Conference Paper

Social Aware Mobile Payment Service Popularity Analysis: The Case of WeChat Payment in China

Authors:
  • Beihang University
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Abstract

Since its release in 2013, WeChat payment service has gradually become one of the most popular mobile payment services in China. Different from other mobile payment platforms, WeChat payment bundles with the most popular social network service in China, WeChat. It is then becoming interesting to investigate the reason beneath its popularity by combination of social network and mobile payment. In this research, we applied the technology acceptance model to predict the acceptability of WeChat payment and to identify the variables which attribute to the popularity of WeChat payment. Besides the primary explanatory variables of TAM, the proposed framework is further extended to include the constructs of Social Interaction, Trust, Perceived Enjoyment and Use Context. Online survey has been collected by respondents chosen randomly among users of WeChat payment. The results have shown that the proposed model is able to explain the variance in user’s behaviour intention to use WeChat payment services. We hope this study can provide insights to understand the adoption behaviour of social aware mobile payment and service and help further improve their services.

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... TAM theory grosses over the usability and adaptability of perceived usefulness and perceived ease of use between attitude and behaviour intention to use [8]. From meta-analysis, it helps fortune teller to portend new technologies acceptation and exception; WeChat payment [9] significantly adopts TAM theory, Internet banking [10], mobile payment [11]. The research proposed ( Fig. 1) a model with the integration of TAM, TPB and cognitive framework. ...
... Perceived usefulness is mentioned as the degree to which a person believes that using a particular system to enhance his or her job performance [9]. In online ticketing, customer purpose, how to improve the customer performance by using the given adoptive technology. ...
... Trust refers to the degree to which a person believes that new technologies' usage depends on the reliability of his or her job performance [9,14,15]. When a new technology is launched, a consumer does not know the usability, reliability and security; system performance could ensure these factors efficiency. ...
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... IMDS 117,8 Given these gaps in knowledge, this study takes the WeChat (known as Weixin in China) payment, for example to answer above questions. This is because WeChat payment applies some interesting activities to improve the users' enthusiasm, which is different from other online or m-payment services (Qu et al., 2015). In this study, we specially investigates whether positive emotion can decrease perceived risk and increase perceived usefulness; what influences the acceptance intention of an individual moreperceived usefulness, perceived risk, or positive emotion; and how do their relative impacts on acceptance intention change from the market introduction stage to the growth stage of WeChat payment? ...
... During the first half of 2016, WeChat payment has firmly occupied the second largest m-payment market share and continued to narrow the gap with Alipay (Trustdata, 2016). Second, it is different from most m-payment services due to its social factor (Qu et al., 2015). WeChat payment is linked to WeChat which combining the functions of an instant messaging platform and a social networking site (Wen et al., 2016). ...
... WeChat red envelopes provide an efficient platform for interacting with relatives and friends and are a part of the festivities during the Spring Festival. Social interaction with social m-payment is positively correlated to perceived enjoyment, because it fits Chinese traditional habits and provides entertainment experience (Qu et al., 2015). WeChat use intensity can also increase users' intrinsic motivation (enjoyment or fun) (Wen et al., 2016). ...
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... They ditched the traditional payment method due to the simpleness and easiness of the new technology called Financial Technology or so we called Fintech. The fintech technology that we've been discussing earlier is called fintech payment where in China, there already multiple fintech payment platforms like WeChat pay and Alipay [2] [3]. Both of these fintech titans is the biggest payment method provider that use by everyone in China, from homeless people asking for money, street musician, clothing store, restaurant, and everywhere. ...
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... Some popular phone applications that allow SVC include WhatsApp, Telegram and WeChat. In China, WeChat has become the dominant multi-media platform for mobile-mediated communication (Gao et al., 2019;Qu et al., 2015;Wu, 2015). Therefore, it might provide a new way for learners to communicate in English using the multiple modes of text messaging, voice messaging, and moment sharing. ...
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... This relationship presents a threat of mistreating the customer or providing inferior service through bad presentation, miscommunication or poor service quality. All these factors threaten the brand, reputation and, most importantly, the trust relationship between the user and bank or payment provider [26], [27]. ...
... Its number of monthly active users has increased to 549 million, and WeChat payment users also reached 400 million by the end of the 1st quarter in 2015 [10]. Because online payments and using social networks are two of the most popular applications used daily on smartphones, the reasons for WeChat payment's wide usage deserves in-depth study [50]. There are many techniques in the literature that can be used to analyse such behaviour patterns, and the Technology Acceptance Model (TAM) [12] is one of the leading approaches. ...
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WeChat payment has recently become a popular mobile payment service in China by bundling with WeChat, the most popular social network service in China. It is interesting to investigate the reasons for its popularity. In this research, we applied the technology acceptance model to predict its acceptability and to identify variables attributing to its popularity. In addition to the primary explanatory variables, i.e., Perceived Ease of Use and Perceived Usefulness, the proposed framework is further extended to include the constructs of Social Interaction, Trust, Perceived Enjoyment and Use Context. The results indicated that the proposed model is able to explain the variance in a user’s intention to use WeChat payment service. We hope this study can provide insights into understanding the adoption behaviour of socially aware mobile payment services.
... The active users of Tenpay was 200% higher than that of Alipay. The number of active users is the major reason Tencent developed the QQ and WeChat instant messaging platforms, which were offered as free downloads (Rong, Ouyang, Chen, & Xiong, 2015). ...
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