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ORIGINAL PAPER
Longitudinal Effects of Religious Media on Opposition
to Same-Sex Marriage
Samuel L. Perry
1
•Kara J. Snawder
1
Published online: 5 May 2016
Springer Science+Business Media New York 2016
Abstract Religion and anti-gay prejudice in the United States are closely con-
nected. Yet we still know little about the specific mechanisms through which reli-
gious subcultures may shape adherents’ attitudes toward gays and lesbians. This
study considers religious media consumption as a unique mechanism through which
religious Americans are socialized and embedded within an anti-gay religious
subculture. Drawing on panel data from the nationally-representative Portraits of
American Life Study, and focusing on opposition to same-sex marriage as a mea-
sure of anti-gay prejudice, analyses show that more frequent consumption of reli-
gious radio and TV (but not internet) is associated with higher levels of opposition
to same-sex marriage over time. These effects remain significant with different
model specifications as well as controls for previous attitudes toward same-sex
marriage, general media use, sociodemographic and religious characteristics, and
intimate contact with gays and lesbians. We propose that consuming religious media
over time may influence Americans’ views toward LGBT issues directly through
explicit messages about homosexuality and indirectly by embedding Americans
within a broader religious subculture (largely, conservative Protestantism) that
opposes homosexuality.
Keywords Attitudes Religion Media Gay Lesbian Homophobia Same-sex
marriage
&Samuel L. Perry
samperry@ou.edu
1
Department of Sociology, University of Oklahoma, 780 Van Vleet Oval, Kaufman Hall,
Norman, OK 73019, USA
123
Sexuality & Culture (2016) 20:785–804
DOI 10.1007/s12119-016-9357-y
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