Attittudes of consumers in Serbia towards the importance of a balanced diet and table egggs as foodstuff

Abstract

To investigate consumers’ attitudes towards a balanced diet and eggs as foodstuff, 509 consumers have been surveyed. Through this survey, the consumers answered questions about the importance of a balanced diet, importance of having eggs in diet, the most common way of egg consumption, benefits and drawbacks of eating eggs. The responses were analysed by gender, age, occupation, education and place of living of the respondents (city of Belgrade, other cities and other populated places). Based on these results, it can be concluded that most of the respondents (79% males and 87% females) think a balanced diet is important, whereas 41% males and 52% females think it is very important. Moreover, most of the respondents find it important to have eggs in diet, and males and females do not differ in their responses (69%). The most common way of cooking and consuming eggs is frying, according to 68% male and 50% female respondents from all the places (60% from Belgrade, 55% from other cities and 62% from other populated places). As a benefit of eating eggs, the most frequent response is “nutritive value” (43% respondents), whereas, the most frequent drawback is “a risk of cholesterol” (19% respondents). Hence, one should pay particular attention to education on the importance of diet, at the level of the whole community. [Projekat Ministarstva nauke Republike Srbije, br. TR-31033]

Full text

Biotechnology in Animal Husbandry 32 (2), p 205-218 , 2016 ISSN 1450-9156
Publisher: Institute for Animal Husbandry, Belgrade-Zemun UDC 637.4
DOI: 10.2298/BAH1602205T
ATTITTUDES OF CONSUMERS IN SERBIA TOWARDS
THE IMPORTANCE OF A BALANCED DIET AND
TABLE EGGGS AS FOODSTUFF
Nataša Tolimir1, Zdenka Skrbić2, Borislav Rajković3, Jelena Trailović4,
Marijana Maslovarić1
1Institute of Science Application in Agriculture, Bulevar despota Stefana 68b, 11000, Belgrade,
Republic of Serbia
2Institute of Animal Husbandry, Autoput 16, 11080, Belgrade-Zemun, Republic of Serbia
3Faculty of Agriculture, Nemanjina 6, 11080, Belgrade-Zemun, Republic of Serbia
4 Faculty of Veterinary Medicine, Bulevar oslobođenja 18, 11000 Belgrade, Republic of Serbia
Corresponding author: e-mail: ntolimir@ipn.co.rs
Original research paper
Abstract: To investigate consumers’ attitudes towards a balanced diet and
eggs as foodstuff, 509 consumers have been surveyed. Through this survey, the
consumers answered questions about the importance of a balanced diet, importance
of having eggs in diet, the most common way of egg consumption, benefits and
drawbacks of eating eggs. The responses were analysed by gender, age,
occupation, education and place of living of the respondents (city of Belgrade,
other cities and other populated places). Based on these results, it can be concluded
that most of the respondents (79% males and 87% females) think a balanced diet is
important, whereas 41% males and 52% females think it is very important.
Moreover, most of the respondents find it important to have eggs in diet, and males
and females do not differ in their responses (69%). The most common way of
cooking and consuming eggs is frying, according to 68% male and 50% female
respondents from all the places (60% from Belgrade, 55% from other cities and
62% from other populated places). As a benefit of eating eggs, the most frequent
response is “nutritive value” (43% respondents), whereas, the most frequent
drawback is “a risk of cholesterol” (19% respondents). Hence, one should pay
particular attention to education on the importance of diet, at the level of the whole
community.
Key words: diet, eggs, habits, consumer, survey
Introduction
Throughout all life stages, diet is very important for keeping good health. It
is considered to be a significant factor in preventing chronic non-communicable
diseases (NCDs), which were responsible for about 60% of the 56.5 million of

Nataša Tolimir et al.
206
deaths reported around the world in 2001 and accounted for about 46% of the
disease burden (Šipetić-Grujičić, 2012). Novaković et al. (2012) suggest that
according to relevant international health organisations, over 40% malignant
diseases and about 80% of all cardio-vascular diseases can be prevented with a
proper diet, regular physical activity and smoking cessation. From the aspect of
dietitians, it is necessary to provide food that complies with principles of modern
medicine. However, economic and other circumstances make people conform to
the existing ways of producing and providing food, and according to Mijatović and
Mirčevski (2013), it is necessary to find a balance between those opposite ends.
The same authors imply that dietetics should be an interesting topic not only for
experts from this area but also for each individual, and in regard to that the authors
suggest we need a systemic approach when analysing the existing eating habits and
perceptions of food. Over the last decades, a growing importance in different areas
of research has been given to habits and attitudes of consumers. Consumers are no
longer seen as passive spectators, but as someone who plays an important role,
actively participating in creating the environment they live in. Jovović and Femić
(2006) imply that the basis of good marketing is to be familiar with consumers'
needs and expectations. Furthermore, Savović et al. (2012) point out how important
it is to include consumers in the system of quality insurance, in terms of food
quality and safety, and to respect their perception as users. According to Zarić and
Mijajlović (2009), eating habits significantly affect the choice of food, while
Pavlovski et al. (2003) point out that consumers are growingly worrying about the
way food is produced, as well as food safety and harmlessness. When studied the
attitude of table egg consumers, surveys have investigated their preferences, as
well as factors that affect consumers’ decisions regarding table eggs (Kralik et al.,
2014; Mizrak et al., 2012; Pavlovski et al., 2007; Huang, 2013). Based on those
studies, it can be concluded that consumers are growingly demanding, having some
specific requests in terms of producing eggs with special characteristics (functional
food), animal welfare, food safety, etc. Consumers' attitudes towards eggs in diet
have changed several times over the last decades and in one period consumers were
focused on the risk of cholesterol, which resulted in the fear of coronary diseases
and a decline in egg consumption (Ruxton et al., 2010). Bertechini and Mazzuco
(2013) state that egg consumption varies from country to country, and according to
IEC (2012), the highest annual consumption per capita is in Mexico (365), Japan
(355), and in China and Hungary (350). Egg consumption in Serbia in 2007 was
about 8kg (135 eggs per capita), whereas the same year egg consumption in the EU
and the USA was 12 kg (200 eggs per capita) and 14 kg (240 eggs per capita),
respectively (Milošević and Perić, 2011). In the next four years eggs consumption
in the EU stagnated and 2011 it was 12.9 kg, while in the same period egg
consumption in the Russian Federation increased from 12.7 kg to 15.2 kg (Trend in
poultry production in Europe and around the world, 2015). Zlatanović (2015)
implies that in 2013 egg consumption in the Republic of Serbia was 222 eggs per

Attittudes of consumers in serbia towards …
207
capita, being highest when compared to the neighbouring countries - in Macedonia
it was 168, Croatia 153 and in Slovenia 76 eggs per capita. A certain number of
consumers are still suspicious towards eggs, although the latest studies imply the
fear of cholesterol is not grounded in science, and Gray and Griffin (2009) point
out that cholesterol in food, such as eggs, has little and clinically insignificant
effect on cholesterol in blood. The same authors suggest this is the reason why
official food organisations recommend that limitations in egg consumptions should
be abolished.
The goal of this paper is to identify attitudes of consumers in the Republic
of Serbia towards the importance of a balanced diet and eggs as foodstuff, the most
common way of cooking and consuming eggs and benefits/drawbacks of eating
eggs.
Material and Methods
The survey was conducted in the first half of 2016, on the territory of the
Republic of Serbia. The survey comprised a random sample of 509 table egg
consumers, bearing in mind to include different categories that are the subject-
matter of the research (consumers’ gender, age, education and place of living). The
survey questionnaire included the city of Belgrade, other cities (52) and other
populated places (38), being in line with the structure of populated areas in Serbia
given by the Register of spatial units and GIS (Statistical Office of the Republic of
Serbia). This research is a pilot research on attitudes and eating habits of the
population in Serbia, as well as their preferences in terms of table eggs, conducted
on the Belgrade area and in 14 districts (Braničevo, Južna Bačka, Kolubara,
Mačva, Moravica, Pčinja, Podunavlje, Pomoravlje, Rasina, Raška, Srem, Šumadija,
Toplica, Zlatibor).
To obtain the objectivity of data, the respondents were asked to fill in the
survey questions without the presence of the surveyors. The survey questionnaire
comprised the following:
1. Data on the respondents. The respondents had to circle the answers to the
questions on their gender (male, female), education (primary school, secondary
agricultural school, other secondary school, faculty of agriculture/veterinary
science, other faculty, master’s/doctoral degree in agriculture/veterinary science,
master’s/doctoral degree in other field), occupation/status, age (under 18, 18-25,
26-35, 36-45, 46-55, 56-65, 66-75, over 76) and place of living (the respondents
had to fill in the blank space with their place of living);
2. Close-ended questions, with a Likert-type scale (from 1 – not important
at all to 5 – very important (applied for the questions on the importance of a
balanced diet and the importance of having eggs in diet);

Nataša Tolimir et al.
208
3. Multiple-choice questions, from 1 to 7, where 1 means most frequent and
7 less frequent (applied on the question on the most frequent way of
cooking/consuming);
4. Open-ended questions - where the respondents were asked to write their
answers, i.e. to state their own opinions/attitudes (applied on the question on
benefits/drawbacks of eating eggs.
The responses were analysed by respondents’ gender, education,
occupation/status, age and place of living. The choice of variables was based on a
number of studies (Jovičić et al. 2015; Kralik et al. 2014; Rodić-Trmčić et al.,
2015) and a starting point was that consumers’ attitudes towards diet and their
eating habits was determined by gender and age, social structure, demographic and
social factors.
Only completed questionnaires (where the respondents marked categories
and gave the answers on the questions) were analysed. The researchers used
standard methods of analysis in Microsoft Excel.
Results and Discussion
Table 1 gives an overview of the results regarding the attitude of
consumers towards the importance of a balanced diet. It shows the responses on the
survey question: “How important is a balanced diet to you?”
Based on the results and the responses of the consumers who circled “4”
and “5” on the marking scale, it can be ascertained that most of the respondents
(79% males and 87% females) think a balanced diet is important and 41% males
and 52% females think it is very important (they circled “5” on the scale). The
results are in line with the research of Arganini (2013), who points out women
generally pay more attention to diet than men and thinks that nutrition and health
are related. Furthermore, the results are also in line with the Research on health of
the population of the Republic of Serbia in 2013 (Ipsos Strategic Marketing, 2013),
which also shows that 19.7% of adults in Serbia do not consider health aspects
when it comes to nutrition, and it is even more noticeable in the male population
(26.3%).

Attittudes of consumers in serbia towards …
209
Table 1. Responses on the survey question: “How important is a balanced diet to you?”
*1 – not important at all; 5 – very important
When observed by education level of the respondents, diet is most
important to the respondents with master’s and doctoral degree in agriculture and
veterinary science (59%), and observed by occupation/status, it is most important
to the retired (55%). Having analysed data on age, it can be seen that attitudes
towards the importance of a balanced diet changes with age – the percentage of the
respondents who think diet is very important increases, ranging from 38% (age 18-
25) to 71% (age 66-75). The data show that particular attention should be paid to
the education of younger generations, but also education in general, including all
age categories, and bearing in mind that diet is a very important factor in
preventing chronical non-communicable diseases (NCDs) (Šipetić-Grujičić, 2012).
Moreover, a need for continuous education of wider structures on the importance
of diet is also in line with Nikolić (2011), who implies that the responsibility for a
proper diet should be shared between individuals, society,family and health
service.
Category of the respondents
How important is a balanced diet to you?
Marking scale*
%
1
2
3
4
5
Gender
100
Male
60
3
3
15
38
41
Female
40
1
0
12
35
52
Education
100
Primary
2
0
0
13
37
50
Secondary agricultural school
3
7
0
27
53
13
Other secondary school
26
2
2
18
32
46
Faculty of agriculture/veterinary science
33
1
0
13
37
49
Other faculty
29
2
2
9
37
50
Master's/doctoral degree in agriculture/veterinary
5
0
4
4
33
59
Master's/doctoral degree in other fields
2
0
0
20
30
50
Occupation/Status
100
Students
13
0
0
16
47
37
Employed
72
1
2
13
35
49
Unemployed
6
7
3
10
40
40
Retired
9
2
0
12
31
55
Age
100
18-25
14
0
0
21
41
38
26-35
16
1
1
14
39
45
36-45
25
1
2
15
38
44
46-55
29
2
3
10
32
53
56-65
12
1
0
10
38
51
66-75
4
5
0
10
14
71

Nataša Tolimir et al.
210
Table 2 gives an overview of the results regarding the attitude of both male
and female consumers of different age towards the importance of a balanced diet. It
shows the responses on the survey question: “How important is a balanced diet to
you?”
Table 2. Responses on the survey question: “How important is a balanced diet to you?” given by
gender
How important is a balanced diet to you? (%)
Age
Male
Scale
18-25
26-35
36-45
46-55
56-65
66-75
1
0
3
2
3
5
0
2
0
3
2
7
0
0
3
20
24
19
10
9
0
4 42 35 41 37 48 13
5 38 35 36 43 38 87
Female
Scale
18-25
26-35
36-45
46-55
56-65
66-75
1
0
0
0
1
0
8
2 0 0 1 0 0 0
3 22 8 13 10 10 15
4 40 41 37 30 32 15
5 38 51 49 59 58 62
*1 – not important at all; 5 – very important
The respondents aged 18-25, both males and females (38% of males and
38% of females) regardless of their education and occupation/status have the same
attitude towards a balanced diet, and the importance of a diet grows with age, for
both male and female respondents. The obtained data are in line with research that
shows the awareness on the importance of a healthy diet rises with age (Frazao and
Allshouse, 2003). In the category of age 25-65, more female respondents assessed a
balanced diet as “very important”, which implies that diet becomes more important
to women after adolescence (Jovičić, 2015).
Table 3 gives an overview of the results regarding the attitude of
consumers towards the importance of eating eggs. It shows the responses on the
survey question: “Do you think you should have eggs in your diet?”
Based on the results, it can be ascertained that females think it is important
to have eggs in diet - 38% marked “5”, which is slightly higher than in case of
males (33%). If we take into account the responses marked with “4” and “5”,

Attittudes of consumers in serbia towards …
211
however, there is no difference between males and females (69%). In available
literature no data on gender preferences for egg consumption in Serbia have been
found. When analysed by respondents’ education, we can see that eggs in diet are
very important (marked with “5”) to people with the lowest level of education
(primary education) and the highest level of education (master’s/doctoral degree in
agriculture or veterinary). The obtained results can be explained by the fact that
experts in agriculture and veterinary have the most extensive knowledge on eggs as
highly valuable foodstuff, whereas when it comes to the respondents with the
lowest level of education, some additional research is needed to explain their
attitude towards the importance of having eggs in diet.
Table 3. Responses on the survey question: “Do you think you should have eggs in your diet?”
*1 – not important at all; 5 – very important
Moreover, when observed by respondents’ occupation/status, having eggs
in diet is most important to the retired (43%), and least important to students
(17%). The obtained results can be related to the lifestyle of these categories, since
the retired have more time to prepare food themselves and the younger population
unfortunately, more often based their diet on fast food (Mijatović and Mirčevski,
Category of the respondents
Do you think you should have eggs in
your diet?
Marking scale*
%
1
2
3
4
5
Gender
100
Male
40
1
7
22
37
33
Female
60
2
3
26
31
38
Education
98
Primary
2
0
0
13
37
50
Secondary agricultural school
3
0
13
34
20
33
Other secondary school
26
2
3
27
27
41
Facultz of agriculture and veterinary science
33
1
4
25
39
31
Other faculty
29
2
5
22
34
37
Master's/doctoral degree in agriculture/veterinary
5
0
4
17
29
50
Master's/doctoral degree in other science fields
2
0
30
30
30
10
Occupation/Status
100
Students
13
0
3
38
42
17
Employed
72
1
5
23
31
40
Unemployed
6
3
7
23
37
30
Retired
9
5
5
18
29
43
Age
100
18-25
14
0
4
37
41
18
26-35
16
2
8
30
36
24
36-45
25
0
2
23
36
39
46-55
29
3
5
22
25
45
56-65
12
2
6
16
33
43
66-75
4
5
0
10
33
52

Nataša Tolimir et al.
212
2013). Furthermore, it can be seen that the attitude towards the importance of
having eggs in diet changes with age. The percentage of those who think it is very
important increases, from 18% (age 18-25) to 52% (age 66-75). In this survey, the
nutritive value of eggs was the most commonly listed benefit (219 respondents, i.e.
43%). The importance of eggs in diet has also been pointed out in some research.
Mijatović and Mirčevski (2013) mention that eggs are a healthier morning meal
than pastries made of white flour; and in a healthy-eating pyramid eggs are placed
on the top (Healthy Eating Plate & Healthy Eating Pyramid, 2005). According to
Rodić-Trmčić et al. (2015) egg consumption in Serbia has shown a trend of slight
growing, amounting to 4.3, 4.4 and 4.5 eggs per capita per week in 2011, 2012 and
2013, respectively. What would help increase egg consumption is better knowledge
of all structures of the population, especially of young population, since there are
still some concerns in our country regarding a negative impact of eggs on the level.
of cholesterol in blood. In this survey, 19% of the respondents (95 people)
mentioned fear of increased cholesterol levels as a drawback of eating eggs. When
analysed by age structure, the results show that fear of increased cholesterol is
highest (28%) in the age group 35-55, which can be related to earlier
misconceptions about cholesterol. The younger population had half as less
percentage of those who expressed the fear of cholesterol, i.e. 14% respondents in
the age group 18-25 stated a high level of cholesterol as a drawback of eating eggs.
Numerous studies have shown, however, that cholesterol level in food is neither
associated with cholesterol level in blood (Song and Kerver, 2000), nor with an
increased risk of heart diseases (Barraj et al., 2009), and that is the reason why
focus should be put on educating people in Serbia on this topic. Furthermore,
López-Sobaler and González-Rodríguez (2015) point out that leaving eggs out from
diets is unnecessary and undesirable.
Table 4 gives an overview of the results regarding the attitude of both male
and female consumers of different age towards the importance of eating eggs. It
shows the responses on the survey question: “Do you think you should have eggs
in your diet?”

Attittudes of consumers in serbia towards …
213
Table 4. Responses on the survey question: “Do you think you should have eggs in your
diet?”given by gender
Do you think you should have eggs in your diet? (%)
Age
Male
Scale
18-25
26-35
36-45
46-55
56-65
66-75
1
0
3
0
3
0
0
2
8
12
6
9
5
0
3
27
35
20
19
14
0
4
38
35
37
28
48
50
5
27
15
37
41
33
50
Female
Scale
18-25
26-35
36-45
46-55
56-65
66-75
1
0
2
0
2
2
8
2
3
6
0
3
8
0
3
42
24
25
25
17
15
4
42
37
35
22
25
23
5
13
31
40
48
48
54
*1 – not important at all; 5 – very important
More female respondents aged 25-75, regardless of their education and
occupation/status, find it important to have eggs in diet (Table 4). In available
literature, no data were found on differences in attitudes of male and female
consumers of different age towards having eggs in diet. However, what can be
important is the research of López-Sobaler and González-Rodríguez (2015) on
nutritive requirements of men and women, indicating that women in certain life
stages and at a certain age have specific requirements. According to these authors,
egg consumption can prevent certain chronic diseases and improve general health
of women at an old age.
Table 5 gives an overview of the attitudes towards a balanced diet and
eating eggs, given by the place of living. Differences in diet in different regions in
Serbia were determined in the research of Rodić-Trmčić et al. (2015). On the other
hand, the aim of this paper was to identify differences in consumers’ attitudes
towards the importance of a balanced diet and eggs in diet, depending on their
place of living – a city with over a million people, other cities with a much smaller
number of people or other populated places with the smallest number of people. As
a starting point, the authors made an assumption that different place of living
differed in attitudes and eating habits. Data found in the research of Mijatović and
Mirčevski (2013) support this assumption, stating that egg consumption in
agricultural households is higher (181 egg per person per year) than the
consumption in non-agricultural households (171.6 eggs per person per year).
Taking into account the answers marked “4” and “5”, 84% of respondents
from the Belgrade area assessed a balanced diet as “very important”, whereas in

Nataša Tolimir et al.
214
other cities (83%) and other populated places (81%) that percentage was slightly
smaller. The obtained result shows that the population in Serbia, whether they live
in the capital, smaller cities, or other populated places, has a similar opinion on the
importance of a balanced diet. The importance of having eggs of diet was poorest
assessed by the respondents from “other populated places” (58%) and highest
assessed by the respondents from “other cities” (73%), when observed the answers
marked with “4” and “5”.
Table 5. Responses of the consumers from cities and other populated places, regarding a
balanced diet and eggs in diet
Place of living
Part of
the
sample
%
How important is a balanced
diet to you?
Do you think you should have
eggs in your diet?
Marking scale*
Marking scale*
1
2
3
4
5
1
2
3
4
5
Total
100
1
1
14
36
48
2
5
25
32
36
Područje grada
Beograda
41 2 0 14 36 48 1 6 26 30 37
Other cities
47
1
3
13
36
47
2
4
21
35
38
Other populated
places
12 3 2 14 39 42 2 8 32 34 24
*1 – not important at all; 5 – very important;
Table 6 gives an overview of the results regarding the ways of consuming
eggs. Frying (fried eggs and scrambled eggs) are most common way of
consumption for all the respondents, regarding of their gender, occupation/status
and place of living.
Table 6: Ways of cooking / consuming eggs
Category of the
respondents
Ways of cooking / consuming eggs
Boiling
Frying
Other
Part of
the
sample
%
Soft-
boiled
Hard-
boiled
Fried
Scram
bled
Scram
bled
with
ham,
mushr
ooms,
etc
Eggs
as an
ingredi
ent (in
cakes,
salads,
etc.)
Other
Gender
100
Male
60
11
11
30
22
16
8
2
Female
40
10
18
22
18
10
19
3
Occupation/Status
100
Students
13
1
9
25
24
24
12
5
Employed
73
11
15
26
19
11
16
2
Unemployed
6
14
25
11
32
18
0
0
Retired
8
13
22
20
20
2
19
4
Place of living
100
Belgrade area
41
8
15
22
22
16
15
2
Other cities
47
10
17
28
16
11
17
1
Other populated areas
12
11
12
24
24
14
10
5

Attittudes of consumers in serbia towards …
215
Previous research has shown that eggs consumtion varies significantly
between different counties (Magdelaine, 2011). Moreover, available literature
suggets that there are diffrerences among countries in the way of
cooking/comsumption (Mizrak, 2012; Zelić, 2015), which can be explained by
differences in traditional cuisine. In that sense, the results of this research indicate
similarity with the results from the neigbouring countries (Zelić, 2015) and
diffrences when compared to Turkey (Mizrak i sar., 2012).
Conclusion
According to the results of the survey about the importance of a balanced
diet and eggs as foodstuff, it can be concluded that most consumers in Serbia
consider a balanced diet as important. More female respondents (87%) give
importance to balanced diet than male respondents (79%). Particular attention
should be paid to education on the importance of diet as an important factor in
preventing diseases, on the level of the whole community. A special focus should
be put on younger generations, putting a focus on the importance of eggs as highly-
valuable foodstuff. Since there are still some concerns and confusion among the
population of Serbia regarding egg consumption and cholesterol increase, special
attention should be given to eliminate this unreasonable fear. Egg consumption in
Serbia is lower than in some developing and developed countries. In this sense,
educational and other measures should be taken in order to increase the percentage
of eggs as a highly nutritious foodstuff in the diet of all population categories.
Acknowledgment
The research was financed by the Ministry of Education, Science and
Technological Development of the Republic of Serbia, Project TR-31033.
Stavovi potrošača u Srbiji o značaju uravnotežene ishrane i
konzumnim jajima kao namirnici
Nataša Tolimir, Zdenka Škrbić, Borislav Rajković, Jelena Trailović, Marijana
Maslovarić
Rezime
U cilju ispitivanja stavova potrošača o značaju uravnotežene ishrane i
jajima kao namirnici anketirano je 509 potrošača, na području Republike Srbije.

Nataša Tolimir et al.
216
Kroz anketno ispitivanje potrošaći su se izjasnili o značaju uravnotežene ishrane,
značaju jaja u ishrani i najčešim načinima konzumiranja, prednostima i
nedostacima jaja. Odgovori anketiranih potrošača obrađeni su po polu, starosti,
zanimanju, obrazovanju i sredini u kojoj žive (grad Beograd, ostali gradovi, ostala
naseljena mesta). Na osnovu rezultata ispitivanja može se zaključiti da je većini
anketiranih potrošača važna uravnotežena ishrana (79% za muški i 87% za ženski
pol), pri čemu se o ishrani kao veoma važnoj izjasnilo 41% muškaraca i 52% žena.
Takođe, za većinu anketiranih potrošača zastupljenost jaja u ishrani je važna, a po
ovom pitanju među pripadnicima različitih polova nema razlika (69%). Najčešći
način pripreme, odnosno konzumiranja, su pržena jaja, kod oba pola (za muškarace
je to 68%, a kod žena 50%) i u svim životnim sredinama u Beogradu 60%, ostalim
gradovima 55% i ostalim naseljenim mestima 62%). Kao prednost jaja u ishrani
potrošači su najčešće naveli hranljivost (43% ispitanika), a kao najčešći nedostatak
strah od povećanja holesterola (19% ispitanika). Edukaciji o značaju ishrane, sa
akcentom na značaj jaja kao visokovredne namirnice, trebalo bi posvetiti posebnu
pažnju, na nivou celokupne društvene zajednice.
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Received 20 May 2016; accepted for publication 25 June 2016