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Aplikasi Analisis Multivariete SPSS 23
Abstract
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... jika tingkat signifikansi lebih dari 0,05 maka H0 diterima, hal ini berarti bahwa data tersebut mempunyai distribusi normal. Sebaliknya, jika tingkat signifikansi kurang dari 0,05 maka H0 ditolak, yang berarti bahwa data tersebut berdistribusi tidak normal (Ghozali, 2016). ...
... Selain menggunakan grafik Plot, uji heteroskedastisitas dapat menggunakan uji glejser. Dasar pengambilan keputusan dengan uji glejser adalah jika nilai signifikansi ≥ 0,05 maka dapat disimpulkan bahwa tidak terjadi masalah heteroskedastisitas (Ghozali, 2016). ...
... Multikolinieritas adalah hubungan linier antar variabel bebas. (Ghozali, 2016) (Ghozali, 2016): Jika nilai VIF < 10 atau nilai Tolerance > 0,01, maka dinyatakan tidak terjadi multikolinearitas. Jika nilai VIF > 10 atau nilai Tolerance < 0,01, maka dinyatakan terjadi multikolinearitas. ...
This study aims to determine and analyze the influence of celebrity endorsement, social media marketing and brand image on the purchase decision of somethinc beauty products at the Pelita Indonesia Institute of Business and Technology. The population in this study was 1,213 female students at the Pelita Indonesia Institute of Business and Technology. Meanwhile the number of samples taken using the slovin formula is 100 people and will be taken using the accidental sampling methods. Data analysis in this study used multiple linear analysis methods with the help of SPSS version 22. Based on the results of the study, it was found that celebrity endorsement and brand image had a significant positive effect on purchasing decisions, while social media marketing variables did not have a significant positive effect on purchasing decisions on somethinc beauty products. Suggestions for somethinc brands as ideas to consider in choosing and using celebrity endorsements to promote products, in digital marketing and provide quality products. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh celebrity endorsement, social media marketing dan brand image terhadap keputusan pembelian produk kecantikan somethinc di Institut Bisnis dan Teknologi Pelita Indonesia. Populasi dalam penelitian ini adalah 1.213 mahasiswi di Institut Bisnis dan Teknologi Pelita Indonesia. Sedangkan jumlah sampel yang diambil dengan menggunakan rumus slovin berjumlah 100 orang dan akan diambil dengan menggunakan metode accidental sampling. Analisis data dalam penelitian ini menggunakan metode analisis linear berganda dengan bantuan SPSS versi 22. Bedasarkan hasil penelitian diperoleh bahwa celebrity endorsement dan brand image berpengaruh positif signifikan terhadap keputusan pembelian, sedangkan variabel social media marketing tidak berpengaruh positif signifikan terhadap keputusan pembelian pada produk kecantikan somethinc. Saran bagi brand somethinc sebagai ide untuk dipertimbangkan dalam memilih dan menggunakan celebrity endorsement untuk mempromosikan produk, dalam digital marketing serta menyediakan produk yang berkualitas.
... Analisis regresi linear berganda digunakan untuk mengevaluasi pengaruh diferensiasi produk dan bukti fisik terhadap kepuasan pelanggan. Model regresi yang digunakan adalah: Y=a+b1X1+b2X2+e, dengan Y sebagai kepuasan pelanggan, X1 sebagai diferensiasi produk, X2 sebagai bukti fisik, a sebagai konstanta, b sebagai koefisien regresi untuk masing-masing variabel independen, dan e sebagai error term (Ghozali, 2016). Signifikansi pengaruh variabel independen terhadap variabel dependen diuji melalui uji t, di mana signifikansi hasil dianggap valid jika nilai p < 0,05. ...
... Signifikansi pengaruh variabel independen terhadap variabel dependen diuji melalui uji t, di mana signifikansi hasil dianggap valid jika nilai p < 0,05. Koefisien determinasi (R²) juga digunakan untuk mengukur seberapa besar proporsi variasi variabel dependen yang dapat dijelaskan oleh variabel independen (Ghozali, 2016). Nilai R² berkisar antara 0 hingga 1, di mana semakin mendekati 1 menunjukkan bahwa model regresi yang dibangun memiliki kemampuan yang baik dalam menjelaskan variabilitas kepuasan pelanggan. ...
This study aims to analyze the impact of product differentiation and physical evidence on customer satisfaction at Bean Spot, a coffee shop located in Palembang City. Product differentiation includes innovation in coffee flavor variations, while physical evidence encompasses elements that shape the ambiance and comfort at the venue, such as layout design, facilities, and cleanliness. This research employs a quantitative approach, with primary data gathered from 107 respondents who have consumed Bean Spot products at least twice. Data analysis was performed using SPSS version 25. The findings indicate that both product differentiation and physical evidence have a positive and significant impact on customer satisfaction. These results emphasize that product innovation and a comfortable physical environment play essential roles in enhancing customer satisfaction and loyalty. This study is beneficial for Bean Spot’s management in developing more effective marketing strategies and can serve as a reference for other coffee shops aiming to strengthen competitiveness through innovation and improved customer experience.
... This reliability testing technique uses an analysis technique that Alpha Cronbach has developed. In this reliability test, α is considered reliable if greater than 0.6 (Ghozali, 2020). The reliability test can be carried out simultaneously on all or question items in the research questionnaire. ...
This study aimed to measure the effectiveness of training and the introduction of mutual funds in a limited environment, namely for students, novice investors, and the community. The novelty of this study was the first quantitative research that combines the phenomenon of psychological aspects of investors and mutual fund training to produce a training model that effective in increasing mutual fund purchasing decisions. The first stage was to observe participants without attending training to see their interest in mutual funds. Stage 2 examines observing participants with training to determine their decisions. With the addition of qualitative methods, the third step was to develop the model produced in stages 1 and 2 as an effective model of mutual fund training and introduction, as well as the integration between technology advancement and psychology management for investors. The method used was quantitative with Chi-Square analysis by combining psychological aspects of investor behavior. The implication of this study for Partners are policy references for more attractive mutual fund introduction training models to increase investor decisions to buy mutual funds, and for investors are getting the proper education about mutual fund financial products and comparing them with stocks.
... Pengujian multikolonieritas dapat dapat diketahui melalui tolerance value dan variance factor (VIF). Jika tolerance value lebih besar dari 0,10 dan VIF lebih kecil dari 10 maka tidak terjadi multikolonieritas (Imam Ghozali, 2016 ...
This study aims to determine the effect of clarity of budget targets and reporting systems on performance accountability at the Regional Financial and Asset Management Agency (BPKAD) of Merangin Regency. This research uses quantitative methods and a causal associative approach, data collection techniques using questionnaires and the sample in this research was 47 employees at BPKAD Merangin Regency using purposive sampling techniques. Data analysis techniques are using descriptive statistics, data quality testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The results of this research partially show that the variables clarity of budget targets (X1) and reporting system (X2) have a significant effect on performance accountability (Y). Meanwhile, simultaneous testing shows a significant positive influence on performance accountability at BPKAD Merangin Regency.
... Dalam SEM PLS-Path Modeling terdiri Outer Uji outer model bertujuan untuk menspesifikasikan hubungan antar variable dengan indikatornya (Ghozali, 2016). ...
This research aims to determine the influence of financial technology and financial attitude on financial literacy with financial behavior as an intervening variable (case study of food and beverage MSMEs in Bengkulu City). The analytical tool used was a quantitative method, using SmartPLS 4.1 and data collection techniques by distributing questionnaires using Google Form to 160 MSMEs. Hypothesis results (bootstrapping) show that the financial technology variable has a positive and significant effect on financial literacy. Financial technology has no significant influence on financial behavior. Financial attitude has a significant and influential effect on financial literacy. Financial attitude has a positive and significant effect on financial behavior. Financial behavior has a significant and influential effect on financial literacy. Financial technology has no significant effect on financial literacy which is mediated by financial behavior as an intervening variable. Financial attitude has a significant influence on financial literacy which is mediated by financial behavior as an intervening variable.
Penelitian ini menguji apakah ada pengaruh Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), dan Net Profit Margin (NPM) terhadap Return Saham pada Perusahaan logam juga mineral yang terdaftar di Bursa Efek Indonesia. Studi ini menggunakan empat variabel independen, yaitu ROA, ROE, EPS, dan NPM, serta variabel dependen, yaitu Return Saham. Metode analisis yang dipakai merupakan regresi data panel diolah dalam Eviews 12 for Windows, tahun 2022. Simpulan tulisan memaparkan fakta ROA juga EPS mempunyai pengaruh yang signifikan pada Return Saham di instansi logam juga mineral dalam BEI. Namun, tidak ditemukan bukti bahwa Return On Equity dan Net Profit Margin memiliki pengaruh yang signifikan terhadap Return Saham pada perusahaan-perusahaan tersebut.
Penelitian ini bertujuan mengetahui hubungan antara kenaikan tarif Pajak Pertambahan Nilai (PPN) dan perubahan jumlah penerimaan pajak di Kantor Pelayanan Pajak Pratama Jakarta Cakung setelah terjadi penyesuaian tarif. Data penelitian yang digunakan adalah bulan April 2021 sampai Maret 2022 sebelum kenaikan tarif PPN dan April 2022 sampai dengan Maret 2023 setelah kenaikan tarif PPN. Pengolahan data menggunakan Analysis ToolPak pada Microsoft Exel dan Analisa Regresi. Hasil uji statistik deskriptif nilai rata-rata kenaikan Pajak Pertambahan Nilai sebesar 49,1% dan rata-rata kenaikan penerimaan adalah 27,28%. Hasil uji regresi terdapat hubungan positip yang signifikan antara prosentase kenaikan Pajak Pertambahan Nilai dan prosentase kenaikan penerimaan Kantor Pelayanan Pajak Pratama Jakarta Cakung. Implikasi dari temuan ini dapat menjadi dasar bagi pembuat kebijakan dalam merumuskan strategi fiskal yang lebih efektif dan responsif terhadap perubahan kebijakan tarif Pajak Pertambahan Nilai.
This research aims to analyze the influence of access to capital, marketing strategy and product innovation on the performance of convection businesses in the city of Banda Aceh. The research sample was 59 business actors who run their businesses in Kampung Baru village as a convection business center in the city of Banda Aceh. Data was collected using a questionnaire and then the data was analyzed using multiple linear regression statistical equipment. This research reveals that access to capital, marketing strategies and product innovation can significantly improve the performance of convection businesses. The easier it is for business actors to access external capital sources, the better the marketing strategy implemented, the better the business performance. Likewise with product innovation, innovative business actors have better business performance than those who are less innovative. Therefore, increasing access to sources of capital, improving the ability of business actors to implement marketing strategies and innovating the products/services offered can be a recommended policy for relevant agencies in the city of Banda Aceh.
Stock Price will follow company performance or reflect the value of a company. There are several ways to assess stock price, specifically, the assessment of share prices can be done using a financial ratio analysis model. The purpose of this research is to determine the effect of Debt To Equity Ratio (DER) and Non-Performing Loans (NPL) on stock price at PT. Bank Mandiri, Tbk. The research instrument used is a list of tables containing data on total debt, total equity, total non-performing loans and stock price at PT. Bank Mandiri, Tbk for 10 years, namely from 2013 to 2022. The population of this research is all financial reports of PT. Bank Mandiri, Tbk has been listed on the IDX from 1998 to 2022, which is 24 years. The sample in this research is the financial report of PT. Bank Mandiri, Tbk for 10 years, namely from 2013 to 2022. The sampling technique used in this research was purposive sampling. Research data was collected by means of documentation and literature study and then analyzed by hypothesis testing, t test and f test. The research results show that Debt to Equity Ratio (DER) and Non-Performing Loans (NPL) simultaneously have a significant effect on stock price at PT. Bank Mandiri, Tbk with an F-calculated value of 5.851 with an F-table value of 4.07.
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Time Budget Pressure, Kompleksitas Tugas terhadap Kualitas Audit dengan Audit Tenure sebagai variabel moderating. Populasi penelitian ini adalah seluruh auditor yang bekerja di Kantor Akuntan Publik Provinsi Kepulauan Riau yang berjumlah 52 auditor. Teknik sampel yang digunakan pada penelitian ini adalah teknik jenuh. Hasil penelitian ini menunjukkan bahwa time budget pressure berpengaruh terhadap kualitas audit dengan nilai t hitung 4,041 > t tabel 2,010 dan nilai signifikansi (Sig.) 0,001 < 0,05. Kemudian untuk kompleksitas tugas berpengaruh terhadap kualitas audit dengan nilai t hitung sebesar 3,164 > t tabel 2,010 dan nilai signifikansi (Sig.) 0,003 < 0,05. Kemudian audit tenure memoderasi hubungan antara time budget pressure terhadap kualitas audit dengan nilai t hitung sebesar -2,816 dan nilai signifikansi (Sig.) 0,007 < 0,05. Serta audit tenure juga memoderasi hubungan antara kompleksitas tugas terhadap kualitas audit dengan nilai t hitung sebesar -2,122 dan nilai signifikansi (Sig.) 0,039 < 0,05.
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