Bill Oakes, online manager, ChicagoMag.com and Matthew Milner, vice president, social media Hearst Magazines, present some significant tips to maximize social networking. Publishers are advised to join established social-networking sites like Facebook, MySpace, Twitter, and Flickr to promote their business. They say that a publisher interested in social networking need to explore internal
... [Show full abstract] resources first, like if they have young employee using Twitter or Facebook, use their advices and ideas. They suggest that a publisher need to avoid in-depth features and provide events, reviews, updates, and fun stuffs as most of users of social-networking sites are younger people. Publishers need to ensure that whoever's in charge protects the brand and keeps tabs on content. The publishers need to identify their audience and explore new methods to help them for improvement.