... To better understand existing measurement items, we collected, reviewed, and categorized 371 survey items on e-cigarette perceptions from across seven of the fourteen Tobacco Centers of Regulatory Science (TCORS) sites funded by a partnership between the National Institutes of Health and the U.S. Food and Drug Administration (Camenga, Kong, Cavallo, & Krishnan-Sarin, 2016;Chaffee et al., 2015;Cooper et al., 2016;Cooper, Loukas, Harrell, & Perry, 2017;Gorukanti et al., 2016;Harrell et al., 2017;Majeed et al., 2016;Pechacek, Nayak, Gregory, Weaver, & Eriksen, 2016;Roditis, Delucchi, Cash, & Halpern-Felsher, 2016;Soule, Lopez, Guy, & Cobb, 2016;Soule, Maloney, Guy, Eissenberg, & Fagan, 2017;Yang, Liu, Lochbuehler, & Hornik, in press). As members of the TCORS Measurement Workgroup, we considered the varied ways to measure e-cigarette perceptions and identified strategies that may enhance measure validity, and strategies that researchers may consider avoiding. ...