & Pesonen, 2018). In the era of the Fourth Industrial Revolution, SE is mentioned as a smart solution to manage resources (Grondys, 2019); however, to date, it has not been widely adopted (Hira, 2017;Kathan et al., 2016). Therefore, companies are missing out on the opportunities the Fourth Industrial Revolution offers. ...
... Finally, another subset of articles examine how a growing number of incumbent firms are adapting their business models by embracing the sharing economy (e.g., Ciulli & Kolk, 2019;Kathan et al., 2016). According to Kathan et al. (2016), traditional firms need to adapt their business models to properly compete with sharing economy platforms. ...
... Finally, another subset of articles examine how a growing number of incumbent firms are adapting their business models by embracing the sharing economy (e.g., Ciulli & Kolk, 2019;Kathan et al., 2016). According to Kathan et al. (2016), traditional firms need to adapt their business models to properly compete with sharing economy platforms. On the other hand, Ciulli and Kolk (2019) focus on the sustainability implications for traditional firms as they engage with the sharing economy. ...
The sharing economy has altered transactions between providers and users in at least two pivotal ways. First, sharing economy offerings are often crowdsourced from a wide range of providers rather than a single firm. Second, these offerings are typically temporarily accessed rather than permanently owned. The effect of these two characteristics on how offerings are exchanged has generated considerable interest from scholars across a wide range of domains, including economics, management, and marketing. However, little is known about the impact of the sharing economy (and crowdsourced provision and temporary access), upon the way offerings are created. As a result, the degree to which innovation in the sharing economy differs from how it is typically conducted is largely unknown. Our research seeks to address this question. Specifically, we begin by reviewing the literature on innovation in the sharing economy and then offer a conceptual framework that focuses on the role of crowdsourced provision and temporary access within the innovation process. We then assess this framework by examining innovations introduced by Uber since its inception. In addition, we explore the degree to which sharing platforms differ from a typical profit maximizing firm by conducting an econometric analysis of the price differences between Uber and a traditional taxi service. We conclude by highlighting the implications of our research and suggesting avenues for future inquiry in this domain.
... Most accounts of the Anthropocene do not acknowledge its racial dimensions and ignore the critical role that slavery and colonialism played in creating this new geological epoch (Pulido, 2020). Even emerging management research on potential solutions to the climate crisis such as sustainable technologies (Voegtlin & Scherer, 2017), sharing economy (Kathan et al., 2016), and circular economy (Murray et al., 2017) often ignore the disproportionate vulnerabilities faced by communities of color and the implications of these solutions for them. ...
... Its proponents argue that sharing economy can lead to "sustainable economic growth" by reducing demand for ownership of products, thus reducing resource use and carbon emissions, while providing employment opportunities that stimulate economic growth (Cherry & Pidgeon, 2018). Management scholars argue that sharing economy offers innovative means to address climate change (e.g., "climate action" SDG 13) and unsustainable societal practices (e.g., "sustainable cities and communities" SDG 11) by facilitating common use of resources and collaborative consumption (Kathan et al., 2016) and promoting sustainable consumption and production (Cohen & Muñoz, 2016). For instance, Cohen and Kietzmann (2014) explored ridesharing (e.g., Uber), carsharing (e.g., Zipcar), and bike sharing as means for sustainable mobility and suggest that sharing economy can facilitate a radical shift toward sustainability across the world. ...
In this paper, we are situated in postcolonial, decolonial, and feminist epistemologies to study environmental racism in the Anthropocene—a new geological epoch where human activity has changed the functioning of the earth. Drawing from critiques of the Anthropocene, the concept of racial capitalism, as well as environmental justice and racism scholarship, we show how proposed solutions to the climate crisis overlook and may even exacerbate racial injustices faced by communities of color. We contend that a climate justice agenda that is grounded on racial justice is necessary for our scholarship to develop a racially just management and organization studies (MOS). To accomplish this agenda, we propose three shifts: from studying elite institutions to researching grassroots organizations concerned with climate and racial justice, from uncritical endorsement of global technologies to studying local adaptation by communities of color, and from offering decontextualized climate solutions to unraveling racial histories that can help us address racial and climate injustices. We discuss the implications of these shifts for management research and education and argue that MOS cannot afford to ignore climate justice and racial justice—they are both inextricably linked, and one cannot be achieved without the other.
... While having taken various forms of exchange, there has been a growth in "collective exchange," a totally distinct type of transaction in which users access products and services offered by peers (Bardhi & Eckhardt, 2012;Belk, 2014;Benoit et al., 2017). Collaborative consumption has emerged as an appealing alternative to traditional market practices for consumers as it entails the peer-to-peer exchange of commodities and services for the purpose of giving or receiving access, facilitated by community-based online services (Kathan et al., 2016). ...
... This research contributes to further extending consumer brand engagement from traditional social media settings to a peer-to-peer based sharing platform (i.e. Airbnb) where users interact to get, provide, or share access to goods or services (Kathan et al., 2016). In such an interactive platform where consumers also act as co-producers of their experiences makes consumer brand engagement ideal to uncover the underlying psychological mechanism. ...
... The popularity and widespread adoption of collaborative consumption can be attributed to the numerous benefits it provides to both the participants -that is consumers and service providers -and the society at large, including cost efficiencies, increased convenience, maximized utility of resources, and environmental benefits (Eckhardt et al., 2019;Kathan, Matzler, & Veider, 2016;Lan et al., 2017). However, while these implications remain true, collaborative consumption also has some unintended negative consequences such as over-purchasing, overconsumption, waste, and contamination concerns (Hazée, Van Vaerenbergh, Delcourt, & Warlop, 2019;Parker et al., 2019). ...
... Our research makes several theoretical contributions. The first set of contributions speaks to the extant literature on collaborative consumption, which has been traditionally regarded as a socially, economically, and environmentally sustainable practice that brings benefits such as lower costs, convenience, and maximized utility of resources and sustainability (Kathan et al., 2016;Eckhardt et al., 2019;Lan et al., 2017). In the current research, the findings conversely suggest a dark side of collaborative consumption, that sharing one's assets with other consumers may reduce the consumption cycle-making peo-ple intend to sell and replace their shared assets more rapidly. ...
... By leveraging curated information and intelligent algorithms, they can recommend the top three suppliers for each IT project led by a technology contractor. As Kathan et al. (2016) point out, businesses are capitalizing on the swift progression of digitalization to generate additional value propositions, and different typologies of BMs frequently come from coevolutionary interactions between DTs, institutions, users, and strategies and ecosystems (Ancillai et al., 2023). ...
Purpose
Digital businesses defy the models and theories of traditional entrepreneurship. This study proposes a refined digital business model canvas (DBMC) to address digital entrepreneurship’s unique challenges and opportunities.
Design/methodology/approach
We conducted a systematic literature review alongside a double-round validation of semi-structured interviews and qualitative research. We interviewed digital entrepreneurs from university spin-offs until we reached data saturation in the first round, contributing to internal validity. Then, the new model was validated in the second round of interviews.
Findings
The DBMC successfully bridges gaps identified in the conventional BMC by enhancing strategic focus, clarifying financial planning and improving early adopter identification. Validation interviews confirm that the adapted framework is better aligned to the operational realities of digital ventures, reinforcing its theoretical contribution through a nuanced application of the resource-based view.
Research limitations/implications
The study’s qualitative design and sample from a single innovation agency may limit generalizability; further testing in diverse settings is recommended.
Practical implications
The DBMC provides a robust, adaptable framework for digital entrepreneurs, offering valuable insights for strategic planning, entrepreneurial education and policy development. It integrates new components – such as early adopters, investment sources, pricing and employee relationships – and adapts existing elements.
Originality/value
The originality is twofold: we examined the business model canvas using additional resources in a digital context, enhancing the likelihood of success for digital business practitioners; we also revamped Barney´s VRIO (value, rarity, imitability and organization) model, stressing the importance of resources and capabilities in the novel (digital) context.
... This broader phenomenon involves the strategic integration of digital technologies, which become the foundational infrastructure underpinning the transformation of traditional business models (Tilson et al., 2010). For example, Spotify is an example of digitalization, as it has changed the way consumers listen to music and the business model of traditional players in the industry (introduction of subscription payment model, music recommendations, royalty payment process) (Kathan et al., 2016;Saarikko et al., 2020). Another example is companies that operate on a sharing model, where multiple customers have access to and can use the product (Curtis & Mont, 2020). ...
This study utilizes bibliometric analysis to review the academic literature systematically focused on the influence of digital transformation and digitalization on business and innovation research. A total of 700 articles in Scopus related to the research topic were analyzed. Trend analysis of digital transformation and digitalization, using Google Books Ngram Viewer and Google Trends, indicated the increasing curiosity in this theme in English books and search engines. The analysis of the dynamic of publications in Scopus showed a ten-time increase in research focusing on business, innovation and digital transformation. The performance analysis indicated the top 10 countries with the highest contribution to the research topic. The study then employed citation analysis to identify the most influential publications on the research topic in 2018-2023. Using the VOSviewer, the co-occurrence analysis identified the main thematic clusters of keywords and the evolution of the research themes over the past six years.
... Consequently, a research field concerned specifically with sharing economy business models (SEBM) has emerged (Curtis & Mont, 2020;Laukkanen & Tura, 2020). SEBM challenges both incumbent private sector actors (Kathan et al., 2016) as well as authorities (Koopman et al., 2015). Furthermore, business model innovation in companies outside the sharing economy responds to the development of sharing platforms (Espinosa Sáez et al., 2023). ...
... Concurrently, the emergence of the sharing economy [9] and the rise of digital platforms [10] highlight the trend of collaborative consumption [11] and resource redistribution [12]. This trend is facilitated by technological advancements and online community platforms. ...
... This can reduce resource use and greenhouse gas emissions (Cherry and Pidgeon, 2018;Schor, 2016). Conversely, the sharing economy may contribute negatively to sustainability outcomes due to negative rebound effects-net consumption may increase and current sharing practices may lead to adverse social and environmental impacts (Denegri-Knott, 2011;Kathan et al., 2016;Plepys and Singh, 2019;Schor, 2016). For example, Airbnb has been blamed for increased housing prices, depletion of local housing stock and gentrification, and displacement of local communities (Muñoz and Cohen, 2018). ...
The expansion of short-term rental platforms like Airbnb and HomeAway has reshaped the hospitality sector, introducing competitive pressures for traditional hotels and influencing local communities in Greece. This study examines perceptions among 343 hoteliers and 277 Airbnb hosts across Greece, focusing on economic, competitive, and social impacts of Airbnb-type accommodations. This cross-sectional study used structured questionnaires to assess views on Airbnb’s contribution to tourism, competition, and economic performance. Results reveal significant differences in perceptions: hoteliers expressed concerns about increased competition and regulatory inequalities, often viewing Airbnb as a mixed or negative influence on local tourism. In contrast, Airbnb hosts perceived their accommodations as beneficial for tourism growth and local economic support. Key areas of divergence included perceived competitive pressures, impact on overnight stays, and pricing strategies, with Airbnb hosts reporting more frequent economic benefits. These findings emphasize the need for a balanced regulatory approach to ensure fair competition and sustainable growth in Greece’s tourism sector. By comparing the perspectives of traditional and alternative accommodation providers, this study provides insights for policymakers seeking to address evolving challenges in the Greek hospitality landscape.
... Kathan, Matzler, and Veider highlight that traditional industries are increasingly vulnerable to the disruptions caused by sharing platforms. [1] For instance, Airbnb has exerted significant pressure on the hotel industry by offering affordable and diverse accommodation options, compelling traditional hotels to revise their pricing strategies and service offerings. Similarly, WeWork's flexible co-working spaces have disrupted conventional office leasing practices, leading to higher vacancy rates and forcing property owners to adopt more flexible leasing terms. ...
The objective of this paper is to review the extant literature on competition within the sharing economy. In recent years, the rapid expansion of the sharing economy has produced both positive and negative effects, particularly on traditional industries. This study examines the advantages and disadvantages brought about by the sharing economy and the competitive pressures it imposes on traditional firms. Faced with these challenges, traditional companies must adopt strategies to enhance their competitive capabilities. Drawing on a broad range of literature, this paper also discusses comprehensive responses that may assist traditional industries in adapting to the rise of the sharing economy. Additionally, the study underscores the pivotal role of government regulation in moderating competition in the sharing economy. It explores the potential consequences of inadequate regulatory oversight and proposes actionable measures that governments can implement to address these competitive dynamics. The paper concludes by offering implications for future research and practical insights for both policy and industry stakeholders.
... In this regard, sharing available resources and assets can mean cooperation for a more economical and sustainable life, particularly during economic recessions and periods of scarcity. In fact, many authors cite the 2008 economic crisis, which reduced household incomes, as an essential factor for the sharing economy to become so widespread (Allen & Berg, 2014;Richardson, 2015;Kathan et al., 2016;Sundararajan, 2016). Heinrichs (2013) considering the situation from a more economic perspective, that the economic crises of recent years have necessitated the development of new approaches alternative to the capitalist and over-consumerist approach and points to the sharing economy. ...
This study examines the motivations influencing individuals' behavioral intention to participate in the sharing economy within the tourism industry. Based on existing literature, the study develops a conceptual framework to test the research hypotheses that encompasses six major motivations: economic benefits, sustainability, enjoyment, reputation, trust, and privacy. For this purpose, the quantitative research method is preferred and the data is collected from 398 Airbnb users in Istanbul through a face-to-face survey questionnaire. As a result of the study, the proposed Sharing Economy Motivation Scale (SEMS) is confirmed using exploratory and confirmatory factor analysis. The results of the path analysis also revealed that, all six motivations have a significant direct and positive influence on behavioral intention. In fact, trust emerged as the most influential motivation to behavioral intention, followed by privacy, enjoyment, sustainability, economic benefits and reputation. The research findings contribute to a greater understanding of the motivations behind participation in the sharing economy in tourism industry.
... This phenomenon is unavoidable because it has enabled customers to conduct a variety of transactions online in an effortless, convenient, and efficient manner. The success of marketplaces in bringing together sellers and buyers has altered how businesses operate and presents enormous opportunities for economic expansion (Kathan et al., 2016;Weinstein, 2020). Nonetheless, the growth of the market in Indonesia has led to an intensifying competition between various platforms. ...
The rapid development of Artificial Intelligence (AI) has changed the way human interaction and daily activities are carried out. The limitations of direct human interaction have driven the development of AI, which improves the operational efficiency of organizations. AI has penetrated various industries, especially the digital commerce sector, where AI has become a valuable tool to increase promotion and sales. In the face of these challenges, companies need to wisely integrate AI into their operations to deliver balanced benefits to their customers and businesses. This research focuses on the case study of Tokopedia, a fast-growing online marketplace in Indonesia. The research method used is qualitative with a case study approach, allowing in-depth analysis of complex social phenomena. Internal and external data were collected through in-depth interviews, nonparticipatory observation, and document analysis. The results showed that the AI-based promotion model significantly increased product purchases. This study reveals how Tokopedia successfully leveraged AI technology to increase product appeal, personalize customer experience, and ultimately increase sales. In a competitive digital market, AI-based promotion strategies are crucial to success. The implications of this research show that AI has great potential to transform business operations in the digital marketplace, and companies that are able to optimize AI have a great opportunity to increase sales and achieve success in an increasingly competitive era.
... Previously, the emphasis was exclusively on transitory access as a substitute for permanent ownership of resources. (e.g., Kathan et al., 2016), there is now a shift toward intermediate system technologies (Y. Chen & Wang, 2019). ...
Sharing-based accommodations services are experiencing rapid global growth, driven by their inherent advantages. Nevertheless, alongside the benefits, these services are also accompanied by costs and potential risks. Intriguingly, the factors impeding or restricting consumer adoption of sharing-based accommodations have not been comprehensively investigated thus far. This study utilized innovation resistance theory (IRT) to investigate the influence of various barriers on the intention to use sharing-based lodgings services. Additionally, this study extended IRT by examining the impact of personal characteristics (innovativeness and compatibility) on consumers’ perceived resistance and intention to use sharing-based accommodations services. A quota sample included 493 individuals who were aware of sharing-based accommodations services and had traveled within the past 6 months. Path analysis utilizing structural equation modeling was used to test the research hypotheses. The study’s findings demonstrated that several barriers have a detrimental impact on individuals’ intentions to engage in sharing-based accommodation, except for image barriers and usage barriers. In addition, consumers’ innovativeness and compatibility characteristics negatively impact barriers and positively impact intention to use sharing-based accommodations. Based on these findings, sharing-based accommodations providers, individuals or businesses providing accommodations, and localities providing tourism services can design more effective strategies to attract users.
... Instead, drivers have the flexibility to join the platform at any time and from any location within the service area. This flexibility has significantly contributed to the success and widespread adoption of sharing economy platforms (Kathan, Matzler, and Veider 2016). However, it also introduces operational challenges, particularly in balancing the supply of drivers with real-time consumer demand as driver availability is uncertain and not directly controlled by the platform. ...
This paper proposes the use of heatmaps as a control lever to manage the probabilistic repositioning of independent drivers in crowdsourced delivery platforms. The platform aims to maximize order fulfillment by dynamically matching drivers and orders and selecting heatmaps that trigger the probabilistic flow of unmatched drivers to balance driver supply and delivery requests across the service region. We develop a Markov decision process (MDP) model to sequentially select matching and heatmap decisions in which the repositioning behavior of drivers is captured by a multinomial logit discrete choice model. Because of the curse of dimensionality and the endogenous uncertainty of driver repositioning, the MDP model is solved using a rolling-horizon stochastic lookahead policy. This policy decomposes matching and heatmap decisions into two optimization problems: a two-stage stochastic programming upper bounding problem for matching decisions and a mixed-integer programming problem for heatmap decisions. We also propose a simple policy for efficiently solving large-scale problems. An extensive computational study on instances derived from the Chicago ride-hailing data set is conducted. Computational experiments demonstrate the value of heatmaps in improving order fulfillment beyond the level achieved by matching alone (up to 25%) and identify conditions that affect the benefit of using heatmaps to guide driver repositioning.
Funding: The authors gratefully acknowledge the support of the Natural Sciences and Engineering Research Council of Canada through Discovery Grants [Grants RGPIN-2024-04881, RGPIN-2020-04498, and RGPIN-2019-06207] awarded to the first, second, and third authors, respectively.
Supplemental Material: The online appendix is available at https://doi.org/10.1287/trsc.2022.0418 .
... Based on these situations and conditions, in an effort to maintain community business activities, they continue to run (Kathan, Matzler, & Veider, 2016). Maintaining the health, security, and safety of the socio-cultural life of the community and restoring the community's economic burden gradually, consistently and sustainably. ...
The diversification of the business sector in Bali, particularly in the development of herbal medicinal products and traditional medical tourism, is essential for reducing the region's dependence on the tourism industry. This study aims to identify the strengths, weaknesses, opportunities, and threats faced by Catur Village, Kintamani, Bangli Regency in its efforts to develop these sectors. The research utilizes qualitative data, primarily gathered through interviews with key informants. SWOT analysis, encompassing both internal and external factors, was employed to analyze the data. The findings suggest that an aggressive expansion strategy, focused on community participation, the enhancement of herbal and traditional medical tourism products, and the implementation of digital marketing, is necessary for the village's sustainable development.
... But also, by presenting non-professional suppliers, this market can incur in service inefficiencies. Today, the collaborative economy is inseparably linked to the digital platforms that enable this type of consumption (Benkler, 2004;cohen & Kietzmann, 2014;Gansky, 2010;Grassmuck, 2012;Kathan et al., 2016). ...
Collaborative consumption has generated the appearance of new business models, such as those created by peer-to-peer platforms, such as AirBnB, focused on renting the accommodation of the users themselves to other users. The growing popularity of AirBnB has resulted in an emerging body of literature examining the factors that drive or deter consumers from choosing AirBnB (Sakr et al., 2024;). This work is based on a sample of 405 travellers who regularly use AirBnB to book accommodation on their journeys. They are asked about about their different motivations toward use of this type of reservation (e.g. hedonic, environmental sustainability, economic benefit, convenience, etc.), user personality values (i.e. individualism-collectivism; communal-exchange relationships), engagement with the AirBnB brand, and some personal characteristics (e.g. gender, age, education, economic situation, etc). A latent segmentation -through Latent Gold® software- was developed to obtain different profiles of AirBnB users based on above variables. Preliminary results show quite heterogeneity in the motivations and effects on the indicated dimensions. This helps to segment the users and detect different profiles with different motivational connections with the personal characteristics of users, engagement with this platform and their communal orientation about this type of sharing tourism. This motivational and physiological heterogeneity can make it easier for people to be reached through different communication strategies and arguments both by the tourism sector’s businesses and by public agencies with interests in city tourism management.
... The introduction of sustainable practices can support the desire of companies and countries to achieve global sustainable development Goals, which can enhance their reputation on the world stage [11]. These factors together form an environment in which sustainable development becomes an integral element of the competitiveness of both individual enterprises and national economies. ...
The article is devoted to the economic prospects of reducing the negative impact on the environment through the introduction of the principles of sustainable development. The authors explore current challenges related to environmental issues and propose a promising path in the form of a transition to sustainable production and consumption models. It also analyzes what economic benefits can arise from the introduction of green technologies, energy-saving measures and sustainable practices in various sectors. Special attention is paid to the impact of such changes on reducing the environmental footprint of enterprises, improving resource efficiency and creating new jobs. The authors also discuss possible challenges and obstacles to sustainable development, suggesting strategies to overcome them. They consider the role of government policies, corporate responsibility and public awareness in creating an enabling environment for the transition to sustainable models. As a result, the article highlights the importance of a balanced approach to sustainable development, taking into account both environmental and economic aspects. The economic prospects presented in the article emphasize the need for active interaction between business, governments and society to achieve a sustainable future.
... Digital transformation is not synonymous with digitalisation. Digital transformation requires a combination of digitisation and digitalisation to improve or create new business models (Kathan et al., 2016;Kraus et al., 2022). Saarikko defines digital transformation as follows: "Digital transformation is the socio-cultural process of firms adapting to new organisational forms and skill sets required to remain viable and relevant in the digital space" (Saarikko et al., 2020;Appio et al., 2021;Rego et al., 2021). ...
The rapid development of digital technologies, digital transformation, business innovation, and the emergence of such technologies as artificial intelligence, blockchain, the Internet of Things provides significant potential for transforming business processes and creating new innovative models. The trend analysis conducted in this article (using the Google Trends tool) around the world for 2009-2023 showed that public interest in “business innovation” was almost constant until 2021 (according to the GT Scale, it ranged from 0.25 to 0.5). After 2021, it increased (according to the GT Scale, it was more than 0.5). At the same time, public interest in “digital transformation” has significantly increased since 2014, reaching almost maximum values in 2020-2023 (0.75 – 1.00 on the GT Scale). This confirms a growing need in society to acquire new knowledge related to the ability of businesses to adapt to digital transformation, including through creating innovative developments. Unlike trend analysis, bibliometric and comparative analyses identify trends in developing interest in this topic not among ordinary citizens – users of the Google search platform ‒ but among scientists who publish the results of their research either in monographs or in authoritative peer-reviewed scientific journals indexed by leading scientometric databases. The comparative analysis conducted in the article using the Google Books Ngram Viewer (Google) tool, which displays the frequency of references to relevant terms in English-language books for 2009-2019 worldwide, showed similar trends: the persistence of scholars’ attention to business innovation, while their interest in digital transformation is growing: in 2009-2013 – a slight increase, in 2013-2019 ‒ a significant increase. In the bibliometric analysis, a five-level mechanism for limiting the research sample was applied: only English-language and most recent (for 2018-2022) scientific articles indexed by the Scopus database in the subject area of Business, Management and Accounting were subject to analysis. Based on these limitations, the research sample for the keyword “digital transformation” was reduced from 12131 to 1700 papers, and for “business innovation” from 865 to 70. The analysis of the published articles, their views and citations, carried out using the SciVal tool, fully confirmed the conclusions drawn from the trend and comparative analysis results. In terms of digital transformation, the leaders in terms of the number of papers and the number of views are Germany, Italy, the UK and the US; in terms of citations – the UK, Germany, the US, and in terms of individual scientists – Brazil and Germany. As for the topic of business innovation, the United States is the undisputed leader in all these parameters, followed by China and the United Kingdom. Some scientists from Germany and Spain also attract the attention of the academic community (in terms of views and citations). Changes in trends and research priorities in each of the studied topics were identified and described using SciVal (analysis of the reference dynamics to the top 50 keywords in articles for 2018-2023). For example, in 2023, compared to 2022, scientific interest in issues related to “value creation” (+61.5%), “incumbents” (+66.7%), “service economy” (+83.3%), “digital marketing” (+75.0%), and “design thinking” (+150.0%) increased the most. VOSviewer software made it possible to cluster the scientific work by thematic areas. The largest cluster on digital transformation relates this concept to small and medium-sized businesses and technologies, and the largest cluster on business innovation relates it to the development of small and medium-sized enterprises and the protection of property rights.
Purpose: The objective of this study is to examine the impact of customer sentiment, digital trust, and service innovation on business continuity. The study will examine how operational flexibility serves as a moderating variable for peer-to-peer accommodation hosts in Indonesia.Method: A quantitative approach was employed, yielding 300 valid responses from active short-term rental hosts in Bali, Yogyakarta, and Bandung. Structural equation modeling (SEM) in SmartPLS was used to examine the direct and moderating effects.Findings: There are statistically significant positive relationships between customer sentiment, digital trust, service innovation, and business continuity. Additionally, operational flexibility significantly moderates the two relationships, amplifying the effect of the driving factors.Novelty: This study incorporates digital trust and service innovation as mediators and operational flexibility as a moderator to provide a comprehensive model for understanding the sustainability of the peer-to-peer accommodation business in the post-pandemic digital era.Implications: The results have important implications for digital platform managers and policymakers regarding strengthening platform trust, stimulating innovation, and creating flexibility to ensure the long-term sustainability of peer-to-peer firms.
The study aims to identify literature trends to observe the relationship between "sustainability" and "digital transformation". The study aims to determine the contributions of sustainability and digital transformation to each other in the relevant field. The problem of the study is to determine how sustainability and digital transformation affect each other. The bibliometric analysis method was preferred to identify trends related to these concepts. VOSviwer 1.16.6 and RStudio-Biblioshyn programs were used, and 233 articles in the management and business category in the Web of Science Database were examined. According to the research findings, it is noteworthy that the concepts of sustainable development, sustainability performance, digitalisation and digital transformation were the focal points in the relevant field between 2010 and 2024, and the concepts of economic sustainability and social sustainability in 2023 and after. In 2024, the trend shifted to innovation, environmental sustainability, and dynamic capabilities studies. According to the study, sustainability and digital transformation studies have shown an increasing trend, especially after 2019. The possible reasons for this situation are discussed.
Peer providers play a crucial role in the growth and sustainability of the sharing economy. However, the psychology and behavior of peer providers who assume the role of suppliers on sharing economy platforms have received insufficient attention in the literature. This study proposes a model that examines the role of warm glow emotion, perceived economic, social, and environmental benefits, and trust beliefs on attitudes and supply intentions on the platform. An online scenario-based survey involving 361 platform users was conducted, and data were analyzed using the partial least squares structural equation modeling technique. The results indicate that warm glow feelings positively influence peer-provider participation. A strong warm glow feeling can also reduce decision-making complexity by enhancing trust and attitudes towards sharing. Perceived social benefits emerge as the strongest predictor of attitudes, followed by trust beliefs and perceived economic benefits; surprisingly, the influence of perceived environmental benefits is dismissed. This study contributes to the sharing economy literature by elucidating the key emotional and psychological factors that precede peer-provider participation. It extends the warm glow-giving theory and emotion literature to contexts beyond charitable and environmental acts. Practical insights are discussed for planning and designing strategies to target peer providers.
Our study aims to analyze a correlation between the sharing economy and sustainable performance in retail via business model innovation and the driver of digital capabilities. Specifically, the study investigates the role of digital capabilities for retailer sustainable performance mediated by sharing economy business model innovation (SE-BMI). The study employed a quantitative approach focused on established theoretical frameworks, utilizing primary data from 316 retailers in an emerging market and applying the partial least-squares structural equation modeling (PLS-SEM) for hypothesis testing. The results confirmed that the effect of the sharing economy via transformation of business model innovation, strengthened by digital capabilities, might significantly improve retailers' sustainable performance. This study extends the theories of transactional and resource-based views in research on retailer sustainable performance about digital capabilities and business innovation in the sharing economy.
This chapter examines the implications of the smart and sustainable firm concept for management control systems. Through a comprehensive literature review and critical analysis, we explore how traditional management control—including management accounting, strategic control, organizational control, relational control and risk control—functions within this new business paradigms. Our aim is to examine whether existing tools remain effective and to identify potential limitations. The integration of smart technologies and sustainability significantly transforms the dimensions of management control. A smart and sustainable firm creates shared value through the strategic use of technology, balancing economic, environmental and social objectives with a long-term perspective. This requires the use of multidimensional tools and continuous monitoring systems that incorporate real-time and predictive data to manage change and adapt to evolving conditions. In addition, the chapter emphasizes the need for agile and adaptive organizational structures and the role of informal controls, such as cultural and relational mechanisms, in fostering collaboration within ecosystems. We also highlight the importance of proactive risk control to address sustainability-related risks and the challenges posed by smart technologies.
In this chapter, we examine the dynamic environment in which modern businesses operate and introduce the concept of the smart and sustainable ecosystem. After thoroughly reviewing the literature on sustainability and smart technologies, we explore the synergy between these two trends, highlighting how their integration is reshaping the business landscape. The chapter emphasizes key aspects of this transformation, focusing on the strategic and operational implications for companies. We discuss emerging trends and the evolving context to which firms must adapt, particularly how they can align their strategies and business models with these changes. This analysis leads to the proposal of a new business paradigm, the ‘smart and sustainable firm’, which integrates technological innovation with sustainable practices. The chapter concludes by outlining the characteristics of this model, providing a framework for companies aiming to thrive in this evolving ecosystem.
The sharing economy has emerged as a transformative model in the digital age. However, existing reviews often focus on isolated aspects and provide limited insights into its complexity. This paper comprehensively reviews 92 studies through a dual‐framework approach, employing both the Antecedents–Decisions–Outcomes (ADO) and the Theories–Contexts–Methods (TCM) frameworks. The ADO framework reveals key factors influencing user decisions—including adoption, usage, booking, continued use, engagement, participation, purchase, and switching—that are shaped by economic, social, technological, trust‐related, environmental, and political antecedents. Meanwhile, the TCM framework structures an in‐depth examination of dominant theories (e.g., Technology Acceptance Model, Social Exchange Theory), diverse contexts (e.g., studies in China, the US), and methods (e.g., quantitative and qualitative) prevalent in the literature. Key findings emphasize the importance of regulatory dynamics and market shifts on user engagement and platform sustainability. Practical implications offer actionable guidance for platform managers to enhance user retention and to align strategies with evolving regulatory and market environments. The review also identifies future research directions to expand our understanding of global trends and challenges within the sharing economy.
Amaç-Çalışmanın amacı;çevrimiçi yemek siparişi uygulamalarını kullanan tüketicilerin memnuniyetine etki eden faktörlerin belirlenmesidir. Yöntem-Çalışmada nicel araştırma yöntemlerinden yararlanılmıştır. Araştırma kapsamında korelasyonel araştırma deseni tercih edilmiştir. Çalışma verileri, Ankara ilinde yaşayan bireylerden 01.07.2024-31.15.2024 tarihleri arasında yüz yüze ve online platformlar kullanılarak anket formları aracılığıyla toplanmıştır. Araştırmada basit tesadüfi olmayan örnekleme yöntemlerinden kolayda örnekleme yöntemi tercih edilmiştir. Bu doğrultuda 405 kişiden veri elde edilmiş ancak uygun olmayan ve hatalı olan formlar sebebiyle 7 anket formu kapsam dışına çıkarılmış ve 397 kişi üzerinde veriler analize tabi tutulmuştur. Araştırmada elde edilen verilerin analizinde; demografik özellikler ve tanımlayıcı istatistiklerin analizinde istatistik paket programı kullanılarak, frekans tabloları, ortalama, standart sapma tabloları oluşturulmuştur. Bu analizlerin ardından açıklayıcı faktör analizi, korelasyon ve regresyon analizleri gerçekleştirilmiştir.Bulgular-Analizler sonucunda;müşteri memnuniyetini en çok mobil güvenin etkilediği tespit edilmiştir. Bu bağlamda, mobil güven arttıkça müşteri memnuniyetinde de artış olduğu söylenebilir. Yapılan regresyon analizi sonucunda mobil güven, çevrimiçi derecelendirme, müşteri hizmetleri, algılanan kullanışlılık ve algılanan kullanım kolaylığının müşteri memnuniyeti ile (R=0,892) ilişkili olduğu ve bu ilişkinin % 79.5 oranında biçimlendirici etkisi olduğu sonucuna ulaşılmıştır.Tartışma-Çalışma kapsamında teknoloji kabul modeli, çevrimiçiyemek siparişi veren kullanıcıların bilgi teknolojilerine yönelik niyetlerini anlamak için geliştirildiği için bir başlangıç noktası olarak kullanılmıştır. Müşteri hizmetleri, kullanım kolaylığı, algılanan kullanışlılık ve çevrimiçi derecelendirme değişkenlerinin yanında mobil güven, bu araştırma kapsamında müşteri memnuniyetine en çok etki eden unsur olarak tespit edilmiştir.
Bireylerin refah seviyelerinin artırılması, içinde yaşadıkları toplumu pozitif yönde etkilemekle birlikte yüksek bir refah seviyesine ulaşan toplumlar da içinde bulundukları coğrafyaların sınırlarını aşarak söz konusu pozitif etkiyi küresel ölçekli bir hale getirebilmektedir. Günümüzde Birleşmiş Milletler gibi uluslararası otoriteler, bireylerin sosyal refah seviyelerinin artırılması için sürdürülebilir kalkınma hedeflerini planlamakta ve belirli bir süre içerisinde bu hedeflere ulaşmaya çalışmaktadır. Çalışmanın konusunu oluşturan sosyal pazarlama kavramı, BM tarafından belirlenen hedeflere benzer şekilde sosyal sorumluluk bilinciyle tasarlanan uygulamaların pazarlama teknikleriyle daha geniş kitlelere ulaştırılmasını sağlayan bir süreci ifade etmektedir. Sınırlı kaynaklara erişimin artırılması amacı doğrultusunda internet tabanlı platformlar aracılığıyla ölçeklenebilir bir sosyoekonomik sistem olarak tanımlanan paylaşım ekonomisi kavramı (Eckhardt vd., 2019: 3), çalışma kapsamında sosyal pazarlama uygulamalarının bir mecrası olarak irdelenmiştir. Çalışmanın araştırma bölümünde; kendisini “sosyal kooperatif” olarak tanımlayan İhtiyaç Haritası platformunun, sosyal pazarlama ve paylaşım ekonomisi kavramlarının hangi özelliklerini taşıdığının analiz edilmesi amaçlanmıştır. Araştırma sonucunda İhtiyaç Haritası platformunun Andreasen (1995: 7) tarafından belirlenen sosyal pazarlamanın tüm özelliklerini taşıdığı, Kotler (2000: 6-7) tarafından belirlenen mübadele teorisinin tüm niteliklerini sağladığı, Acquier vd. (2017: 6-7) tarafından belirlenen paylaşım ekonomisinin üçlü iş modeline uygun olduğu, eğitim, doğal afetler, spor, sanat, kültür, sağlık ve sağlık çalışanları, gıda, sivil toplum kuruluşları ve kadınlara yönelik projeler geliştirdiği, BM tarafından belirlenen sürdürülebilir kalkınma hedeflerinden toplumsal cinsiyet eşitliği, nitelikli eğitim, eşitsizliklerin azaltılması, açlığa son, yoksulluğa son, sağlık ve kaliteli yaşam, sorumlu üretim ve tüketim, amaçlar için ortaklıklar hedefleri ile uyumlu faaliyetler sürdürdüğü saptanmıştır.
Sürdürülebilirliğin artan önemi hem tüketicileri hem de işletmeleri daha çevre dostu ürün veya hizmetler üretmeye ve tüketmeye yöneltmiştir. Üstelik sürdürülebilirlik paradigmasının bu kadar güçlü olduğu bir dönemde, tüketiciler çevre için daha iyi olan uygulamaları desteklemeye istek duymaktadır. Bu yüzden ürün ve hizmetler için çevresel sorumluluk ve yeşil kalite gibi unsurların uygulamaya konulması daha değerli hale gelmektedir. Bu durum, paylaşım ekonomisi platformlarının sürdürülebilirlik açısından önem kazanmasına yol açmıştır. Ancak literatürdeki çalışmalar incelendiğinde, algılanan çevresel sorumluluk ve algılanan yeşil kalite ile paylaşım ekonomisi platformlarının kullanımı arasındaki bağlantıları ortaya koyan bir çalışmaya rastlanılamamıştır. Bu nedenle bu çalışma, algılanan çevresel sorumluluğun paylaşım ekonomisi platformlarını kullanma niyeti üzerindeki etkisinde algılanan yeşil kalitenin rolüne odaklanarak bu alandaki boşluğu doldurmayı amaçlamaktadır. Paylaşım ekonomisi platformlarının kullanıcılarından anket yöntemiyle elde edilen veriler SmartPLS programı kullanılarak analiz edilmiştir. Analiz sonucunda algılanan çevresel sorumluluğun paylaşım ekonomisi platformlarını kullanma niyeti üzerindeki etkisinde algılanan yeşil kalitenin bütünleyici kısmi aracılık rolü olduğu tespit edilmiştir. Ayrıca, algılanan çevresel sorumluluğun algılanan yeşil kalite ve algılanan yeşil kalitenin de paylaşım ekonomisi platformlarını kullanma niyeti üzerinde etkisi olduğu ortaya çıkarılmıştır. Bulgular algılanan çevresel sorumluluk ve algılanan yeşil kalitenin paylaşım ekonomisi platformlarını kullanma niyeti üzerindeki önemini vurgulamaktadır. Üstelik paylaşım ekonomisi platformlarını kullanma niyetinin önemli bir tahmin edicisi olarak algılanan yeşil kalitenin ön plana çıktığı görülmektedir.
Paylaşım ekonomisi, insanların sahip olma ihtiyacı duymadan ürün ve/veya hizmetlere daha fazla erişime sahip olma durumu olarak tanımlanmaktadır. Sahiplikten erişime bu geçiş, önemli sosyal, ekonomik ve çevresel faydalar sunmaktadır. Sağlık bakım kaynaklarının kıtlığı, dünya çapında yaşlanan nüfusla birlikte uzun süredir devam eden küresel bir sorun olarak karşımıza çıkmaktadır. Bu kıtlığı gidermeye yönelik olası yaklaşımlar sağlık sektöründe paylaşım ekonomisi modelinin uygulanmasını beraberinde getirmiştir. Bilgi ve iletişim teknolojilerindeki gelişmelerle birlikte sağlık sektöründe yeni paylaşım ekonomisi örneklerini görmek mümkündür. Bu çalışma ile paylaşım ekonomisinin sağlık sektörüne yansımaları bütüncül bir bakış açısıyla ele alınarak örneklerle açıklanmaya çalışılmıştır. Sağlık sektöründe paylaşım ekonomisinin çeşitli etkilerine değinilerek sağladığı faydaların yanı sıra karşılaşılan zorluklar ele alınmıştır. Bu amaçla, çeşitli veri tabanları taranarak paylaşım ekonomisinin sağlık sektöründe nasıl uygulanabileceğine dair bir çerçeve sunmaktadır.
Whereas consumer satisfaction is critical for the success of services, we research how providers evaluate customers in the sharing economy represented by the rideshare marketplace. We examine anticipated customer evaluation (ACE) as the underlying link and the provider's sense of power as a moderator for the relationship between customer ingratiation and provider evaluations. We first conducted a field pilot study and analyzed the content of rideshare trips described by drivers. Then, we tested the conceptual framework in four experiments that manipulated different rideshare customer behaviors (self‐presentation, other‐enhancement, and customer conformity). Our study contributes to the consumer research literature by examining provider evaluation and discovering the peer‐to‐peer (P2P) dynamic evaluation mechanisms that adopt a two‐way rating system.
Repurchase Intention is part of consumer behaviour that aspires for repeat purchases on the products or services of an organization. Consumers begin with a consideration on the necessities to purchase. Continuing this, consumers then decided on how many products will be purchases. The aim of this paper is to investigate and examine the role of functional and emotional value creation in the relationship between customer ethical perceptions and social support sharing economy platform with repurchase intention. This paper selects 402 consumers using sharing economy platforms in Indonesia and tests the regression relationships of the five constructs using Structural Equation Model with the AMOS 24.00 tool. This finding indicates that social support and consumer ethical perception showed an important antecedent towards Functional Value Co-Creation and Emotional Value Co-Creation and that the two has a positive impact of Repurchase Intention. This suggests that Functional Value Co-Creation and Emotional Value Co-Creation possess an important role as a mediator between social support and consumer ethics perception with Repurchase Intention. With a literature review related to consumer behaviour, consumer ethics, value co-creation, and sharing economy platforms, this paper proposes a unique analysis on the relationship roadmap for customer participation and consumer ethics with Repurchase Intention
The notion of sharing economy was first raised by Felson and Spaeth (American Behavioral Scientist 21:614–624, 1978) as comprising “those events in which one or more persons consume economic goods or services in the process of engaging in joint activities with one or more others” (614).
Dans cet article nous analysons les rapports existants entre les deux mécanismes d’urbanisation particuliers que sont l’ubérisation et l’altermétropolisation, en nous intéressant plus particulièrement à l’implantation et à l’évolution de la plateforme Airbnb dans les villes de Marseille, Barcelone et Lisbonne. Nous mesurons en particulier différents impacts du développement de la firme californienne et identifions les oppositions, les résistances, les contre-propositions, et les tentatives de régulation de cette activité de plateforme par les acteurs locaux, qu’ils soient institutionnels ou issus de la société civile.
Purpose
Today, collaborative consumption platforms support business activities. In particular, the sharing economy (SE) increases social and economic dynamism and reduces environmental impact by conserving resources. Therefore, this paper investigates the sustainable value drivers of sharing economy practices.
Design/methodology/approach
We explore multiple case studies as a research approach to answer the research question. Multiple sources of evidence were used to triangulate the data. The SE practices influence several sectors; thus, we conducted a sector analysis investigating the healthcare, food and fashion industries. Analysing different sectors provides valuable theoretical and practical insights, facilitating decision-making and fostering innovation. Sectoral differences emphasize how different sustainable SE models are configured.
Findings
The findings highlight that SE allows for the development of sustainable business models attesting to: (1) value capture in the food industry, (2) value delivery in the healthcare industry and (3) value creation in the fashion industry. The study opens avenues for future research.
Originality/value
The originality of this study is in the new lens from which the phenomenon is observed.
Based on a review and synthesis of literature on Hybrid Business Models (HBMs) and the sharing economy (SE), this study advances a conceptual framework for HBMs in the context of the SE. The study sheds light on key research themes within the domain of HBMs, encompassing value proposition, governance and coordination, resource allocation, sustainability, reputation building, communication channels, and key sharing ecosystem partners. These models integrate elements such as access, platform, and the community-based economy, which are crucial for SE dynamics. This integration represents the best of both approaches, creating a balanced strategy and strengthening overall business operations The managerial implications, including the need for managers to leverage information technology for developments, are identified and outlined.
Katılım bankacılığı ve sürdürülebilirlik, finansal dünyada etik değerlerin ve çevresel sorumluluğun ön plana çıktığı bir iş birliğini temsil etmektedir. Katılım bankacılığı, faizsiz finans prensipleri üzerine kurulu bir sistemdir ve ekonomik faaliyetlerin daha adil ve etik bir temelde gerçekleştirilmesini hedeflemektedir. Temel hedeflerine bakıldığında sürdürülebilirlik kavramı ile uyum içerisinde olduğu görülmektedir. Katılım bankacılığına faizsiz işlemlerin yürütülmesi olarak bakılmasının yanı sıra, etik yatırımların teşvik edildiği finansal organizasyonların geliştirildiği ve yönetildiği kurumlar olarak da bakılması gerekmektedir. Böylece müşterilerin sürdürülebilir ve toplumsal sorumluluğun oluştuğu projelere yatırım yapılmasının fırsatı sunulmuş olmaktadır. Katılım bankacılığı ve sürdürülebilirlik kavramları, finans sektörünün daha adil, etik ve çevreci bir şekilde işlemesine yardımcı olmaktadır. Bu iki kavramın bir araya gelmesiyle, ekonomik büyüme ile doğal kaynakların korunması ve toplumsal refahın artırılması arasında sağlam bir denge kurmak amaçlanmaktadır. Bu çalışma, sürdürülebilir kalkınmanın içeriğini ve stratejilerini ele alarak Türkiye’deki katılım bankalarının sürdürülebilirliğe etkilerini, dijitalleşmenin de bu ikili etkiye katkılarını ortaya koyma amacını taşımaktadır.
Why are digital platforms becoming ubiquitous and what are the business model implications? This chapter examines the benefits and challenges inherent in managing platform-based business models. It introduces the concept of layered modular architecture (LMA) and how platform business models evolve over time. In addition, the chapter discusses the strategic issues of managing platforms within a business-to-consumer (B2C), compared to a business-to-business (B2B), setting.
Der Beitrag untersucht auf Grundlage originärer empirischer Befunde die Praktik der Lebensmittelrettung mit der App Too Good To Go (TGTG), nach Angaben des gleichnamigen Unternehmens die weltweit größte B2C-Plattform für überschüssige Lebensmittel. Wir gehen dabei der Frage nach, inwieweit die mit der Nutzung der App verbundenen Praktiken der Lebensmittelrettung tatsächlich Veränderungen in unserem gegenwärtigen Ernährungssystem anstoßen können. Konzeptionell verknüpfen wir dafür praxistheoretische Überlegungen mit einer Diverse Economies-Perspektive. Dieser Zugang ermöglicht einen neuen Blick darauf, wie die Eingebundenheit in das „Praktiken-Konglomerat“ TGTG betriebliche Abläufe hinsichtlich Food Waste rekonfiguriert und welche Herausforderungen mit einer in klassische Marktlogiken eingebundenen Strategie der Lebensmittelrettung einhergehen.
Carsharing has grown considerably in North America during the past decade and has flourished in metropolitan regions across the United States and Canada. The new transportation landscape offers urban res- idents an alternative to automobility, one without car ownership. As car- sharing has expanded, there has been a growing demand to understand its environmental effects. This paper presents the results of a North Amer- ican carsharing member survey (N = 6,281). A before-and-after analyti- cal design is established with a focus on carsharing’s effects on household vehicle holdings and the aggregate vehicle population. The results show that carsharing members reduce their vehicle holdings to a degree that is statistically significant. The average number of vehicles per household of the sample drops from 0.47 to 0.24. Most of this shift constitutes one- car households becoming carless. The average fuel economy of carsharing vehicles used most often by respondents is 10 mi/gal more efficient than the average vehicle shed by respondents. The median age of vehicles shed by carsharing households is 11 years, but the distribution covers a considerable range. An aggregate analysis suggests that carsharing has taken between 90,000 and 130,000 vehicles off the road. This equates to 9 to 13 vehicles (including shed autos and postponed auto purchases) taken off the road for each carsharing vehicle.
Improving the sharing economy will require addressing myriad problems
There is growing interest in the roles of the sharing economy and grassroots innovation in the transition to sustainable societies. Grassroots innovation research has tended to assume a sharp distinction between grassroots organisations and businesses within niches of socio-technical innovation. However, the non-profit sector literature identifies a tendency for non-profit organisations to actually become more commercially-oriented over time. Seeking to account for this tendency, we develop a conceptual model of the dynamics of grassroots organisations within socio-technical niches. Using a case study of Freegle, a grassroots organisation within the sharing economy niche, we apply the conceptual model to illustrate the causes, processes and outcomes of grassroots niche organisations becoming more commercially-oriented. We show that a grassroots organisation may be subject to coercive and indirect (isomorphic) pressures to become more commercially-oriented and highlight the ambiguities of this dynamic. Furthermore, we highlight that global niche actors may exert coercive pressures that limit the enactment and propagation of the practices and values of grassroots organisations. We conclude by highlighting the need for further research exploring the desirability and feasibility of protecting grassroots organisations from pressures to become more commercially-oriented.
Contemporary societies have witnessed the expansion of unconventional, non-institutionalized travel trends, which oppose mainstream tourism by providing travellers with a broader range of alternatives. Among these, home-swapping seems to have received little scholarly attention, despite its recent and rapid growth even in countries where this phenomenon had long remained confined to small niches of travellers. With this formula, tourists are able to organize made-to-measure tours without seeking the services of travel mediators and with the only cost of making their own home available. This article presents the results of an in-depth study into Italian home-swappers and discusses their socio-economic profiles, motivations, and lifestyles. As the data analysis points out, home-swapping is an alternative form of tourism which requires trust, open-mindedness, inventiveness, enthusiasm, and flexibility. While the economic aspect is arguably one of the key driving factors when opting for this type of travelling accommodation, it cannot account for the current popularity of the social phenomenon alone.
The digital-sharing economy presents opportunities for individuals to find temporary employment, generate extra income, increase reciprocity, enhance social interaction, and access resources not otherwise attainable. Although the sharing economy is profitable, little is known about its use among the unemployed or those struggling financially. This paper describes the results of a participatory-design based workshop to investigate the perception and feasibility of finding temporary employment and sharing spare resources using sharing-economy applications. Specifically, this study included 20 individuals seeking employment in a U.S. city suffering economic decline. We identify success factors of the digital-sharing economy to these populations, identify shortcomings and propose mitigation strategies based on prior research related to trust, social capital and theories of collective efficacy. Finally, we contribute new principles that may foster collaborative consumption within this population and identify new concepts for practical employment applications among these populations.
This study examines the nature of temporary disposition and acquisition in the context of online peer-to-peer (P2P) renting. Although renting is becoming increasingly popular, little is known about the phenomenon as practised between peers. P2P renting is a form of non-ownership access that enables renters to temporarily access goods, but also provides those that rent the ability to temporarily dispose of their possessions. Theoretically driven thematic analysis identifies that P2P renting is characterised as a self-service exchange with extensive co-creation and a balanced market-mediated exchange involving short-term intermittent transactions driven by a desire for community, inspired by political consumerism. However, fear of negative reciprocity, the high-involvement nature of the transaction, limited access to products and the inflexible nature of P2P rental sites impede the practice. Having a better understanding of current attitudes towards P2P renting may help with the design of future online P2P systems.
The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging "sharing economy" is particularly interesting in the context of cities that struggle with population growth and increasing density. While sharing vehicles promises to reduce inner-city traffic, congestion, and pollution problems, the associated business models are not without problems themselves. Using agency theory, in this article we discuss existing shared mobility business models in an effort to unveil the optimal relationship between service providers (agents) and the local governments (principals) to achieve the common objective of sustainable mobility. Our findings show private or public models are fraught with conflicts, and point to a merit model as the most promising alignment of the strengths of agents and principals.
By July 2011, North American carsharing had grown to an industry of nearly 640,000 members since its inception on the continent more than 15 years ago. Carsharing engenders changes in member travel patterns both towards and away from public transit and non-motorized modes. This study, which builds on the work of two previous studies, evaluates this shift in travel based on a 6281 respondent survey completed in late-2008 by members of major North American carsharing organizations. Across the entire sample, the results showed an overall decline in public transit use that was statistically significant, as 589 carsharing members reduced rail use and 828 reduced bus use, while 494 increased rail use and 732 increased bus use. Thus for every five members that use rail less, four members use rail more, and for every 10 members that ride a bus less, almost nine members ride the bus more. The people increasing and decreasing their transit use are fundamentally different in terms of how carsharing impacts their travel environment. This reduction, however, is also not uniform across all organizations; it is primarily driven by a minority (three of eleven) of participating organizations. At the same time, members exhibited a statistically significant increase in travel by walking, bicycling, and carpooling. Across the sample, 756 members increased walking versus a 568 decrease, 628 increased bicycling versus a 235 decrease, and 289 increased carpooling versus a decrease of 99 study participants. The authors found that 970 members reduced their auto commuting to work, while 234 increased it. Interestingly, when these shifts are combined across modes, more people increased their overall public transit and non-motorized modal use after joining carsharing than decreased it. Data collected on the commute distance of respondents found that carsharing members tend to have shorter commutes than most people living in the same zip code. The analysis also evaluates the distribution of residential population density of members and its association with average changes in driving. The analysis finds that average driving reductions are consistent across population densities up to 10,000 persons/square kilometer but become more varied at higher densities.
Análisis crítico sobre la empresa o corporación, vista como una institución creada por las leyes para funcionar en forma semejante a una personalidad psicópata, cuyo comportamiento destructivo si es dejado sin freno ni restricción, conduce a la ruina. El autor, profesor y teórico del derecho, sostiene sin embargo que el cambio es posible y perfila un programa de reformas concretas, pragmáticas y realistas a través de la regulación y el control democrático. Apoyado en una extensa investigación, el volumen presenta entrevistas a fondo con personajes como Hank McKinnell, jefe ejecutivo de la empresa Pfizer; el economista Milton Friedman, reconocido con el premio Nobel, o el teórico de la gestión empresarial Peter Drucker. El presente estudio fue empleado posteriormente como base argumental para una película documental, codirigida por Mark Achbar y Jenniffer Abbott, disponible en el Fondo de Material Audiovisual de la Biblioteca del ITESO.
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptionscapes: temporality, anonymity, market mediation, consumer involvement, the type of accessed object, and political consumerism. Access-based consumption is examined in the context of car sharing via an interpretive study of Zipcar consumers. Four outcomes of these dimensions in the context of car sharing are identified: lack of identification, varying significance of use and sign value, negative reciprocity resulting in a big-brother model of governance, and a deterrence of brand community. The implications of our findings for understanding the nature of exchange, consumption, and brand community are discussed.
During last years, ICTs have enabled the rise of the so-called “collaborative consumption” (CC) – a form of consumption where people share goods and services online. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering cost of economic coordination within communities. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in CC. Therefore, in this paper we investigate people’s motivations to participate in CC. The study employs survey data (N=168) gathered from people registered into a collaborative consumption site. The results show that participation in collaborative consumption is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains. An interesting detail in the result is that sustainability is not directly associated with participation unless it at the same time is also associated with positive attitudes towards CC. This suggests that sustainability might only be an important factor for those people for whom ecological consumption is important. Furthermore, the results suggest that in CC an attitude-behavior gap might loom; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.
Purpose
The purpose of this study is to identify and assess the importance of proposed determinants of the growing consumer preference for renting consumer goods, as opposed to the actual transfer of ownership.
Design/methodology/approach
Following a qualitative preliminary study and a literature review, six factors are identified as possible determinants of a preference for non‐ownership modes of consumption. These are examined in a quantitative study using a sample of 461 members of a German online peer‐to‐peer sharing network. Hypotheses regarding the proposed determinants are tested using factor analysis and structural equation modelling.
Findings
The results show that the demand for non‐ownership services is negatively influenced by “possession importance” (the importance that a consumer attaches to full ownership) and positively influenced by “trend orientation” and “convenience orientation”. The other proposed determinants – “experience orientation”, “price consciousness”, and “environmentalism” do not appear to influence a preference for non‐ownership modes of consumption.
Practical implications
Although the renting of goods is an increasingly popular form of consumption, consumers still value ownership. Suppliers should therefore consider offering a mixture of “ownership” and “non‐ownership” modes of consumption to their customers.
Originality/value
This study complements existing research in this area, which has largely been conceptual in nature, by undertaking an empirical evaluation of the importance of several proposed determinants for non‐ownership preference.
The success of Internet based businesses in the Business to Customer segment in recent years is an indication of the events to unfold at the dawn of the new millennium. It is widely projected that the Business to Business segment is poised for a spectacular growth. However, a consistent definition and a framework for a business model for the Internet based business is still non-existent. This paper is an effort to fill in this gap. We propose a three dimensional framework for defining a business model and apply it to the emerging market structure. Furthermore, we also identify certain factors that would guide organizations in their choice of an appropriate business model. We also identify possibilities for further theory building in this area.
Illegal consumer file sharing of motion pictures is considered a major threat to the movie industry. Whereas industry advocates and some scholars postulate a cannibalistic effect on commercial forms of movie consumption, other researchers deny this effect, though sound evidence is lacking on both sides. Drawing on extant research and utility theory, the authors present hypotheses on the consequences and determinants of consumer file sharing and test them with data from a controlled longitudinal panel study of German consumers. The data contain information on the consumers' intentions toward and actual behavior in relation to the consumption of 25 new motion pictures, allowing the authors to study more than 10,000 individual file-sharing opportunities. The authors test the effect of file sharing on commercial movie consumption using a series of ReLogit regression analyses and apply partial least squares structural equation modeling to identify the determinants of consumer file sharing. They find evidence of substantial cannibalization of theater visits, DVD rentals, and DVD purchases responsible for annual revenue losses of $300 million in Germany. Five categories of file-sharing behavior drive file sharing and have a significant impact on how consumers obtain and watch illegal movie copies.
This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and systematic and would benefit from a variety of different perspectives. There are several opportunities for further research; the authors explore three areas in detail. First, they consider the inconsistency between the attitudes and behaviors of consumers with respect to sustainability. Second, they broaden the agenda to explore the role of individual citizens in society. Third, they propose a macroinstitutional approach to fostering sustainability. For each of these separate, but interrelated, opportunities, the authors examine the area in detail and consider possible research avenues and public policy initiatives.
Consumers are building multibillion-dollar marketplaces for sharing cars, homes, bicycles, driveways and tools. In looking for a better deal and extra income, they're reshaping business.
Why is it so difficult for established companies to pull off the new growth that business model innovation can bring? Here's why: They don't understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don't know how to build a new model when they need it. Drawing on their vast knowledge of disruptive innovation and experience in helping established companies capture game-changing opportunities, consultant Johnson, Harvard Business School professor Christensen, and SAP co-CEO Kagermann set out the tools that executives need to do both. Successful companies already operate according to a business model that can be broken down into four elements: a customer value proposition that fulfills an important job for the customer in a better way than competitors' offerings do; a profit formula that lays out how the company makes money delivering the value proposition; and the key resources and key processes needed to deliver that proposition. Game-changing opportunities deliver radically new customer value propositions: They fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who use scooters to get around). Capitalizing on such opportunities doesn't always require a new business model: P&G, for instance, didn't need a new one to lever-age its product innovation strengths to develop the Swiffer. A new model is often needed, however, to leverage a new technology (as in Apple's case); is generally required when the opportunity addresses an entirely new group of customers (as with the Nano); and is surely in order when an established company needs to fend off a successful disruptor (as the Nano's competitors may now need to do).
Services that let customers access goods, such as car-sharing, are gaining increasing relevance as an alternative to ownership. These access-based services allow consumers to avoid the “burdens of ownership”, i.e., risks and responsibilities that come with owning a good. However, the interplay between consumers’ risk perception of ownership, access-based service usage, and the subsequent decision to reduce or forgo ownership has not been sufficiently investigated. Based on risk perception theory, we hypothesize the effects of different risk dimensions (financial, performance, social) on the intensity of access-based service usage, as well as the latter’s influence on ownership reduction. Using a unique dataset that links survey and actual usage data of car-sharing users, we test four corresponding hypotheses. The results reveal that access-based service usage is positively influenced by all three ownership risk perceptions. Moreover, a higher usage of an access-based service increases the likelihood that consumers subsequently reduce ownership.
Collaborative consumption, often associated with the sharing economy, takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. In this paper, a framework on the determinants of choosing a sharing option is developed and tested with two quantitative studies by applying partial least squares path modeling analysis. In study 1, users of the B2C car sharing service car2go (N = 236), and in study 2, users of the C2C online community accommodation marketplace Airbnb (N = 187) are surveyed. The results reveal the satisfaction and the likelihood of choosing a sharing option again to be predominantly explained by determinants serving users' self-benefit. Utility, trust, cost savings, and familiarity were found to be essential in both studies, while service quality and community belonging were identified solely in study 1. Four proposed determinants had no influence on any of the endogenous variables. This applies to environmental impact, internet capability, smartphone capability, and trend affinity. Finally, research and managerial implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd.
Instead of buying and owning products, consumers are increasingly interested in leasing and sharing them. Companies can benefit from the trend toward “collaborative consumption” through creative new approaches to defining and distributing their offerings.
In the discussion of energy conservation, a great deal of attention has focused on mandated efficiency standards for cars and energy-using household appliances. (In this article, I will use the term "appliance" in a generic sense to cover household durables). Unfortunately, the estimates of energy savings predicted to result from these mandated standards are derived mechanically.' When mandated standards raise the appliance efficiency by 1 percent, demand is predicted to drop by 1 percent; when they raise efficiency by 2 percent, demand is predicted to drop by 2 percent; and so on. Examples of such results are found in reports by the Department of Energy (1979a, 1980) and by the Staff of the California Energy Commission (1979) on energy demand in California in the coming two decades.
This paper has two main parts. The first questions two of the underlying principles of conventional transport planning on travel as a derived demand and on travel cost minimisation. It suggests that the existing paradigm ought to be more flexible, particularly if the sustainable mobility agenda is to become a reality. The second part argues that policy measures are available to improve urban sustainability in transport terms but that the main challenges relate to the necessary conditions for change. These conditions are dependent upon high-quality implementation of innovative schemes, and the need to gain public confidence and acceptability to support these measures through active involvement and action. Seven key elements of sustainable mobility are outlined, so that public acceptability can be more effectively promoted.
The product–service system (PSS) concept has been proposed as a way of dealing with unsustainable patterns of consumption in the business-to-consumer (B2C) domain. Existing alternatives to traditional consumption based on ownership, such as car sharing, communal washing centres and tool sharing schemes, indicate that more sustainable patterns of consumption may be found for other household functions. However, the low profile of these examples in society and on the market calls for a query into factors that may facilitate or hinder broader acceptance of more sustainable alternatives. In this study, the aforementioned examples are analysed from institutional and product–service system perspectives, and it is suggested that the embodiment of alternative consumption patterns into every day routines depends on institutional arrangements (regulatory and normative), on how the product–service systems are designed and applied in practice, and on the socio-cultural background of the society the systems are implemented in.
The ecological requirements to drastically increase the productivity of materials use call for improvements in the efficiency of consumption. This (eco-)efficiency discussion often takes a functional view on consumption, noting that present consumption is inefficient and that it is not the products that the consumers want, but the services that the products yield. However, contemporary consumption serves many needs that are not functional and universal, but subjective and obscured from the producers. This paper develops a time use approach towards consumption, which makes allowance for the subjectivity of needs, while still enabling the analysts to approach the concept of a sustainable lifestyle. A distinctive premise of the analysis is that it assumes time and money not to be interchangeable and consumption to be limited by available consumption time instead of purchasing power. This approach is demonstrated by linking the direct and the indirect energy use of Finnish two-person households to the data of a national time use survey. The results are used to point out some of the potential time use rebound effects of such new eco-efficient services that transfer activities from private households to the market actors.
Companies commercialize new ideas and technologies through their business models. While companies may have extensive investments and processes for exploring new ideas and technologies, they often have little if any ability to innovate the business models through which these inputs will pass. This matters - the same idea or technology taken to market through two different business models will yield two different economic outcomes. So it makes good business sense for companies to develop the capability to innovate their business models.This paper explores the barriers to business model innovation, which previous academic research has identified as including conflicts with existing assets and business models, as well as cognition in understanding these barriers. Processes of experimentation and effectuation, and the successful leadership of organizational change must be brought to bear in order to overcome these barriers. Some examples of business model innovation are provided to underline its importance, in hopes of inspiring managers and academics to take these challenges on.
The shift from ownership to service use, often promoted in concepts of sustainability, has recently become available in private vehicle mobility. Currently 38 000 people in a number of European cities are participating. This example is used here, to analyze the characteristics of people sharing one ‘material’ product as well as to investigate which services they actually render. Different views on the latter imply different evaluations of the size of the market potential and different conclusions on the effectiveness of various policy instruments. When service use is a separate lifestyle, policy instruments have to ultimately foster it directly, rather than changing economic costs at the margin only.
Master planned estates offer package dreams of homeownership to those wanting to live among others who share their lifestyle aspirations. Yet we show in this paper how divisions can arise between housing tenure types, with owner-occupiers constructing private rental tenants as a problem. Extending Bauman’s concept of the flawed consumer using Rose’s writings on ethopolitics, we show how renters are viewed as failing in three domains of social life: aesthetics, ethics and community by undermining the aesthetic value of the neighbourhood and by failing to demonstrate an ethic of care for themselves and others. As a result, the homeowners in this study try to avoid living among rental properties and are disappointed to find that, contrary to expectations, moving to a master planned estate does not guarantee this.
In this paper ‘innovation’ is discussed as a strategy to change consumer behaviour to reduce the environmental impact of consumption. Innovation aims to improve the ‘production process’ of certain end results or ‘units of service’ for the consumer, which is defined as the ‘consumption technology’. This concept includes the entire organization of how these units of service are produced. ‘Eco-efficient services’ are introduced as an innovation strategy, based on theoretical considerations through which more eco-efficient consumption technologies and less environmentally damaging consumption behaviour could be realized. This strategy is explored through an empirical consumer behaviour study on commercial car sharing services in the Netherlands. Based on an inventory of the environmental effects of this approach, as exemplified by the car sharing schemes, it can tentatively be concluded that the eco-efficient services concept offers an interesting framework for reconsidering the current consumption practice and for generating innovative activities in industry. © 1998 John Wiley & Sons, Ltd and ERP Environment.
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