The field of strategic management deals with the intended and emergent initiatives taken by managers on behalf of owners, involving utilization of resources to enhance the performance of (business) organizations in their external environments. Traditionally, strategic management consists of three elements, strategic analysis, choice, and implementation, and is a product of prescriptive,
... [Show full abstract] rational‐analytical thinking. Today strategy is less likely to be seen as a result of deliberate intentions and one‐off decisions. Instead, the interactive and situated behavior of actors and their activities and practices are objects of greater interest, so that the field of communication occupies a central place in the actual practice of strategic management.