... We expect morality to play a similarly dominant role in perception and evaluation of one's self. Consistent with this idea, a robust body of evidence indicates that people are quite motivated to perceive themselves as moral (Jordan, Mullen, & Murnighan, 2011;Klein & Epley, 2016;Prentice, Jayawickreme, Hawkins, Hartley, Furr, & Fleeson, 2019;Stanley, Henne, Iyengar, Sinnott-Armstrong & Brigard, 2017;Merritt, Effron, & Monin, 2010;Tenbrunsel, Diekmann, Wade-Benzoni, & Bazerman, 2010), suggesting that morality is a valued component of the self and an impactful component of identity (Aquino & Reed, 2002;McFerran, Aquino, & Duffy, 2010;Reed & Aquino, 2003;Winterich, Mittal, & Ross, 2009;Wojciszke, Baryla, Parzuchowski, Szymkow, & Abele, 2011). ...