Information Technology and Digitalization of the Kosovo Economy Market and Competition
Afërdita Berisha-Shaqiri, Iliriana Miftari, Mihane Berisha-Namani
University of Pristina, Pristina, Kosovo
In the last decade, information technology had a significant development. As the result, enterprises have undergone a series of changes in the way of cooperation, presentation, finding buyers, suppliers,
... [Show full abstract] and placing products at the market. The main objective of this study was to find evidence on development and use of information technology by SMEs in Kosovo. Moreover, the study aims to reveal level of cooperation between businesses and costumers. The data used in this study were obtained through direct interviews with 500 managers of enterprises included in the sample. The study’s results show that computers were initially used mostly for financial records and as text processors. Nowadays, the use of computers by SMEs has qualitatively changed. In the last three years, there was a positive dynamic use of computers in market research, planning and quality control. The trend of internet access by SMEs was steadily growing since 2004. This had a significant impact on increasing cooperation and presentation of opportunities those businesses offer. In order to compete in global market, enterprises must utilize information technology. Therefore, expansion use of information technology by SMEs was seen as a vital component of success among businesses.
Keywords: information technology, enterprise, global market, competitive,digital economy, new product, new servise