Conference Proceeding of the 5th international Service Management Congress by Prof. Dr. Markus Launer from Ostfaliay University of Applied Sciences. Co-Hosts:
Prof. Dr. Joanna Paliszkiewicz, Warsaw University of Life Sciences, Management Institute, Poland
Prof. Dr. Fatih Cetin, Nigde Omer Halisdemir University, Turkey
Prof. Dr. Dave Marcial, Silliman University, Philippines
Prof. Dr. Joane Serrano, University of the Philippines Open University, Los Banos
Prof. Dr. Erik Capistrano, University of the Philippines, Manila
Prof. Dr. Kandappan Balasubramanian, Taylor University, CRiT Institute, Malaysia
Prof. Dr. Melten Huri Baturay, Atilim University, Center for Teaching & Learning, Turkey
Prof. Dr. Christian Harteis, University Paderborn, Germany
Authors:
Alazada, N.D.S., University of the Philippines Open University, Philippines
Arora, Sarita, Assistant Professor, Sri Aurobindo College of Commerce and Management, India
Bagos, Jenine, University of the Philippines Open University, Philippines
Balasubramanian, Kandappan, Taylor's University, CRiT Institute, Malaysia
Baturay, Meltem Huri, Atılım University, Center for Teaching and Learning, Ankara, Turkey
Belegal, J.A.C., University of the Philippines Open University, Philippines
Borbon, Noelah Mae D., Graduate School, International Tourism and Hospitality Management, Lyceum of
the Philippines University-Batangas
Brioso, Jessa, College of Hospitality and Tourism Management, Philippines
Bucog, Fredlie P., Silliman Online University Learning, Silliman University, Philippines
Calimag, Joeffrey Maddatu, Kyungsung University, Korea
Çetin, Fatih, Niğde Ömer Halisdemir University, Turkey
Chang, Yee-Shan, School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure
Management, Taylor’s University Malaysia, Malaysia
Chen, Kuanchin, Western Michigan University, U.S.A.
Das, Arindam, Alliance University, Bangalore, India
De los Santos, S.G.G., University of the Philippines Open University, Philippines
Habeeb, Aishath Shany, Taylor’s University, Malaysia / Maldives National University
Harteis, Christian, University of Paderborn, Germany
Hussain, Kashif, School of Media and Communication, Faculty of Social Sciences and Leisure Management,
Taylor’s University Malaysia, Malaysia
Igcasan, Margaret, University of the Philippines Open University, Philippines
Jasiulewicz, Anna, Warsaw University of Life Sciences, Faculty of Economics, Institute of Management,
Poland
Kaçar, Işıl Günseli, Middle East Technical University, Turkey
Kaur, Jasveen, Dr., Senior Faculty and Former Chairperson- Head, University Business School (UBS) Guru
Nanak Dev University, India
Konar, Rupam, School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure
Management, Taylor’s University Malaysia, Malaysia
Kuno, Yasushi, The University of Electro-Communications, Japan
IV
Launer, Markus, Ostfalia University of Applied Sciences, Germany
Łukasiewicz, Katarzyna, Warsaw University of Life Sciences, Faculty of Economics, Institute of
Management, Poland
Marasigan, S.B., University of the Philippines Open University, Philippines
Marcial, Dave E., Silliman Online University Learning, Silliman University, Philippines
McCartney, Francesca, Institute of Intuition Medicine, C.A., USA
Montemayor, Jade O., Silliman Online University Learning, Silliman University, Philippines
Narayanaswamy, T., REVA University, India
Pietrzak, Piotr, Management Institute, Warsaw University of Life Sciences (SGGW), Poland
Quimbo, M.A.T., University of the Philippines Open University, Philippines
Ragay, A.A., Silliman University, University Library, Philippines
Schindelin, Tanya, Germany
Şener, İrge, Çankaya University, Turkey
Serrano, Joane V., University of the Philippines Open University, Philippines
Steffen, Bianca, University of Paderborn, Germany
Tavakoli, Rokhshad, Sultan Qaboos University, Malaysia
Thai, Trung Dam-Huy, Ph.D., Institute of International Management, National Cheng Kung University,
Taiwan, ROC.
Toker, Sacip, Atılım University, Department of Information Systems Engineering, Ankara, Turkey
Tul-Krzyszczuk, Agnieszka, Warsaw University of Life Sciences, Faculty of Economics, Institute of
Management, Poland
Uchida, Natsuko, Ferris University, Japan
Vilbar, Aurelio P., University of the Philippines Campus Cebu, Philippines
Villanueva, M.E., Silliman University, College of Computer Studies, Philippines
Wyrzykowska, Barbara, Warsaw University of Life Sciences, Faculty of Economics, Institute of Management,
Poland
Yan, Liu, Taylor’s University, Malaysia
Yang, Bo, Beijing Open University, China
Zalimben, Simon, Universidad Católica Nuestra Señora de la Asunción, Paraguay
Zharova, Liubov, University of Economics and Humanities, Poland and Ukrainian American Concordia
University, Ukraine
ISSN 2198-9184