In the past ten years there have been intense debates in masculinity studies about transformations in men’s behaviour and their impact on gender relations. A significant part of these debates is dedicated to trying to understand how white heterosexual masculinities are produced and buttressed in Internet settings, as demonstrated by the increasing amount of knowledge about the heterogeneous nature of the so-called manosphere (Schmitz, and Kazyak 2016; Nagle, 2017; Marwick, and Caplan 2018). Although it cannot be subsumed under a single entity, manosphere comprises a loose confederacy of online communities, focusing on issues concerning men and masculinity. Most of the research on this phenomenon focuses on the US context, and in rare cases on other Anglophone realities (such as Australia and Canada). Conversely, in Italy there is still a lateness of studies exploring the manosphere, except for Farci and Righetti (2019) and Vingelli (2019) that reconstruct, respectively, the network of Italian online groups of men’s rights activists, and their antifeminist rhetoric, Cannito and Mercuri (2021) that analyse the politics of fatherhood on an Italian Facebook group, and Dordoni and Magaraggia (2021) that look at interactions, representations and discourses circulating within an Incel and Red Pill Italian community. This lateness is generally attributed to the scant institutionalisation of gender studies in universities and the lack of discussion, in both the academic and public arenas, regarding the rapidly changing world of masculinities among Italian men (Piccone Stella 2000).
While there are still few academic works on the manosphere, the last decade has witnessed the emergence of a growing number of antifeminist and men’s rights groups on the Italian web. According to Massanari (2015), the technological affordances of online platforms have facilitated the connections between different groups, based on similar interests, content and shared users. Even if they give the appearance of being distinct, these groups authorize and validate one another, conferring certain movements an outsized presence, which is often unreflective of or disproportionate to the real size of the community in question.
Considering the lack of research exploring the online presence and influence of men’s rights groups, this article attempts to investigate Italian MRAs on the Internet and their connection with the recent emergence of the so-called manosphere. To do so, this essay analyses the content of two of the most prominent Facebook Pages dedicated to men's rights issues, called Diritti Maschili – Equità e Umanità (Men’s rights – Equity and Humanity) and Antisessismo (Antisexism). These groups were chosen for several reasons. First, even though their participants often perpetuate the same antifeminism rhetoric carried on by more conservative MRA movements, their anti-sexist discourses seem to differ both from the heteropaternalism of fathers’ rights groups and from the anti-woman rhetoric and explicit misogyny of groups like Incels (Involuntary Celibate) or Red Pillers. Second, as much as they appear thematically connected, there are differences of opinion and beliefs within the groups themselves and some debates cannot be so simply reduced to traditional men’s rights issues. Third, although it is not possible to prove that they are representative of the entire MRA population, these pages seem to indicate the emergence of a new strand of moderate men’s rights’ activists, as demonstrated by the example of Ti prego Karen sono anche i miei ruoli di genere (Please Karen they are also my gender roles) that will be discussed in the essay conclusions.
Employing the principles of critical discursive psychological approach (Edley, 2001; Wetherell, Edley, 1999), the article investigates the discursive constructions of MRA activism in digital environment and identifies a range of linguistic resources, called interpretative repertoires, that members can utilize in the course of their everyday interactions on these pages. When people talk (or think) about things, their conversations are usually made up of a patchwork of “quotations”, in terms of particular images, metaphors, or figures of speech, that produce some highly regular patterns of talk. So, interpretative repertoires turn out to be “part and parcel of any community’s common sense, providing a basis for shared social understanding” (Edley 2001, p. 198). Our analysis identifies three key interpretative repertoires employed by Facebook users to discuss and question men’s issues within these groups: the nice guy discourse, the liberationist rhetoric, and the hybrid style of activism. As our data demonstrates, these interpretative repertoires are not always mutually exclusive nor belong to a specific page because many participants can use multiple strategies in a single post or comment. Although delving into written materials, a considerable time was spent observing contemporary men’s rights communities to contextualize data analysis and gain an insider perspective as much as possible.
It is vital not to underestimate how social media platforms are instrumental in the rising of close-knit MRA communities that polarize around topics of shared concern (Bruns 2019). However, this article tries to look at this phenomenon from a different perspective. Exploring how members can use different, and often conflicting, interpretative repertoires to make sense of their investment in anti-sexist, anti-feminist, and pro male groups, this work aims at demonstrating how difficult it is to define contemporary MRA movement in terms of a clearly defined worldview. Although the MRA is now considered an identity category in popular debates, it is possible to distinguish activists who are convincedly anti-feminist from those who are really worried about men’s issues. Focusing on such heterogeneity could be a crucial first step in bridging the divide between the men’s rights movement and feminism, which are still seen as opposing sides in the fight for gender equality.