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The players of micro-dating: Individual and gender differences in goal orientations toward micro-dating apps

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Abstract

Dating apps on smartphones have brought speed dating on the Internet to a new level. This exploratory investigation sought to determine what kinds of people use these apps, what their motivations are, and what precautions they take before meeting someone. One hundred and seventy-three non-users and 57 current users of dating apps were surveyed. The data suggest that the strongest motive for using dating apps is not for dating or sex, but for entertainment. On the other hand, the more frequent users of these apps are people whose personalities are predisposed towards varied sexual partners. These different motives may represent a disconnect between those who wish to kill time and those who are seeking sexual partners.
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... The third research question of the study was to find out the relationship between Bumble motivations and the frequency of Bumble usage. In line with the prior scholarship [114], biological sex emerged as a significant positive predictor of Bumble usage, indicating that men exhibited a higher frequency of Bumble usage. This result supports the reports [115,116] on the usage of Bumble in India in D. Menon which men were the largest users of Bumble and exhibited a higher frequency of usage. ...
... Amongst the motivations, love, socialisation, and trendiness significantly predicted Bumble usage. Hence, the current study supports the argument [114]; [119] that dating apps are used more for entertainment purposes than sex or dating. [14]; based on their study on Tinder, suggested that some people are more interested in using dating apps to explore their features than their functionality. ...
... [2] suggested that youngsters increasingly depend on dating apps to pursue social, sexual, and romantic connections. Hence, given the ubiquity of smartphone usage, it is logical that the younger the user, the more inclined to invite their prospective matches for a face-to-face meeting [114]. Among the Bumble motivations, love, socialisation, and trendiness have emerged as significant predictors of physical dating. ...
Article
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Researchers have called for a better understanding of the differing motivations of dating app users. Whereas these have been described for Tinder, Grinder and Hinge in the Anglosphere, no research examples could be found for Indian users of Bumble. In response, this paper's pathfinder study helps close the gap by developing a Bumble motivation scale. Six primary motivations for using Bumble were identified through the exploratory factor analysis: Love, Socialisation, Ease of communication, Distraction, Trendiness, and Sexual experience. Notably, socialisation and love motivations emerged as more significant drivers for Bumble usage than sexual experiences, which contrasted with prior findings on dating apps. Additionally, age and biological sex differences were observed in the motivations reported by the participants. Men were more likely to use Bumble for sexual experiences, while women were more motivated by ease of communication. Furthermore, age was found to positively relate to motivations linked to love, distraction, trendiness, and sexual experiences. Moreover, the motivations of Love, socialisation, and trendiness were found to positively predict the frequency of Bumble usage. Among these motivations, Love, socialisation, and trendiness emerged as significant predictors of offline dating behaviour among the participants. These findings contribute to a better understanding of the factors influencing the adoption and engagement with Bumble among emerging adults in India. The implications of these findings may aid in refining dating app features and marketing strategies targeted at this specific demographic.
... This work was supported by the Spanish Ministerio de Ciencia e Innovación under Grant PGC2018-101682-B-I00; and Departament de Recerca i Universitats de la Generalitat de Catalunya under Grant 2017SGR53. get frustrated if they cannot find women that are looking for the same thing, and women who are seeking a stable partner may feel unhappy if they continually receive sexual propositions (Carpenter;McEwan, 2016). ...
... This work was supported by the Spanish Ministerio de Ciencia e Innovación under Grant PGC2018-101682-B-I00; and Departament de Recerca i Universitats de la Generalitat de Catalunya under Grant 2017SGR53. get frustrated if they cannot find women that are looking for the same thing, and women who are seeking a stable partner may feel unhappy if they continually receive sexual propositions (Carpenter;McEwan, 2016). ...
... In the transition from online communication to face-to-face encounters, women have been found to be more cautious about meeting strangers (Carpenter;McEwan, 2016). They are generally more selective and swipe for a longer period of time than men (Ward, 2016). ...
Article
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This research explores the impact that gender and age have on motivations, experiences, and perceptions regarding the use of Tinder. Based on an inductive analysis of 37 semi-structured interviews with heterosexual Tinder users, we specifically examine gender and age differences in motivations, match selection, and communication management on this mobile dating app. The findings show that age differences have a more significant effect on motivations than gender differences do, whereby older adults use the app to find a stable partner, and young adults use it for sex. Women are more selective when picking matches than men, and when they make these selections, they pay special attention to male attributes that are typically associated with maintaining stable relationships. In contrast, men tend to focus almost exclusively on physical appearance. Between the match and the first date, users need to deal with a considerable volume of communication, which involves the use of different communication media in a series of consecutive stages, toward which matches normatively orient themselves. This transition to new media and stages, in which men tend to take the initiative and women assume the sanctioning role, marks a kind of incremental passage to intimacy. We conclude that, in their courting conduct, Tinder users perform conventional gender scripts that are typical of the heteronormative model of intimate relationships.
... This has led to the emergence of virtual communities -groups of people who share common interests or goals and communicate primarily through digital channels. Virtual communities have become increasingly prevalent and have been shown to have both positive and negative effects on their members (Wellman and Gulia, 1999;Hampton et al., 2011;Carpenter and McEwan, 2016). Even though virtual communities have been studied in various contexts, such as online consumer behaviour (Kozinets, 2015) and political activism (Bimber, 2012), there is still a noticeable gap in the literature examining self-conscious decisions of individuals to enter and remain in a particular community in the context of various ongoing life and technological changes. ...
Thesis
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This thesis examines how the virtual libertarian community in Poland has adapted and evolved in relation to technological advancements in a digital society. Drawing upon the contextual framework of the 20th and 21st centuries digital revolution, this doctoral thesis focuses on individual experiences and the broader implications for the community, as perceived by its members. Employing Episodic Narrative inquiry (ENI) for data collection and thematic analysis bolstered by auto-ethnographic elements for data interpretation, this study uncovers common trends and themes across interviews. It contributes to a deeper understanding of online socio-political activities within the virtual libertarian community in Poland, moving beyond the examination of their philosophical beliefs. In doing so, it also allows for a unique, as it is the first of its kind, insight into the virtual dimension of libertarianism. It contributes to drawing new perspectives on virtual social groups and their impact on society. Key findings include the integral role of technology in shaping the real-life experiences of those individuals, the dichotomy of online and offline experiences they shared, and the transformative impact of increased connectivity and access to information they underlined. The study not only offers valuable insights into the experiences of Polish virtual libertarians but also illuminates the transformative potential of digitally driven social groups. By exploring the complex dynamics between technology, individual experiences, and collective engagement, this study paves the way for future research on the societal impact of technological advancements in the digital age as well as on the virtual character of libertarianism.
... al., 2016). Le donne possono essere più scettiche riguardo alla veridicità dei profili maschili e più restie a incontrarsi di persona (Comunello et al., 2020;Carpenter & McEwan, 2016). A tal proposito, interessanti ricerche mostrano che più della metà delle donne abbia segnalato un'esperienza negativa all'interno di queste piattaforme. ...
Article
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Dating apps have significantly transformed the landscape of relationships, presenting new opportunities but challenges, including the growing prevalence of ghosting, a practice of implicit rejection that manifests through the unilateral cessation of online communication. This phenomenon is not limited exclusively to dating platforms but can extend to a wide range of contexts characterized by the expectation of communicative reciprocity. It pushes for an ethical reflection on users’ emotional responsibility, which makes the role of media education relevant. In this study, we examine the role of dating apps in shaping online relational dynamics and promoting the diffusion and normalization of ghosting through a critical perspective inspired by the key concepts of Buckingham’s educational media analysis: Language, Representation, Production, and Audience. Therefore, some multidisciplinary educational strategies are proposed to combat ghosting and promote more respectful online relationships, acting on different levels: technological, user, and community. The importance of ethical design of dating apps and media education that encourages reflective and empathetic participation of users and promotes collaboration on a collective and community level emerges.
... The genesis of dating applications can be traced back to the early days of the internet, where websites served as the primary medium for digital dating. The transition from desktop websites to mobile apps has revolutionized the way individuals engage with these platforms, making them more accessible and integrated into daily life [1][2][3]. The introduction of smartphones equipped with GPS and other location-based services further catalyzed this shift, allowing apps like Tinder, launched in 2012, to popularize the concept of swiping for potential matches based on geographical proximity [4][5][6]. ...
Article
Full-text available
The genesis of dating applications can be traced back to the early days of the internet, where websites served as the primary medium for digital dating [...]
... A literatura destacou que, na tentativa de apresentar um eu ideal mas autêntico (Ward, 2017), as mulheres são mais propensas do que os homens a usar fotos melhoradas e enfatizar a sua juventude e atratividade física (Abramova et al., 2016). Consistente com os scripts tradicionais de género, as mulheres são menos propensas do que os homens a iniciar uma conversa através de mensagens privadas e parecem mais relutantes em avançar para encontros presenciais (Carpenter & McEwan, 2016;Sharabi & Dykstra-DeVette, 2019). Os homens reportam uma maior tendência para sexo casual ou relacionamentos de curto prazo do que as mulheres (Sumter & Vandenbosch, 2019). ...
Chapter
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Apps e Jovens Adultos: Contributos para um Mapeamento de Práticas Mediadas explora teorias, práticas, críticas e perspetivas no uso de aplicações móveis por pessoas de 18 a 30 anos. Estruturado em três partes, o livro inicia-se com uma base teórica sobre práticas digitalmente mediadas em jovens adultos/as. O primeiro capítulo critica os média digitais, analisando a natureza simbólica das aplicações móveis. A exploração abrange jogos, dating, saúde e fitness, destacando o compromisso analítico necessário. Os capítulos seguintes abordam género, examinando como jovens adultos/as se envolvem em aplicações de automonitorização e saúde, explorando diferenças de género na adoção tecnológica e questionando construções de género e sexualidade nas práticas de consumo de média. A segunda parte concentra-se em tendências contemporâneas entre jovens adultos globalmente. Trend studies, um campo transdisciplinar, analisa a digitalização da vida quotidiana e plataformas, explorando conceitos como “zeitgeist” para entender ideias dominantes. A última parte realiza uma análise prospetiva do futuro, oferecendo insights sobre cenários futuros relacionados com a evolução do panorama digital. Publicado como parte do projeto MyGender e apoiado pela Fundação para a Ciência e a Tecnologia, o e-book visa contribuir para o campo, combinando profundidade teórica com insights práticos e análises orientadas para o futuro.
... A literatura destacou que, na tentativa de apresentar um eu ideal mas autêntico (Ward, 2017), as mulheres são mais propensas do que os homens a usar fotos melhoradas e enfatizar a sua juventude e atratividade física (Abramova et al., 2016). Consistente com os scripts tradicionais de género, as mulheres são menos propensas do que os homens a iniciar uma conversa através de mensagens privadas e parecem mais relutantes em avançar para encontros presenciais (Carpenter & McEwan, 2016;Sharabi & Dykstra-DeVette, 2019). ...
Book
Full-text available
Apps e Jovens Adultos: Contributos para um Mapeamento de Práticas Mediadas explora teorias, práticas, críticas e perspetivas no uso de aplicações móveis por pessoas de 18 a 30 anos. Estruturado em três partes, o livro inicia-se com uma base teórica sobre práticas digitalmente mediadas em jovens adultos/as. O primeiro capítulo critica os média digitais, analisando a natureza simbólica das aplicações móveis. A exploração abrange jogos, dating, saúde e fitness, destacando o compromisso analítico necessário. Os capítulos seguintes abordam género, examinando como jovens adultos/as se envolvem em aplicações de automonitorização e saúde, explorando diferenças de género na adoção tecnológica e questionando construções de género e sexualidade nas práticas de consumo de média. A segunda parte concentra-se em tendências contemporâneas entre jovens adultos globalmente. Trend studies, um campo transdisciplinar, analisa a digitalização da vida quotidiana e plataformas, explorando conceitos como “zeitgeist” para entender ideias dominantes. A última parte realiza uma análise prospetiva do futuro, oferecendo insights sobre cenários futuros relacionados com a evolução do panorama digital. Publicado como parte do projeto MyGender e apoiado pela Fundação para a Ciência e a Tecnologia, o e-book visa contribuir para o campo, combinando profundidade teórica com insights práticos e análises orientadas para o futuro.
... Second, the original survey only contained a question regarding biological sex but not gender. While previous studies on sex differences in online dating (e.g., Carpenter & McEwan, 2016;Morr & Mongeau, 2004) suggest that initial explorations with sex differences can be informative, especially given the quality of the current sample, the findings regarding sex cannot be generalized to gender as assigned biological identity and social identity can be different. ...
Article
Full-text available
Prior research has produced contradictory findings regarding online daters’ potential to navigate the algorithmic systems to find compatible matches. Drawing upon a structuration algorithm media effects model, we examine whether online daters with a higher level of algorithm awareness experience less online mate-searching difficulty and report more optimism and hope after using online dating services. Analysing data from a national representative sample of American online daters (N = 871), we found that, in general, algorithm awareness was negatively related to mate-searching difficulty, which was negatively related to optimism but not hope. In addition, the relationship between algorithm awareness and mate-searching difficulty was stronger among female users than male users in our sample. The findings suggest a potentially positive role of algorithm awareness in promoting immediate online mate-searching experience on current dating platforms used by American online daters. We further discuss the implications on the role of algorithm awareness and positive immediate mate-searching experience in relation to more long-term outcomes, which calls for a dialectic view of algorithm awareness and immediate online success.