Design is considered as the base of global change and human literacy in the 21st century. Daniel Pink, author of A Whole New Mind, calls it the 'conceptual age', while Roger Martin, dean of the Rotman School of Business and author of The Design of Business, and refers to it as the 'creative age'. The process of design is not just for designers, but for anyone whose business it is to create or
... [Show full abstract] lead something, anyone whose job it is to imagine something that does not yet exist and then plot the path from imagination to existence. The practice of design is broadly applicable and once mastered can help anyone and any organization make things better. The praxis of design needs to be more formally understood and clearly expressed. Design is a new way of solving problems that would emerge into a pervasive literacy and become the source of such massive and fundamental changes.
