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Race, Gender, and Virtual Inequality: Exploring the Liberatory Potential of Black Cyberfeminist Theory

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... Vital scholarship on Black cyberfeminism (Gray, 2015(Gray, , 2020McMillan Cottom, 2016), "Black women's digital resistance" (Bailey, 2021), and the oppressive nature of algorithms (Noble, 2018) are central to my understanding of the structural challenges involved in Black women's digital experiences, in addition to their creativity, collaboration, and innovation that are present too. Relatedly, although many institutions express an interest in protecting the privacy of people, including when using and storing their data online, very few institutions express an understanding of privacy that accounts for how it is shaped by inequalities and interlocking oppression such as the anti-Blackness, sexism, and misogyny (misogynoir) that Moya Bailey (2021) has extensively researched and written about. ...
... Despite the deficiencies of much of the media they encounter, the experiences of Black women are not exclusively defined by structural oppression that they face. Rather, such practices and experiences around media include forms of self-expression, creativity, pleasure, joy, and ingenuity (Benjamin, 2019;Clark, 2014;Gray, 2016;Lu and Steele, 2019;Steele, 2017), even as these are often treated as mere consumable commodities within mainstream media and cultural spheres in predominantly white societies. ...
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This chapter highlights issues to do with Black digital diasporic content and communication. It discusses how Black women’s digital activity can enable them to deal with experiences of oppression that are specific to their lives and in communal ways. This chapter explores resistant credentials of some of the digital experiences of Black women in Britain, while reckoning with potentially conflicting aspects of counter-cultural practices which exist in the context of digital consumerism. This discussion features analysis of how Black American popular and digital culture contributes to some of the digital encounters and lives of Black women in Britain in impactful ways. Overall, this chapter focuses on Black women’s experiences of knowledge-sharing online, including via natural hair video blogs (vlogs) on YouTube.
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This chapter is a closing consideration of why digital terrains continue to be a source of pleasure, creativity, and knowledge-sharing, as well as distress and danger for Black women in Britain. It reflects on the (un)definable nature of the digital experiences of Black women in Britain, similarities and differences between them, and the impact of the COVID-19 (coronavirus) global pandemic in 2020.
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