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Blurred Lines: Public Service Media and the State

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Abstract

The institution of public service broadcasting (PSB) and more recently public service media (PSM), offering new multiplatform services that go beyond radio and television, has always been connected with the constructed concept of nation (Williams, 1975; Gellner, 1983). This is particularly the case in its European heartland where PSB was initiated by the nation-state. As a policy project influenced as much by political and ideological interests as social imperatives, state intervention at a national level was justified by technological limitations, which in the early days of broadcasting underpinned powerful national PSB institutions, which mostly operated as monopolies. PSB then was a key policy instrument for nation-states. The nation-state used PSB as a positive intervention to achieve certain policy goals including the production of information, educational and entertainment content that was meant to contribute both to social cohesion and national identity.

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... National broadcast sectorshistorically the most reliable commissioner of storytelling for the nationhave been challenged by industrial adjustments, particularly by the creation of new advertising tools such as search and social media that have offered advertisers alternatives to spending on television. In many countries, public service broadcasters have struggled due to declining funding and expanded expectations (Steemers 2016;Raats and Jensen 2020). This article 1) uses the Australian context to explore the consequences of a hegemony of thinking shared by policymakers, producers, and often scholars that has largely accepted country of production and/or nationality of creatives as adequate determinants of cultural specificity to warrant access to public funds; 2) explores how this hegemony has allowed the prioritisation of productions likely to sell into other markets and discouraged local dramas with cultural specificity, and 3) identifies how the heightened internationalisation of the industry, driven substantially by digital distribution, has reduced the effectiveness of previous policy settings and requires more strategic approaches if cultural objectives are to be attained. ...
... Television has grown steadily more international as a business in recent decades (author 2021b), and its commercial success depends on achieving vast economies of scale derived from using a narrow range of content to attract audiences around the globe (Steemers 2016). As Hilmes, Pearson, and Hills (2019) explain, audiences increasingly consume 'programs designed not for their own information, education, and entertainment but for the rest of the world, as producers come under pressure to produce less locally specific content in favor of content that travels well' (9). ...
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Article
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... In the case of Hollywood film and television industry, the perceived desire to entertain mass audiences by avoiding overt political messaging is a part of the global appeal of such content, even if one finds considerable links between the big US entertainment conglomerates and government agencies such as the US State Department and the US Department of Commerce if one digs not far below the surface (Miller, Govil, McMurria, Maxwell, & Wang, 2005). With the BBC, another globally admired flagship of soft power through international broadcasting, the hard-won structural independence of the BBC from the UK government has earned it a strong reputation as an exemplar of public service media and a beacon of independent journalism, even if, again, closer observers of the BBC in practice would detect constant political influences swirling around its strategic orientation and its day-today strategies (Steemers, 2016). ...
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